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Micro Mobility Market

Micro Mobility Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12882
  • Published Date: Jul, 2024
  • Pages: 235
  • Category: Automotive & Transportation
  • Format: PDF
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Segment Analysis

The global micro mobility market has been segmented based on propulsion type, vehicle use, sharing type, age group and region.

  • The propulsion type segment is divided into human powered and electrically powered. The electrically powered segment dominated the market with a market share of around 70% in 2023. For instance, the California-based Bird has achieved unicorn status in less than 9 months after it was founded in September 2017. It made the organization the fastest company in the world to reach a valuation of USD 1 Billion. Just four months later, the valuation of the company became USD 2 Billion. The organization is currently operating in more than 300 cities all across North America, Europe, and more. Also, it was observed that North America’s largest ride-hailing organizations have jumped into the micro-mobility sector to include all forms of transportation into their portfolio of services.
  • The vehicle use segment is divided into E-Kick Scooters, Bicycles, SkateBoards, HoverBoard, Low Speed Evs, Segway and Mopeds & Scooters. The bicycles segment dominated the market with a market share of around 40.3% in 2023. Bicycles and eScooters have become a common phenomenon in major cities. The ridesharing companies and the municipalities are deploying these micro-mobility solutions across cities so that the residents can easily access them when they require transportation. It is also getting equipped with edge computing technology and IoT devices; hence these micro-mobility solutions can be easily tracked and managed. The IoT devices would help the organization in implementing the complex micro mobility transportation networks.
  • The sharing type segment is divided into docked and dock-less. In 2023, the docked segment dominated the market, accounting for around 52.1% of global revenue. For instance, the Docked bike sharing municipal programs were initially launched in major Chinese cities in 2008 to remove mobility issues. The first and the most successful program in China was Hangzhou Public Bicycle, which was launched by the Hangzhou Public Transport Corporation in May 2008. Many other cities in China, like Beijing, Shanghai, Wenzhou, Kunming, and Guangzhou, have also set up public bike-sharing programs. As the private dockless bike-sharing organization began to move in, these public programs started declining, but they still exist. Also, Singapore-based startup Neuron Mobility was launched in 2016, which offers dockless bicycles along with docked e-scooters in Southeast Asia.
  • The age group segment is divided into 15-34, 35-54 and 55 and Above. In 2023, the 15-34 segment dominated the market, accounting for around 65.2% of global revenue. The younger generations are easily adopting this transition as it is helping them in terms of cheap and easy transportation.  To make cities more bike and pedestrian-friendly in the UK, around USD 300 million emergency fund is committed to the construction of new bike lanes and wider pavements. It is increasing the use of e-scooters. In Europe, the scoter-sharing popularity increased significantly in late 2018. But lately, the market seems consolidated in the region.

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North America region emerged as the largest market for the global micro mobility market, with a 41.3% share of the market revenue in 2021.

  • In North America, particularly the United States and Canada, the market for micro-mobility has flourished due to various factors. Increasingly congested roadways in urban areas have led to heightened demand for last-mile connectivity solutions as car ownership becomes a less viable option. New York City, Los Angeles, and San Francisco have become key areas for multiple companies that offer e-scooter and bike-sharing/rental services, among others in this industry. In couple with reducing carbon emissions across cities by promoting sustainable transportation methods, an additional point towards progressing uptake will drive adoption rates further over time.

North America Region Micro Mobility Market Share in 2023 - 41.3%

 

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
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  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Propulsion Type
          4.3.2. Market Attractiveness Analysis by Vehicle Use
          4.3.3. Market Attractiveness Analysis by Sharing Type
          4.3.4. Market Attractiveness Analysis by Age Group
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing demand of electric scooter
    5.3. Restraints
          5.3.1. Risk involves in investing into the micro-mobility
    5.4. Opportunities
          5.4.1. The recovery of global tourism post-pandemic
    5.5. Challenges
          5.5.1. Logistics and asset management along with theft and misuse

6. Global Micro Mobility Market Analysis and Forecast, By Propulsion Type
    6.1. Segment Overview
    6.2. Human Powered
    6.3. Electrically Powered

7. Global Micro Mobility Market Analysis and Forecast, By Vehicle Use
    7.1. Segment Overview
    7.2. E-Kick Scooters
    7.3. Bicycles
    7.4. SkateBoards
    7.5. HoverBoard
    7.6. Low Speed Evs
    7.7. Segway
    7.8. Mopeds & Scooters

8. Global Micro Mobility Market Analysis and Forecast, By Sharing Type
    8.1. Segment Overview
    8.2. Docked
    8.3. Dock-less

