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Marketing Automation Market

Marketing Automation Market Size & Overview – Key Insights & Forecast

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13262
  • Published Date: Aug, 2024
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global marketing automation market was valued at USD 6.76 Billion in 2023 and grew at a CAGR of 14.16% from 2024 to 2033. The market is expected to reach USD 25.41 Billion by 2033. The growth of the marketing automation market can be attributed to the rising demand in different applications such as healthcare, retail, BFSI, education, etc. Further, the increasing growth rate of cloud technology is providing the marketing automation market. The considerable growth in smartphone utilization globally is a fundamental driver behind the expansion of the marketing automation market. The current situation necessitates that customer retention and lead generation become crucial digital marketing avenues, leading to robust momentum within the marketing automation sector. The growing digitalization of businesses and the expanding reach of the internet have significantly boosted the demand for marketing automation solutions. This surge is driven by a variety of factors, including the need for targeted advertising, user retention strategies that foster business growth, and a focus on data-driven advertising methods. The surge in the utilization of IoT devices, big data, and analytics solutions, along with the requirement for thorough business automation and insights, are prime factors propelling market progressions towards marketing automation.

Businesses utilize marketing automation tools to automate their marketing tasks. Any organization's marketing staff can also automate email marketing, social media posting, and ad campaigns. Businesses may improve productivity and offer a customized experience to their clients by utilizing marketing automation services and technologies. Marketing automation can aid with the efficient completion of marketing tasks. Most businesses see marketing automation as a middle-of-the-funnel technology that works well for nurturing prospects through pre-crafted email sequences. The best results from marketing automation come from a combination of strategy, tech, and customer-centricity. Prospects may be nurtured and made profitable for the company using highly tailored, useful material.

Marketing Automation Market Size

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By Deployment Mode
          4.3.3. Market Attractiveness Analysis By Organization Size
          4.3.4. Market Attractiveness Analysis By Application
          4.3.5. Market Attractiveness Analysis By End-user
          4.3.6. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of marketing applications across industries
    5.3. Restraints
          5.3.1. High installation cost
    5.4. Opportunities
          5.4.1. Increasing investment in cloud technology
    5.5. Challenges
          5.5.1. Data privacy issues

6. Global Marketing Automation Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Services
    6.3. Software

7. Global Marketing Automation Market Analysis and Forecast, By Deployment Mode
    7.1. Segment Overview
    7.2. Cloud
    7.3. On-Premise

8. Global Marketing Automation Market Analysis and Forecast, By Organization Size
    8.1. Segment Overview
    8.2. Small and Medium Scale Organizations
    8.3. Large Scale Organizations

9. Global Marketing Automation Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Email Marketing
    9.3. Campaign Marketing
    9.4. Social Media Marketing
    9.5. Analytics and Reporting
    9.6. Inbound Marketing
    9.7. Lead Scoring and Nurturing
    9.8. Mobile Applications
    9.9. Others

10. Global Marketing Automation Market Analysis and Forecast, By End-user
    10.1. Segment Overview
    10.2. Retail
    10.3. BFSI
    10.4. Telecom and IT
    10.5. Healthcare
    10.6. Government and Education
    10.7. Others

11. Global Marketing Automation Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa

12. Global Marketing Automation Market-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in the Marketing Automation Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Product Launches and Developments
          12.3.2. Partnerships, Collaborations, and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions

