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Low-Intensity Sweeteners Market

Low-Intensity Sweeteners Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14181
  • Published Date: Mar, 2024
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

North America led the market in 2023 with the largest market share of 41.2%. North American consumers' growing concerns about their health and well-being are driving up demand for products with lower sugar content. Low-intensity sweeteners are in high demand as alternatives because of increased knowledge of the health dangers connected with excessive sugar consumption and the rising obesity rates and related health concerns in the region. Additionally, the market for low-intensity sweeteners is significantly shaped by the regulatory environment in North America. Regulatory agencies that oversee the approval, labelling, and safety of sweeteners used in food and beverage products include Health Canada and the Food and Drug Administration (FDA) in the United States. It is imperative for manufacturers operating in the North American market to adhere to regulatory regulations.

North America Region Low-Intensity Sweeteners Market Share in 2023 - 41.2%

 

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Type Segment Analysis

The Sorbitol segment dominated the global market in 2023 with a market share of 31.3%. Hardware is a term used to describe a variety of items used in the food value chain, including voice assistants, culinary robots, self-ordering kiosks at restaurants, and delivery drones and robots. Furthermore, by keeping an eye on temperature, IoT sensors can save waste. Segment growth is being driven by the need to comply with regulations, enhance customer experience, and increase supply chain efficiency.

Application Segment Analysis

The beverage segment dominated the global market in 2023 with a market share of 38.7%. A growing number of customers are actively looking for healthier beverage options as they become more aware of the health dangers linked to excessive sugar consumption. Low-intensity sweeteners are a popular option for producers trying to appeal to health-conscious consumers because they offer a means to cut calories without compromising sweetness. Additionally, there has been a noticeable shift in the beverage industry toward the creation of sugar-free or low-sugar substitutes in a number of categories, such as fruit juices, carbonated soft drinks, energy drinks, sports drinks, and ready-to-drink teas and coffees. These products' major components are low-intensity sweeteners, which enable producers to make beverages with less sugar while still having a pleasing flavor.

Form Segment Analysis

The dry segment dominated the global market in 2023 with a market share of 58.7%. In the dry segment, low-intensity sweeteners are usually offered in granulated or powdered form. This qualifies them for use in dry food products such powdered drinks, morning cereals, baking mixes, and snack bars. In the baking and confectionery industries, low-intensity sweeteners are also widely used to lower the sugar content of goods including cakes, cookies, pastries, and candies. Erythritol, stevia, and monk fruit extract are common dry sweeteners used to make baked products and confections with low or no sugar content.

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  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
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  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Type
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Form
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing Health Consciousness
    5.3. Restraints
          5.3.1. Perception and Taste
    5.4. Opportunities
          5.4.1. Growing Demand for Functional Foods and Beverages
    5.5. Challenges
          5.5.1. Intense competition

6. Global Low-Intensity Sweeteners Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. D-Tagatose
    6.3. Sorbitol
    6.4. Maltitol
    6.5. Xylitol
    6.6. Mannitol
    6.7. Erythritol
    6.8. Allulose

7. Global Low-Intensity Sweeteners Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Food
    7.3. Beverages
    7.4. Pharmaceutical
    7.5. Personal Care Products

8. Global Low-Intensity Sweeteners Market Analysis and Forecast, By Form
    8.1. Segment Overview
    8.2. Dry
    8.3. Liquid

9. Global Low-Intensity Sweeteners Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Low-Intensity Sweeteners Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Low-Intensity Sweeteners Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Cargill
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Ingredion Incorporated
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Tate & Lyle PLC
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Archer Daniels Midland Company (ADM)
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. PureCircle
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Roquette Fréres
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Merisant
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Pyure Brands LLC
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. GLG Life Tech Corp.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Monk Fruit Corp.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Madhava Natural Sweeteners
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Stevia Corp.
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Sunwin Stevia International Inc.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. S&W Seed Company
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Hill Pharmaceutical Co., Ltd.
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
 

List of Table

1. Global Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

2. Global D-Tagatose Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

3. Global Sorbitol Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

4. Global Maltitol Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

5. Global Xylitol Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

6. Global Mannitol Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

7. Global Erythritol Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

8. Global Allulose Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

9. Global Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

10. Global Food Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

11. Global Beverages Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

12. Global Pharmaceutical Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

13. Global Personal Care Products Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

14. Global Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion) 

15. Global Dry Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

16. Global Liquid Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

17. Global Low-Intensity Sweeteners Market, By Region, 2020-2033 (USD Billion) 

18. North America Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

19. North America Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

20. North America Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion) 

21. U.S. Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

22. U.S. Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

23. U.S. Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

24. Canada Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

25. Canada Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

26. Canada Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

27. Mexico Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

28. Mexico Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

29. Mexico Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

30. Europe Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

31. Europe Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

32. Europe Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

33. Germany Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

34. Germany Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

35. Germany Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

36. France Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

37. France Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

38. France Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

39. U.K. Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

40. U.K. Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

41. U.K. Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

42. Italy Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

43. Italy Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

44. Italy Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

45. Spain Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

46. Spain Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

47. Spain Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

48. Asia Pacific Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

49. Asia Pacific Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

50. Asia Pacific Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

51. Japan Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

52. Japan Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

53. Japan Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

54. China Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

55. China Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

56. China Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

57. India Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

58. India Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

59. India Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

60. South America Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

61. South America Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

62. South America Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

63. Brazil Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

64. Brazil Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

65. Brazil Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

66. Middle East and Africa Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

67. Middle East and Africa Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

68. Middle East and Africa Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

69. UAE Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

70. UAE Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

71. UAE Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

72. South Africa Low-Intensity Sweeteners Market, By Type, 2020-2033 (USD Billion) 

73. South Africa Low-Intensity Sweeteners Market, By Application, 2020-2033 (USD Billion) 

74. South Africa Low-Intensity Sweeteners Market, By Form, 2020-2033 (USD Billion)

List of Figures 

1. Global Low-Intensity Sweeteners Market Segmentation

2. Low-Intensity Sweeteners Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Low-Intensity Sweeteners Market Attractiveness Analysis by Type

9. Global Low-Intensity Sweeteners Market Attractiveness Analysis by Application

10. Global Low-Intensity Sweeteners Market Attractiveness Analysis by Form

11. Global Low-Intensity Sweeteners Market Attractiveness Analysis by Region

12. Global Low-Intensity Sweeteners Market: Dynamics

13. Global Low-Intensity Sweeteners Market Share by Type (2023 & 2033)

14. Global Low-Intensity Sweeteners Market Share by Application (2023 & 2033)

15. Global Low-Intensity Sweeteners Market Share by Form (2023 & 2033)

16. Global Low-Intensity Sweeteners Market Share by Regions (2023 & 2033)

17. Global Low-Intensity Sweeteners Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global low-intensity sweeteners market based on below-mentioned segments:

Global Low-Intensity Sweeteners Market by Type:

  • D-Tagatose
  • Sorbitol
  • Maltitol
  • Xylitol
  • Mannitol
  • Erythritol
  • Allulose

Global Low-Intensity Sweeteners Market by Application:

  • Food
  • Beverages
  • Pharmaceutical
  • Personal Care Products

Global Low-Intensity Sweeteners Market by Form:

  • Dry
  • Liquid

Global Low-Intensity Sweeteners Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date