Power Bank Market

Power Bank Market Size & Overview – Key Insights & Forecast

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-12539
  • Published Date: Oct, 2021
  • Pages: 233
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global power bank market is projected to reach USD 36.95 billion by 2032, at a CAGR of 11.19% from 2023 to 2032. The rise in the usage of electronic devices such as smartphones, headphones, speakers, etc., has led to the widespread adoption of power banks, especially among the young population.

Power banks are widely used and can be used to charge various devices, including portable speakers, battery-operated headphones, smartphones, etc. They serve as portable chargers in actuality. Power banks are available in a wide range of sizes and designs to accommodate the needs of a wide range of users. Power banks have increased dramatically in recent years since they offer an efficient and simple way to charge smartphones and other gadgets while not connected to the main power. Wireless charging power banks have also been produced for devices that can be charged wirelessly. These power banks are already an established commodity and are handy, especially when travelling. Reaching a primary power source can be challenging whenever a mobile phone or other battery-operated equipment needs charging. Earlier power banks may have had 1000 mA hours or less capacity. However, some of the newest ones on the market today can provide enormous capabilities of 25000 mA hours.

Power Bank Market Size

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Capacity Range
          4.3.2. Market Attractiveness Analysis By Energy Source
          4.3.3. Market Attractiveness Analysis By Battery Type
          4.3.4. Market Attractiveness Analysis By Application
          4.3.5. Market Attractiveness Analysis By Distribution Channel
          4.3.6. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing use of smartphones and tablets
          5.2.2. Increase in adoption of wearable devices
    5.3. Restrains
          5.3.1. Low-quality of power banks
    5.4. Opportunities
          5.4.1. Technological advancements leading to increase in power consumption of electronic devices
    5.5. Challenges
          5.5.1. Highly competitive market

6. Global Power Bank Market Analysis and Forecast, By Capacity Range
    6.1. Segment Overview
    6.2. 1,000–5,000 mAh
    6.3. 5,001–10,000 mAh
    6.4. 10,001–15,000 mAh
    6.5. 15,001–20,000 mAh
    6.6. Above 20,001 mAh

7. Global Power Bank Market Analysis and Forecast, By Energy Source
    7.1. Segment Overview
    7.2. Electric
    7.3. Solar

8. Global Power Bank Market Analysis and Forecast, By Battery Type
    8.1. Segment Overview
    8.2. Lithium - Ion Batteries
    8.3. Lithium Polymer Batteries

9. Global Power Bank Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Smartphone
    9.3. Tablet
    9.4. Laptop
    9.5. Wearable Device
    9.6. Digital Camera
    9.7. Portable Media Device
    9.8. Others

10. Global Power Bank Market Analysis and Forecast, By Distribution Channel
    10.1. Segment Overview
    10.2. E-commerce
    10.3. Brick And Mortar

11. Global Power Bank Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa

12. Global Power Bank Market-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in Global Power Bank Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Product Launches and Developments
          12.3.2. Partnerships, Collaborations, and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions

13. Company Profiles
    13.1. ADATA
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company Product Portfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. Ambrane India Private Limited
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company Product Portfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. Anker Innovations
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company Product Portfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. AsusTeK Computer Inc.
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company Product Portfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. AUKEY
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company Product Portfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. GRIFFIN
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company Product Portfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. Intex Technologies
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company Product Portfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. Lenovo Group Ltd.
          13.8.1. Business Overview
          13.8.2. Company Snapshot
          13.8.3. Company Market Share Analysis
          13.8.4. Company Product Portfolio
          13.8.5. Recent Developments
          13.8.6. SWOT Analysis
    13.9. Microsoft Corporation
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company Product Portfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. mophie
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Product Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis
    13.11. Panasonic Corporation
          13.11.1. Business Overview
          13.11.2. Company Snapshot
          13.11.3. Company Market Share Analysis
          13.11.4. Company Product Portfolio
          13.11.5. Recent Developments
          13.11.6. SWOT Analysis
    13.12. RAVPower
          13.12.1. Business Overview
          13.12.2. Company Snapshot
          13.12.3. Company Market Share Analysis
          13.12.4. Company Product Portfolio
          13.12.5. Recent Developments
          13.12.6. SWOT Analysis
    13.13. Sony Corporation
          13.13.1. Business Overview
          13.13.2. Company Snapshot
          13.13.3. Company Market Share Analysis
          13.13.4. Company Product Portfolio
          13.13.5. Recent Developments
          13.13.6. SWOT Analysis
    13.14. Xiaomi
          13.14.1. Business Overview
          13.14.2. Company Snapshot
          13.14.3. Company Market Share Analysis
          13.14.4. Company Product Portfolio
          13.14.5. Recent Developments
          13.14.6. SWOT Analysis

