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Plastic Films Market

Plastic Films Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12528
  • Published Date: Sep, 2024
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
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Segment Analysis

The global plastic films market has been segmented based on type, Material, end-user and regions.

  • The type segment is divided into biodegradable films, nanocomposite films, barrier polymer films and water-soluble films. The biodegradable plastic film segment is expected to register the highest growth of 6.2% over the forecast time period. The segment growth is attributed because of the sustainability and eco-friendliness of the product because they possess decomposable properties. The stringent regulations formulated by federal agencies and government bodies are going to propel the growth of biodegradable plastic films in the food packaging industry.
  • The material segment includes HDPE (high density polyethylene), LDPE (low density polyethylene), LLDPE (linear low density polyethylene), PET (polyethylene terephthalate), PVC (polyvinyl chloride), PP (polypropylene) and others. The LLDPE (Linear Low Density Polyethylene) segment is going to dominate the market with a market share of around 43% in 2023. LLDPE’s high durability, coupled with source reduction attributes, has facilitated the demand in various industry sectors, including pharmaceutical packaging and pouches for food products. Additionally, PP (Polypropylene) segment is expected to register the highest growth in the future.
  • The end-user segment is divided into food packaging, pharmaceutical & medical packaging, consumer goods, industrial packaging, agriculture, construction and others. The demand for plastic films is expected to increase across the cosmetics and healthcare industries in the forecast years, thereby boosting the Plastic Films market size. However, the food packing industry is going to dominate the market. This is because most of the application of the plastic films are used in the food industry.

Regional segmentation analysis

The regions analyzed for the global plastic films market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region is accounted for the highest plastic films market with a 39.9% share of the market revenue in 2023.

Asia Pacific Plastic Films Market Share in 2023 - 39.9%

 

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  • The regional growth is mainly attributed because of the rise in living standards of the people across the globe. The rising disposable income of the people, coupled with the change in the lifestyle of the people is going to favour the market growth and development in the present scenario. The rising health consciousness of the people in and across the region is going to have a positive impact on the packaging of food and pharmaceutical products.
  • South America is projected to register the highest growth during the forecast period owing to the extensive use of plastic films in the construction industry. In the Construction industry, the plastic films are used as moisture barriers and vapour barriers in the concrete under the walls. 

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
    1.6. Research Methodology and Assumptions
    1.7. Executive Summary

2. Premium Insights
    2.1. Porter’s Five Forces Analysis
    2.2. Value Chain Analysis
    2.3. Top Investment Pockets
          2.3.1. Market Attractiveness Analysis By Type
          2.3.2. Market Attractiveness Analysis By Material
          2.3.3. Market Attractiveness Analysis By End-User
          2.3.4. Market Attractiveness Analysis By Region
    2.4. Industry Trends

3. Market Dynamics
    3.1. Market Evaluation
    3.2. Drivers
          3.2.1. Rising Demand for Bi-Axially Oriented Films
          3.2.2. Increased Demand for Bioplastic Materials
    3.3. Restrains
          3.3.1. Regulations Restricting the Use of Non-Biodegradable Plastics
    3.4. Opportunities
          3.4.1. Untapped Opportunities in Emerging Markets
          3.4.2. Growing Usage of Plastic Films & Sheets in Agriculture
    3.5. Challenges
          3.5.1. Availability of Substitute Biodegradable Films

4. Global Plastic Films Market Analysis and Forecast, By Type
    4.1. Segment Overview
    4.2. Biodegradable Films
    4.3. Nanocomposite Films
    4.4. Barrier Polymer Films
    4.5. Water Soluble Films

5. Global Plastic Films Market Analysis and Forecast, By Material
    5.1. Segment Overview
    5.2. HDPE (High Density Polyethylene)
    5.3. LDPE (Low Density Polyethylene)
    5.4. PET (Polyethylene Terephthalate)
    5.5. PVC (Polyvinyl Chloride)
    5.6. PP (Polypropylene)
    5.7. Others

6. Global Plastic Films Market Analysis and Forecast, By End-User
    6.1. Segment Overview
    6.2. Food Packaging
    6.3. Pharmaceutical & Medical Packaging
    6.4. Consumer Goods
    6.5. Industrial Packaging
    6.6. Agriculture
    6.7. Construction
    6.8. Others

7. Global Plastic Films Market Analysis and Forecast, By Regional Analysis
    7.1. Segment Overview
    7.2. North America
          7.2.1. U.S.
          7.2.2. Canada
          7.2.3. Mexico
    7.3. Europe
          7.3.1. Germany
          7.3.2. France
          7.3.3. U.K.
          7.3.4. Italy
          7.3.5. Spain
    7.4. Asia-Pacific
          7.4.1. Japan
          7.4.2. China
          7.4.3. India
    7.5. South America
          7.5.1. Brazil
    7.6. Middle East and Africa
          7.6.1. UAE
          7.6.2. South Africa

