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Online Music Learning Market

Online Music Learning Market Share & Analysis – Industry Overview

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12706
  • Published Date: Mar, 2022
  • Pages: 235
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Segment Analysis

The global online music learning market has been segmented based on instrument type, session type, organizer type, type, learner type, and regions.

  • The instrument type segment is divided into guitar, piano, violin, banjo & others. The piano segment dominated the market, with a market share of around 44% in 2021. The piano's popularity can be attributed to its position as the king of all instruments. A piano is easy to adapt to, even for an inexperienced individual. Playing piano improves memory retention, increases coordination between hands, builds focus and diligence. The stepping stone for learning all other instruments is put in place by learning to play piano.
  • The session type segment is divided into solo & group. The group session type segment dominated the market, with a market share of around 62% in 2021. School music academies resort to group sessions as it helps capture a large number of learners at a time. Group sessions are more interactive and fun as it allows one to learn & work with one's fellow learners; it motivates you to improve and become better.
  • The organizer type segment is divided into schools, music studios/academies, & professionals. Over the forecast period, the music studios/academies are expected to grow at the fastest CAGR of 20.3%. The growing demand for personalized learning from highly qualified professionals will drive the growth for this segment.
  • The type segment is divided into music history, musicology, theory, & others. In 2021, the theory segment dominated the market, accounting for around 46% of global revenue. The increased interest in understanding the structure & meaning of a musical composition is amongst the various reasons for the dominance of this segment.
  • The learner type segment is divided into beginners, hobbyists & professional musicians. The hobbyists' segment dominated the market in 2021, with a market share of around 47%. Hobbyists also don't look to master a skill; hobbyists do not have the time to accomplish this. Online music learning is the ideal option for hobbyists as the learning happens at one’s own pace, accessible anywhere & anytime, affordable and convenient.

Regional Segmentation Analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global online music learning market, with a 42.6% share of the market revenue in 2021.

  • The North American region currently dominates the online music learning market due to the increased government spending on the development of online music learning platforms for users. Asia-Pacific is expected to grow the fastest in the forecast period due to increasing number of internet users and rising adoption of smart & connected devices.

North America region Online Music Learning Market Share in 2021 - 42.6%

 

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Instrument Type
          4.3.2. Market Attractiveness Analysis By Session Type
          4.3.3. Market Attractiveness Analysis By Organizer Type
          4.3.4. Market Attractiveness Analysis By Type
          4.3.5. Market Attractiveness Analysis By Learner Type
          4.3.6. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing adoption of smart and connected electronic devices
    5.3. Restraints
          5.3.1. Lax privacy and data security regulations
    5.4. Opportunities
          5.4.1. Application of artificial intelligence and augmented reality
    5.5. Challenges
          5.5.1. Lack of awareness in developing nations

6. Global Online Music Learning Market Analysis and Forecast, By Instrument Type
    6.1. Segment Overview
    6.2. Guitar
    6.3. Piano
    6.4. Violin
    6.5. Banjo
    6.6. Others

7. Global Online Music Learning Market Analysis and Forecast, By Session Type
    7.1. Segment Overview
    7.2. Solo
    7.3. Group

8. Global Online Music Learning Market Analysis and Forecast, By Organizer Type
    8.1. Segment Overview
    8.2. Schools
    8.3. Music Studios/Academies
    8.4. Professionals

9. Global Online Music Learning Market Analysis and Forecast, By Type
    9.1. Segment Overview
    9.2. Music History
    9.3. Musicology
    9.4. Theory
    9.5. Others

10. Global Online Music Learning Market Analysis and Forecast, By Leaner Type
    10.1. Segment Overview
    10.2. Beginners
    10.3. Hobbyists
    10.4. Professional Musicians

11. Global Online Music Learning Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa

12. Global Online Music Learning Market-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in the Online Music Learning Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Product Launches and Developments
          12.3.2. Partnerships, Collaborations, and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions

13. Company Profiles
    13.1. Berklee College of Music
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company Product Portfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. The Julliard School
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company Product Portfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. AAFT School
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company Product Portfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. MusicGurus
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company Product Portfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. Skoove
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company Product Portfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. Lessonface
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company Product Portfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. Moosiko
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company Product Portfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. Udemy
          13.8.1. Business Overview
          13.8.2. Company Snapshot
          13.8.3. Company Market Share Analysis
          13.8.4. Company Product Portfolio
          13.8.5. Recent Developments
          13.8.6. SWOT Analysis
    13.9. Coursera
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company Product Portfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. Musitechnic
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Product Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis

