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Protective Packaging Market

Protective Packaging Market Share & Analysis – Industry Overview

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13644
  • Published Date: Aug, 2023
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global protective packaging market, with a 42% market revenue share in 2022.

The population of India and China alone offer a vast consumer market for food, beverages, household appliances, clothing and apparel, personal care products and other consumer goods. It is also a vast market for automotive, pharmaceuticals and healthcare, and industrial goods. Furthermore, the growing e-commerce market will also contribute to the regional market’s growth. Additionally, China is the manufacturing hub of the world and therefore dominates the consumer market for packaging products shipped worldwide. The growing trade in the Indo-Pacific region will also augment the market's growth.

Asia Pacific Region Protective Packaging Market Share in 2022 - 42%

 

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  • July 2023 - The acquisition of Aurora has been announced by the Specialised Packaging Group (SPG). PPS is a top designer and manufacturer of custom-engineered packaging solutions for various end markets and a national clientele. The acquisition will increase SPG's current capability while extending the company's geographic reach and designed packaging options.

Material Type Segment Analysis

The material type segment is divided into plastic, foam plastic, paper and paperboard, and others. The foam plastics segment dominated the market, with a share of around 47% in 2022. Foam plastics are synthetic materials that are flexible and can be hardened or softened according to the needs and requirements of the packaging. They offer a greater range of choices with their shape, size, design, rigidity, durability, flexibility and other properties compared to other material types. They are lightweight and highly desirable for storage, transportation and the environment. They offer excellent heat insulation, a high strength-to-weight ratio, and greater flexibility in moulding. The multiple advantages foam plastics offer make it ideal for various applications across various industries.

Product type Segment Analysis

The product type segment is divided into rigid, flexible and foam. The flexible segment dominated the market, with a market share of around 48% in 2022. The fundamentally distinct feature of flexible packaging is that it can be modified to fit the needs of products of any kind. Flexible protective packaging can easily alter its shape and size to fit the product's needs. The packaging is manufactured from paper, foam, plastics, aluminium foil, or any combination. Flexible protective packaging offers excellent anti-scratch and tearing resistance. They protect the content quality and safeguard the products from light, heat, moisture and pressure. They are highly customizable, recyclable, easy to use and convenient. They can be designed to accommodate marketing needs. They are Lightweight and cost-effective, which makes them ideal for various applications.

  • December 2022 - With their low weight, high porosity, heat insulation, and mechanical shock absorption, self-folding origami honeycomb structures offer excellent protective packaging materials, as proved by a research team from Japan's Shibaura Institute of Technology (SIT). The group created a low-cost method for creating SHSs that simply required a paper cutter and a regular inkjet printer.

Function Segment Analysis

The function segment is divided into cushioning, void fill, wrapping, blocking and bracing, insulation, and others. The cushioning segment dominated the market, with a market share of around 39% in 2022. Cushioning reduces the shock or other impact on the products or contents of goods during storage and shipment. It is the most effective way to ensure the original contents of the products arrive in the same state as they were stated during the purchase. Cushioning is used in all protective packaging. Foam fill, plastic-like PE, PU, PS, paper fill, straws, and bubble wraps are all used for cushioning.

  • January 2023 - Traditional bubble wrap and rolled PE foam are sustainable alternatives to Storopack's RENATURE Wrap. Perforated or individual sheets are both options, making it easier to store and retrieve right at the packing station. Additionally, the starch-based solution is dust-free and simple to use. The protective packaging can be utilized for any protective purposes, such as product wrapping and cushioning, void filling in boxes, and surface protection for particularly delicate goods. During shipping, items are dependable and protected from impacts, scratches, and damage.

Application Segment Analysis

The application segment is divided into food and beverages, healthcare, industrial goods, automotive, household appliances, and others. The food and beverages segment dominated the market, with a market share of around 33% in 2022. The food and beverages segment has perishable goods or goods with a short life cycle. They are also highly vulnerable to temperature, moisture and light. They can easily degrade in quality if not packed properly. Therefore, the food and beverages segment makes the most use of protective packaging, given the nature of the goods. Additionally, these goods are purchased frequently, increasing the demand for protective packaging. The industry's increasing demand for food and beverages or packaged goods will propel the segment's growth.

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  • Segmentation on the basis of any specific country or region
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Material Type
          4.3.2. Market Attractiveness Analysis by Product Type
          4.3.3. Market Attractiveness Analysis by Function
          4.3.4. Market Attractiveness Analysis by Application
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing e-commerce industry
    5.3. Restraints
          5.3.1. The stringent regulation restricting the use of plastic protective packaging
    5.4. Opportunities
          5.4.1. The introduction of eco-friendly and sustainable packaging materials
    5.5. Challenges
          5.5.1. Inefficient packaging practices

6. Global Protective Packaging Market Analysis and Forecast, By Material Type
    6.1. Segment Overview
    6.2. Plastic
    6.3. Foam Plastic
    6.4. Paper and Paperboard
    6.5. Others

7. Global Protective Packaging Market Analysis and Forecast, By Product Type
    7.1. Segment Overview
    7.2. Rigid
    7.3. Flexible
    7.4. Foam

