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Variable Frequency Drive Market

Variable Frequency Drive Market Size by Type (AC Drive, DC Drive, & Servo Drive), Application (Pumps, HVAC, Fans, Conveyors, Compressors, & Others), Power Rating, Voltage, End-User, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12717
  • Published Date: Oct, 2024
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Segment Analysis

The global variable frequency drive market has been segmented based on type, application, power rating, voltage, end-user, and regions.

  • The type segment is divided into AC drive, DC drive, & servo drive. The AC drive segment dominated the market, with a market share of around 48% in 2023. AC drives in appliances allow ease of control while adjusting frequencies. The ease of control facilitates the conservation of energy. The greater efficiency and predominant application of the AC drive is a fundamental contributing factor for its dominance in the market.
  • The application segment is divided into pumps, HVAC, fans, conveyors, compressors, & others. Over the forecast period, the compressors segment is expected to grow at the fastest CAGR of 6.5%. The growing utilization of VFD in compressors to improve mechanical resonances reduce operational costs to enhance production and energy savings will drive the growth for this segment.
  • The power rating segment is divided into high power drive, medium power drive & low power drive & micro power drive. In 2023, the low power drive segment dominated the market, accounting for around 34% of global revenue. The low capital costs & easy integration, which allow a quick payback period facilitating energy savings, will contribute towards the demand for low power drive VFDs.
  • The voltage segment is divided into high voltage & low voltage. The low voltage segment dominated the market, with a market share of around 58% in 2023. The wide range of industrial applications of low voltage VFDs coupled with a simple design for easy integration can be attributed to the segment's dominance.
  • The end-user segment is divided into oil & gas, mining, agriculture, power generation, manufacturing, food & beverages, infrastructure & others. In 2023, the power generation segment dominated the market, accounting for around 26% of global revenue. Rapid urbanization and industrialization are driving the energy demand. Increasing electricity consumption demand efficient energy distribution and the adoption of smart power grids, contributing to the rising utilization of VFDs in the power generation sector.

Regional Segmentation Analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global variable frequency drive market, with a 37.9% share of the market revenue in 2023.

Asia Pacific Region Variable Frequency Drive Market Share in 2023 - 38.1%

 

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  • The Asia Pacific currently dominates the variable frequency drive market due to rapid urbanization and industrialization in the region. Asia-Pacific is expected to continue its dominance in the forecast period due to the adoption of new policies by the government, which is encouraging the establishment of smart power grids to conserve energy and reduce carbon emissions by utilizing VFDs.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Type
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Power Rating
          4.3.4. Market Attractiveness Analysis by Voltage
          4.3.5. Market Attractiveness Analysis by End User
          4.3.6. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing applications of VFDs
    5.3. Restraints
          5.3.1. High installation costs
    5.4. Opportunities
          5.4.1. New & favourable government initiatives
    5.5. Challenges
          5.5.1. Availability of cheaper VFDs in the developing market

6. Global Variable Frequency Drive Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. AC Drive
    6.3. DC Drive
    6.4. Servo Drive

7. Global Variable Frequency Drive Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Pumps
    7.3. HVAC
    7.4. Fans
    7.5. Conveyors
    7.6. Compressors
    7.7. Others

8. Global Variable Frequency Drive Market Analysis and Forecast, By Power Rating
    8.1. Segment Overview
    8.2. High Power Drive
    8.3. Medium Power Drive
    8.4. Low Power Drive
    8.5. Micro Power Drive

9. Global Variable Frequency Drive Market Analysis and Forecast, By Voltage
    9.1. Segment Overview
    9.2. High Voltage
    9.3. Low Voltage

10. Global Variable Frequency Drive Market Analysis and Forecast, By End User
    10.1. Segment Overview
    10.2. Oil & Gas
    10.3. Mining
    10.4. Agriculture
    10.5. Power Generation
    10.6. Manufacturing
    10.7. Food & Beverages
    10.8. Infrastructure
    10.9. Others

11. Global Variable Frequency Drive Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa

12. Global Variable Frequency Drive Market-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in the Variable Frequency Drive Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Product Launches and Developments
          12.3.2. Partnerships, Collaborations, and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions

13. Company Profiles
    13.1. Rockwell Automation
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company Product Portfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. ABB
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company Product Portfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. Siemens
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company Product Portfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. Danfoss Corporation
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company Product Portfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. Honeywell International Inc.
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company Product Portfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. Hitachi Group
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company Product Portfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. Eaton Corporation PLC
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company Product Portfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. Johnson Controls International PLC
          13.8.1. Business Overview
          13.8.2. Company Snapshot
          13.8.3. Company Market Share Analysis
          13.8.4. Company Product Portfolio
          13.8.5. Recent Developments
          13.8.6. SWOT Analysis
    13.9. Schneider Electric
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company Product Portfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. WEG
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Product Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis

