Surface Inspection Market

Surface Inspection Market Size by Surface Type (2D and 3D), Component (Camera, lighting equipment, Frame Grabber, Processor, Software), System, Vertical, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12582
  • Published Date: Oct, 2024
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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Market Introduction

Global surface inspection market is projected to reach USD 10.7 billion by 2033, at a CAGR of 9% from 2024 to 2033. Major factors driving the growth of the surface inspection market include growing demand for premium goods, growth in the manufacturing industries and the automation needs in the industrial sectors. Industries now focus on safety; for this, every industry has certain regulations and quality standards to prevent accidents. At the same time, the demand for the surface inspection market is increasing due to the increasing automation.

Surface inspection helps in the precise, real-time identification of surface defects or features in an item. It is achieved using an angled illumination or smart device, while the items are being created. Surface inspection inspects the existence or lack of features needed in the final product. There are some aspects which are checked using the surface inspection method such as whether the component configuration is right or not, identifying the flaws and deficiencies on the surface of the various sections of the machines or boards. The flaws can be of the sort including cracks, scabs, burnt steel, loops, and guide marks and twist. Most surface inspection systems are for replacing human inspections. That is, the welded imperfections that can be recognized by human eyes have the ability to be examined by a vision system.

Advances in computer science, data analysis, and detection technologies have contributed in many advanced methods for surface inspection. With such developments, the surface inspection systems are able to tackle applications in diverse sectors such as semiconductor, electrical, glass & metal, food, medical and plastics. Using a camera to examine the surface and specifications of objects in many industries is becoming a common practice, particularly for those who employ a high degree of process automation. This system also enables the detection of substrate surface defects such as corrosion or inappropriate coating. Few developers use machine vision cameras to detect surface imperfections such as craters or roughness that are usually difficult for vision instruments. Machine vision has become a common alternative for product or process validation due to the cost reduction in computers and cameras. Most vision systems consist of cameras and a computer running software to obtain and interpret photos from the object of interest. Two of the reasons that drive manufacturers to implement surface inspection procedures are the rising quality concerns and the increasing labour costs. Technological advancements can make surface inspection even more accurate. The integration of artificial intelligence and machine learning can increase the accuracy of surface inspection and improve decision-making ability.

Surface Inspection Market Size

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By System
          4.3.3. Market Attractiveness Analysis By Surface Type
          4.3.4. Market Attractiveness Analysis By Vertical
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing Demand for Automation and Quality Control
          5.2.2. Stringent Rules and Regulations
    5.3. Restrains
          5.3.1. Lack of Skilled Individuals
    5.4. Opportunities
          5.4.1. Technological Advancements

6. Global Surface Inspection Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Software
    6.3. Frame Grabber
    6.4. Camera
    6.5. Processor
    6.6. Lighting Equipment

7. Global Surface Inspection Market Analysis and Forecast, By System
    7.1. Segment Overview
    7.2. Computer System
    7.3. Camera System

8. Global Surface Inspection Market Analysis and Forecast, By Surface Type
    8.1. Segment Overview
    8.2. 2D
    8.3. 3D

9. Global Surface Inspection Market Analysis and Forecast, By Vertical
    9.1. Segment Overview
    9.2. Semiconductor
    9.3. Automotive
    9.4. Paper & Wood
    9.5. Electrical & Electronics
    9.6. Glass & Metal
    9.7. Plastic & Rubber
    9.8. Food & Packaging
    9.9. Medical & Pharmaceuticals
    9.10. Printing
    9.11. Non-Woven
    9.12. Postal & Logistics