8. Global Protective Packaging Market Analysis and Forecast, By Function
    8.1. Segment Overview
    8.2. Cushioning
    8.3. Void Fill
    8.4. Wrapping
    8.5. Blocking and Bracing
    8.6. Insulation
    8.7. Others

9. Global Protective Packaging Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Food and Beverages
    9.3. Healthcare
    9.4. Industrial Goods
    9.5. Automotive
    9.6. Household Appliances
    9.7. Others

10. Global Protective Packaging Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Protective Packaging Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Protective Packaging Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Dow Chemical Company
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. DS Smith Plc
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Huhtamaki OYJ
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Point Five Packaging
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Pro-Pac Packaging Limited
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Sealed Air Corporation
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Smurfit Kappa Group Plc.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Sonoco Products Company
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Storopack Hans Reichenecker Gmbh
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Universal Protective Packaging Inc.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

2. Global Plastic Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

3. Global Foam Plastic Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

4. Global Paper and Paperboard Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

5. Global Others Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

6. Global Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

7. Global Rigid Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

8. Global Flexible Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

9. Global Foam Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

10. Global Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

11. Global Cushioning Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

12. Global Void Fill Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

13. Global Wrapping Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

14. Global Blocking and Bracing Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

15. Global Insulation Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

16. Global Others Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

17. Global Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

18. Global Food and Beverages Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

19. Global Healthcare Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

20. Global Industrial Goods Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

21. Global Automotive Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

22. Global Household Appliances Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

23. Global Others Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

24. Global Protective Packaging Market, By Region, 2019-2032 (USD Billion) 

25. North America Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

26. North America Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

27. North America Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

28. North America Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

29. U.S. Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

30. U.S. Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

31. U.S. Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

32. U.S. Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

33. Canada Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

34. Canada Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

35. Canada Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

36. Canada Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

37. Mexico Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

38. Mexico Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

39. Mexico Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

40. Mexico Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

41. Europe Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

42. Europe Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

43. Europe Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

44. Europe Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

45. Germany Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

46. Germany Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

47. Germany Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

48. Germany Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

49. France Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

50. France Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

51. France Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

52. France Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

53. U.K. Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

54. U.K. Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

55. U.K. Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

56. U.K. Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

57. Italy Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

58. Italy Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

59. Italy Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

60. Italy Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

61. Spain Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

62. Spain Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

63. Spain Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

64. Spain Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

65. Asia Pacific Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

66. Asia Pacific Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

67. Asia Pacific Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

68. Asia Pacific Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

69. Japan Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

70. Japan Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

71. Japan Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

72. Japan Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

73. China Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

74. China Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

75. China Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

76. China Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

77. India Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

78. India Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

79. India Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

80. India Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

81. South America Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

82. South America Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

83. South America Protective Packaging Market, By Function, 2019-2032 (USD Billion)

84. South America Protective Packaging Market, By Application, 2019-2032 (USD Billion)

85. Brazil Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

86. Brazil Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

87. Brazil Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

88. Brazil Protective Packaging Market, By Application, 2019-2032 (USD Billion)

89. Middle East and Africa Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

90. Middle East and Africa Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

91. Middle East and Africa Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

92. Middle East and Africa Protective Packaging Market, By Application, 2019-2032 (USD Billion)

93. UAE Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

94. UAE Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

95. UAE Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

96. UAE Protective Packaging Market, By Application, 2019-2032 (USD Billion)

97. South Africa Protective Packaging Market, By Material Type, 2019-2032 (USD Billion) 

98. South Africa Protective Packaging Market, By Product Type, 2019-2032 (USD Billion) 

99. South Africa Protective Packaging Market, By Function, 2019-2032 (USD Billion) 

100. South Africa Protective Packaging Market, By Application, 2019-2032 (USD Billion) 

List of Figures 

1. Global Protective Packaging Market Segmentation

2. Protective Packaging Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Protective Packaging Market Attractiveness Analysis by Material Type

9. Global Protective Packaging Market Attractiveness Analysis by Product Type

10. Global Protective Packaging Market Attractiveness Analysis by Function

11. Global Protective Packaging Market Attractiveness Analysis by Application

12. Global Protective Packaging Market Attractiveness Analysis by Region

13. Global Protective Packaging Market: Dynamics

14. Global Protective Packaging Market Share by Material Type (2022 & 2032)

15. Global Protective Packaging Market Share by Product Type (2022 & 2032)

16. Global Protective Packaging Market Share by Function (2022 & 2032)

17. Global Protective Packaging Market Share by Application (2022 & 2032)

18. Global Protective Packaging Market Share by Regions (2022 & 2032)

19. Global Protective Packaging Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global protective packaging market based on below mentioned segments:

Global Protective Packaging Market by Material Type:

  • Plastic
  • Foam Plastic
  • Paper and Paperboard
  • Others

Global Protective Packaging Market by Product Type:

  • Rigid
  • Flexible
  • Foam

Global Protective Packaging Market by Function:

  • Cushioning
  • Void Fill
  • Wrapping
  • Blocking and Bracing
  • Insulation
  • Others

Global Protective Packaging Market by Application:

  • Food and Beverages
  • Healthcare
  • Industrial Goods
  • Automotive
  • Household Appliances
  • Others

Global Protective Packaging Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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