Shelf-Life Testing Market

Shelf-Life Testing Market Size by Method Type (Real-Time and Accelerated Shelf-Life Testing), Technology Type (Manual Tests and Equipment & Kit-Based Testing), Parameter, Application, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12902
  • Published Date: Sep, 2022
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global shelf-life testing market is expected to reach USD 9.55 billion by 2030, at a CAGR of 8.57% from 2022 to 2030. Rising diseases would drive shelf-life testing market growth due to consuming food contaminated by pathogens, bacteria, rodents, insects, and other animal vectors. The unhygienic surroundings, poor handling of products during packaging and distribution, and faulty equipment, given the lack of oversight by the federal authorities, also contribute to the market's growth. On the other hand, the increasing government initiatives aimed at introducing stringent food safety laws will bode well for the market.

The Covid-19 pandemic has highlighted the importance of sanitation as one of the most effective practices that can save one from mild to severe diseases. Following protocols like wearing a mask and sanitizing hands and surroundings frequently can prevent the spread of infections or downscale its impact by restricting it. Similarly, one's daily habits have been more vigilant regarding the safety and hygiene of the food consumed daily due to Covid-19. Dairy, dairy products, packaged foods, beverages, bakery & confectionery products, meat and meat products, and fruits and vegetables are among the products regularly consumed in every household. Ensuring that these products are free from pathogens, impure foreign material, harmful chemicals, dust, or any other unwanted substances is important; shelf-life testing is a process that ensures this. This testing ensures that the highest standards of quality and safety are maintained. Shelf-life can be described as the duration of time that describes a food product's consumption as safe/usable or fit for consumption. Shelf-life testing uses thorough chemical, physical, microbiological, and physical investigative methods to evaluate the food product's quality and hygienic standards. Such evaluation enables the food producers and manufacturers to confidently ascertain the products' shelf-life, thereby protecting their reputation and consumers' safety.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Method Type
          4.3.2. Market Attractiveness Analysis by Technology Type
          4.3.3. Market Attractiveness Analysis by Parameter
          4.3.4. Market Attractiveness Analysis by Application
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. An increase in cases of food-borne illnesses
    5.3. Restraints
          5.3.1. Lack of infrastructure in developing nations
    5.4. Opportunities
          5.4.1. New advanced technologies
    5.5. Challenges
          5.5.1. No uniform regulations and guidelines

6. Global Shelf-Life Testing Market Analysis and Forecast, By Method Type
    6.1. Segment Overview
    6.2. Real-Time Shelf-Life Testing
    6.3. Accelerated Shelf-Life Testing

7. Global Shelf-Life Testing Market Analysis and Forecast, By Technology Type
    7.1. Segment Overview
    7.2. Manual Tests
    7.3. Equipment & Kit-Based Testing

8. Global Shelf-Life Testing Market Analysis and Forecast, By Parameter
    8.1. Segment Overview
    8.2. Microbial Contamination
    8.3. Rancidity
    8.4. Organoleptic Properties
    8.5. Nutrient Stability
    8.6. Pathogens
    8.7. Yeast & Molds
    8.8. Others

9. Global Shelf-Life Testing Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Packaged Foods
    9.3. Beverages
    9.4. Meat & Meat Products
    9.5. Bakery & Confectionery Products
    9.6. Dairy & Dairy Products
    9.7. Processed Fruits & Vegetables
    9.8. Desserts
    9.9. Others

10. Global Shelf-Life Testing Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Shelf-Life Testing Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Shelf-Life Testing Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Agrifood Technology
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. ALS Limited
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. AsureQuality
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Bureau Veritas
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Eurofins Scientific
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Intertek Group PLC
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Premier Analytical Services
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. RJ Hill Laboratories
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. SCS Global
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Symbio Laboratories
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