13. Company Profiles
    13.1. Adobe Inc.
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company Product Portfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. Microsoft
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company Product Portfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. Act-On Software, Inc.
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company Product Portfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. Cognizant
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company Product Portfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. IBM Corporation
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company Product Portfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. HubSpot, Inc.
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company Product Portfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. Keap
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company Product Portfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. Marketo, Inc.
          1.1.1. Business Overview
          1.1.2. Company Snapshot
          1.1.3. Company Market Share Analysis
          1.1.4. Company Product Portfolio
          1.1.5. Recent Developments
          1.1.6. SWOT Analysis
    13.9. Oracle Corporation
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company Product Portfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. Teradata Corporation
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Product Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis
    13.11. Salesforce.com, Inc.
          13.11.1. Business Overview
          13.11.2. Company Snapshot
          13.11.3. Company Market Share Analysis
          13.11.4. Company Product Portfolio
          13.11.5. Recent Developments
          13.11.6. SWOT Analysis
    13.12. Acoustic
          13.12.1. Business Overview
          13.12.2. Company Snapshot
          13.12.3. Company Market Share Analysis
          13.12.4. Company Product Portfolio
          13.12.5. Recent Developments
          13.12.6. SWOT Analysis
    13.13. SendinBlue
          13.13.1. Business Overview
          13.13.2. Company Snapshot
          13.13.3. Company Market Share Analysis
          13.13.4. Company Product Portfolio
          13.13.5. Recent Developments
          13.13.6. SWOT Analysis
    13.14. Activecampaign
          13.14.1. Business Overview
          13.14.2. Company Snapshot
          13.14.3. Company Market Share Analysis
          13.14.4. Company Product Portfolio
          13.14.5. Recent Developments
          13.14.6. SWOT Analysis
    13.15. Simplycast
          13.15.1. Business Overview
          13.15.2. Company Snapshot
          13.15.3. Company Market Share Analysis
          13.15.4. Company Product Portfolio
          13.15.5. Recent Developments
          13.15.6. SWOT Analysis
    13.16. GetResponse
          13.16.1. Business Overview
          13.16.2. Company Snapshot
          13.16.3. Company Market Share Analysis
          13.16.4. Company Product Portfolio
          13.16.5. Recent Developments
          13.16.6. SWOT Analysis
    13.17. Click Dimensions
          13.17.1. Business Overview
          13.17.2. Company Snapshot
          13.17.3. Company Market Share Analysis
          13.17.4. Company Product Portfolio
          13.17.5. Recent Developments
          13.17.6. SWOT Analysis
    13.18. SharpSpring
          13.18.1. Business Overview
          13.18.2. Company Snapshot
          13.18.3. Company Market Share Analysis
          13.18.4. Company Product Portfolio
          13.18.5. Recent Developments
          13.18.6. SWOT Analysis

