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Vehicle-to-Everything (V2X) Market

Vehicle-to-Everything (V2X) Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13502
  • Published Date: Jul, 2024
  • Pages: 235
  • Category: Automotive & Transportation
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global vehicle-to-everything (V2X) market, with a 40% market revenue share in 2023.

Asia Pacific region will account for the largest market share with revenue growth. China and India are the most populated countries, with rapid urbanization happening domestically as disposable incomes rise. Given its dismal road infrastructure, India also tops the list of deaths due to road accidents. Therefore, the Asia Pacific needs V2X technology to improve road safety and fuel economy and reduce carbon emissions. Japan and China contribute to the technology, while China and India offer the necessary consumer market, thereby driving the region's growth.

Asia Pacific Region Vehicle-to-Everything (V2X) Market Share in 2023 - 40%

 

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  • May 2023 - A strategic agreement between Commsignia Ltd. and Mitsubishi Electric Corporation was launched to develop Vehicle-to-Everything (V2X) technology. Commsignia's V2X solution and Mitsubishi Electric's High-Definition Locator (HDL) technology are combined to create a V2X platform that will support the safety of ADAS and autonomous driving. Commsignia and Mitsubishi Electric's new relationship aims to accelerate the introduction of commercial V2X solutions that can help create increasingly secure assisted and autonomous driving solutions. Mitsubishi Electric's HDL data and Commsignia's V2X solution should be combined to create systems that can properly detect dynamic circumstances in vehicle perimeters and considerably enhance the accuracy of warnings of impending collisions.

Communication type Segment Analysis

The communication type segment is divided into vehicle-to-vehicle (V2V), vehicle-to-pedestrian (V2P), vehicle-to-cloud (V2C), vehicle-to-infrastructure (V2I), vehicle-to-grid (V2G), vehicle-to-network (V2N), and vehicle-to-device (V2D). The vehicle-to-vehicle segment dominated the market, with a market share of around 34% in 2023. Vehicle-to-vehicle or V2V, as the name suggests, is the ability of a vehicle to communicate with other vehicles in the vicinity. It is an easy application, given the growing demand for smart cars. The technology can communicate details like speed and location to nearby vehicles through wireless technology. The real-time exchange of these details helps avoid traffic congestion and collisions and improves transport efficiency.

Vehicle Type Segment Analysis

The vehicle type segment is divided into passenger and commercial. The passenger segment dominated the market, with a market share of around 55% in 2023. They form the most significant part of active traffic on roads, thereby contributing to its rising dominance in the segment. Furthermore, given the rising disposable income, the increasing demand for smart cars with V2X technologies is also driving the segment's growth.

Connectivity Segment Analysis

The connectivity segment is divided into dedicated short-range communication (DSRC) and cellular. The dedicated short-range communication segment dominated the market, with a market share of around 59% in 2023. dedicated short-range communications allow for direct wireless data interchange in the V2X technology. It has low latency, which enables faster real-time communication. It is dependable, reliable, and allows interoperability. It is also highly secure, which increases its applications.

Application Segment Analysis

The application segment is divided into automated driver assistance, emergency vehicle notification, fleet and asset management, line of sight, backing, intelligent traffic systems, passenger information systems, parking management systems, non-line of sight and others. The automated driver assistance segment dominated the market, with a market share of around 27% in 2023. Automated driver assistance systems improve auto and road safety by providing a secure human-machine interface. The technology uses cameras and sensors to recognise surrounding barriers and driving faults, which is followed by the necessary mitigative action. It reduces accidents and collisions and prevents fatalities and injuries. It has several features, including automatic emergency braking, pedestrian detection, surround view, parking assist, driver fatigue detection, and gaze detection.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Communication Type
          4.3.2. Market Attractiveness Analysis by Vehicle Type
          4.3.3. Market Attractiveness Analysis by Connectivity
          4.3.4. Market Attractiveness Analysis by Application
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing demand for smart urban mobility solutions
    5.3. Restraints
          5.3.1. The high investments costs
    5.4. Opportunities
          5.4.1. The favorable government initiatives
    5.5. Challenges
          5.5.1. The high risk of cyberattacks

6. Global Vehicle-to-Everything (V2X) Market Analysis and Forecast, By Communication Type
    6.1. Segment Overview
    6.2. Vehicle-to-Vehicle (V2V)
    6.3. Vehicle-to-Pedestrian (V2P)
    6.4. Vehicle-to-Cloud (V2C)
    6.5. Vehicle-to-Infrastructure (V2I)
    6.6. Vehicle-to-Grid (V2G)
    6.7. Vehicle-to-Network (V2N)
    6.8. Vehicle-to-Device (V2D)

7. Global Vehicle-to-Everything (V2X) Market Analysis and Forecast, By Vehicle Type
    7.1. Segment Overview
    7.2. Passenger
    7.3. Commercial

8. Global Vehicle-to-Everything (V2X) Market Analysis and Forecast, By Connectivity
    8.1. Segment Overview
    8.2. Dedicated Short-Range Communication (DSRC)
    8.3. Cellular

9. Global Vehicle-to-Everything (V2X) Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Automated Driver Assistance
    9.3. Emergency Vehicle Notification
    9.4. Fleet and Asset Management
    9.5. Line of Sight
    9.6. Backing
    9.7. Intelligent Traffic Systems
    9.8. Passenger Information Systems
    9.9. Parking Management Systems
    9.10. Non-Line of Sight
    9.11. Others

