Self-healing Material Market

Self-healing Material Market Size & Overview – Key Insights & Forecast

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12886
  • Published Date: Aug, 2022
  • Pages: 237
  • Category: Consumer Goods
  • Format: PDF
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Segment Analysis

The global self-healing material market has been segmented based on technology, material type, form, application, and region.

  • The technology segment is divided into microencapsulation, biological material systems, reversible polymers, shape-memory materials, and others. The reversible polymers segment dominated the market, with a market share of around 39% in 2021. The growing applications of reversible polymers in medicine can be attributed as one of the primary reasons for the segment's dominance in the self-healing material market. The reversible polymers are smart polymers used in precision medicine, drug delivery, self-healing, and therapies. Reversible polymers find application in medical devices, cell therapy, and 3D bio-printing. The growing geriatric population will propel the demand for reversible polymers in the healthcare industry, thereby driving the segment's growth.
  • The material type segment is divided into metal, fiber-reinforced composite, polymer, concrete, ceramic, asphalt, and coating. Over the forecast period, the asphalt segment is expected to grow at the fastest CAGR of 88.81%. The self-healing asphalt is compatible with bitumen, one of the primary materials used in construction or building processes. It has high-temperature stability and a healing temperature range of minus 30°C-40°C. It can heal continuously and survive construction conditions. These properties allow asphalt to reduce the chances of premature aging of pavements and roads. The increase in lifespan contributes to human efforts to reduce carbon emissions. Besides the numerous advantages that it provides, asphalt has multiple applications. It is used for floor tiling, soundproofing, waterproofing, roofs, and other construction activities. With the increase in infrastructural spending globally, the asphalt segment is anticipated to witness exponential growth in the self-healing material market.
  • The form segment is divided into extrinsic and intrinsic. In 2021, the extrinsic segment dominated the market, accounting for around 65% of global revenue. The ability of extrinsic self-healing materials to trigger repair when damage occurs without external intervention drives demand in several industries, including building and construction. The rising popularity of capsule-based extrinsic forms also contributes to the growing adoption of extrinsic forms in the market. Technological developments in the capsule-based extrinsic form are increasing the scope of application for the segment, propelling the market's growth.
  • The application segment is divided into automotive & transportation, construction & building, mobile devices, energy generation, electronics & semiconductors, healthcare, consumer goods, aerospace, and others. The construction & building segment dominated the market, with a market share of around 36%. The growing infrastructural investments by governments globally will drive the demand for self-healing materials in the construction & building sectors, given the numerous benefits that these materials provide in terms of capital, quality, and lifespan. The use of self-healing materials reduces the cost of maintenance in the long term, thereby contributing to their growing adoption in the construction & building sectors. Also, the infrastructure's reduced maintenance and long lifespan reduce emissions and contribute positively to the environment, thereby increasing its popularity in the market.

Regional Segmentation Analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global self-healing material market, with a 34.21% market revenue share in 2021.

  • The Europe region currently dominates the self-healing material market due to the gradual shift of the region towards sustainable development. The increasing innovation in self-healing polymers, coatings, and metals in the region contributes to the market's growth. The Asia Pacific region is expected to grow during the forecast period following the growing infrastructural projects undertaken by the governments of India & China. The region's expanding electronics and semiconductors market is also driving the self-healing material market. The well-established and thriving pharmaceuticals sector and the growing healthcare industry will contribute to the region's development. Initiatives that encourage the use of information technology to make it more efficient. The region's growing population is a significant factor influencing the demand for electronics, consumer goods, medicines, and automobiles.

Europe Region Self-Healing Material Market Share in 2021 - 34.21%

 

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Technology
          4.3.2. Market Attractiveness Analysis by Material Type
          4.3.3. Market Attractiveness Analysis by Form
          4.3.4. Market Attractiveness Analysis by Application
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing infrastructural investments
          5.2.2. Increasing demand for electronics
    5.3. Restraints
          5.3.1. High cost of self-heling materials
          5.3.2. Limited self-healing capacity
          5.3.3. Lack of skilled professionals
    5.4. Opportunities
          5.4.1. The increasing applications of self-healing materials across industries
    5.5. Challenges
          5.5.1. Lack of awareness
          5.5.2. Availability of substitutes

6. Global Self-Healing Material Market Analysis and Forecast, By Technology
    6.1. Segment Overview
    6.2. Microencapsulation
    6.3. Biological Material Systems
    6.4. Reversible Polymers
    6.5. Shape Memory Materials
    6.6. Others

7. Global Self-Healing Material Market Analysis and Forecast, By Material Type
    7.1. Segment Overview
    7.2. Metal
    7.3. Fiber-Reinforced Composite
    7.4. Polymer
    7.5. Concrete
    7.6. Ceramic
    7.7. Asphalt
    7.8. Coating

8. Global Self-Healing Material Market Analysis and Forecast, By Form
    8.1. Segment Overview
    8.2. Extrinsic
    8.3. Intrinsic

