Liquid Dietary Supplements Market

Liquid Dietary Supplements Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14505
  • Published Date: Aug, 2024
  • Pages: 231
  • Category: Healthcare
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global liquid dietary supplements market, with a 43% market revenue share in 2023.

Strong consumer demand driven by the high awareness levels about supplements, health and wellness contribute to the regional market’s growth. the increasing adoption of an active lifestyle given the rising number of lifestyle diseases has also contributed to the growing consumption of supplement to complete daily nutritional needs. the availability and accessibility of supplements with a strong distribution network also augment the market. the presence of significant market players contributes to a consistent supply of supplements. Their presence also ensures continuous innovation and introduction of new varieties with different flavours, packaging, and ingredients. They develop better formulations with better efficacy and ease of consumption. Strong regulatory framework ensures safety of these products and increases consumer confidence them which bodes well for the market.

North America Region Liquid Dietary Supplements Market Share in 2023 - 43%

 

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  • International Flavours & Fragrances (IFF), a US-based company, announced that it has successfully encapsulated high viscosity liquid and semi-liquid nutritional components for use in softgel nutritional supplement applications. This technological advance, a first for the industry, enables producers to create sturdy, superior plant-based soft-shell capsules that function just as well for complex components as conventional animal-based gelatin while satisfying the growing demand from consumers for plant-based supplements. With its most recent success, IFF has shown its unrelenting dedication to solving the problems associated with softgel technology for nutritional supplements. AQUANOVA AG is a German-based B2B maker of liquid colloidal formulations. The company offers NovaSOL Curcumin and NovaSOL Curcumin/Boswellia. This is the first time that AQUANOVA has successfully encapsulated one of its products in a vegan softgel.

Ingredients Segment Analysis

The ingredients segment is divided into vitamins and minerals, botanical, proteins and amino acids, and others. The vitamins and minerals segment dominated the market, with a market share of around 37% in 2023. Vitamins and minerals are as essential as carbs, fats and proteins for the body to function properly. they are a vital part of a balanced meal and overall diet. They contribute towards regulating metabolism, improving bone health and immune system, and other important cellular processes. Important vitamins include Vitamin A, B-complex, C, D, E and K. calcium, iron, zinc, magnesium are the vital minerals. More often than not these are left out of everyday meals given the poor diet and lifestyle individuals follow along with lack of awareness about them and their food sources. The increasing number of individuals with vitamins and mineral deficiencies is an indication of the same. Liquid dietary supplements are an excellent choice to complete these dietary requirements and fulfil any deficiencies in the diet. Liquid dietary supplements are absorbed quickly and they are highly effective as well. they can be integrated into food and beverages while consuming. They come in wide variety of flavours giving consumers choice. It is available at suitable for all age groups. The rising awareness about vitamins and minerals and their deficiencies has increased the demand for these supplements. The increasing screening and regular health-checkups also throw up more number with people lacking them, hereby contributing to the segment’s growth.

  • The Good Food Group has collaborated with Nottingham-based Nutrivitality, a developer of liquid vitamins, nutrients, and minerals, to promote Nutrivitality and its brands to UK retailers. The Good Food will promote the Nutrivitality brands in UK stores like Boots, Holland & Barrett, Wholefoods, Planet Organic, Selfridges, and more. These brands include its liquid collagen and skincare line SKINGLO. As the "forerunners" of liquid nutritional supplements, Nutrivitality has developed a line of liquid supplements targeted at enhancing internal skin health, digestive health, energy levels, immune system and joint strength, women's health, and family multivitamin support.

Application Segment Analysis

The application segment is divided bone and joint health, heart health, immune health, sports nutrition, weight loss, digestive health, and others. The sports nutrition segment dominated the market, with a market share of around 38% in 2023. Sports nutrition is a niche segment that focuses on professional athletes. Athletes require proper nutrition to fuel them as they perform rigorous activities every day. They require energy to improve their strength, endurance, agility, and stamina. Supplements over and above regular food is required to meet nutritional needs of an athlete. Liquid dietary supplements are essential to improve athletic performance, recovery and overall health. These supplements absorb quickly which facilitates faster results. They can be consumed easily given the liquid state of the supplements. They come in small packages to be used as and when required. The growing adoption of an active lifestyle given the rising awareness about lifestyle diseases has made liquid dietary supplements popular in the general population as well. they are popular in the gym going community, joggers, marathon runners, cross fitters, and other individuals who regularly play a sport to stay fit. The availability of a wide variety of flavours also contribute to the increasing demand for liquid dietary supplements in the population.

  • Nutrartis, a provider of health solutions, has announced the US launch of Cardiosmile, a natural supplement.  The natural plant sterols found in Cardiosmile have been clinically proved to work. Its liquid sachet shape, which is simple to include into meals, beverages, and everyday routines, uses water-dispersible phytosterols to offer a straightforward and effective solution to heart health and good cholesterol management.  Cardiosmile's liquid form makes it simple to incorporate into a balanced diet and does away with the need for tablets. For those who prioritize their heart and cholesterol health, its neutral taste and liquid dispersibility enable customers to combine it with their favorite dishes, such as drinks, yoghurts, sauces, and smoothies.

Distribution channel Segment Analysis

The distribution channel segment is divided into supermarkets and hypermarkets, health and beauty retail stores, drug stores, and online stores. The supermarkets and hypermarkets segment dominated the market, with a market share of around 40% in 2023. Supermarkets and hypermarkets A large retail chain offering wide variety of products from various different brands in multiple sizes with dedicated aisles and sections organized for customer convenience. They offer all kinds of liquid dietary supplements from all brands under one roof. These stores are located in every locality enabling better accessibility for consumers. there are now dedicated supermarkets just for health and wellness products worldwide. they enable consumers to make informed choices by offering all products of a similar niche in the same place from multiple brands. They always have stock available. They are trusted distributors for both consumers and producers. They also offer membership cards or shopping cards along with various offers, discounts, promotional discounts and other special offers.

  • The Best of Moi, a direct-to-consumer (D2C) company located in Sydney, raised a $850,000 pre-seed round to support product development and customer experience for its "Fabulous Moi" line of liquid dietary supplements. Additionally, the company bills itself as a wellness brand that is carbon neutral and free of plastic, dedicated to using sustainable products and ethical sourcing. The pre-seed round comprises venture investors and serial entrepreneurs whose identities are withheld, but who all have the same objective in mind: creating long-lasting consumer brands that make a positive difference in people's lives. The investment will go towards five main areas: marketing and brand awareness, sales channel expansion, operational movements, sustainability measures, and product development, which will receive a "significant portion of the funds".

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global liquid dietary supplements market based on below mentioned segments:

Global Liquid Dietary Supplements Market by Ingredients:

  • Vitamins and Minerals
  • Botanical
  • Proteins and Amino Acids
  • Others

Global Liquid Dietary Supplements Market by Application:

  • Bone and Joint Health
  • Heart Health
  • Immune Health
  • Sports Nutrition
  • Weight Loss
  • Digestive Health
  • Others

Global Liquid Dietary Supplements Market by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Health and Beauty Retail Stores
  • Drug Stores
  • Online Stores

Global Liquid Dietary Supplements Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

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Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

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Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
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Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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