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Transcriptomics Market

Transcriptomics Market Trends & Growth Analysis – Latest Insights

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12959
  • Published Date: Oct, 2022
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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Market Dynamics

Drivers

Increasing RNA-Sequencing and NGS Application to Drive Market- DNA and RNA analysis uses next-generation sequencing (NGS), also called high-throughput sequencing. In particular, next-generation sequencing (NGS) has transformed the diagnosis of genetic illnesses and allowed medical professionals to offer even more thorough clinical insights. The dynamic nature of the transcriptome may be examined and resolved in greater detail owing to RNA-sequencing. Recent advancements in RNA sequencing have significantly impacted sample preparation, sequencing, and data analysis. This helps analyze the transcriptome profiles and figure out whether or not certain physiological and pathological factors might be explained.

Restraints

Costly, inadequate infrastructure, and lack of tools to impede market expansion- RNA-sequencing and next-generation sequencing are expensive processes. These approaches are thought to be executed through specific procedures such as DNA or RNA separation, library preparation, sequencing reagents, data interpretation, and storage. To undertake such a study, it is essential to have qualified experts who have received maintenance training. As a result, the lack of transparency surrounding transcriptomics research and expensive maintenance expenses impede the spread of technical information about this business. Data analysis for NGS and RNA sequencing requires computational tools; however, these tools are currently unavailable.

Opportunities

The development of research applications and the discovery of biomarkers will increase market opportunities- Given the rapid advancements in genomics and data analysis, it is imperative to understand how dynamic this subject is. Modern technologies are replacing older technologies to, more specifically, understand the complexity of genomic behavior in healthy and diseased individuals. It is important to remember that the transcriptomics market has tremendously advanced due to RNA-sequencing, microarray, PCR, and NGS. Technologies like NGS, determining the numerous elements influencing a successful disease diagnosis is becoming quicker and more precise. These breakthroughs provide a rare opportunity to increase significantly diagnostic data analysis and present chances to grow the global transcriptomics market.

Challenges

Lack of efficient bioinformatics tools- Transcriptomic research using microarrays generates much data. As a result, interpreting results and using computer resources to handle data are frequently complex tasks for researchers. Additionally, the limited genome coverage and strong amplification bias of the RNA sequencing data from transcriptomics research make data interpretation extremely difficult, particularly in the absence of efficient bioinformatics tools. Numerous technologies created for bulk cell sequencing have not successfully analyzed transcriptomics data. In terms of calling copy number changes, locating mutant genes in tumor samples, reconstructing cell lineages, recovering low abundant transcripts, and increasing the precision of quantitative transcripts analysis, this presents various obstacles.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Technology
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By End-User
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing RNA-Sequencing and NGS Application to drive market
    5.3. Restraints
          5.3.1. Costly, inadequate infrastructure, and lack of tools to impede market expansion
    5.4. Opportunities
          5.4.1. The development of research applications and the discovery of biomarkers will increase market opportunities
    5.5. Challenges
          5.5.1. Lack of efficient bioinformatics tools

6. Global Transcriptomics Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Instruments
    6.3. Consumables
    6.4. Reagents
    6.5. Software

7. Global Transcriptomics Market Analysis and Forecast, By Technology
    7.1. Segment Overview
    7.2. NGS
    7.3. Microarrays
    7.4. Sanger

8. Global Transcriptomics Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Drug Discovery
    8.3. Toxicogenomics
    8.4. Comparative Transcriptomics
    8.5. Clinical Diagnostics

9. Global Transcriptomics Market Analysis and Forecast, By End-User
    9.1. Segment Overview
    9.2. CROs
    9.3. Academic & Research Institutes
    9.4. Hospitals
    9.5. Pharmaceutical & Biotechnology Companies

10. Global Transcriptomics Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Transcriptomics Market-Competitive Landscape
    11.1. Overview
          11.1.1. Market Share of Key Players in the Transcriptomics Market
          11.1.2. Global Company Market Share
          11.1.3. North America Company Market Share
          11.1.4. Europe Company Market Share
          11.1.5. APAC Company Market Share
    11.2. Competitive Situations and Trends
          11.2.1. Product Launches and Developments
          11.2.2. Partnerships, Collaborations, and Agreements
          11.2.3. Mergers & Acquisitions
          11.2.4. Expansions

12. Company Profiles
    12.1. Pacific Biosciences of California Inc.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Component Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Thermo Fisher Scientific Inc.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Component Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Agilent Technologies Inc.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Component Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Illumina Inc.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Component Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. QIAGEN
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Component Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Bio-Rad Laboratories Inc.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Component Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Takara Bio Inc.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Component Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. PerkinElmer Inc.
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Component Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Fluidigm Corporation
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Component Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. 10X Genomics
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Component Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global Transcriptomics Market, By Product Type, 2019-2030 (USD Billion)