10. Global Vehicle-to-Everything (V2X) Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Vehicle-to-Everything (V2X) Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Vehicle-to-Everything (V2X) Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Arada Systems Inc.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Autotalks Ltd.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Cisco Systems Inc.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Cohda Wireless Pty
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Continental AG
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Delphi Automotive PLC
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Denso Corporation
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Infineon Technologies AG
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Qualcomm Incorporated
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Toyota Motor Corporation
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

2. Global Vehicle-to-Vehicle (V2V) Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

3. Global Vehicle-to-Pedestrian (V2P) Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

4. Global Vehicle-to-Cloud (V2C) Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

5. Global Vehicle-to-Infrastructure (V2I) Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

6. Global Vehicle-to-Grid (V2G) Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

7. Global Vehicle-to-Network (V2N) Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

8. Global Vehicle-to-Device (V2D) Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

9. Global Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

10. Global Passenger Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

11. Global Commercial Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

12. Global Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

13. Global Dedicated Short-Range Communication (DSRC) Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

14. Global Cellular Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

15. Global Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

16. Global Automated Driver Assistance Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

17. Global Emergency Vehicle Notification Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

18. Global Fleet and Asset Management Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

19. Global Line of Sight Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

20. Global Backing Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

21. Global Intelligent Traffic Systems Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

22. Global Passenger Information Systems Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

23. Global Parking Management Systems Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

24. Global Non-Line of Sight Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

25. Global Others Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

26. Global Vehicle-to-Everything (V2X) Market, By Region, 2020-2033 (USD Billion) 

27. North America Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

28. North America Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

29. North America Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

30. North America Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

31. U.S. Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

32. U.S. Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

33. U.S. Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

34. U.S. Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

35. Canada Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

36. Canada Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

37. Canada Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

38. Canada Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

39. Mexico Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

40. Mexico Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

41. Mexico Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

42. Mexico Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

43. Europe Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

44. Europe Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

45. Europe Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

46. Europe Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

47. Germany Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

48. Germany Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

49. Germany Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

50. Germany Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

51. France Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

52. France Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

53. France Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

54. France Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

55. U.K. Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

56. U.K. Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

57. U.K. Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

58. U.K. Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

59. Italy Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

60. Italy Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

61. Italy Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

62. Italy Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

63. Spain Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

64. Spain Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

65. Spain Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

66. Spain Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

67. Asia Pacific Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

68. Asia Pacific Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

69. Asia Pacific Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

70. Asia Pacific Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

71. Japan Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

72. Japan Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

73. Japan Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

74. Japan Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

75. China Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

76. China Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

77. China Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

78. China Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

79. India Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

80. India Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

81. India Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

82. India Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

83. South America Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

84. South America Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

85. South America Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion)

86. South America Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion)

87. Brazil Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

88. Brazil Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

89. Brazil Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

90. Brazil Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion)

91. Middle East and Africa Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

92. Middle East and Africa Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

93. Middle East and Africa Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

94. Middle East and Africa Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion)

95. UAE Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

96. UAE Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

97. UAE Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

98. UAE Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion)

99. South Africa Vehicle-to-Everything (V2X) Market, By Communication Type, 2020-2033 (USD Billion) 

100. South Africa Vehicle-to-Everything (V2X) Market, By Vehicle Type, 2020-2033 (USD Billion) 

101. South Africa Vehicle-to-Everything (V2X) Market, By Connectivity, 2020-2033 (USD Billion) 

102. South Africa Vehicle-to-Everything (V2X) Market, By Application, 2020-2033 (USD Billion) 

List of Figures 

1. Global Vehicle-to-Everything (V2X) Market Segmentation

2. Vehicle-to-Everything (V2X) Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Vehicle-to-Everything (V2X) Market Attractiveness Analysis by Communication Type

9. Global Vehicle-to-Everything (V2X) Market Attractiveness Analysis by Vehicle Type

10. Global Vehicle-to-Everything (V2X) Market Attractiveness Analysis by Connectivity

11. Global Vehicle-to-Everything (V2X) Market Attractiveness Analysis by Application

12. Global Vehicle-to-Everything (V2X) Market Attractiveness Analysis by Region

13. Global Vehicle-to-Everything (V2X) Market: Dynamics

14. Global Vehicle-to-Everything (V2X) Market Share by Communication Type (2023 & 2033)

15. Global Vehicle-to-Everything (V2X) Market Share by Vehicle Type (2023 & 2033)

16. Global Vehicle-to-Everything (V2X) Market Share by Connectivity (2023 & 2033)

17. Global Vehicle-to-Everything (V2X) Market Share by Application (2023 & 2033)

18. Global Vehicle-to-Everything (V2X) Market Share by Regions (2023 & 2033)

19. Global Vehicle-to-Everything (V2X) Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global vehicle-to-everything (V2X) market based on below mentioned segments:

Global Vehicle-to-Everything (V2X) Market by Communication Type:

  • Vehicle-to-Vehicle (V2V)
  • Vehicle-to-Pedestrian (V2P)
  • Vehicle-to-Cloud (V2C)
  • Vehicle-to-Infrastructure (V2I)
  • Vehicle-to-Grid (V2G)
  • Vehicle-to-Network (V2N)
  • Vehicle-to-Device (V2D)

Global Vehicle-to-Everything (V2X) Market by Vehicle Type:

  • Passenger
  • Commercial

Global Vehicle-to-Everything (V2X) Market by Connectivity:

  • Dedicated Short-Range Communication (DSRC)
  • Cellular

Global Vehicle-to-Everything (V2X) Market by Application:

  • Automated Driver Assistance
  • Emergency Vehicle Notification
  • Fleet and Asset Management
  • Line of Sight
  • Backing
  • Intelligent Traffic Systems
  • Passenger Information Systems
  • Parking Management Systems
  • Non-Line of Sight
  • Others

Global Vehicle-to-Everything (V2X) Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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