List of Table

1. Global Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

2. Global Guitar Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

3. Global Piano Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

4. Global Violin Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

5. Global Banjo Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

6. Global Others Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

7. Global Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

8. Global Solo Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

9. Global Group Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

10. Global Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

11. Global Schools Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

12. Global Music Studios/academies Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

13. Global Professionals Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

14. Global Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

15. Global Music History Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

16. Global Musicology Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

17. Global Theory Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

18. Global Others Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

19. Global Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

20. Global Beginners Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

21. Global Hobbyists Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

22. Global Professional Musicians Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

23. Global Online Music Learning Market, By Region, 2019-2030 (USD Billion) 

24. North America Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

25. North America Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

26. North America Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

27. North America Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

28. North America Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

29. U.S. Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

30. U.S. Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

31. U.S. Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

32. U.S. Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

33. U.S. Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

34. Canada Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

35. Canada Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

36. Canada Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

37. Canada Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

38. Canada Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

39. Mexico Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

40. Mexico Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

41. Mexico Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

42. Mexico Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

43. Mexico Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

44. Europe Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

45. Europe Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

46. Europe Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

47. Europe Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

48. Europe Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

49. Germany Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

50. Germany Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

51. Germany Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

52. Germany Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

53. Germany Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

54. France Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

55. France Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

56. France Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

57. France Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

58. France Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

59. U.K. Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

60. U.K. Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

61. U.K. Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

62. U.K. Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

63. U.K. Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

64. Italy Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

65. Italy Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

66. Italy Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

67. Italy Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

68. Italy America Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

69. Spain Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

70. Spain Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

71. Spain Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

72. Spain Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

73. Spain Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

74. Asia Pacific Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

75. Asia Pacific Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

76. Asia Pacific Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

77. Asia Pacific Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

78. Asia Pacific Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

79. Japan Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

80. Japan Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

81. Japan Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

82. Japan Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

83. Japan Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

84. China Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

85. China Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

86. China Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

87. China Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

88. China Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

89. India Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

90. India Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

91. India Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

92. India Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

93. India Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

94. South America Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

95. South America Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

96. South America Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion)

97. South America Online Music Learning Market, By Type, 2019-2030 (USD Billion)

98. South America Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

99. Brazil Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

100. Brazil Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

101. Brazil Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

102. Brazil Online Music Learning Market, By Type, 2019-2030 (USD Billion)

103. Brazil Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

104. Middle East and Africa Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

105. Middle East and Africa Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

106. Middle East and Africa Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

107. Middle East and Africa Online Music Learning Market, By Type, 2019-2030 (USD Billion)

108. Middle East and Africa Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

109. UAE Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

110. UAE Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

111. UAE Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

112. UAE Online Music Learning Market, By Type, 2019-2030 (USD Billion)

113. UAE Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

114. South Africa Online Music Learning Market, By Instrument Type, 2019-2030 (USD Billion) 

115. South Africa Online Music Learning Market, By Session Type, 2019-2030 (USD Billion) 

116. South Africa Online Music Learning Market, By Organizer Type, 2019-2030 (USD Billion) 

117. South Africa Online Music Learning Market, By Type, 2019-2030 (USD Billion) 

118. South Africa Online Music Learning Market, By Learner Type, 2019-2030 (USD Billion) 

List of Figures 

1. Global Online Music Learning Market Segmentation

2. Online Music Learning Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Online Music Learning Market Attractiveness Analysis By Instrument Type

9. Global Online Music Learning Market Attractiveness Analysis By Session Type

10. Global Online Music Learning Market Attractiveness Analysis By Organizer Type

11. Global Online Music Learning Market Attractiveness Analysis By Type

12. Global Online Music Learning Market Attractiveness Analysis By Learner Type

13. Global Online Music Learning Market Attractiveness Analysis By Region

14. Global Online Music Learning Market: Dynamics

15. Global Online Music Learning Market Share by Instrument Type (2022 & 2030)

16. Global Online Music Learning Market Share by Session Type (2022 & 2030)

17. Global Online Music Learning Market Share by Organizer Type (2022 & 2030)

18. Global Online Music Learning Market Share by Regions (2022 & 2030)

19. Global Online Music Learning Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global online music learning market based on below mentioned segments:

Global Online Music Learning Market by Instrument Type:

  • Guitar
  • Piano
  • Violin
  • Banjo
  • Others

Global Online Music Learning Market by Session Type:

  • Solo
  • Group

Global Online Music Learning Market by Organizer Type:

  • Schools
  • Music Studios/Academies
  • Professionals

Global Online Music Learning Market by Type:

  • History
  • Musicology
  • Theory
  • Others

Global Online Music Learning Market by Learner Type:

  • Beginners
  • Hobbyists
  • Professional Musicians

Global Online Music Learning Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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