2. Global Instruments Transcriptomics Market, By Region, 2019-2030 (USD Billion) 

3. Global Consumables Transcriptomics Market, By Region, 2019-2030 (USD Billion) 

4. Global Reagents Transcriptomics Market, By Region, 2019-2030 (USD Billion) 

5. Global Software Transcriptomics Market, By Region, 2019-2030 (USD Billion) 

6. Global Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

7. Global NGS Transcriptomics Market, By Region, 2019-2030 (USD Billion) 

8. Global Microarrays Transcriptomics Market, By Region, 2019-2030 (USD Billion)

9. Global Sanger Transcriptomics Market, By Region, 2019-2030 (USD Billion)

10. Global Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

11. Global Drug Discovery Transcriptomics Market, By Region, 2019-2030 (USD Billion)

12. Global Toxicogenomics Transcriptomics Market, By Region, 2019-2030 (USD Billion)

13. Global Comparative Transcriptomics Transcriptomics Market, By Region, 2019-2030 (USD Billion)

14. Global Clinical Diagnostics Transcriptomics Market, By Region, 2019-2030 (USD Billion)

15. Global Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

16. Global CROs Transcriptomics Market, By Region, 2019-2030 (USD Billion) 

17. Global Academic & Research Institutes Transcriptomics Market, By Region, 2019-2030 (USD Billion)

18. Global Hospitals Transcriptomics Market, By Region, 2019-2030 (USD Billion)

19. Global Pharmaceutical & Biotechnology Companies Transcriptomics Market, By Region, 2019-2030 (USD Billion)

20. Global  Transcriptomics Market, By Region, 2019-2030 (USD Billion)

21. North America Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

22. North America Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

23. North America Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

24. North America Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

25. U.S. Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

26. U.S. Transcriptomics Market, By Technology, 2019-2030 (USD Billion)

27. U.S. Transcriptomics Market, By Application, 2019-2030 (USD Billion)  

28. U.S. Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

29. Canada Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

30. Canada Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

31. Canada Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

32. Canada Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

33. Mexico Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

34. Mexico Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

35. Mexico Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

36. Mexico Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

37. Europe Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

38. Europe Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

39. Europe Transcriptomics Market, By Application, 2019-2030 (USD Billion)

40. Europe Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

41. Germany Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

42. Germany Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

43. Germany Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

44. Germany Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

45. France Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

46. France Transcriptomics Market, By Technology, 2019-2030 (USD Billion)

47. France Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

48. France Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

49. U.K. Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

50. U.K. Transcriptomics Market, By Technology, 2019-2030 (USD Billion)

51. U.K. Transcriptomics Market, By Application, 2019-2030 (USD Billion)  

52. U.K. Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

53. Italy Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

54. Italy Transcriptomics Market, By Technology, 2019-2030 (USD Billion)

55. Italy Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

56. Italy Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

57. Spain Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

58. Spain Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

59. Spain Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

60. Spain Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

61. Asia Pacific Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

62. Asia Pacific Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

63. Asia Pacific Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

64. Asia Pacific Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

65. Japan Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

66. Japan Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

67. Japan Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

68. Japan Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

69. China Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

70. China Transcriptomics Market, By Technology, 2019-2030 (USD Billion)

71. China Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

72. China Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

73. India Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

74. India Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

75. India Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

76. India Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

77. South America Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

78. South America Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

79. South America Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

80. South America Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

81. Brazil Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

82. Brazil Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

83. Brazil Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

84. Brazil Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

85. The Middle East and Africa Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

86. The Middle East and Africa Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

87. The Middle East and Africa Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

88. The Middle East and Africa Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

89. UAE Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

90. UAE Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

91. UAE Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

92. UAE Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

93. South Africa Transcriptomics Market, By Product Type, 2019-2030 (USD Billion) 

94. South Africa Transcriptomics Market, By Technology, 2019-2030 (USD Billion) 

95. South Africa Transcriptomics Market, By Application, 2019-2030 (USD Billion) 

96. South Africa Transcriptomics Market, By End-User, 2019-2030 (USD Billion) 

List of Figures 

1. Global Transcriptomics Market Segmentation

2. Transcriptomics Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Transcriptomics Market Attractiveness Analysis By Product Type

9. Global Transcriptomics Market Attractiveness Analysis By Technology

10. Global Transcriptomics Market Attractiveness Analysis By Application

11. Global Transcriptomics Market Attractiveness Analysis By End-User

12. Global Transcriptomics Market Attractiveness Analysis By Region

13. Global Transcriptomics Market: Dynamics

14. Global Transcriptomics Market Share By Product Type (2022 & 2030)

15. Global Transcriptomics Market Share By Technology (2022 & 2030)

16. Global Transcriptomics Market Share By Application (2022 & 2030)

17. Global Transcriptomics Market Share By End-User (2022 & 2030)

18. Global Transcriptomics Market Share By Regions (2022 & 2030)

19. Global Transcriptomics Market Share By Company (2021)

This study forecasts global, regional, and country revenue from 2019 to 2030. Brainy Insights has segmented the global transcriptomics market based on the below-mentioned segments:

Global Transcriptomics Market by Product Type:

  • Instruments
  • Consumables
  • Reagents
  • Software

Global Transcriptomics Market by Technology:

  • NGS
  • Microarrays
  • Sanger

Global Transcriptomics Market by Application:

  • Drug Discovery
  • Toxicogenomics
  • Comparative Transcriptomics
  • Clinical Diagnostics

Global Transcriptomics Market by End-User:

  • CROs
  • Academic & Research Institutes
  • Hospitals
  • Pharmaceutical & Biotechnology Companies

Global Transcriptomics Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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