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QR Codes Payment Market

QR Codes Payment Market Share & Analysis – Industry Overview

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13754
  • Published Date: Oct, 2023
  • Pages: 231
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region emerged as the most prominent global QR codes payment market, with a 39.0% market revenue share in 2022. The region is considered the early adopter of QR codes payment due to the presence of the key players. Early QR code payment acceptance was seen in North America, where technologically advanced customers and companies embraced the innovation. The widespread utilization of digital wallets and the popularity of smartphones with high-resolution cameras have boosted the growth and acceptance of QR code payments.

Additionally, North America's thriving financial environment has significantly accelerated the adoption of QR code payments. Users may now easily make payments using QR codes owing to the integration of QR code payment functions into digital wallet programs by major companies like Apple, Google, and PayPal. The regional market players also use various market strategies such as product innovation, product differentiation, mergers, acquisitions, partnerships, and strategic alliances to maintain their competitive edge.

North America Region QR Codes Payment Market Share in 2022- 39.0%

 

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  • In October 2021: In the U.S., Facebook launched Novi, a renamed version of the Calibra wallet that the social media company had previously released. Customers can freely move money across wallets with the use of this software.

Solution Segment Analysis

The solution segment includes static QR code and dynamic QR code. The dynamic QR code segment accounted for the largest market share of around 64% in 2022. Dynamic QR codes can be generated in real-time and contain various information depending on the transaction. Due to the flexibility, business enterprises can design personalized customer payment experiences, such as discounts or special offers based on past purchases or customer information. In addition, dynamic QR codes can be encrypted with specific transaction information, making them more secure than static QR codes and reducing the risk of fraudulent purchases. Consequently, security has made dynamic QR codes a preferred option for companies, especially in sectors like e-commerce and banking.

Payment Type Segment Analysis

The payment type segment is bifurcated into push payment and pull payment. The push payment segment dominated, with a market share of around 59% in 2022. Customers can use push payments to start a transaction by scanning a QR code and giving permission; the money is transferred from the customer's account to the merchant's account. As a result, the threat of fraudulent or unauthorized transactions rises daily; introducing push payment systems can significantly lower the risk, improving the transaction process seamlessly. Additionally, push payments are frequently used for on-time purchases like online shopping or in-person retail transactions, which can help improve security and fuel market growth and development.

Transaction Type Segment Analysis

The transaction type segment is divided into remote and face-to-face. The face-to-face segment dominated the market, with a market share of around 60% in 2022. The face-to-face transaction channel's familiarity with clients is one of its key benefits. Scanning a QR code during a transaction is simple and natural because many customers are already used to utilizing it for various purposes, like accessing materials or promotions. Due to the customer's and the merchant's physical presence, face-to-face transactions are also quite secure. As a result, it reduces the possibility of fraudulent transactions and unauthorized charges, giving customers and retailers more peace of mind. This is the primary factor for the segment growth.

End-user Segment Analysis

The end-user segment is classified into restaurant, retail & E-commerce, E-ticket booking and others. The restaurant segment dominated the market, with a share of around 43% in 2022. Restaurants that execute many small-level transactions, such as those using QR Code payment methods, can cut their transaction expenses to avoid lengthy credit card processing fees. It makes it possible for businesses to become more profitable and competitive. Additionally, QR Code payments give restaurants extra advantages during the COVID-19 outbreak because they can lower the danger of infection by minimizing direct contact between patrons and staff. Additionally, by providing tailored promotions and loyalty rewards to consumers who use QR code payments, restaurants may increase customer engagement and loyalty.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Solution
          4.3.2. Market Attractiveness Analysis by Industry
          4.3.3. Market Attractiveness Analysis by Payment Type
          4.3.4. Market Attractiveness Analysis by Transaction Type
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing Adoption of QR Code Payment
    5.3. Restraints
          5.3.1. Low Literacy and Technological Proficiency
    5.4. Opportunities
          5.4.1. Surge in Adoption of Contactless Payments

6. Global QR Codes Payment Market Analysis and Forecast, By Solution
    6.1. Segment Overview
    6.2. Static QR code
    6.3. Dynamic QR Code

7. Global QR Codes Payment Market Analysis and Forecast, By Industry
    7.1. Segment Overview
    7.2. Restaurant
    7.3. E-ticket Booking
    7.4. Retail & E-commerce
    7.5. Transportation
    7.6. Others

8. Global QR Codes Payment Market Analysis and Forecast, By Payment Type
    8.1. Segment Overview
    8.2. Push Payment
    8.3. Pull Payment

