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Location-Based Services Market

Location-Based Services Market Share & Analysis – Industry Overview

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13749
  • Published Date: Oct, 2023
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global location-based services market, with a 37% market revenue share in 2022.

The growth in the digital infrastructure and adoption of advanced technologies drive the region's growth. The development of India's indigenous Navigation technology is a prime example of the strides the region is making in location-based services. The vast consumer market using location-based services given the increasing ownership of smartphones and expanding internet penetration given the telecom boom and favourable government regulation towards improving the digital economy. The increasing innovation driven by both public and private players, rising collaboration between stakeholders, and growing adoption and acceptance of technology-driven solutions will augment the regional market's growth.

Asia Pacific Region Location-Based Services Market Share in 2022 - 37%

 

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  • September 2023 - Bharat Fund led the USD 3 million Series A investment round for B2B SaaS business Data Sutram. Singularity Growth Funds, as well as other previous investors like Indian Angel Network, IndiaInfoline, and White Venture Capital, took part in the investment round. The firm will improve its product offerings and enter new markets with the additional funding. The plan is to use the new cash to provide these services across new and developing regions, including the Gulf nations and Southeast Asia. Data Sutram uses its artificial intelligence platform to give banks insights into client activity based on their geographic location. It compiles information from over 250 sources.

Technology Segment Analysis

The technology segment is divided into GPS, enhanced GPS, observed time difference, Wi-Fi, assisted GPS, enhanced observed time difference, cell ID and others. The GPS segment dominated the market, with a market share of around 35% in 2022. GPS stands for Global Positioning System. It is a satellite-based radio navigation system. Trilateration is a method used by GPS to operate. GPS was initially deployed to manage resources, safeguard ground troops, and map the whereabouts of vehicles and other assets on numerous battlefields in real-time by the United States. GPS makes navigation incredibly simple. GPS operates in all types of weather. It has a wide range of applications, demonstrating its dominance in the global market. It is used for navigation, Monitoring, mapping, etc.

  • September 2023 - 'Wi-Fi determinism' and brand-new location-based services are promoted by Cisco at #WWCToronto. At WWC Toronto, Cisco presented its vision for "deterministic Wi-Fi" fueled by Wi-Fi 7 and other new Wi-Fi technology. They also provided a sneak peek at impending advancements from Cisco, such as brand-new and significantly enhanced location-based services. For example, deterministic Wi-Fi is suitable for precision industrial IoT and robotics, as well as XR-style learning or industrial applications. Cisco uses GPS and Fine Timing Measurements to create precise automated AP locations. UWB and other location technologies can be added on top of this to create a full multi-protocol framework for positioning.

Application Segment Analysis

The application segment is divided into social networking and entertainment, asset tracking, mapping and navigation, fleet management, local search and information, proximity marketing, business intelligence and analytics, location-based advertising, and others. The mapping and navigation segment dominated the market, with a market share of around 36% in 2022. Google Maps is the prime example of mapping and navigation, and its highly prevalent use explains its dominance in the market. Mapping helps in planning and Monitoring and enables control and regulations. Mapping and navigation find applications in various sectors, from agriculture to entertainment. In its simplest form, it helps individuals navigate cities or areas, find places, assist in movement or reach a destination. It aids in the tracking of packages, stolen goods, missing people, properties, etc. It helps to enhance vehicular traffic flow and other public utilities by improving city development plans.

  • February 2023 - GrabMaps, a multi-services app, has joined Amazon Web Services (AWS) as a data provider. AWS is a location-based service that enables developers to add maps, points of interest, geocoding, routing, tracking, and geofencing to their applications quickly and securely.   A location-based service called Amazon Location Service makes it simple and secure for developers to incorporate maps, points of interest, geocoding, routing, tracking, and geofencing into their applications without sacrificing the accuracy of the data, the privacy of the users, or the cost. Customers of AWS now have access to high-quality regional mapping data from GrabMaps covering Southeast Asia, which contains over 50 million addresses and points of interest (POIs).

Industry Vertical Segment Analysis

The industry vertical segment is divided into transportation and logistics, government and public utilities, healthcare and life sciences, IT and telecom, hospitality, manufacturing, retail, media and entertainment, BFSI and others. The transportation and logistics segment dominated the market, with a market share of around 32% in 2022. Location-based services have a wide variety of applications in transportation and logistics. For instance, they are used to manage traffic flow or navigate through it for better road management. They are used for mapping routes for better mobility solutions. It can also be used for travel behaviour analytics, which helps public administration to design effective public transportation systems and reduce congestion. It also allows real-time vehicle tracking and fleet management systems to improve product delivery and customer satisfaction. Location-based services enhance Safety as well.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Technology
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Industry Vertical
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing ownership of smart connected devices
    5.3. Restraints
          5.3.1. The high costs of infrastructure and installation
    5.4. Opportunities
          5.4.1. The introduction of new technologies
    5.5. Challenges
          5.5.1. Data safety and security risks

6. Global Location-Based Services Market Analysis and Forecast, By Technology
    6.1. Segment Overview
    6.2. GPS
    6.3. Enhanced GPS
    6.4. Observed Time Difference
    6.5. Wi-Fi
    6.6. Assisted GPS
    6.7. Enhanced Observed Time Difference
    6.8. Cell ID
    6.9. Others