9. Global Self-Healing Material Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Automotive & Transportation
    9.3. Construction & Building
    9.4. Mobile Devices
    9.5. Energy Generation
    9.6. Electronics & Semiconductors
    9.7. Healthcare
    9.8. Consumer Goods
    9.9. Aerospace
    9.10. Others

10. Global Self-Healing Material Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Self-Healing Material Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Self-Healing Material Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Acciona SA
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Evonik Industries
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Slips Technologies Inc.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. AkzoNobel NV
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Sensor Coating Systems Ltd.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. BASF SE
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Applied Thin Films Inc.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Arkema SA
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Autonomic Materials Inc.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Devan Chemicals
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

2. Global Microencapsulation Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

3. Global Biological Material Systems Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

4. Global Reversible Polymers Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

5. Global Shape Memory Materials Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

6. Others Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

7. Global Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

8. Global Metal Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

9. Global Fiber-Reinforced Composite Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

10. Global Polymer Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

11. Global Concrete Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

12. Global Ceramic Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

13. Global Asphalt Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

14. Global Coating Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

15. Global Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

16. Global Extrinsic Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

17. Global Intrinsic Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

18. Global Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

19. Global Automotive & Transportation Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

20. Global Construction & Building Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

21. Global Mobile Devices Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

22. Global Energy Generation Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

23. Global Electronics & Semiconductors Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

24. Global Healthcare Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

25. Global Consumer Goods Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

26. Global Aerospace Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

27. Global Others Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

28. Global Self-Healing Material Market, By Region, 2019-2030 (USD Billion) 

29. North America Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

30. North America Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

31. North America Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

32. North America Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

33. U.S. Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

34. U.S. Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

35. U.S. Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

36. U.S. Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

37. Canada Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

38. Canada Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

39. Canada Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

40. Canada Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

41. Mexico Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

42. Mexico Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

43. Mexico Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

44. Mexico Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

45. Europe Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

46. Europe Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

47. Europe Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

48. Europe Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

49. Germany Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

50. Germany Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

51. Germany Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

52. Germany Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

53. France Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

54. France Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

55. France Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

56. France Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

57. U.K. Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

58. U.K. Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

59. U.K. Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

60. U.K. Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

61. Italy Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

62. Italy Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

63. Italy Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

64. Italy Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

65. Spain Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

66. Spain Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

67. Spain Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

68. Spain Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

69. Asia Pacific Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

70. Asia Pacific Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

71. Asia Pacific Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

72. Asia Pacific Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

73. Japan Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

74. Japan Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

75. Japan Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

76. Japan Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

77. China Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

78. China Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

79. China Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

80. China Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

81. India Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

82. India Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

83. India Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

84. India Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

85. South America Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

86. South America Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

87. South America Self-Healing Material Market, By Form, 2019-2030 (USD Billion)

88. South America Self-Healing Material Market, By Application, 2019-2030 (USD Billion)

89. Brazil Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

90. Brazil Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

91. Brazil Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

92. Brazil Self-Healing Material Market, By Application, 2019-2030 (USD Billion)

93. Middle East and Africa Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

94. Middle East and Africa Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

95. Middle East and Africa Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

96. Middle East and Africa Self-Healing Material Market, By Application, 2019-2030 (USD Billion)

97. UAE Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

98. UAE Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

99. UAE Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

100. UAE Self-Healing Material Market, By Application, 2019-2030 (USD Billion)

101. South Africa Self-Healing Material Market, By Technology, 2019-2030 (USD Billion) 

102. South Africa Self-Healing Material Market, By Material Type, 2019-2030 (USD Billion) 

103. South Africa Self-Healing Material Market, By Form, 2019-2030 (USD Billion) 

104. South Africa Self-Healing Material Market, By Application, 2019-2030 (USD Billion) 

List of Figures 

1. Global Self-Healing Material Market Segmentation

2. Self-Healing Material Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Self-Healing Material Market Attractiveness Analysis by Technology

9. Global Self-Healing Material Market Attractiveness Analysis by Material Type

10. Global Self-Healing Material Market Attractiveness Analysis by Form

11. Global Self-Healing Material Market Attractiveness Analysis by Application

12. Global Self-Healing Material Market Attractiveness Analysis by Region

13. Global Self-Healing Material Market: Dynamics

14. Global Self-Healing Material Market Share by Technology (2022 & 2030)

15. Global Self-Healing Material Market Share by Material Type (2022 & 2030)

16. Global Self-Healing Material Market Share by Form (2022 & 2030)

17. Global Self-Healing Material Market Share by Application (2022 & 2030)

18. Global Self-Healing Material Market Share by Regions (2022 & 2030)

19. Global Self-Healing Material Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global self-healing material market based on below mentioned segments:

Global Self-Healing Material Market by Technology:

  • Microencapsulation
  • Biological Material Systems
  • Reversible Polymers
  • Shape Memory Materials
  • Others

Global Self-Healing Material Market by Material Type:

  • Metal
  • Fiber-Reinforced Composite
  • Polymer
  • Concrete
  • Ceramic
  • Asphalt
  • Coating

Global Self-Healing Material Market by Form:

  • Extrinsic
  • Intrinsic

Global Self-Healing Material Market by Application:

  • Automotive & Transportation
  • Construction & Building
  • Mobile Devices
  • Energy Generation
  • Electronics & Semiconductors
  • Healthcare
  • Consumer Goods
  • Aerospace
  • Others

Global Self-Healing Material Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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