Toys Market

Toys Market Trends & Growth Analysis – Latest Insights

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12693
  • Published Date: Aug, 2024
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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Market Dynamics

Drivers

  • Increase in recognition of the benefits of health.

The growing recognition of the mental skills of certain play activities of children is one of the main drivers of smart toys market growth. Parents are getting creative with unorthodox parental involvement these days. Purchasing toys and games to aid a child's growth and development is prevalent among family members.  Parents want their children to play and learn at the same time and stay active. As a result, they purchase toys that have educational and learning effects on children. As a result, the trend of buying multi-benefit toys for children is a significant contributor to the development of the smart toys market revenue. Moreover, the increase in demand for strategic objectives and educational toys among children boosts the need of the smart toys market.

  • Rise in educational games

Another driving factor for the smart toys market is the colorful toy items for pre-school kids. Nowadays, parents of pre-school kids are more driven to learn new things outside the classroom. They believe in learning through educational games. This is driving the market for educational games towards growth.

Restraints

  • Fluctuating exchange rates

The volatility in exchange costs and rising prices today are significant restraints for the toys sector. Even though people's disposable cash has increased beyond a certain point, they are still reluctant to spend a lot of money on toys and games. Changes in exchange rates are also inconvenient for people, causing them to avoid buying and postpone purchasing decisions.

  • Rise in fake items.

Nowadays there has been rise in fake items which looks the same as the original item, which is hampering the growth of the smart toys market. Consumers are finding it hard to differentiate between the original and the fake item which is leading to hampering the brand loyalty. 

Opportunities

  • The new generation

These days the Millennial generation is looking forward to reliving the era of the 90s, which will remind them of their childhood. So this newfound fascination of millennials to bring back memories of their childhood puts forward an opportunity for the smart toys market. People these days are looking for nostalgia and old-school toys, which are better versions of the older ones. This covid 19 has helped make opportunities for people to move towards old-school toys and spend their time with family members. Therefore, the smart toys market has an open opportunity to develop business ideas such as the production of merchandise collectibles and old-school and nostalgic games in the future.

Challenges

  • Limited access to the internet

Nowadays, kids prefer online video games on mobile phones, tablets, or computers. Every child is moving towards online video games, so gaming and toys have moved towards the digital platform. And as the video gaming sector grows, the smart toys market faces the loss of some consumers.

  • Covid-19

Covid 19 has been a significant challenge for the smart toys market, as the supply chain got disrupted and strict government rules were imposed on the public like social distancing, and there was a constant lockdown across the world. Offline retail stores had to close down their operations, which stood out as a significant challenge for the smart toys market. This coronavirus remains to be highly uncertain.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Distribution channel
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in recognition of the benefits of health
          5.2.2. Rise in educational games
    5.3. Restraints
          5.3.1. Fluctuating exchange rates
          5.3.2. Rise in fake items
    5.4. Opportunities
          5.4.1. The new generation
    5.5. Challenges
          5.5.1. Limited access to the internet
          5.5.2. Covid-19

6. Global Toys Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Action Figures
    6.3. Building Sets
    6.4. Dolls
    6.5. Games/Puzzles
    6.6. Sports & Outdoor Toys
    6.7. Plush

7. Global Toys Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Offline Channels (Hypermarket/Supermarket, Specialty Stores, Departmental Stores)
    7.3. Online Channels

8. Global Toys Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Toys Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Toys Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Lego Group
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Mattel, Inc
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Hasbro Inc.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Moose Enterprise Holdings Pvt Ltd
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Simba-Dickie Group
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Bandai Namco Holdings Inc.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Zuru Ltd
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis

List of Table

1. Global Toys Market, By Product Type, 2020-2033(USD Billion) 

2. Global Action Figures Toys Market, By Region, 2020-2033(USD Billion) 

3. Global Building Sets Toys Market, By Region, 2020-2033(USD Billion)

4. Global Dolls Toys Market, By Region, 2020-2033(USD Billion)

5. Global Games/Puzzles Toys Market, By Region, 2020-2033(USD Billion)

6. Global Sports & Outdoor Toys Market, By Region, 2020-2033(USD Billion)

7. Global Plush Toys Market, By Region, 2020-2033(USD Billion)

8. Global Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

9. Global Offline Channels (Hypermarket/Supermarket, Specialty Stores, Departmental Stores) Toys Market, By Region, 2020-2033(USD Billion) 

10. Global Online Channels Toys Market, By Region, 2020-2033(USD Billion) 

11. Global Toys Market, By Region, 2020-2033(USD Billion) 

12. North America Toys Market, By Product Type, 2020-2033(USD Billion) 

13. North America Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

14. U.S. Toys Market, By Product Type, 2020-2033(USD Billion) 

15. U.S. Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

16. Canada Toys Market, By Product Type, 2020-2033(USD Billion) 

17. Canada Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

18. Mexico Toys Market, By Product Type, 2020-2033(USD Billion) 

19. Mexico Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

20. Europe Toys Market, By Product Type, 2020-2033(USD Billion) 

21. Europe Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

22. Germany Toys Market, By Product Type, 2020-2033(USD Billion) 

23. Germany Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

24. France Toys Market, By Product Type, 2020-2033(USD Billion) 

25. France Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

26. U.K. Toys Market, By Product Type, 2020-2033(USD Billion) 

27. U.K. Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

28. Italy Toys Market, By Product Type, 2020-2033(USD Billion) 

29. Italy Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

30. Spain Toys Market, By Product Type, 2020-2033(USD Billion) 

31. Spain Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

32. Asia Pacific Toys Market, By Product Type, 2020-2033(USD Billion) 

33. Asia Pacific Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

34. Japan Toys Market, By Product Type, 2020-2033(USD Billion) 

35. Japan Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

36. China Toys Market, By Product Type, 2020-2033(USD Billion) 

37. China Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

38. India Toys Market, By Product Type, 2020-2033(USD Billion) 

39. India Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

40. South America Toys Market, By Product Type, 2020-2033(USD Billion) 

41. South America Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

42. Brazil Toys Market, By Product Type, 2020-2033(USD Billion) 

43. Brazil Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

44. Middle East and Africa Toys Market, By Product Type, 2020-2033(USD Billion) 

45. Middle East and Africa Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

46. UAE Toys Market, By Product Type, 2020-2033(USD Billion) 

47. UAE Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

48. South Africa Toys Market, By Product Type, 2020-2033(USD Billion) 

49. South Africa Toys Market, By Distribution Channel, 2020-2033(USD Billion) 

List of Figures 

1. Global Toys Market Segmentation

2. Toys Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Toys Market Attractiveness Analysis By Product Type 

9. Global Toys Market Attractiveness Analysis By Distribution Channel 

10. Global Toys Market Attractiveness Analysis By Region

11. Global Toys Market: Dynamics

12. Global Toys Market Share by Product Type (2023 & 2033)

13. Global Toys Market Share by Distribution Channel (2023 & 2033)

14. Global Toys Market Share by Regions (2023 & 2033)

15. Global Toys Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global toys market based on below mentioned segments:

Global Toys Market by Product Type:

  • Action Figures
  • Building Sets
  • Dolls
  • Games/Puzzles
  • Sports & Outdoor Toys
  • Plush

Global Toys Market by Distribution Channel:

  • Offline Channels (Hypermarket/Supermarket, Specialty Stores, Departmental Stores)
  • Online Channels

Global Toys Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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