9. Global Micro Mobility Market Analysis and Forecast, By Age Group
    9.1. Segment Overview
    9.2. 15-34
    9.3. 35-54
    9.4. 55 and Above

10. Global Micro Mobility Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Micro Mobility Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Micro Mobility Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Electricfeel
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Floatility GmbH
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Beam Mobility Holdings PTE. Ltd
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Bird Rides
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. DOTT
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Yulu Bikes Pvt. Ltd
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Zagster
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Lime
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Neuron
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. VOI
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

2. Global Human Powered Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

3. Global Electrically Powered Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

4. Global Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

5. Global E-Kick Scooters Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

6. Global Bicycles Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

7. Global SkateBoards Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

8. Global HoverBoard Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

9. Global Low Speed Evs Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

10. Global Segway Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

11. Global Mopeds & Scooters Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

12. Global Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

13. Global Docked Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

14. Global Dock-less Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

15. Global Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

16. Global 15-34 Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

17. Global 35-54 Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

18. Global 55 and Above Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

19. Global Micro Mobility Market, By Region, 2020-2033 (USD Billion) 

20. North America Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

21. North America Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

22. North America Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

23. North America Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

24. U.S. Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

25. U.S. Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

26. U.S. Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

27. U.S. Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

28. Canada Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

29. Canada Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

30. Canada Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

31. Canada Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

32. Mexico Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

33. Mexico Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

34. Mexico Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

35. Mexico Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

36. Europe Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

37. Europe Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

38. Europe Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

39. Europe Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

40. Germany Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

41. Germany Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

42. Germany Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

43. Germany Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

44. France Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

45. France Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

46. France Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

47. France Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

48. U.K. Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

49. U.K. Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

50. U.K. Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

51. U.K. Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

52. Italy Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

53. Italy Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

54. Italy Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

55. Italy Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

56. Spain Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

57. Spain Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

58. Spain Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

59. Spain Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

60. Asia Pacific Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

61. Asia Pacific Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

62. Asia Pacific Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

63. Asia Pacific Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

64. Japan Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

65. Japan Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

66. Japan Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

67. Japan Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

68. China Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

69. China Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

70. China Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

71. China Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

72. India Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

73. India Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

74. India Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

75. India Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

76. South America Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

77. South America Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

78. South America Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion)

79. South America Micro Mobility Market, By Age Group, 2020-2033 (USD Billion)

80. Brazil Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

81. Brazil Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

82. Brazil Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

83. Brazil Micro Mobility Market, By Age Group, 2020-2033 (USD Billion)

84. Middle East and Africa Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

85. Middle East and Africa Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

86. Middle East and Africa Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

87. Middle East and Africa Micro Mobility Market, By Age Group, 2020-2033 (USD Billion)

88. UAE Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

89. UAE Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

90. UAE Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

91. UAE Micro Mobility Market, By Age Group, 2020-2033 (USD Billion)

92. South Africa Micro Mobility Market, By Propulsion Type, 2020-2033 (USD Billion) 

93. South Africa Micro Mobility Market, By Vehicle Use, 2020-2033 (USD Billion) 

94. South Africa Micro Mobility Market, By Sharing Type, 2020-2033 (USD Billion) 

95. South Africa Micro Mobility Market, By Age Group, 2020-2033 (USD Billion) 

List of Figures 

1. Global Micro Mobility Market Segmentation

2. Micro Mobility Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Micro Mobility Market Attractiveness Analysis by Propulsion Type

9. Global Micro Mobility Market Attractiveness Analysis by Vehicle Use

10. Global Micro Mobility Market Attractiveness Analysis by Sharing Type

11. Global Micro Mobility Market Attractiveness Analysis by Age Group

12. Global Micro Mobility Market Attractiveness Analysis by Region

13. Global Micro Mobility Market: Dynamics

14. Global Micro Mobility Market Share by Propulsion Type (2023 & 2033)

15. Global Micro Mobility Market Share by Vehicle Use (2023 & 2033)

16. Global Micro Mobility Market Share by Sharing Type (2023 & 2033)

17. Global Micro Mobility Market Share by Age Group (2023 & 2033)

18. Global Micro Mobility Market Share by Regions (2023 & 2033)

19. Global Micro Mobility Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global micro mobility market based on below mentioned segments:

Global Micro Mobility Market by Propulsion Type:

  • Human Powered
  • Electrically Powered

Global Micro Mobility Market by Vehicle Use:

  • E-Kick Scooters
  • Bicycles
  • SkateBoards
  • HoverBoard
  • Low Speed Evs
  • Segway
  • Mopeds & Scooters

Global Micro Mobility Market by Sharing Type:

  • Docked
  • Dock-less

Global Micro Mobility Market by Age Group:

  • 15-34
  • 35-54
  • 55 and Above

Global Micro Mobility Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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Why choose us

ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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