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Location Intelligence Market

Location Intelligence Market Size & Overview – Key Insights & Forecast

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13608
  • Published Date: Sep, 2024
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global location intelligence market was valued at USD 18.99 billion in 2023, which is anticipated to grow at a CAGR of 16.25% from 2024 to 2033. The market is primarily propelled by the increasing use of smart devices and rising investments in IoT and network services, which enable more innovative applications and improved network connectivity. Because location intelligence systems make it easier for companies to analyze, map, and share customer location data, they have become more widely used due to COVID-19.  This is because now companies make decisions based on data, which gives them an idea of ​​which strategy can be useful in the future. With its help, companies can also run personalized marketing campaigns, which will be developed keeping in mind the requirements of the customer's geographical location, which will also increase customer engagement.

Location intelligence offers a wide range of uses across many sectors and services, and this is expected to open up attractive economic opportunities for location intelligence service providers in the years to come. The rising demand for sophisticated location intelligence products and services throughout the forecast period is further supported by the rising "near me" search engine inquiries. The prevalence of Internet of Things devices and smartphones has increased the need for location intelligence because businesses and retailers can use the information they provide to understand local demographic trends better and fine-tune their advertising and business plans. In the upcoming years, market growth is anticipated to be supported by using location intelligence to monitor customer behaviour and implement location-based advertising. The long-term need for location intelligence data is also predicted to increase with the growing use of technologies like artificial intelligence, machine learning, and predictive analytics. Urbanization, rapid digitization, a significant need for enhanced customer service, and increased IT infrastructure spending on location intelligence offer various uses. On the other hand, it is anticipated that the need for location intelligence will eventually be hampered by people's lack of knowledge and scepticism surrounding data security. Throughout the projection period, market growth is expected to be hampered by the rising frequency of cyberattacks, high implementation costs, and other operational difficulties. Organizations and governments can assess risk and prepare accordingly with the help of location intelligence. For this, geographic data of a particular area must be assessed. Crime rates, natural disasters, and other factors must be analyzed in this data.

Location Intelligence Market Size

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Recent Development

  • For example, Wireless Logic purchased Things Mobile, an IoT connectivity provider, in July 2021 to increase its market share in Europe. For various IoT applications, Things Mobile offers connection options to clients worldwide.
  • DataSutram, an Indian start-up specializing in location information, said in February 2022 that it had raised US$ 2.07 million in a funding round co-led by Yatra Angel Network and Varanium Capital and additional investors. The company intended to increase its activities in the Gulf and South-East Asian regions using the raised funds.
  • The new location intelligence company GeoIQ revealed in May 2022 that Lenskart, a significant eyewear retailer in India, had invested US$ 2.25 million in it. The money was supposed to be used by the business to fuel international growth ambitions and create a distinctive data stack.
  • Mytraffic, a location intelligence start-up with headquarters in France, declared in November 2022 that it had secured about US$ 32 million in a Series B fundraising round headed by AXA Venture Partners (AVP). The company planned to use this money to finance the expansion of its location intelligence platform across Europe.

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  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
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  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Service
          4.3.2. Market Attractiveness Analysis By Vertical
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increased demand for competitive edge across industries
    5.3. Restraints
          5.3.1. Early implementation costs have become expensive
    5.4. Opportunities
          5.4.1. More widespread usage in small and medium-sized businesses
    5.5. Challenges
          5.5.1. A scarcity of skilled workers

6. Global Location Intelligence Market Analysis and Forecast, By Service
    6.1. Segment Overview
    6.2. System Integration
    6.3. Consulting
    6.4. Others

7. Global Location Intelligence Market Analysis and Forecast, By Vertical
    7.1. Segment Overview
    7.2. Government & Defense
    7.3. Transportation & Logistics
    7.4. IT & Telecom
    7.5. Media & Entertainment
    7.6. Retail and Consumer Goods
    7.7. BFSI
    7.8. Manufacturing & Industrial
    7.9. Utilities & Energy

8. Global Location Intelligence Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Asset Management
    8.3. Risk Management
    8.4. Sales & Marketing Optimization
    8.5. Workforce Management
    8.6. Remote Monitoring
    8.7. Facility Management
    8.8. Customer management
    8.9. Others

9. Global Location Intelligence Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Location Intelligence Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Location Intelligence Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Bosch Software Innovations GmbH
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. HERE Technologies
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Navizon, Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Qualcomm Technologies, Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Tibco Software, Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Trueposition, Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Autodesk, Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. MDA Corp.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Supermap Software Co., Ltd.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Wireless Logic
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. ESRI
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Trimble, Inc.
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Pitney Bowes, Inc.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis

List of Table

1. Global Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

2. Global System Integration, Location Intelligence Market, By Region, 2020-2033 (USD Billion) 

3. Global Consulting, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

4. Global Others, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

5. Global Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

6. Global Government & Defense, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

7. Global Transportation & Logistics, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

8. Global IT & Telecom, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

9. Global Media & Entertainment, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

10. Global Retail and Consumer Goods, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

11. Global BFSI, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

12. Global Manufacturing & Industrial, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

13. Global Utilities & Energy, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

14. Global Location Intelligence Market, By Application, 2020-2033 (USD Billion) 

15. Global Asset Management, Location Intelligence Market, By Region, 2020-2033 (USD Billion) 

16. Global Risk Management, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

17. Global Sales & Marketing Optimization, Location Intelligence Market, By Region, 2020-2033 (USD Billion) 

18. Global Workforce Management, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

19. Global Remote Monitoring, Location Intelligence Market, By Region, 2020-2033 (USD Billion) 

20. Global Facility Management, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

21. Global Customer management, Location Intelligence Market, By Region, 2020-2033 (USD Billion) 

22. Global Others, Location Intelligence Market, By Region, 2020-2033 (USD Billion)

23. Global Location Intelligence Market, By Region, 2020-2033 (USD Billion) 

24. North America Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

25. North America Location Intelligence Market, By Vertical, 2020-2033 (USD Billion)

26. North America Location Intelligence Market, By Application, 2020-2033 (USD Billion) 

27. U.S. Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

28. U.S. Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

29. U.S. Location Intelligence Market, By Application, 2020-2033 (USD Billion)

30. Canada Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

31. Canada Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

32. Canada Location Intelligence Market, By Application, 2020-2033 (USD Billion)

33. Mexico Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

34. Mexico Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

35. Mexico Location Intelligence Market, By Application, 2020-2033 (USD Billion)

36. Europe Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

37. Europe Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

38. Europe Location Intelligence Market, By Application, 2020-2033 (USD Billion)

39. Germany Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

40. Germany Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

41. Germany Location Intelligence Market, By Application, 2020-2033 (USD Billion)

42. France Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

43. France Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

44. France Location Intelligence Market, By Application, 2020-2033 (USD Billion)

45. U.K. Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

46. U.K. Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

47. U.K. Location Intelligence Market, By Application, 2020-2033 (USD Billion)

48. Italy Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

49. Italy Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

50. Italy Location Intelligence Market, By Application, 2020-2033 (USD Billion)

51. Spain Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

52. Spain Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

53. Spain Location Intelligence Market, By Application, 2020-2033 (USD Billion)

54. Asia Pacific Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

55. Asia Pacific Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

56. Asia Pacific Location Intelligence Market, By Application, 2020-2033 (USD Billion)

57. Japan Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

58. Japan Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

59. Japan Location Intelligence Market, By Application, 2020-2033 (USD Billion)

60. China Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

61. China Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

62. China Location Intelligence Market, By Application, 2020-2033 (USD Billion)

63. India Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

64. India Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

65. India Location Intelligence Market, By Application, 2020-2033 (USD Billion)

66. South America Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

67. South America Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

68. South America Location Intelligence Market, By Application, 2020-2033 (USD Billion)

69. Brazil Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

70. Brazil Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

71. Brazil Location Intelligence Market, By Application, 2020-2033 (USD Billion)

72. Middle East and Africa Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

73. Middle East and Africa Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

74. Middle East and Africa Location Intelligence Market, By Application, 2020-2033 (USD Billion)

75. UAE Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

76. UAE Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

77. UAE Location Intelligence Market, By Application, 2020-2033 (USD Billion)

78. South Africa Location Intelligence Market, By Service, 2020-2033 (USD Billion) 

79. South Africa Location Intelligence Market, By Vertical, 2020-2033 (USD Billion) 

80. South Africa Location Intelligence Market, By Application, 2020-2033 (USD Billion)

List of Figures 

1. Global Location Intelligence Market Segmentation

2. Location Intelligence Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Location Intelligence Market Attractiveness Analysis By Service

9. Global Location Intelligence Market Attractiveness Analysis By Vertical

10. Global Location Intelligence Market Attractiveness Analysis By Application

11. Global Location Intelligence Market Attractiveness Analysis By Region

12. Global Location Intelligence Market: Dynamics

13. Global Location Intelligence Market Share by Service (2023 & 2033)

14. Global Location Intelligence Market Share by Vertical (2023 & 2033)

15. Global Location Intelligence Market Share by Application (2023 & 2033)

16. Global Location Intelligence Market Share by Regions (2023 & 2033)

17. Global Location Intelligence Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global location intelligence market based on below mentioned segments:

Global Location Intelligence by Service:

  • System Integration
  • Consulting
  • Others

Global Location Intelligence by Vertical:

  • Government & Defense
  • Transportation & Logistics
  • IT & Telecom
  • Media & Entertainment
  • Retail and Consumer Goods
  • BFSI
  • Manufacturing & Industrial
  • Utilities & Energy

Global Location Intelligence by Application:

  • Asset Management
  • Risk Management
  • Sales & Marketing Optimization
  • Workforce Management
  • Remote Monitoring
  • Facility Management
  • Customer management
  • Others

Global Location Intelligence by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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