9. Global QR Codes Payment Market Analysis and Forecast, By Transaction Type
    9.1. Segment Overview
    9.2. Remote
    9.3. Face-to-face

10. Global QR Codes Payment Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global QR Codes Payment Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the QR Codes Payment Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. NEarex
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. PaymentCloud
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Clover Network, LLC
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. PayPal, Inc.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. UnionPay International
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. LINE Pay Corporation
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Ecentric Payment Systems
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. ACI Worldwide
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Revolut Technologies Inc.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Block, Inc. (Square)
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

2. Global Static QR Code, QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

3. Global Dynamic QR Code, QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

4. Global QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

5. Global Restaurant QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

6. Global E-ticket Booking QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

7. Global Retail & E-commerce, QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

8. Global Others QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

9. Global QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

10. Global Push Payment QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

11. Global Pull Payment QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

12. Global QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

13. Global Remote QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

14. Global Face-to-face QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

15. Global QR Codes Payment Market, By Region, 2019-2032 (USD Billion)

16. North America QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

17. North America QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

18. North America QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

19. North America QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

20. U.S. QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

21. U.S. QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

22. U.S. QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

23. U.S. QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

24. Canada QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

25. Canada QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

26. Canada QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

27. Canada QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

28. Mexico QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

29. Mexico QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

30. Mexico QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

31. Mexico QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

32. Europe QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

33. Europe QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

34. Europe QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

35. Europe QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

36. Germany QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

37. Germany QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

38. Germany QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

39. Germany QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

40. France QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

41. France QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

42. France QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

43. France QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

44. U.K. QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

45. U.K. QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

46. U.K. QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

47. U.K. QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

48. Italy QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

49. Italy QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

50. Italy QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

51. Italy QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

52. Spain QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

53. Spain QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

54. Spain QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

55. Spain QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

56. Asia Pacific QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

57. Asia Pacific QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

58. Asia Pacific QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

59. Asia Pacific QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

60. Japan QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

61. Japan QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

62. Japan QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

63. Japan QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

64. China QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

65. China QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

66. China QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

67. China QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

68. India QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

69. India QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

70. India QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

71. India QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

72. South America QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

73. South America QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

74. South America QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

75. South America QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

76. Brazil QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

77. Brazil QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

78. Brazil QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

79. Brazil QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

80. Middle East and Africa QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

81. Middle East and Africa QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

82. Middle East and Africa QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

83. Middle East and Africa QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

84. UAE QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

85. UAE QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

86. UAE QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

87. UAE QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

88. South Africa QR Codes Payment Market, By Solution, 2019-2032 (USD Billion)

89. South Africa QR Codes Payment Market, By Industry, 2019-2032 (USD Billion)

90. South Africa QR Codes Payment Market, By Payment Type, 2019-2032 (USD Billion)

91. South Africa QR Codes Payment Market, By Transaction Type, 2019-2032 (USD Billion)

List of Figures 

1. Global QR Codes Payment Market Segmentation

2. QR Codes Payment Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global QR Codes Payment Market Attractiveness Analysis by Solution

9. Global QR Codes Payment Market Attractiveness Analysis by Industry

10. Global QR Codes Payment Market Attractiveness Analysis by Payment Type

11. Global QR Codes Payment Market Attractiveness Analysis by Transaction Type

12. Global QR Codes Payment Market Attractiveness Analysis by Region

13. Global QR Codes Payment Market: Dynamics

14. Global QR Codes Payment Market Share by Solution (2023 & 2032)

15. Global QR Codes Payment Market Share by Industry (2023 & 2032)

16. Global QR Codes Payment Market Share by Payment Type (2023 & 2032)

17. Global QR Codes Payment Market Share by Transaction Type (2023 & 2032)

18. Global QR Codes Payment Market Share by Regions (2023 & 2032)

19. Global QR Codes Payment Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global QR codes payment market based on below-mentioned segments:

Global QR Codes Payment Market by Solution:

  • Static QR code
  • Dynamic QR code

Global QR Codes Payment Market by Payment Type:

  • Push Payment
  • Pull Payment

Global QR Codes Payment Market by Industry:

  • Restaurant
  • Retail & E-commerce
  • E-ticket Booking
  • Others

Global QR Codes Payment Market by Transaction Type:

  • Remote
  • Face-to-face

Global QR Codes Payment Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date