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Physical Security Market

Physical Security Market Size & Overview – Key Insights & Forecast

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13041
  • Published Date: Aug, 2024
  • Pages: 235
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global physical security market is expected to grow from USD 113.63 billion in 2023 to USD 203.49 billion by 2033, at a CAGR of 6% from 2024-2033. The Asia Pacific physical security market is expected to grow the fastest during the forecast period. The demand for physical security is increasing, especially for high-profile people, so physical security is very important. There is always a threat to the life of these high-profile people, and they keep getting threats of attacks. Due to this, the awareness of physical security is increasing and people are investing in it.

Security is the state of being protected from any danger or harm. Physical security defines the measures taken in the form of sensors, alarms or surveillance to safeguard personnel, software, hardware, data, and systems from physical threats. The physical threats can be fire, theft, floods, vandalism, or other natural and manmade threats. Such threats can cause severe damage and lead to capital or material losses. A list of a few measures is a guiding text to achieving robust physical security infrastructure. These measures include CCTV surveillance, protective barriers, access control, deterrent systems, sensors, alarms, security guards, locks, perimeter intrusion detection and other systems. These systems allow organizations or institutions to detect intrusions, monitor their activity and trigger appropriate responses to counter-attack intruders or deter them. Physical security is used by individuals, organizations, military establishments, prisons or important events. The rising instances of natural calamities like fires, floods and storms have increased the threat to personnel, software and hardware which has emphasized the need for physical security globally. The increasing instances of robberies and thefts at ATMs and banks have also increased the demand for physical security. Physical security is required in public institutions like schools, hospitals and government buildings to avoid chaos and maintain order. Furthermore, the increasing automation and digitization have led to the growing threat of cyberattacks, which are catastrophic in the absence of physical security measures. Similarly, the importance of physical security in every realm is being recognized, which will bode well for the market. Organizations use physical security in combination with cyber security. This makes it easier for security officers to monitor and do their work well. With the increasing infrastructure development, the need for physical security is huge. When this development happens and the public starts using that place, security is needed both times so that that place can be made safe, and no wrong activity can occur.

Physical Security Market Size

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Recent Development

November 2022 - Alcatraz AI has expanded its market by introducing its products in Europe and the Middle East. The demand for biometric access solutions has increased in the market, and groundwork for establishing extensive distribution channels to make their products accessible to consumers has gained momentum. That increases security while also simplifying the administrator and end-user experience rises. The Rock, Alcatraz's facial authentication solution, integrates easily into current access control systems, improving the security and ease of authentication at access points while addressing the enduring problems with access control without using up personnel or resources or impeding effective operations.

October 2022 – With the USD 21 million Series B fundraising round, SecuriThings has raised a total of USD 39 million for their business. SecuriThings is revolutionizing how companies manage and secure physical security devices at scale to ensure device functionality while cutting costs. With the help of its IoTOps platform, many enterprises may enhance system availability, organizational compliance, and cyber security. It also offers real-time visibility, protection, and predictive maintenance capabilities for IoT devices. IoTOps reduces the need for human labour and on-site visits while increasing process cost efficiency by using automation, analytics, and actionable alerts to free up teams' time for more strategic duties. To guarantee device functioning while reducing costs, SecuriThings is redefining how businesses manage and secure physical security devices at scale. Many businesses may improve system availability, organisational compliance, and cyber security with the aid of its IoTOps platform. Additionally, it provides IoT devices with real-time visibility, security, and preventative maintenance capabilities. By utilising automation, analytics, and actionable alerts to increase process cost efficiency while decreasing the need for human labour and on-site visits, IoTOps frees up teams' time to focus on more important tasks.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Type
          4.3.2. Market Attractiveness Analysis by Industry Vertical
          4.3.3. Market Attractiveness Analysis by Component
          4.3.4. Market Attractiveness Analysis by Organization Size
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing thefts
    5.3. Restraints
          5.3.1. Integration is difficult
    5.4. Opportunities
          5.4.1. Technological advancements and product innovations
    5.5. Challenges
          5.5.1. The debate over threat to privacy from physical security measures

6. Global Physical Security Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Video Surveillance
    6.3. Perimeter Intrusion & Detection
    6.4. Security Systems Integration
    6.5. Access & Entrance Control
    6.6. Remote Monitoring
    6.7. Safe Security System
    6.8. Fire & Light Safety
    6.9. Others

