Liquid Car Care Market

Liquid Car Care Market Size & Overview – Key Insights & Forecast

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12842
  • Published Date: Jul, 2022
  • Pages: 234
  • Category: Consumer Goods
  • Format: PDF
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Market Dynamics

Drivers

  • Rising consumer awareness

Regular car care offers various environmental, monetary, and personal benefits. Washing, cleaning, greasing, coating, and oiling car components enhance the car's fuel efficiency. Improved fuel efficiency leads to less fuel expenditure and reduced carbon emissions. Cleaning the car's interior and exterior removes the dust and dirt detrimental to the interior and exterior material. The rate of degradation of the metal and plastic of the car without regular care increases and reduces the car's lifespan. Rising consumer awareness about the benefits of car care to save money and maintain the aesthetic appeal of the car to retain its value for future sales will drive the market's growth. The growing demand for luxury cars with a customized interior and other modifications will drive the market. Consumers associate the aesthetic appeal of a car with the individual’s personality, meaning, is the person responsible, dependable, organized, and clean or not. Therefore, to attract a positive perception from the population, consumers are willing to spend more to maintain the aesthetic appeal and optimum functionality of the car.

Restraints

  • Highly corrosive nature of the products

The composition of liquid car care products includes various chemicals. The chemicals are highly acidic or basic. The liquid care products are highly concentrated forms of different chemicals as the concentrated composition helps deliver optimum car care to consumers. However, the chemicals used are highly corrosive, eroding the surface on which they are regularly applied. The steady erosion of interior and exterior surfaces of cars weakens them. The reduced durability of such surfaces decreases the life span of the products. The reduction in lifespan of products demands regular repair or replacements, increasing the maintenance costs to consumers. Therefore, the highly corrosive nature of liquid car care products will hamper the market's growth.

Opportunities

  • Environmentally sustainable product innovations

With the increasing demand for biodegradable, sustainable, and environmentally friendly products in the market, significant industry players in the liquid car care market are extensively investing in the development of new products which fit the profile of the products demanded. The governments also encourage manufacturing such products, given the environmental benefits it provides. The growing emphasis on sanitation and hygiene attributed to the coronavirus pandemic has persuaded the market players to develop anti-bacterial and anti-viral products. Such product innovations will provide lucrative opportunities to the market players by expanding the consumer market.

Challenges

  • Stringent environmental regulations

The developed nations have authorized car washing and care only with proper guidelines that must be strictly adhered to. The cleaning and washing result in water running down into drains and sewers. Such wastage of water is not sustainable in the face of water scarcity the world is facing today. The chemicals in the car care products also enter the water system causing pollution. They can also cause land pollution when seeping into the washing facility's soil. Stringent government regulations that check these exploitative practices will challenge the market's growth during the forecast period.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Car Type
          4.3.4. Market Attractiveness Analysis by Distribution Channel
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising consumer awareness
    5.3. Restraints
          5.3.1. Highly corrosive nature of the products
    5.4. Opportunities
          5.4.1. Environmentally sustainable product innovations
    5.5. Challenges
          5.5.1. Stringent environmental regulations

6. Global Liquid Car Care Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Polishing & Waxing
    6.3. Sealing Glaze & Coating
    6.4. Cleaning & Washing

7. Global Liquid Car Care Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Interior
    7.3. Exterior

8. Global Liquid Car Care Market Analysis and Forecast, By Car Type
    8.1. Segment Overview
    8.2. Hatchback
    8.3. Sedan
    8.4. Utility vehicles

9. Global Liquid Car Care Market Analysis and Forecast, By Distribution Channel
    9.1. Segment Overview
    9.2. Online
    9.3. Offline

