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Adhesive Primer Market

Adhesive Primer Market Size by Product Type (Monomers, Resin, Polyaniline, Polyolefin, Maleic Anhydride, Silane, Titanate & Zirconate, and Others), Application (Adhesive Films, Wetting, Corrosion Inhibition, and Others), End User, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12854
  • Published Date: Jul, 2022
  • Pages: 235
  • Category: Chemicals & Materials
  • Format: PDF
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The global adhesive primer market is expected to reach USD 5.86 billion by 2030, at a CAGR of 6.25% from 2022 to 2030. Adhesive primer market growth would be driven by rising demand for real estate, automotive, and electronics, given the growing populations and increase in the disposable income of consumers. Furthermore, the growing consumer demands have led to the development of the packaging industry. The development of the packaging industry will be beneficial for the adhesive primer market as it is used extensively for printing purposes by the packaging sector.

Market Overview:

Adhesive can be described as a formulation or substance used to glue things together. Adhesives are used for sticking two materials or substances together. Adhesives are dimensionally stable, providing structure to the surfaces it is applied on. It is abrasion, creep, and fatigue resistant, which is resistant to wear and tear and constant and slow mechanical pressure. Low stress, shrinkage, and rigid curing are other properties of adhesives. It can be flexible in application. Adhesives are extensively used in various industries like electronics, automotive, construction, aerospace, and packaging. For example, it is used in the manufacturing and assembly of doors and windows in the construction sector. It is also used in transportation, HVAC manufacturing, agriculture machinery, industrial equipment, and construction material assembly. When adhesives are applied to various surfaces, it protects it  from corrosion, and it also provide cohesive strength to the substance. Adhesives aid in even distribution of the mechanical stress which reduces the wear and tear of the substance over time, thereby, increasing its life-span. Any product designed by the manufacturer for application to a substrate before applying an adhesive to establish a bonding surface is known as an adhesive primer. They are mainly employed on bond-challenging surfaces or in applications requiring extremely high levels of resistance to heat and moisture.

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Market Dynamics:

Drivers:
  • Increasing demand for adhesive primers in the automotive, construction, and packaging industries

Adhesive primers are used to bond the digital ink on the surface of the packaging material. The print on the packaging material performed with adhesive primer is long-lasting. It does not blur and retains the aesthetic of the end product. It plays a crucial role in retaining the details of sensitive end products to avoid any harm to consumers. Similarly, an adhesive primer in the construction and automotive sector increases its life cycle, making the end products long-lasting. They also maintain the aesthetic of the houses and cars as originally intended. Adhesive primers also protect the products from environmental damage. The life cycle of paints on homes and vehicles is increased when a primer is applied, reducing the need for repainting and thereby reducing the maintenance costs of these commodities. Therefore, the increasing demand for adhesive primers in the automotive, construction, and packaging industries will drive the market's growth.

Restraints:
  • Extensive and meticulous surface preparation

For the adhesive primers to work properly, they must be applied in a certain way. Surface preparation involves the use of various chemicals. The proportions of every substance need to be measured carefully for the optimum use of adhesive primers. A sufficient curing time is required for the adhesive primer to settle and start bonding the two surfaces. Improper surface preparation, application, or insufficient curing time can render the adhesive primer useless or can reduce its lifespan. Therefore, the extensive and detailed process of applying an adhesive primer can hamper the market's growth.

Opportunities:
  • The growing consumer demand in developing economies

With the advent of urbanization combined with the increase in disposable income of the population, there has been an increasing demand in the consumer durable and food & beverages market. The increased internet penetration and the e-commerce boom have further fueled this demand. The rising consumer demand is replicated equally in rising packaging demand. The increasing disposable income has also contributed to the demand for houses and automobiles, resulting in the growth of the construction and automotive sectors. The growing consumer demand will translate into increased demand for adhesive primers. Adhesive primers reduce maintenance costs in the long run, resulting in more significant profit margins, and contributing to the growing adoption of adhesive primers in developing economies.