7. Global Physical Security Market Analysis and Forecast, By Industry Vertical
    7.1. Segment Overview
    7.2. Retail
    7.3. Residential
    7.4. BFSI
    7.5. Transportation
    7.6. IT & Telecom
    7.7. Government
    7.8. Commercial
    7.9. Industrial
    7.10. Energy & Utilities
    7.11. Hospitality
    7.12. Others

8. Global Physical Security Market Analysis and Forecast, By Component
    8.1. Segment Overview
    8.2. Systems
    8.3. Services

9. Global Physical Security Market Analysis and Forecast, By Organization Size
    9.1. Segment Overview
    9.2. Large Enterprises
    9.3. Small & Medium Enterprises

10. Global Physical Security Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Physical Security Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Physical Security Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. ADT Corporation
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. BAE Systems Plc
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Cisco System Inc.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Genetec Inc.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Honeywell International Inc.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Johnson Controls
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. PELCO Corporation
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Robert Bosch GmbH
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Hangzhou Hikvision Digital Technology Co. Ltd.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Stanley Government Security Solutions Inc.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Physical Security Market, By Type, 2020-2033 (USD Billion) 

2. Global Video Surveillance Physical Security Market, By Region, 2020-2033 (USD Billion) 

3. Global Perimeter Intrusion & Detection Physical Security Market, By Region, 2020-2033 (USD Billion) 

4. Global Security Systems Integration Physical Security Market, By Region, 2020-2033 (USD Billion) 

5. Global Access & Entrance Control Physical Security Market, By Region, 2020-2033 (USD Billion) 

6. Global Remote Monitoring Physical Security Market, By Region, 2020-2033 (USD Billion) 

7. Global Safe Security System Physical Security Market, By Region, 2020-2033 (USD Billion) 

8. Global Fire & Light Safety Physical Security Market, By Region, 2020-2033 (USD Billion) 

9. Global Others Physical Security Market, By Region, 2020-2033 (USD Billion) 

10. Global Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

11. Global Retail Physical Security Market, By Region, 2020-2033 (USD Billion) 

12. Global Residential Physical Security Market, By Region, 2020-2033 (USD Billion) 

13. Global BFSI Physical Security Market, By Region, 2020-2033 (USD Billion) 

14. Global Transportation Physical Security Market, By Region, 2020-2033 (USD Billion) 

15. Global IT & Telecom Physical Security Market, By Region, 2020-2033 (USD Billion) 

16. Global Government Physical Security Market, By Region, 2020-2033 (USD Billion) 

17. Global Commercial Physical Security Market, By Region, 2020-2033 (USD Billion) 

18. Global Industrial Physical Security Market, By Region, 2020-2033 (USD Billion) 

19. Global Energy & Utilities Physical Security Market, By Region, 2020-2033 (USD Billion) 

20. Global Hospitality Physical Security Market, By Region, 2020-2033 (USD Billion) 

21. Global Others Physical Security Market, By Region, 2020-2033 (USD Billion) 

22. Global Physical Security Market, By Component, 2020-2033 (USD Billion) 

23. Global Systems Physical Security Market, By Region, 2020-2033 (USD Billion) 

24. Global Services Physical Security Market, By Region, 2020-2033 (USD Billion) 

25. Global Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

26. Global Large Enterprises Physical Security Market, By Region, 2020-2033 (USD Billion) 

27. Global Small & Medium Enterprises Physical Security Market, By Region, 2020-2033 (USD Billion) 

28. Global Physical Security Market, By Region, 2020-2033 (USD Billion) 

29. North America Physical Security Market, By Type, 2020-2033 (USD Billion) 

30. North America Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

31. North America Physical Security Market, By Component, 2020-2033 (USD Billion) 

32. North America Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

33. U.S. Physical Security Market, By Type, 2020-2033 (USD Billion) 

34. U.S. Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

35. U.S. Physical Security Market, By Component, 2020-2033 (USD Billion) 

36. U.S. Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

37. Canada Physical Security Market, By Type, 2020-2033 (USD Billion) 

38. Canada Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

39. Canada Physical Security Market, By Component, 2020-2033 (USD Billion) 

40. Canada Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

41. Mexico Physical Security Market, By Type, 2020-2033 (USD Billion) 

42. Mexico Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

43. Mexico Physical Security Market, By Component, 2020-2033 (USD Billion) 

44. Mexico Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

45. Europe Physical Security Market, By Type, 2020-2033 (USD Billion) 

46. Europe Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

47. Europe Physical Security Market, By Component, 2020-2033 (USD Billion) 

48. Europe Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

49. Germany Physical Security Market, By Type, 2020-2033 (USD Billion) 

50. Germany Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

51. Germany Physical Security Market, By Component, 2020-2033 (USD Billion) 

52. Germany Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