8. Global Plastic Films Market-Competitive Landscape
    8.1. Overview
    8.2. Market Share of Key Players in the Plastic Films Market
          8.2.1. Global Company Market Share
          8.2.2. North America Company Market Share
          8.2.3. Europe Company Market Share
          8.2.4. APAC Company Market Share
    8.3. Competitive Situations and Trends
          8.3.1. Product Launches and Developments
          8.3.2. Partnerships, Collaborations, and Agreements
          8.3.3. Mergers & Acquisitions
          8.3.4. Expansions

9. Company Profiles
    9.1. Amcor Limited
          9.1.1. Business Overview
          9.1.2. Company Snapshot
          9.1.3. Company Market Share Analysis
          9.1.4. Company Product Portfolio
          9.1.5. Recent Developments
          9.1.6. SWOT Analysis
    9.2. Bemis Company, Inc.
          9.2.1. Business Overview
          9.2.2. Company Snapshot
          9.2.3. Company Market Share Analysis
          9.2.4. Company Product Portfolio
          9.2.5. Recent Developments
          9.2.6. SWOT Analysis
    9.3. Jindal Poly Films Ltd.
          9.3.1. Business Overview
          9.3.2. Company Snapshot
          9.3.3. Company Market Share Analysis
          9.3.4. Company Product Portfolio
          9.3.5. Recent Developments
          9.3.6. SWOT Analysis
    9.4. Sealed Air Corporation
          9.4.1. Business Overview
          9.4.2. Company Snapshot
          9.4.3. Company Market Share Analysis
          9.4.4. Company Product Portfolio
          9.4.5. Recent Developments
          9.4.6. SWOT Analysis
    9.5. Toyobo Co., Ltd.
          9.5.1. Business Overview
          9.5.2. Company Snapshot
          9.5.3. Company Market Share Analysis
          9.5.4. Company Product Portfolio
          9.5.5. Recent Developments
          9.5.6. SWOT Analysis
    9.6. AEP Industries Inc.
          9.6.1. Business Overview
          9.6.2. Company Snapshot
          9.6.3. Company Market Share Analysis
          9.6.4. Company Product Portfolio
          9.6.5. Recent Developments
          9.6.6. SWOT Analysis
    9.7. Berry Plastics Group, Inc.
          9.7.1. Business Overview
          9.7.2. Company Snapshot
          9.7.3. Company Market Share Analysis
          9.7.4. Company Product Portfolio
          9.7.5. Recent Developments
          9.7.6. SWOT Analysis
    9.8. RKW SE
          9.8.1. Business Overview
          9.8.2. Company Snapshot
          9.8.3. Company Market Share Analysis
          9.8.4. Company Product Portfolio
          9.8.5. Recent Developments
          9.8.6. SWOT Analysis
    9.9. Saudi Basic Industries Corporation
          9.9.1. Business Overview
          9.9.2. Company Snapshot
          9.9.3. Company Market Share Analysis
          9.9.4. Company Product Portfolio
          9.9.5. Recent Developments
          9.9.6. SWOT Analysis
    9.10. Toray Industries, Inc.
          9.10.1. Business Overview
          9.10.2. Company Snapshot
          9.10.3. Company Market Share Analysis
          9.10.4. Company Product Portfolio
          9.10.5. Recent Developments
          9.10.6. SWOT Analysis
    9.11. Uflex Ltd.
          9.11.1. Business Overview
          9.11.2. Company Snapshot
          9.11.3. Company Market Share Analysis
          9.11.4. Company Product Portfolio
          9.11.5. Recent Developments
          9.11.6. SWOT Analysis
    9.12. INTEPLAST GROUP LIMITED
          9.12.1. Business Overview
          9.12.2. Company Snapshot
          9.12.3. Company Market Share Analysis
          9.12.4. Company Product Portfolio
          9.12.5. Recent Developments
          9.12.6. SWOT Analysis
    9.13. KLÖCKNER PENTAPLAST GROUP
          9.13.1. Business Overview
          9.13.2. Company Snapshot
          9.13.3. Company Market Share Analysis
          9.13.4. Company Product Portfolio
          9.13.5. Recent Developments
          9.13.6. SWOT Analysis
    9.14. NOVOLEX
          9.14.1. Business Overview
          9.14.2. Company Snapshot
          9.14.3. Company Market Share Analysis
          9.14.4. Company Product Portfolio
          9.14.5. Recent Developments
          9.14.6. SWOT Analysis
    9.15. POLYONE CORPORATION
          9.15.1. Business Overview
          9.15.2. Company Snapshot
          9.15.3. Company Market Share Analysis
          9.15.4. Company Product Portfolio
          9.15.5. Recent Developments
          9.15.6. SWOT Analysis
    9.16. PRINTPACK INCORPORATED
          9.16.1. Business Overview
          9.16.2. Company Snapshot
          9.16.3. Company Market Share Analysis
          9.16.4. Company Product Portfolio
          9.16.5. Recent Developments
          9.16.6. SWOT Analysis
    9.17. SIGMA PLASTICS GROUP
          9.17.1. Business Overview
          9.17.2. Company Snapshot
          9.17.3. Company Market Share Analysis
          9.17.4. Company Product Portfolio
          9.17.5. Recent Developments
          9.17.6. SWOT Analysis