List of Table

1. Global Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

2. Global AC Drive Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

3. Global DC Drive Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

4. Global Servo Drive Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

5. Global Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

6. Global Pumps Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

7. Global HVAC Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

8. Global Fans Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

9. Global Conveyors Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

10. Global Compressors Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

11. Global Others Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

12. Global Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

13. Global High Power Drive Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

14. Global Medium Power Drive Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

15. Global Low Power Drive Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

16. Global Micro Power Drive Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

17. Global Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

18. Global High Voltage Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

19. Global Low Voltage Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

20. Global Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

21. Global Oil & Gas Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

22. Global Mining Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

23. Global Agriculture Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

24. Global Power Generation Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

25. Global Manufacturing Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

26. Global Food & Beverages Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

27. Global Infrastructure Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

28. Global Others Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

29. Global Variable Frequency Drive Market, By Region, 2020-2033 (USD Billion) 

30. North America Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

31. North America Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

32. North America Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

33. North America Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

34. North America Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

35. U.S. Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

36. U.S. Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

37. U.S. Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

38. U.S. Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

39. U.S. Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

40. Canada Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

41. Canada Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

42. Canada Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

43. Canada Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

44. Canada Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

45. Mexico Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

46. Mexico Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

47. Mexico Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

48. Mexico Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

49. Mexico Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

50. Europe Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

51. Europe Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

52. Europe Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

53. Europe Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

54. Europe Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

55. Germany Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

56. Germany Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

57. Germany Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

58. Germany Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

59. Germany Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

60. France Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

61. France Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

62. France Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

63. France Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

64. France Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

65. U.K. Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

66. U.K. Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

67. U.K. Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

68. U.K. Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

69. U.K. Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

70. Italy Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

71. Italy Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

72. Italy Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

73. Italy Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

74. Italy America Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

75. Spain Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

76. Spain Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

77. Spain Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

78. Spain Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

79. Spain Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

80. Asia Pacific Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

81. Asia Pacific Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

82. Asia Pacific Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

83. Asia Pacific Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

84. Asia Pacific Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

85. Japan Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

86. Japan Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

87. Japan Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

88. Japan Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

89. Japan Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

90. China Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

91. China Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

92. China Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

93. China Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

94. China Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

95. India Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

96. India Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

97. India Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

98. India Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

99. India Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

100. South America Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

101. South America Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

102. South America Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion)

103. South America Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion)

104. South America Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

105. Brazil Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

106. Brazil Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

107. Brazil Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

108. Brazil Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion)

109. Brazil Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

110. Middle East and Africa Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

111. Middle East and Africa Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

112. Middle East and Africa Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

113. Middle East and Africa Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion)

114. Middle East and Africa Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

115. UAE Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

116. UAE Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

117. UAE Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

118. UAE Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion)

119. UAE Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

120. South Africa Variable Frequency Drive Market, By Type, 2020-2033 (USD Billion) 

121. South Africa Variable Frequency Drive Market, By Application, 2020-2033 (USD Billion) 

122. South Africa Variable Frequency Drive Market, By Power Rating, 2020-2033 (USD Billion) 

123. South Africa Variable Frequency Drive Market, By Voltage, 2020-2033 (USD Billion) 

124. South Africa Variable Frequency Drive Market, By End User, 2020-2033 (USD Billion) 

List of Figures 

1. Global Variable Frequency Drive Market Segmentation

2. Variable Frequency Drive Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Variable Frequency Drive Market Attractiveness Analysis by Type

9. Global Variable Frequency Drive Market Attractiveness Analysis by Application

10. Global Variable Frequency Drive Market Attractiveness Analysis by Power Rating

11. Global Variable Frequency Drive Market Attractiveness Analysis by Voltage

12. Global Variable Frequency Drive Market Attractiveness Analysis by End User

13. Global Variable Frequency Drive Market Attractiveness Analysis by Region

14. Global Variable Frequency Drive Market: Dynamics

15. Global Variable Frequency Drive Market Share by Type (2023 & 2033)

16. Global Variable Frequency Drive Market Share by Application (2023 & 2033)

17. Global Variable Frequency Drive Market Share by Power Rating (2023 & 2033)

18. Global Variable Frequency Drive Market Share by Regions (2023 & 2033)

19. Global Variable Frequency Drive Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global variable frequency drive market based on below mentioned segments:

Global Variable Frequency Drive Market by Type:

  • AC Drive
  • DC Drive
  • Servo Drive

Global Variable Frequency Drive Market by Application:

  • Pumps
  • HVAC
  • Fans
  • Conveyors
  • Compressors
  • Others

Global Variable Frequency Drive Market by Power Rating:

  • High Power Drive
  • Medium Power Drive
  • Low Power Drive
  • Micro Power Drive

Global Variable Frequency Drive Market by Voltage:

  • High Voltage
  • Low Voltage

Global Variable Frequency Drive Market by End User:

  • Oil & Gas
  • Mining
  • Agriculture
  • Power Generation
  • Manufacturing
  • Food & Beverages
  • Infrastructure
  • Others

Global Variable frequency drive Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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Why choose us

ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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