The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global watermelon seeds market, with a 38% market revenue share in 2023.
The region benefits from favourable climates and fertile agricultural land, which enable optimal watermelon cultivation and abundant seed yields. Advanced agricultural technologies and practices further enhance seed production efficiency. North America's robust food industry, characterized by diverse consumer preferences and a growing demand for healthy, natural ingredients, drives market demand for watermelon seeds. Furthermore, North America benefits from well-established trade and distribution networks that facilitate the export and distribution of watermelon seeds to domestic and international markets.
North America Region Watermelon Seeds Market Share in 2023 - 38%
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The source segment is divided into natural and conventional. The conventional segment dominated the market, with a market share of around 75% in 2023. Watermelon seeds are conventionally sourced from the cultivation of watermelon plants. Conventional agriculture practices use synthetic fertilizers, pesticides, and genetically modified (GM) varieties to enhance crop yield and quality. These methods often result in larger seeds or higher yield per fruit, contributing to the dominance of conventional sources. Due to mechanised equipment and streamlined production processes, conventional sources are often more cost-effective and efficient. Established supply chains and distribution networks further reinforce the dominance of conventional sources in the market.
The segment is divided into raw, roasted, and other types. The roasted segment dominated the market, with a market share of around 47% in 2023. Roasted watermelon seeds are extracted, cleaned, and then roasted until crispy and golden brown. This enhances their flavour and texture. The roasting process involves heating the seeds in an oven or over an open flame. Roasted watermelon seeds are rich in protein, healthy fats, vitamins, minerals, and dietary fibre, providing a nutritious and satisfying snack. Their crunchy, nutty taste and versatility make them appealing for snacking. Roasted watermelon seeds can be seasoned with salt, spices, or herbs to create different flavour profiles, catering to diverse preferences. They are convenient and portable. They can be easily stored and are easy to carry for on-the-go snacking.
The distribution channel segment is divided into offline and online. The online segment dominated the market, with a market share of around 68% in 2023. online channels offer several advantages, such as greater convenience, allowing consumers to browse and purchase watermelon seeds from the comfort of their homes or while on the go. This accessibility is particularly appealing in today's fast-paced. Furthermore, online channels offer more watermelon seed products than traditional brick-and-mortar stores. Consumers can explore various brands, varieties, and price points, enabling them to make informed purchasing decisions based on their preferences and needs.
The end-use industry segment is divided into the food industry, nutraceuticals, dietary supplements, personal care and cosmetics and others. The food industry segment dominated the market, with a market share of around 46% in 2023. The food industry encompasses food processing, manufacturing, distribution, and retail. Watermelon seeds are prized for their nutritional value, making them a desirable ingredient for enhancing the nutritional profile of food products. Additionally, watermelon seeds are highly versatile and can be incorporated into various food items. Watermelon seeds possess functional properties that improve food products' texture, flavour, and nutritional content. They can be ground into flour or powder to boost protein and fibre content in baked goods and other products. The growing consumer interest in healthy, natural snacks has further propelled the usage of watermelon seeds in the food industry. Manufacturers and food producers constantly innovate with new ingredients to meet consumer demands.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global watermelon seeds market based on below mentioned segments:
Global Watermelon Seeds Market by Source:
Global Watermelon Seeds Market by Type:
Global Watermelon Seeds Market by Distribution Channel:
Global Watermelon Seeds Market by End Use Industry:
Global Watermelon Seeds Market by Region:
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