10. Global Surface Inspection Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Surface Inspection Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Surface Inspection Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Allied Vision Technologies
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Ametek
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Basler
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Baumer
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Dark Field Technologies
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. DatalogicSpA
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. FLIR Systems
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. IMS Messsysteme
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. In-core Systemes
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Industrial Vision System
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. ISRA Vision
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. Keyence
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. Matrox Electronic System
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. National Instruments
          12.14.1. Business Overview
          12.14.2. Company Snapshot
          12.14.3. Company Market Share Analysis
          12.14.4. Company Product Portfolio
          12.14.5. Recent Developments
          12.14.6. SWOT Analysis
    12.15. Omron
          12.15.1. Business Overview
          12.15.2. Company Snapshot
          12.15.3. Company Market Share Analysis
          12.15.4. Company Product Portfolio
          12.15.5. Recent Developments
          12.15.6. SWOT Analysis
    12.16. Sick
          12.16.1. Business Overview
          12.16.2. Company Snapshot
          12.16.3. Company Market Share Analysis
          12.16.4. Company Product Portfolio
          12.16.5. Recent Developments
          12.16.6. SWOT Analysis
    12.17. Sony Corporation
          12.17.1. Business Overview
          12.17.2. Company Snapshot
          12.17.3. Company Market Share Analysis
          12.17.4. Company Product Portfolio
          12.17.5. Recent Developments
          12.17.6. SWOT Analysis
    12.18. Teledyne Technologies
          12.18.1. Business Overview
          12.18.2. Company Snapshot
          12.18.3. Company Market Share Analysis
          12.18.4. Company Product Portfolio
          12.18.5. Recent Developments
          12.18.6. SWOT Analysis
    12.19. Vitronic
          12.19.1. Business Overview
          12.19.2. Company Snapshot
          12.19.3. Company Market Share Analysis
          12.19.4. Company Product Portfolio
          12.19.5. Recent Developments
          12.19.6. SWOT Analysis
    12.20. Panasonic
          12.20.1. Business Overview
          12.20.2. Company Snapshot
          12.20.3. Company Market Share Analysis
          12.20.4. Company Product Portfolio
          12.20.5. Recent Developments
          12.20.6. SWOT Analysis