53. France Physical Security Market, By Type, 2020-2033 (USD Billion) 

54. France Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

55. France Physical Security Market, By Component, 2020-2033 (USD Billion) 

56. France Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

57. U.K. Physical Security Market, By Type, 2020-2033 (USD Billion) 

58. U.K. Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

59. U.K. Physical Security Market, By Component, 2020-2033 (USD Billion) 

60. U.K. Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

61. Italy Physical Security Market, By Type, 2020-2033 (USD Billion) 

62. Italy Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

63. Italy Physical Security Market, By Component, 2020-2033 (USD Billion) 

64. Italy Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

65. Spain Physical Security Market, By Type, 2020-2033 (USD Billion) 

66. Spain Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

67. Spain Physical Security Market, By Component, 2020-2033 (USD Billion) 

68. Spain Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

69. Asia Pacific Physical Security Market, By Type, 2020-2033 (USD Billion) 

70. Asia Pacific Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

71. Asia Pacific Physical Security Market, By Component, 2020-2033 (USD Billion) 

72. Asia Pacific Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

73. Japan Physical Security Market, By Type, 2020-2033 (USD Billion) 

74. Japan Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

75. Japan Physical Security Market, By Component, 2020-2033 (USD Billion) 

76. Japan Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

77. China Physical Security Market, By Type, 2020-2033 (USD Billion) 

78. China Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

79. China Physical Security Market, By Component, 2020-2033 (USD Billion) 

80. China Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

81. India Physical Security Market, By Type, 2020-2033 (USD Billion) 

82. India Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

83. India Physical Security Market, By Component, 2020-2033 (USD Billion) 

84. India Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

85. South America Physical Security Market, By Type, 2020-2033 (USD Billion) 

86. South America Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

87. South America Physical Security Market, By Component, 2020-2033 (USD Billion) 

88. South America Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

89. Brazil Physical Security Market, By Type, 2020-2033 (USD Billion) 

90. Brazil Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

91. Brazil Physical Security Market, By Component, 2020-2033 (USD Billion) 

92. Brazil Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

93. Middle East and Africa Physical Security Market, By Type, 2020-2033 (USD Billion) 

94. Middle East and Africa Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

95. Middle East and Africa Physical Security Market, By Component, 2020-2033 (USD Billion) 

96. Middle East and Africa Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

97. UAE Physical Security Market, By Type, 2020-2033 (USD Billion) 

98. UAE Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

99. UAE Physical Security Market, By Component, 2020-2033 (USD Billion) 

100. UAE Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

101. South Africa Physical Security Market, By Type, 2020-2033 (USD Billion) 

102. South Africa Physical Security Market, By Industry Vertical, 2020-2033 (USD Billion) 

103. South Africa Physical Security Market, By Component, 2020-2033 (USD Billion) 

104. South Africa Physical Security Market, By Organization Size, 2020-2033 (USD Billion) 

List of Figures 

1. Global Physical Security Market Segmentation

2. Physical Security Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Physical Security Market Attractiveness Analysis by Type

9. Global Physical Security Market Attractiveness Analysis by Industry Vertical

10. Global Physical Security Market Attractiveness Analysis by Component

11. Global Physical Security Market Attractiveness Analysis by Organization Size

12. Global Physical Security Market Attractiveness Analysis by Region

13. Global Physical Security Market: Dynamics

14. Global Physical Security Market Share by Type (2023 & 2033)

15. Global Physical Security Market Share by Industry Vertical (2023 & 2033)

16. Global Physical Security Market Share by Component (2023 & 2033)

17. Global Physical Security Market Share by Organization Size (2023 & 2033)

18. Global Physical Security Market Share by Regions (2023 & 2033)

19. Global Physical Security Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global physical security market based on below-mentioned segments:

Global Physical Security Market by Type:

  • Video Surveillance
  • Perimeter Intrusion & Detection
  • Security Systems Integration
  • Access & Entrance Control
  • Remote Monitoring
  • Safe Security System
  • Fire & Light Safety
  • Others

Global Physical Security Market by Industry Vertical:

  • Retail
  • Residential
  • BFSI
  • Transportation
  • IT & Telecom
  • Government
  • Commercial
  • Industrial
  • Energy & Utilities
  • Hospitality
  • Others

Global Physical Security Market by Component:

  • Systems
  • Services

Global Physical Security Market by Organization Size:

  • Large Enterprises
  • Small & Medium Enterprises

Global Physical Security Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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Why choose us

ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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