The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global liquid dietary supplements market, with a 43% market revenue share in 2023.
Strong consumer demand driven by the high awareness levels about supplements, health and wellness contribute to the regional market’s growth. the increasing adoption of an active lifestyle given the rising number of lifestyle diseases has also contributed to the growing consumption of supplement to complete daily nutritional needs. the availability and accessibility of supplements with a strong distribution network also augment the market. the presence of significant market players contributes to a consistent supply of supplements. Their presence also ensures continuous innovation and introduction of new varieties with different flavours, packaging, and ingredients. They develop better formulations with better efficacy and ease of consumption. Strong regulatory framework ensures safety of these products and increases consumer confidence them which bodes well for the market.
North America Region Liquid Dietary Supplements Market Share in 2023 - 43%
www.thebrainyinsights.com
Check the geographical analysis of this market by requesting a free sample
The ingredients segment is divided into vitamins and minerals, botanical, proteins and amino acids, and others. The vitamins and minerals segment dominated the market, with a market share of around 37% in 2023. Vitamins and minerals are as essential as carbs, fats and proteins for the body to function properly. they are a vital part of a balanced meal and overall diet. They contribute towards regulating metabolism, improving bone health and immune system, and other important cellular processes. Important vitamins include Vitamin A, B-complex, C, D, E and K. calcium, iron, zinc, magnesium are the vital minerals. More often than not these are left out of everyday meals given the poor diet and lifestyle individuals follow along with lack of awareness about them and their food sources. The increasing number of individuals with vitamins and mineral deficiencies is an indication of the same. Liquid dietary supplements are an excellent choice to complete these dietary requirements and fulfil any deficiencies in the diet. Liquid dietary supplements are absorbed quickly and they are highly effective as well. they can be integrated into food and beverages while consuming. They come in wide variety of flavours giving consumers choice. It is available at suitable for all age groups. The rising awareness about vitamins and minerals and their deficiencies has increased the demand for these supplements. The increasing screening and regular health-checkups also throw up more number with people lacking them, hereby contributing to the segment’s growth.
The application segment is divided bone and joint health, heart health, immune health, sports nutrition, weight loss, digestive health, and others. The sports nutrition segment dominated the market, with a market share of around 38% in 2023. Sports nutrition is a niche segment that focuses on professional athletes. Athletes require proper nutrition to fuel them as they perform rigorous activities every day. They require energy to improve their strength, endurance, agility, and stamina. Supplements over and above regular food is required to meet nutritional needs of an athlete. Liquid dietary supplements are essential to improve athletic performance, recovery and overall health. These supplements absorb quickly which facilitates faster results. They can be consumed easily given the liquid state of the supplements. They come in small packages to be used as and when required. The growing adoption of an active lifestyle given the rising awareness about lifestyle diseases has made liquid dietary supplements popular in the general population as well. they are popular in the gym going community, joggers, marathon runners, cross fitters, and other individuals who regularly play a sport to stay fit. The availability of a wide variety of flavours also contribute to the increasing demand for liquid dietary supplements in the population.
The distribution channel segment is divided into supermarkets and hypermarkets, health and beauty retail stores, drug stores, and online stores. The supermarkets and hypermarkets segment dominated the market, with a market share of around 40% in 2023. Supermarkets and hypermarkets A large retail chain offering wide variety of products from various different brands in multiple sizes with dedicated aisles and sections organized for customer convenience. They offer all kinds of liquid dietary supplements from all brands under one roof. These stores are located in every locality enabling better accessibility for consumers. there are now dedicated supermarkets just for health and wellness products worldwide. they enable consumers to make informed choices by offering all products of a similar niche in the same place from multiple brands. They always have stock available. They are trusted distributors for both consumers and producers. They also offer membership cards or shopping cards along with various offers, discounts, promotional discounts and other special offers.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global liquid dietary supplements market based on below mentioned segments:
Global Liquid Dietary Supplements Market by Ingredients:
Global Liquid Dietary Supplements Market by Application:
Global Liquid Dietary Supplements Market by Distribution Channel:
Global Liquid Dietary Supplements Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.
Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
Free Customization
Fortune 500 Clients
Free Yearly Update On Purchase Of Multi/Corporate License
Companies Served Till Date