10. Global Liquid Car Care Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Liquid Car Care Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Liquid Car Care Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. 3M
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Tetrosyl
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. SONAX GmbH
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Wurth Group
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Chemical Guys
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Turtle Wax
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. ALTRO GROUP PLC
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Armor All
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. CARTEC B.V.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. FORMULA1 WAX
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Polishing & Waxing Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

3. Global Sealing Glaze & Coating Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

4. Global Cleaning & Washing Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

5. Global Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

6. Global Interior Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

7. Global Exterior Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

8. Global Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

9. Global Hatchback Car Care Market, By Region, 2019-2030 (USD Billion) 

10. Global Sedan Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

11. Global Utility Vehicles Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

12. Global Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

13. Global Online Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

14. Global Offline Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

15. Global Liquid Car Care Market, By Region, 2019-2030 (USD Billion) 

16. North America Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

17. North America Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

18. North America Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

19. North America Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

20. U.S. Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

21. U.S. Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

22. U.S. Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

23. U.S. Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

24. Canada Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

25. Canada Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

26. Canada Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

27. Canada Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

28. Mexico Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

29. Mexico Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

30. Mexico Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

31. Mexico Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

32. Europe Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

33. Europe Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

34. Europe Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

35. Europe Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

36. Germany Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

37. Germany Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

38. Germany Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

39. Germany Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

40. France Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

41. France Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

42. France Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

43. France Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

44. U.K. Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

45. U.K. Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

46. U.K. Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

47. U.K. Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

48. Italy Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

49. Italy Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

50. Italy Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

51. Italy Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

52. Spain Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

53. Spain Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

54. Spain Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

55. Spain Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

56. Asia Pacific Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

57. Asia Pacific Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

58. Asia Pacific Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

59. Asia Pacific Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

60. Japan Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

61. Japan Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

62. Japan Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

63. Japan Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

64. China Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

65. China Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

66. China Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

67. China Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

68. India Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

69. India Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

70. India Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

71. India Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

72. South America Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

73. South America Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

74. South America Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion)

75. South America Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion)

76. Brazil Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

77. Brazil Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

78. Brazil Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

79. Brazil Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion)

80. Middle East and Africa Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

81. Middle East and Africa Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

82. Middle East and Africa Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

83. Middle East and Africa Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion)

84. UAE Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

85. UAE Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

86. UAE Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

87. UAE Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion)

88. South Africa Liquid Car Care Market, By Product Type, 2019-2030 (USD Billion) 

89. South Africa Liquid Car Care Market, By Application, 2019-2030 (USD Billion) 

90. South Africa Liquid Car Care Market, By Car Type, 2019-2030 (USD Billion) 

91. South Africa Liquid Car Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

List of Figures 

1. Global Liquid Car Care Market Segmentation

2. Liquid Car Care Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Liquid Car Care Market Attractiveness Analysis by Product Type

9. Global Liquid Car Care Market Attractiveness Analysis by Application

10. Global Liquid Car Care Market Attractiveness Analysis by Car Type

11. Global Liquid Car Care Market Attractiveness Analysis by Distribution Channel

12. Global Liquid Car Care Market Attractiveness Analysis by Region

13. Global Liquid Car Care Market: Dynamics

14. Global Liquid Car Care Market Share by Product Type (2022 & 2030)

15. Global Liquid Car Care Market Share by Application (2022 & 2030)

16. Global Liquid Car Care Market Share by Car Type (2022 & 2030)

17. Global Liquid Car Care Market Share by Distribution Channel (2022 & 2030)

18. Global Liquid Car Care Market Share by Regions (2022 & 2030)

19. Global Liquid Car Care Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global liquid car care market based on below mentioned segments:

Global Liquid Car Care Market by Product Type:

  • Polishing & Waxing
  • Sealing Glaze & Coating
  • Cleaning & Washing

Global Liquid Car Care Market Application:

  • Interior
  • Exterior

Global Liquid Car Care Market by Car Type:

  • Hatchback
  • Sedan
  • Utility vehicles

Global Liquid Car Care Market by Distribution Channel:

  • Online
  • Offline

Global Liquid Car Care Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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