Outdoor Sports Apparel Market

Outdoor Sports Apparel Market Size & Overview – Key Insights & Forecast

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13838
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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Market Introduction

The global Outdoor Sports Apparel market was valued at USD 15.87 Billion in 2022 and growing at a CAGR of 4.60% from 2023 to 2032. The market is expected to reach USD 24.89 Billion by 2032. The outdoor sports apparel market is growing due to a surge in adventure tourism by the people. People love to explore several places to get experiences and absorb several cultures globally.   Due to the hectic lifestyle of the people, they are always looking to gain many experiences. Hence, they always prefer unique trips such as cruising, cultural visits and many outdoor sports activities. Hence, the growing attraction of consumers to adventure tourism and outdoor sports activities is eventually propelling the growth of the outdoor sports apparel market. 

Outdoor sports apparel is broadly put on during workout sessions or when outdoor sports are played. These types of apparel help improve performance in fitness and physical sports activities as they improve body movement compared to regular clothes. It is particularly designed to offer comfort during exercise or sports. It can also be put on as casual fashion wear. The surge in people's disposable income and growing awareness regarding fitness are some of the factors propelling the market's growth. Also, consumers participating in outdoor activities have increased, like mountaineering, camping, hiking, canoeing, cycling, kayaking, rafting, caving, running, rock climbing, skiing, sailing, surfing and sky diving. Also, the participation among the youth and senior population in adventure physical activities has increased, which is driving the sales of sports-related products and, hence, the outdoor sports apparel market. Also, it has been observed that the leading outdoor apparel manufacturers work closely with fashion designers to make activewear stylish and trendy.   This fitness clothing has become more fashionable, and the manufacturers are looking to offer new and innovative products to attract customers. The integration of gadgets with activewear is the future for the market. It will help in outdoor activities and display the individual's performance, such as monitoring the heart rate during physical activities such as running. There is a future prediction that it will also convert the physical motion and energy into power that will be used for running small electronic devices. This market is considered expensive but is growing fast as it is capturing a diverse and enthusiastic customer base who like to spend time in nature and engage in outdoor activities.

Outdoor Sports Apparel Market Size

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Recent Development

  • In July 2023: L.L. Bean, specialising in durable and quality outdoor apparel and gear, plans to expand its Quebec market by opening two stores in Saint-Bruno-de-Montarville and Boisbriand. The opening of two stores will expand the market in Canada. This strategy also helps the organization gain market share in the outdoor sports apparel market.
  • In November 2021: Nike Inc. and DICK’s Sporting Goods created a transformative and connected partnership to enhance the shopping experience for the customers of Nike and DICK’S. For instance, Member-exclusive apparel and footwear collections and launches like running and yoga apparel are available in the app, along with many new styles. This collaboration is helping Nike Inc. to expand its market share in the outdoor sports apparel market.
  • In August 2013: Mizuno Corporation, a leading player in volleyball apparel and footwear, launched their first Mizuno Beach Volleyball apparel line and officially signed the US Beach Volleyball player and 2012 Olympic Silver Medalist April Ross to Mizuno Family. These strategies show their commitment and efforts in the volleyball sports market, eventually driving the Outdoor Sports Apparel market.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Outdoor Sports Apparel market based on below mentioned segments:

Global Outdoor Sports Apparel Market by Mode of Sale:

  • Retail Stores
  • Supermarkets
  • Brand Outlets
  • Discount Stores
  • Online Stores

Global Outdoor Sports Apparel Market by End User:

  • Men
  • Women
  • Kids

Global Outdoor Sports Apparel by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

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Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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