List of Table

1. Global Surface Inspection Market, By Component, 2020–2033(USD Billion)

2. Global Software, Surface Inspection Market, By Region, 2020–2033(USD Billion)

3. Global Frame Grabber, Surface Inspection Market, By Region, 2020–2033(USD Billion)

4. Global Camera, Surface Inspection Market, By Region, 2020–2033(USD Billion)

5. Global Processor, Surface Inspection Market, By Region, 2020–2033(USD Billion)

6. Global Lighting Equipment, Surface Inspection Market, By Region, 2020–2033(USD Billion)

7. Global Surface Inspection Market, By System, 2020–2033(USD Billion)

8. Global Computer System Surface Inspection Market, By Region, 2020–2033(USD Billion)

9. Global Camera System Surface Inspection Market, By Region, 2020–2033(USD Billion)

10. Global Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

11. Global 2D Surface Inspection Market, By Region, 2020–2033(USD Billion)

12. Global 3D Surface Inspection Market, By Region, 2020–2033(USD Billion)

13. Global Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

14. Global Semiconductor Surface Inspection Market, By Region, 2020–2033(USD Billion)

15. Global Automotive Surface Inspection Market, By Region, 2020–2033(USD Billion)

16. Global Paper & Wood Surface Inspection Market, By Region, 2020–2033(USD Billion)

17. Global Electrical & Electronics Surface Inspection Market, By Region, 2020–2033(USD Billion)

18. Global Glass & Metal Surface Inspection Market, By Region, 2020–2033(USD Billion)

19. Global Plastic & Rubber Surface Inspection Market, By Region, 2020–2033(USD Billion)

20. Global Food & Packaging Surface Inspection Market, By Region, 2020–2033(USD Billion)

21. Global Medical & Pharmaceuticals Surface Inspection Market, By Region, 2020–2033(USD Billion)

22. Global Printing Surface Inspection Market, By Region, 2020–2033(USD Billion)

23. Global Non-Woven Surface Inspection Market, By Region, 2020–2033(USD Billion)

24. Global Postal & Logistics Surface Inspection Market, By Region, 2020–2033(USD Billion)

25. Global Surface Inspection Market, By Region, 2020–2033(USD Billion)

26. Global Surface Inspection Market, By North America, 2020–2033(USD Billion)

27. North America Surface Inspection Market, By Component, 2020–2033(USD Billion)

28. North America Surface Inspection Market, By System, 2020–2033(USD Billion)

29. North America Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

30. North America Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

31. U.S. Surface Inspection Market, By Component, 2020–2033(USD Billion)

32. U.S. Surface Inspection Market, By System, 2020–2033(USD Billion)

33. U.S. Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

34. U.S. Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

35. Canada Surface Inspection Market, By Component, 2020–2033(USD Billion)

36. Canada Surface Inspection Market, By System, 2020–2033(USD Billion)

37. Canada Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

38. Canada Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

39. Mexico Surface Inspection Market, By Component, 2020–2033(USD Billion)

40. Mexico Surface Inspection Market, By System, 2020–2033(USD Billion)

41. Mexico Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

42. Mexico Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

43. Europe Surface Inspection Market, By Component, 2020–2033(USD Billion)

44. Europe Surface Inspection Market, By System, 2020–2033(USD Billion)

45. Europe Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

46. Europe Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

47. Germany Surface Inspection Market, By Component, 2020–2033(USD Billion)

48. Germany Surface Inspection Market, By System, 2020–2033(USD Billion)

49. Germany Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

50. Germany Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

51. France Surface Inspection Market, By Component, 2020–2033(USD Billion)

52. France Surface Inspection Market, By System, 2020–2033(USD Billion)

53. France Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

54. France Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

55. U.K. Surface Inspection Market, By Component, 2020–2033(USD Billion)

56. U.K. Surface Inspection Market, By System, 2020–2033(USD Billion)

57. U.K. Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

58. U.K. Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

59. Italy Surface Inspection Market, By Component, 2020–2033(USD Billion)

60. Italy Surface Inspection Market, By System, 2020–2033(USD Billion)

61. Italy Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

62. Italy Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

63. Spain Surface Inspection Market, By Component, 2020–2033(USD Billion)

64. Spain Surface Inspection Market, By System, 2020–2033(USD Billion)

65. Spain Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

66. Spain Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

67. Asia Pacific Surface Inspection Market, By Component, 2020–2033(USD Billion)

68. Asia Pacific Surface Inspection Market, By System, 2020–2033(USD Billion)

69. Asia Pacific Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

70. Asia Pacific Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

71. Japan Surface Inspection Market, By Component, 2020–2033(USD Billion)

72. Japan Surface Inspection Market, By System, 2020–2033(USD Billion)

73. Japan Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

74. Japan Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

75. China Surface Inspection Market, By Component, 2020–2033(USD Billion)

76. China Surface Inspection Market, By System, 2020–2033(USD Billion)

77. China Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

78. China Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

79. India Surface Inspection Market, By Component, 2020–2033(USD Billion)

80. India Surface Inspection Market, By System, 2020–2033(USD Billion)

81. India Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

82. India Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

83. South America Surface Inspection Market, By Component, 2020–2033(USD Billion)

84. South America Surface Inspection Market, By System, 2020–2033(USD Billion)

85. South America Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

86. South America Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

87. Brazil Surface Inspection Market, By Component, 2020–2033(USD Billion)

88. Brazil Surface Inspection Market, By System, 2020–2033(USD Billion)

89. Brazil Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

90. Brazil Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

91. Middle East and Africa Surface Inspection Market, By Component, 2020–2033(USD Billion)

92. Middle East and Africa Surface Inspection Market, By System, 2020–2033(USD Billion)

93. Middle East and Africa Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

94. Middle East and Africa Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

95. UAE Surface Inspection Market, By Component, 2020–2033(USD Billion)

96. UAE Surface Inspection Market, By System, 2020–2033(USD Billion)

97. UAE Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

98. UAE Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

99. South Africa Surface Inspection Market, By Component, 2020–2033(USD Billion)

100. South Africa Surface Inspection Market, By System, 2020–2033(USD Billion)

101. South Africa Surface Inspection Market, By Surface Type, 2020–2033(USD Billion)

102. South Africa Surface Inspection Market, By Vertical, 2020–2033(USD Billion)

List of Figures 

1. Global Surface Inspection Market Segmentation

2. Surface Inspection Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Surface Inspection Market Attractiveness Analysis By Component

9. Global Surface Inspection Market Attractiveness Analysis By System

10. Global Surface Inspection Market Attractiveness Analysis By Surface Type

11. Global Surface Inspection Market Attractiveness Analysis By Vertical

12. Global Surface Inspection Market Attractiveness Analysis By Region

13. Global Surface Inspection Market: Dynamics

14. Global Surface Inspection Market Share By Component (2023 & 2033)

15. Global Surface Inspection Market Share By System (2023 & 2033)

16. Global Surface Inspection Market Share By Surface Type (2023 & 2033)

17. Global Surface Inspection Market Share By Vertical (2023 & 2033)

18. Global Surface Inspection Market Share by Regions (2023 & 2033)

19. Global Surface Inspection Market Share by Company (2023)

This study forecasts revenue growth at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global surface inspection market on the basis of below mentioned segments:

Global Surface Inspection Market by Component:

  • Camera
  • Lighting Equipment
  • Frame Grabber
  • Processor
  • Software

Global Surface Inspection Market by System:

  • Computer System
  • Camera System

Global Surface Inspection Market by Type:

  • 2D
  • 3D

Global Surface Inspection Market by Vertical:

  • Semiconductor
  • Automotive
  • Paper & Wood
  • Electrical & Electronics
  • Glass & Metal
  • Plastic & Rubber
  • Food & Packaging
  • Medical & Pharmaceuticals
  • Printing
  • Non-Woven
  • Postal & Logistics

Global Surface Inspection Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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