Oatmeal Market

Oatmeal Market Size & Overview – Key Insights & Forecast

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13739
  • Published Date: Oct, 2023
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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Market Introduction

The global oatmeal market was valued at USD 7.64 Billion in 2022, which is anticipated to grow at a CAGR of 6.22% from 2023 to 2032. The popularity of rapid and healthy breakfast items is primarily due to people's hectic lifestyles, which fuels demand for oat-based breakfasts and snacks. Consumers' growing health consciousness is boosting demand for nutritious items that deliver benefits to health. Because oats include many fibres, proteins, antioxidants, and vitamins, they can be cooked quickly and give health benefits such as lowering cholesterol, digestive disorders, and heart disease.

Oatmeal, commonly known as white oats or porridge, is a hot cereal made from oats after de-husked, steamed and flattened. The husk of the whole grain seed is removed to generate oat groats, which are also used to make oatmeal. Ground oats are frequently mixed with milk or hot water to get a smooth consistency. They are known as oatmeal because they are made from oat plant grains. Oatmeal has nutritional benefits such as lowering blood sugar levels, easing constipation, relieving irritation and skin itching, and lowering the risk of colon cancer, among others, and increasing public awareness of these benefits is a major factor driving the oatmeal market's growth. People's hectic schedules and chaotic lives have prompted them to switch to nutritious breakfast products that are easily accessible and simple. Oatmeal is also gaining popularity among consumers looking for a light but nutritious breakfast. Oatmeal adaptations and customizations are a major trend in the oatmeal market, with many professional and home chefs experimenting with various oatmeal preparations and toppings. The popularity of various oatmeal recipes on social media is growing, driving up demand for oatmeal. Many individuals around the world prefer oatmeal as their breakfast cereal. It is eaten because of its rich nutritious content, which includes a lot of protein, starchy carbs, dietary fibre, vitamins, and minerals. In general, oatmeal is eaten with fruits, nuts and milk. Oatmeal, high in antioxidants and includes over 26 bioactive compounds, protects the body against chronic diseases such as heart disease, diabetes, and cancer. Oatmeal is a good dish for a busy lifestyle because it quickly prepares and meets the body's daily nutritional requirements. Changes in food habits and an increase in preference for nutritious meals influence the demand for oatmeal. Furthermore, the market is boosted by the demand for convenience foods and the high nutritional value of oatmeal. However, the availability of substitute products such as quinoa, buckwheat, brown rice, and cornflakes is projected to limit the market's growth in the near future. The development of various flavoured oats and the use of oatmeal in the cosmetics industry provide significant opportunities for the oatmeal market. The high nutritious content of oats is the primary market driver. The growing inclination for healthy meals and the demand for convenience foods are driving the oatmeal market. Furthermore, its added functional features increase customer utilization and are generally consumed as a breakfast dish. Furthermore, the active population's fast-paced lifestyle has contributed to the growth in demand for oats as a breakfast cereal. The oatmeal businesses are gaining popularity as a potential alternative to components such as sugar or fat, assisting in moisture retention, increasing fibre content, and stabilizing meal texture. The current customer preference for low-calorie, low-fat, and coffee-sugar meal products is utilizing the requirement for oats to replace fats or sugars.

Oatmeal Market Size

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Recent Development

  • Kreatures of Habit, a major functional food company, released- The PrOATagonist- oatmeal developed with plant-based gluten-free nutrients and compositions in August 2021. Furthermore, four flavours are expected to be released: vanilla, blueberry, banana, and chocolate. The price for seven single-serve packets is $34.99. Furthermore, the serving includes 30 grammes of protein.
  • Path of Life announced the release of frozen steel-cut oats in two flavours in April 2021. Organic Berry Steel Cut oatmeal and Organic Apple Cinnamon Steel Cut oatmeal are the products being sold.
  • FREEE, the gluten-free flour and food business, introduced new organic, gluten-free porridge oats in October 2019 to capitalize on the expanding market for gluten-free and organic products in the United Kingdom.
  • In August 2019, RXBAR, a major protein bar producer, announced its entry into the breakfast cereal area by introducing RX A.M. oats, which provide a premium oatmeal option with additional protein. It is available in a variety of flavours.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Nature
          4.3.2. Market Attractiveness Analysis By Distribution Channel
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rapid global urbanisation
    5.3. Restraints
          5.3.1. The high cost of oatmeal
    5.4. Opportunities
          5.4.1. The availability of gluten-free and allergy-friendly oatmeal
    5.5. Challenges
          5.5.1. The availability of several alternative products

6. Global Oatmeal Market Analysis and Forecast, By Nature
    6.1. Segment Overview
    6.2. Conventional
    6.3. Organic

7. Global Oatmeal Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Online Stores
    7.3. Offline Stores

8. Global Oatmeal Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Oatmeal Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Oatmeal Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. General Mills Inc.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. The Quaker Oats Company
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Bagrry’s India Ltd.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Avena Foods Limited
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. World Finer Foods Inc.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Nature’s Path Foods Inc.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Cargill Incorporated
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Kellogg NA Co.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. La Crosse Milling Company
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis

List of Table

1. Global Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

2. Global Conventional, Oatmeal Market, By Region, 2019-2032 (USD Billion) 

3. Global Organic, Oatmeal Market, By Region, 2019-2032 (USD Billion)

4. Global Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

5. Global Online Stores, Oatmeal Market, By Region, 2019-2032 (USD Billion)

6. Global Offline Stores, Oatmeal Market, By Region, 2019-2032 (USD Billion)

7. Global Oatmeal Market, By Region, 2019-2032 (USD Billion) 

8. North America Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

9. North America Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion)

10. U.S. Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

11. U.S. Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

12. Canada Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

13. Canada Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

14. Mexico Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

15. Mexico Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

16. Europe Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

17. Europe Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

18. Germany Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

19. Germany Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

20. France Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

21. France Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

22. U.K. Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

23. U.K. Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

24. Italy Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

25. Italy Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

26. Spain Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

27. Spain Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

28. Asia Pacific Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

29. Asia Pacific Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

30. Japan Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

31. Japan Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

32. China Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

33. China Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

34. India Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

35. India Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

36. South America Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

37. South America Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

38. Brazil Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

39. Brazil Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

40. Middle East and Africa Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

41. Middle East and Africa Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

42. UAE Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

43. UAE Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

44. South Africa Oatmeal Market, By Nature, 2019-2032 (USD Billion) 

45. South Africa Oatmeal Market, By Distribution Channel, 2019-2032 (USD Billion) 

List of Figures 

1. Global Oatmeal Market Segmentation

2. Oatmeal Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Oatmeal Market Attractiveness Analysis By Nature

9. Global Oatmeal Market Attractiveness Analysis By Distribution Channel

10. Global Oatmeal Market Attractiveness Analysis By Region

11. Global Oatmeal Market: Dynamics

12. Global Oatmeal Market Share By Nature (2023 & 2032)

13. Global Oatmeal Market Share by Distribution Channel (2023 & 2032)

14. Global Oatmeal Market Share by Regions (2023 & 2032)

15. Global Oatmeal Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global oatmeal market based on below mentioned segments:

Global Oatmeal by Nature:

  • Conventional
  • Organic

Global Oatmeal by Distribution Channel:

  • Online Stores
  • Offline Stores

Global Oatmeal by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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