Challenges:
  • Government regulations

The use of adhesive primers for wrapping, packaging, and labeling products consumed directly by consumers comes under increased scrutiny by regulatory authorities as these products have significant potential to directly impact consumers' health. The chemicals used in adhesive primers harm humans and the environment when disposed of irresponsibly, resulting in increased scrutiny at all stages. Stringent rules guide the use of an adhesive primer, which could prove challenging for the market players.

Segmentation Analysis:

The global adhesive primer market has been segmented based on product type, application, end-user, and regions.

  • The product type segment is divided into monomers, resin, polyaniline, polyolefin, maleic anhydride, silane, titanate & zirconate, and others. The polyolefin segment dominated the market, with a market share of around 37% in 2021. Polyolefin is a highly durable material; it is lightweight and provides excellent chemical and tear-resistant. It also has excellent clarity and transparency, along with good tensile properties. Polyolefin is also weather resistant. Such beneficial properties of polyolefin make it a popular choice in the industry, hence its dominance in the product category of the adhesive primer market.
  • The application segment is divided into adhesive films, wetting, corrosion inhibition, and others. Over the forecast period, the adhesive film segment will grow at the fastest CAGR of 7.4%. The rising demand for adhesive films in the packaging and automotive sector will drive the segment's growth during the forecast period. The corrosion inhibition segment will follow the adhesive film segment during the forecast period. The most common phenomenon reducing the life span of end products is corrosion caused by the atmospheric oxygen and water interacting with the product materials. Corrosion inhibiting factors prevent corrosion and expand the life cycle of the products.
  • The end-user segment is divided into packaging, automotive, electronics, construction, aerospace, and others. In 2021, the construction segment dominated the market, accounting for around 44% of global revenue. The growing population and increasing disposable income have led to rising construction demand. The increasing infrastructural investments in developing economies also fuel the demand for adhesive primers in the construction sector.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global adhesive primer market, with a 38% share of the market revenue in 2021.

  • The Asia Pacific currently dominates the adhesive primer market due to the rise in population, which drives the growth of the construction, automotive, packaging, and electronics sector, which drives the demand for adhesive primers. The Asia Pacific will continue its domination during the forecast period due to the increasing presence of major market players concentrating on establishing their production units in the developing economies of the Asia Pacific to consolidate profits from the rising demand for an adhesive primer in the region. Rising government initiatives aimed at infrastructural development will also contribute to the growth of the Asia Pacific adhesive primer market.

Asia Pacific region Adhesive Primer Market Share in 2021 - 38%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global adhesive primer industry.

A definite deal was struck by Pidilite Industries, the company that makes the well-known Fevicol brand of adhesives, to purchase the Indian subsidiary of the Huntsman Group, a US-based company, for USD 21 billion in 2020.

List of Key Market Players:

  • Henkel
  • Sika Automotive GmbH
  • 3M
  • H.B. Fuller
  • DuPont
  • Avery Dennison Inc.
  • Arkema Group
  • RPM International Inc.
  • Berry Global Inc.
  • Pidilite Industries Ltd.

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Adhesive Primer Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global adhesive primer market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global adhesive primer market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of adhesive primer based on product type, application, end-user and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global adhesive primer market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global adhesive primer market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis to provide business related data and information. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related, i.e., global adhesive primer market) are covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the adhesive primer market was valued at USD 3.4 billion in 2021 to USD 5.86 billion by 2030.

Global adhesive primer market is growing at a CAGR of 6.25% during the forecast period 2022-2030.

The global adhesive primer market has been segmented based on product type, application, end user, and regions. The polyolefin segment led the market in 2021.

Asia Pacific region emerged as the largest market for the adhesive primer.

The market's growth will be influenced by the increasing demand for adhesive primers in automotive, construction and packaging industries.

The extensive and meticulous surface preparation for application of adhesive primer could hamper the market growth.

The growing consumer demand in developing economies will provide huge opportunities to the market.