List of Table

1. Global Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

2. Global Services, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

3. Global Software, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

4. Global Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

5. Global Cloud, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

6. Global On-Premise, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

7. Global Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

8. Global Small and Medium Scale Organizations, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

9. Global Large Scale Organizations, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

10. Global Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

11. Global Email Marketing, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

12. Global Campaign Marketing, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

13. Global Social Media Marketing, Marketing Automation Market, By Region, 2020-2033 (USD Billion)

14. Global Analytics and Reporting, Marketing Automation Market, By Region, 2020-2033 (USD Billion)

15. Global Inbound Marketing, Marketing Automation Market, By Region, 2020-2033 (USD Billion)

16. Global Lead Scoring and Nurturing, Marketing Automation Market, By Region, 2020-2033 (USD Billion)

17. Global Mobile Applications, Marketing Automation Market, By Region, 2020-2033 (USD Billion)

18. Global Others, Marketing Automation Market, By Region, 2020-2033 (USD Billion)

19. Global Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

20. Global Retail, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

21. Global BFSI, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

22. Global Telecom and IT, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

23. Global Healthcare, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

24. Global Government and Education, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

25. Global Others, Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

26. Global Marketing Automation Market, By Region, 2020-2033 (USD Billion) 

27. North America Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

28. North America Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

29. North America Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)

30. North America Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

31. North America Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

32. U.S. Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

33. U.S. Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

34. U.S. Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)

35. U.S. Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

36. U.S. Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

37. Canada Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

38. Canada Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

39. Canada Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)

40. Canada Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

41. Canada Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

42. Mexico Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

43. Mexico Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

44. Mexico Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

45. Mexico Marketing Automation Market, By Application, 2020-2033 (USD Billion)

46. Mexico Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

47. Europe Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

48. Europe Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

49. Europe Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)

50. Europe Marketing Automation Market, By Application, 2020-2033 (USD Billion)

51. Europe Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

52. Germany Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

53. Germany Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

54. Germany Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

55. Germany Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

56. Germany Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

57. France Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

58. France Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

59. France Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

60. France Marketing Automation Market, By Application, 2020-2033 (USD Billion)

61. France Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

62. U.K. Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

63. U.K. Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)

64. U.K. Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

65. U.K. Marketing Automation Market, By Application, 2020-2033 (USD Billion)

66. U.K. Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

67. Italy Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

68. Italy Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

69. Italy Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

70. Italy Marketing Automation Market, By Application, 2020-2033 (USD Billion)

71. Italy Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

72. Spain Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

73. Spain Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

74. Spain Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

75. Spain Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

76. Spain Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

77. Asia Pacific Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

78. Asia Pacific Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

79. Asia Pacific Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

80. Asia Pacific Marketing Automation Market, By Application, 2020-2033 (USD Billion)

81. Asia Pacific Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

82. Japan Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

83. Japan Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

84. Japan Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)

85. Japan Marketing Automation Market, By Application, 2020-2033 (USD Billion)

86. Japan Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

87. China Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

88. China Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

89. China Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

90. China Marketing Automation Market, By Application, 2020-2033 (USD Billion)

91. China Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

92. India Marketing Automation Market, By Component, 2020-2033 (USD Billion)

93. India Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)  

94. India Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

95. India Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

96. India Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

97. South America Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

98. South America Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

99. South America Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

100. South America Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

101. South America Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

102. Brazil Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

103. Brazil Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

104. Brazil Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

105. Brazil Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

106. BrazilMarketing Automation Market, By End-user, 2020-2033 (USD Billion) 

107. Middle East and Africa Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

108. Middle East and Africa Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

109. Middle East and Africa Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

110. Middle East and Africa Marketing Automation Market, By Application, 2020-2033 (USD Billion)

111. Middle East and AfricaMarketing Automation Market, By End-user, 2020-2033 (USD Billion) 

112. UAE Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

113. UAE Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

114. UAE Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

115. UAE Marketing Automation Market, By Application, 2020-2033 (USD Billion)

116. UAE Marketing Automation Market, By End-user, 2020-2033 (USD Billion) 

117. South Africa Marketing Automation Market, By Component, 2020-2033 (USD Billion) 

118. South Africa Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion) 

119. South Africa Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion) 

120. South Africa Marketing Automation Market, By Application, 2020-2033 (USD Billion) 

121. South Africa Marketing Automation Market, By End-user, 2020-2033 (USD Billion)  

List of Figures 

1. Global Marketing Automation Market Segmentation

2. Marketing Automation Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Marketing Automation Market Attractiveness Analysis By Component

9. Global Marketing Automation Market Attractiveness Analysis By Deployment Mode

10. Global Marketing Automation Market Attractiveness Analysis By Organization Size

11. Global Marketing Automation Market Attractiveness Analysis By Application

12. Global Marketing Automation Market Attractiveness Analysis By End-user

13. Global Marketing Automation Market Attractiveness Analysis By Region

14. Global Marketing Automation Market: Dynamics

15. Global Marketing Automation Market Share by Component (2023 & 2033)

16. Global Marketing Automation Market Share by Deployment Mode (2023 & 2033)

17. Global Marketing Automation Market Share by Organization Size (2023 & 2033)

18. Global Marketing Automation Market Share by Application (2023 & 2033)

19. Global Marketing Automation Market Share by End-user (2023 & 2033)

20. Global Marketing Automation Market Share by Regions (2023 & 2033)

21. Global Marketing Automation Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global marketing automation market based on below mentioned segments:

Global Marketing Automation Market by Component:

  • Services
  • Software

Global Marketing Automation Market by Deployment Mode:

  • Cloud
  • On-Premise

Global Marketing Automation Market by Organization Size:

  • Small and Medium Scale Organizations
  • Large Scale Organizations

Global Marketing Automation Market by Application:

  • Email Marketing
  • Campaign Marketing
  • Social Media Marketing
  • Analytics and Reporting
  • Inbound Marketing
  • Lead Scoring and Nurturing
  • Mobile Applications
  • Others

Global Marketing Automation Market by End-user:

  • Retail
  • BFSI
  • Telecom and IT
  • Healthcare
  • Government and Education
  • Others

Global Marketing Automation Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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