7. Global Location-Based Services Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Social Networking and Entertainment
    7.3. Asset Tracking
    7.4. Mapping and Navigation
    7.5. Fleet Management
    7.6. Local Search and Information
    7.7. Proximity Marketing
    7.8. Business Intelligence and Analytics
    7.9. Location-Based Advertising
    7.10. Others

8. Global Location-Based Services Market Analysis and Forecast, By Industry Vertical
    8.1. Segment Overview
    8.2. Transportation and Logistics
    8.3. Government and Public Utilities
    8.4. Healthcare and Life Sciences
    8.5. IT and Telecom
    8.6. Hospitality
    8.7. Manufacturing
    8.8. Retail
    8.9. Media and Entertainment
    8.10. BFSI
    8.11. Others

9. Global Location-Based Services Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Location-Based Services Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Location-Based Services Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. ALE International
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Apple, Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. AT&T Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Cisco Systems, Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Google LLC
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. HERE Technologies
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. IBM Corporation
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Microsoft Corporation
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Oracle Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Qualcomm Technologies Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

2. Global GPS Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

3. Global Enhanced GPS Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

4. Global Observed Time Difference Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

5. Global Wi-Fi Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

6. Global Assisted GPS Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

7. Global Enhanced Observed Time Difference Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

8. Global Cell ID Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

9. Global Others Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

10. Global Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

11. Global Social Networking and Entertainment Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

12. Global Asset Tracking Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

13. Global Mapping and Navigation Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

14. Global Fleet Management Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

15. Global Local Search and Information Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

16. Global Proximity Marketing Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

17. Global Business Intelligence and Analytics Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

18. Global Location-Based Advertising Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

19. Global Others Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

20. Global Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

21. Global Transportation and Logistics Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

22. Global Government and Public Utilities Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

23. Global Healthcare and Life Sciences Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

24. Global IT and Telecom Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

25. Global Hospitality Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

26. Global Manufacturing Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

27. Global Retail Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

28. Global Media and Entertainment Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

29. Global BFSI Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

30. Global Others Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

31. Global Location-Based Services Market, By Region, 2019-2032 (USD Billion) 

32. North America Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

33. North America Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

34. North America Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

35. U.S. Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

36. U.S. Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

37. U.S. Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

38. Canada Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

39. Canada Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

40. Canada Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

41. Mexico Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

42. Mexico Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

43. Mexico Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

44. Europe Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

45. Europe Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

46. Europe Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

47. Germany Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

48. Germany Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

49. Germany Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

50. France Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

51. France Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

52. France Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

53. U.K. Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

54. U.K. Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

55. U.K. Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

56. Italy Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

57. Italy Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

58. Italy Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

59. Spain Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

60. Spain Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

61. Spain Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

62. Asia Pacific Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

63. Asia Pacific Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

64. Asia Pacific Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

65. Japan Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

66. Japan Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

67. Japan Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

68. China Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

69. China Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

70. China Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

71. India Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

72. India Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

73. India Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

74. South America Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

75. South America Location-Based Services Market, By Application, 2019-2032 (USD Billion)

76. South America Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion)

77. Brazil Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

78. Brazil Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

79. Brazil Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion)

80. Middle East and Africa Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

81. Middle East and Africa Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

82. Middle East and Africa Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion)

83. UAE Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

84. UAE Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

85. UAE Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion)

86. South Africa Location-Based Services Market, By Technology, 2019-2032 (USD Billion) 

87. South Africa Location-Based Services Market, By Application, 2019-2032 (USD Billion) 

88. South Africa Location-Based Services Market, By Industry Vertical, 2019-2032 (USD Billion) 

List of Figures 

1. Global Location-Based Services Market Segmentation

2. Location-Based Services Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Location-Based Services Market Attractiveness Analysis by Technology

9. Global Location-Based Services Market Attractiveness Analysis by Application

10. Global Location-Based Services Market Attractiveness Analysis by Industry Vertical

11. Global Location-Based Services Market Attractiveness Analysis by Region

12. Global Location-Based Services Market: Dynamics

13. Global Location-Based Services Market Share by Technology (2022 & 2032)

14. Global Location-Based Services Market Share by Application (2022 & 2032)

15. Global Location-Based Services Market Share by Industry Vertical (2022 & 2032)

16. Global Location-Based Services Market Share by Regions (2022 & 2032)

17. Global Location-Based Services Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global location-based services market based on below mentioned segments:

Global Location-Based Services Market by Technology:

  • GPS
  • Enhanced GPS
  • Observed Time Difference
  • Wi-Fi
  • Assisted GPS
  • Enhanced Observed Time Difference
  • Cell ID
  • Others

Global Location-Based Services Market by Application:

  • Social Networking and Entertainment
  • Asset Tracking
  • Mapping and Navigation
  • Fleet Management
  • Local Search and Information
  • Proximity Marketing
  • Business Intelligence and Analytics
  • Location-Based Advertising
  • Others

Global Location-Based Services Market by Industry Vertical:

  • Transportation and Logistics
  • Government and Public Utilities
  • Healthcare and Life Sciences
  • IT and Telecom
  • Hospitality
  • Manufacturing
  • Retail
  • Media and Entertainment
  • BFSI
  • Others

Global Location-Based Services Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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