Key players are Henkel, Sika Automotive GmbH, 3M, H.B. Fuller, DuPont, Avery Dennison Inc., Arkema Group, RPM International Inc., Berry Global Inc., and Pidilite Industries Ltd.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by End User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for adhesive primers in automotive, construction and packaging industries
    5.3. Restraints
          5.3.1. Extensive and meticulous surface preparation
    5.4. Opportunities
          5.4.1. The growing consumer demand in developing economies
    5.5. Challenges
          5.5.1. Government regulations

6. Global Adhesive Primer Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Monomers
    6.3. Resin
    6.4. Polyaniline
    6.5. Polyolefin
    6.6. Maleic Anhydride
    6.7. Silane
    6.8. Titanate & Zirconate
    6.9. Others

7. Global Adhesive Primer Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Adhesive Films
    7.3. Wetting
    7.4. Corrosion Inhibition
    7.5. Others

8. Global Adhesive Primer Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Packaging
    8.3. Automotive
    8.4. Electronics
    8.5. Construction
    8.6. Aerospace
    8.7. Others

9. Global Adhesive Primer Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Adhesive Primer Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Adhesive Primer Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Henkel
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Sika Automotive GmbH
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. 3M
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. H.B. Fuller
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. DuPont
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Avery Dennison Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Arkema Group
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. RPM International Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Berry Global Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Pidilite Industries Ltd.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Monomers Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

3. Global Resin Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

4. Global Polyaniline Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

5. Global Polyolefin Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

6. Global Maleic Anhydride Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

7. Global Silane Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

8. Global Titanate & Zirconate Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

9. Global Others Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

10. Global Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

11. Global Adhesive Films Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

12. Global Wetting Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

13. Global Corrosion Inhibition Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

14. Global Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

15. Global Packaging Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

16. Global Automotive Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

17. Global Electronics Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

18. Global Construction Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

19. Global Aerospace Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

20. Global Others Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

21. Global Adhesive Primer Market, By Region, 2019-2030 (USD Billion) 

22. North America Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

23. North America Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

24. North America Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

25. U.S. Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

26. U.S. Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

27. U.S. Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

28. Canada Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

29. Canada Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

30. Canada Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

31. Mexico Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

32. Mexico Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

33. Mexico Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

34. Europe Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

35. Europe Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

36. Europe Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

37. Germany Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

38. Germany Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

39. Germany Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

40. France Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

41. France Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

42. France Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

43. U.K. Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

44. U.K. Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

45. U.K. Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

46. Italy Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

47. Italy Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

48. Italy Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

49. Spain Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

50. Spain Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

51. Spain Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

52. Asia Pacific Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

53. Asia Pacific Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

54. Asia Pacific Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

55. Japan Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

56. Japan Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

57. Japan Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

58. China Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

59. China Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

60. China Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

61. India Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

62. India Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

63. India Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

64. South America Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

65. South America Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

66. South America Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

67. Brazil Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

68. Brazil Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

69. Brazil Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

70. Middle East and Africa Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

71. Middle East and Africa Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

72. Middle East and Africa Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

73. UAE Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

74. UAE Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

75. UAE Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

76. South Africa Adhesive Primer Market, By Product Type, 2019-2030 (USD Billion) 

77. South Africa Adhesive Primer Market, By Application, 2019-2030 (USD Billion) 

78. South Africa Adhesive Primer Market, By End User, 2019-2030 (USD Billion) 

List of Figures 

1. Global Adhesive Primer Market Segmentation

2. Adhesive Primer Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Adhesive Primer Market Attractiveness Analysis by Product Type

9. Global Adhesive Primer Market Attractiveness Analysis by Application

10. Global Adhesive Primer Market Attractiveness Analysis by End User

11. Global Adhesive Primer Market Attractiveness Analysis by Region

12. Global Adhesive Primer Market: Dynamics

13. Global Adhesive Primer Market Share by Product Type (2022 & 2030)

14. Global Adhesive Primer Market Share by Application (2022 & 2030)

15. Global Adhesive Primer Market Share by End User (2022 & 2030)

16. Global Adhesive Primer Market Share by Regions (2022 & 2030)

17. Global Adhesive Primer Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global adhesive primer market based on below mentioned segments:

Global Adhesive Primer Market by Product Type:

  • Monomers
  • Resin
  • Polyaniline
  • Polyolefin
  • Maleic Anhydride
  • Silane
  • Titanate & Zirconate
  • Others

Global Adhesive Primer Market by Application:

  • Adhesive Films
  • Wetting
  • Corrosion Inhibition

Global Adhesive Primer Market by End User:

  • Packaging
  • Automotive
  • Electronics
  • Construction
  • Aerospace
  • Others

Global Adhesive Primer Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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