List of Table

1. Global Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

2. Global Biodegradable Films Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

3. Global Nanocomposite Films Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

4. Global Barrier Polymer Films Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

5. Global Water Soluble Films Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

6. Global Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

7. Global HDPE (High Density Polyethylene) Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

8. Global LLDPE (Linear Low Density Polyethylene) Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

9. Global LDPE (Low Density Polyethylene) Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

10. Global PET (Polyethylene Terephthalate) Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

11. Global PVC (Polyvinyl Chloride) Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

12. Global PP (Polypropylene) PET (Polyethylene Terephthalate) Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

13. Global Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

14. Global Food Packaging Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

15. Global Pharmaceutical & Medical Packaging Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

16. Global Pharmaceutical & Medical Packaging Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

17. Global Consumer Goods Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

18. Global Industrial Packaging Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

19. Global Agriculture Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

20. Global Construction Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

21. Global Others Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons)

22. Global Plastic Films Market, By Region, 2020–2033 (USD Billion) (Kilotons) 

23. Global Plastic Films Market, By North America, 2020–2033 (USD Billion) (Kilotons)

24. North America Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

25. North America Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

26. North America Plastic Films Market, By Modality, 2020–2033 (USD Billion) (Kilotons)

27. North America Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

28. U.S. Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

29. U.S. Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

30. U.S. Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

31. Canada Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

32. Canada Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

33. Canada Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

34. Mexico Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

35. Mexico Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

36. Mexico Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

37. Europe Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

38. Europe Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

39. Europe Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

40. Germany Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

41. Germany Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

42. Germany Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

43. France Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

44. France Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

45. France Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

46. U.K. Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

47. U.K. Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

48. U.K. Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

49. Italy Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

50. Italy Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

51. Italy Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

52. Spain Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

53. Spain Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

54. Spain Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

55. Asia Pacific Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

56. Asia Pacific Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

57. Asia Pacific Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

58. Japan Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

59. Japan Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

60. Japan Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

61. China Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

62. China Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

63. China Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

64. India Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

65. India Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

66. India Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

67. South America Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

68. South America Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

69. South America Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

70. Brazil Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

71. Brazil Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

72. Brazil Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

73. Middle East and Africa Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

74. Middle East and Africa Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

75. Middle East and Africa Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

76. UAE Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

77. UAE Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

78. UAE Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

79. South Africa Plastic Films Market, By Type, 2020–2033 (USD Billion) (Kilotons)

80. South Africa Plastic Films Market, By Material, 2020–2033 (USD Billion) (Kilotons)

81. South Africa Plastic Films Market, By End-User, 2020–2033 (USD Billion) (Kilotons)

List of Figures 

1. Global Plastic Films Market Segmentation

2. Plastic Films Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Plastic Films Market Attractiveness Analysis By Type

9. Global Plastic Films Market Attractiveness Analysis By Material

10. Global Plastic Films Market Attractiveness Analysis By End-User

11. Global Plastic Films Market Attractiveness Analysis By Region

12. Global Plastic Films Market: Dynamics

13. Global Plastic Films Market Share by Type (2023 & 2033)

14. Global Plastic Films Market Share by Material (2023 & 2033)

15. Global Plastic Films Market Share by End-User (2023 & 2033)

16. Global Plastic Films Market Share by Regions (2023 & 2033)

17. Global Plastic Films Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Plastic Films market on the basis of below mentioned segments:

Global Plastic Films Market by Material:

  • HDPE (High Density Polyethylene)
  • LDPE (Low Density Polyethylene)
  • LLDPE (Linear Low Density Polyethylene)
  • PET (Polyethylene Terephthalate)
  • PVC (Polyvinyl Chloride)
  • PP (Polypropylene)
  • Others

Global Plastic Films Market by Type:

  • Biodegradable Films
  • Nanocomposite Films
  • Barrier Polymer Films
  • Water Soluble Films

Global Plastic Films Market by End-User:

  • Food Packaging
  • Pharmaceutical & Medical Packaging
  • Consumer Goods
  • Industrial Packaging
  • Agriculture
  • Construction
  • Others

Global Plastic Films Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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