List of Table

1. Global Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

2. Global 1,000–5,000 mAh Power Bank Market, By Region, 2019-2032 (USD Billion) (Units)  

3. Global 5,001–10,000 mAh Power Bank Market, By Region, 2019-2032 (USD Billion) (Units)  

4. Global 10,001–15,000 mAh Power Bank Market, By Region, 2019-2032 (USD Billion) (Units)  

5. Global 15,001–20,000 mAh Power Bank Market, By Region, 2019-2032 (USD Billion) (Units)  

6. Global Above 20,001 mAh Power Bank Market, By Region, 2019-2032 (USD Billion) (Units)  

7. Global Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

8. Global Electric Power Bank Market, By Region, 2019-2032 (USD Billion) (Units)  

9. Global Solar Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

10. Global Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

11. Global Lithium - Ion Batteries Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

12. Global Lithium Polymer Batteries Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

13. Global Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

14. Global Smartphone Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

15. Global Tablet Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

16. Global Laptop Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

17. Global Wearable Device Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

18. Global Digital Camera Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

19. Global Portable Media Device Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

20. Global Others Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

21. Global Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

22. Global E-commerce Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

23. Global Brick And Mortar Power Bank Market, By Region, 2019-2032 (USD Billion) (Units) 

24. Global Power Bank Market, By Region, 2019-2032 (USD Billion) (Units)   

25. Global Power Bank Market, By North America, 2019-2032 (USD Billion) (Units)  

26. North America Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

27. North America Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

28. North America Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

29. North America Power Bank Market, By Application, 2019-2032 (USD Billion) (Units) 

30. North America Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units) 

31. U.S. Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

32. U.S. Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

33. U.S. Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

34. U.S. Power Bank Market, By Application, 2019-2032 (USD Billion) (Units) 

35. U.S. Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units) 

36. Canada Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

37. Canada Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

38. Canada Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

39. Canada Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

40. Canada Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

41. Mexico Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

42. Mexico Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

43. Mexico Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

44. Mexico Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

45. Mexico Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

46. Europe Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

47. Europe Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

48. Europe Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

49. Europe Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

50. Europe Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

51. Germany Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

52. Germany Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

53. Germany Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units) 

54. Germany Power Bank Market, By Application, 2019-2032 (USD Billion) (Units) 

55. Germany Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units) 

56. France Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

57. France Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

58. France Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

59. France Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

60. France Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

61. U.K. Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

62. U.K. Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

63. U.K. Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

64. U.K. Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

65. U.K. Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

66. Italy Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

67. Italy Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

68. Italy Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

69. Italy Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

70. Italy Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

71. Spain Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

72. Spain Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

73. Spain Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

74. Spain Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

75. Spain Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

76. Asia Pacific Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

77. Asia Pacific Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

78. Asia Pacific Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

79. Asia Pacific Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

80. Asia Pacific Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

81. Japan Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

82. Japan Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

83. Japan Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

84. Japan Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

85. Japan Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

86. China Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

87. China Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

88. China Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

89. China Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

90. China Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

91. India Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

92. India Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

93. India Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

94. India Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

95. India Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

96. South America Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

97. South America Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

98. South America Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

99. South America Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

100. South America Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

101. Brazil Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

102. Brazil Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

103. Brazil Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

104. Brazil Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

105. Brazil Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

106. Middle East and Africa Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

107. Middle East and Africa Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

108. Middle East and Africa Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

109. Middle East and Africa Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

110. Middle East and Africa Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units) 

111. UAE Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

112. UAE Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

113. UAE Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

114. UAE Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

115. UAE Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units)  

116. South Africa Power Bank Market, By Capacity Range, 2019-2032 (USD Billion) (Units)  

117. South Africa Power Bank Market, By Energy Source, 2019-2032 (USD Billion) (Units)  

118. South Africa Power Bank Market, By Battery Type, 2019-2032 (USD Billion) (Units)  

119. South Africa Power Bank Market, By Application, 2019-2032 (USD Billion) (Units)  

120. South Africa Power Bank Market, By Distribution Channel, 2019-2032 (USD Billion) (Units) 

List of Figures 

1. Global Power Bank Market Segmentation

2. Power Bank Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Power Bank Market Attractiveness Analysis By Capacity Range

9. Global Power Bank Market Attractiveness Analysis By Energy Source

10. Global Power Bank Market Attractiveness Analysis By Battery Type

11. Global Power Bank Market Attractiveness Analysis By Application

12. Global Power Bank Market Attractiveness Analysis By Distribution Channel

13. Global Power Bank Market Attractiveness Analysis By Region

14. Global Power Bank Market: Dynamics

15. Global Power Bank Market Share by Capacity Range (2023 & 2032)

16. Global Power Bank Market Share by Energy Source (2023 & 2032)

17. Global Power Bank Market Share By Battery Type (2023 & 2032)

18. Global Power Bank Market Share by Application (2023 & 2032)

19. Global Power Bank Market Share by Distribution Channel (2023 & 2032)

20. Global Power Bank Market Share by Regions (2023 & 2032)

21. Global Power Bank Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global power bank market on the basis of below mentioned segments:

Global Power Bank Market by Capacity Range:

  • 1,000–5,000 mAh
  • 5,001–10,000 mAh
  • 10,001–15,000 mAh
  • 15,001–20,000 mAh
  • Above 20,001 mAh

Global Power Bank Market by Energy Source:

  • Electric
  • Solar

Global Power Bank Market by Battery Type:

  • Lithium - Ion Batteries
  • Lithium Polymer Batteries

Global Power Bank Market by Application:

  • Smartphone
  • Tablet
  • Laptop
  • Wearable Device
  • Digital Camera
  • Portable Media Device
  • Others

Global Power Bank Market by Distribution Channel:

  • E-Commerce Distribution Channel
  • Brick and Mortar Distribution Channel

Global Power Bank Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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