Nutritional benefits of red meat – Red meat has a nutrient-rich profile. It is packed with protein, amino acids, several vital vitamins and minerals. Including red meat into every-day diet ensures optimal muscle growth, supports immune health and overall well-being. Inclusion of red meat in most cuisines as a primary source of protein benefits the market as well. meat is associated with cultural celebration all around the world, which also augments its demand. The increasing awareness about health, food, and wellness, especially with the growing trend of gym, running, Pilates, strength training have all contributed to the rising demand for red meat as a part of everyday diet. The role of social media is also significant as fitness influencers highlight the importance of protein in diet and present meat as the ideal options for fulfilling everyday calorie and protein intake. Therefore, the growing awareness about health and wellness have increased the demand for red meat as it is viewed as an essential nutritional food that must be included in everyday diet for good health.
The negative health impacts of red meat – The rising number of studies highlighting the risk of consuming red meat with diabetes, cholesterol, and other diseases have raised concern amongst consumers. scientists and health bodies are recommending reduced consumption of red meat and adoption of plant-based diet to avoid these health issues. furthermore, there is increasing awareness about the negative health effects of red meat in the population. Consumers are shifting towards vegetarian, vegan/plant-based or reduced meat diets. Additionally, processed meat is leading cause of concerns for cardiovascular diseases with the increasing spending on take-outs. Therefore, the negative health impacts of red meat will hamper the market’s growth.
Increased marketing and promotion of meat products – increasing awareness about diet and nutrition has encouraged market players to invest in marketing and promotion campaigns highlighting the nutrient profile and health benefits of their products for consumers to increase sales. These marketing campaigns highlight the quality, ethical guidelines that were followed during sourcing of meat products and sustainable practices that were adopted by them to attract conscious consumers. market players also collaborate with food bloggers, vloggers, culinary specialists, home cooks and social media influencers to highlight their products quality, versatility, taste, freshness and any other USPs, increasing their brand visibility and sales. Therefore, the increasing marketing and promotion initiatives by market players will contribute to the global red meat market’s growth during the forecast period.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global red meat market based on below mentioned segments:
Global Red Meat Market by Product Type:
Global Red Meat Market by Distribution Channel:
Global Red Meat Market by Region:
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