2. Global Real-Time Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

3. Global Accelerated Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

4. Global Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

5. Global Manual Tests Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

6. Global Equipment & Kit-Based Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

7. Global Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

8. Global Microbial Contamination Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

9. Global Rancidity Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

10. Global Organoleptic Properties Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

11. Global Nutrient Stability Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

12. Global Pathogens Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

13. Global Yeast & Molds Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

14. Global Others Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

15. Global Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

16. Global Packaged Foods Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

17. Global Beverages Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

18. Global Meat & Meat Products Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

19. Global Bakery & Confectionery Products Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

20. Global Dairy & Dairy Products Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

21. Global Processed Fruits & Vegetables Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

22. Global Desserts Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

23. Global Others Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

24. Global Shelf-Life Testing Market, By Region, 2019-2030 (USD Billion) 

25. North America Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

26. North America Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

27. North America Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

28. North America Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

29. U.S. Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

30. U.S. Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

31. U.S. Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

32. U.S. Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

33. Canada Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

34. Canada Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

35. Canada Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

36. Canada Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

37. Mexico Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

38. Mexico Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

39. Mexico Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

40. Mexico Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

41. Europe Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

42. Europe Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

43. Europe Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

44. Europe Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

45. Germany Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

46. Germany Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

47. Germany Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

48. Germany Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

49. France Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

50. France Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

51. France Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

52. France Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

53. U.K. Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

54. U.K. Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

55. U.K. Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

56. U.K. Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

57. Italy Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

58. Italy Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

59. Italy Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

60. Italy Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

61. Spain Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

62. Spain Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

63. Spain Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

64. Spain Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

65. Asia Pacific Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

66. Asia Pacific Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

67. Asia Pacific Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

68. Asia Pacific Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

69. Japan Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

70. Japan Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

71. Japan Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

72. Japan Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

73. China Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

74. China Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

75. China Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

76. China Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

77. India Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

78. India Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

79. India Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

80. India Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

81. South America Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

82. South America Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

83. South America Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion)

84. South America Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion)

85. Brazil Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

86. Brazil Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

87. Brazil Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

88. Brazil Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion)

89. Middle East and Africa Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

90. Middle East and Africa Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

91. Middle East and Africa Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

92. Middle East and Africa Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion)

93. UAE Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

94. UAE Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

95. UAE Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

96. UAE Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion)

97. South Africa Shelf-Life Testing Market, By Method Type, 2019-2030 (USD Billion) 

98. South Africa Shelf-Life Testing Market, By Technology Type, 2019-2030 (USD Billion) 

99. South Africa Shelf-Life Testing Market, By Parameter, 2019-2030 (USD Billion) 

100. South Africa Shelf-Life Testing Market, By Application, 2019-2030 (USD Billion) 

List of Figures 

1. Global Shelf-Life Testing Market Segmentation

2. Shelf-Life Testing Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Shelf-Life Testing Market Attractiveness Analysis by Method Type

9. Global Shelf-Life Testing Market Attractiveness Analysis by Technology Type

10. Global Shelf-Life Testing Market Attractiveness Analysis by Parameter

11. Global Shelf-Life Testing Market Attractiveness Analysis by Application

12. Global Shelf-Life Testing Market Attractiveness Analysis by Region

13. Global Shelf-Life Testing Market: Dynamics

14. Global Shelf-Life Testing Market Share by Method Type (2022 & 2030)

15. Global Shelf-Life Testing Market Share by Technology Type (2022 & 2030)

16. Global Shelf-Life Testing Market Share by Parameter (2022 & 2030)

17. Global Shelf-Life Testing Market Share by Application (2022 & 2030)

18. Global Shelf-Life Testing Market Share by Regions (2022 & 2030)

19. Global Shelf-Life Testing Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global shelf-life testing market based on below mentioned segments:

Global Shelf-Life Testing Market by Method Type:

  • Real-Time Shelf-Life Testing
  • Accelerated Shelf-Life Testing

Global Shelf-Life Testing Market by Technology Type:

  • Manual Tests
  • Equipment & Kit-Based Testing

Global Shelf-Life Testing Market by Parameter:

  • Microbial Contamination
  • Rancidity
  • Organoleptic Properties
  • Nutrient Stability
  • Pathogens
  • Yeast & Molds
  • Others

Global Shelf-Life Testing Market by Application:

  • Packaged Foods
  • Beverages
  • Meat & Meat Products
  • Bakery & Confectionery Products
  • Dairy & Dairy Products
  • Processed Fruits & Vegetables
  • Desserts
  • Others

Global Shelf-Life Testing Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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