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Laboratory Informatics Market

Laboratory Informatics Market Size by Product (Laboratory Information Management Systems (LIMS), Electronic Lab Notebooks (ELN), Scientific Data Management Systems (SDMS), Laboratory Execution Systems (LES), Electronic Data Capture (EDC) & Clinical Data Management Systems (CDMS), Chromatography Data Systems (CDS) and Enterprise Content Management (ECM)), Delivery (On-premise, Web-hosted and Cloud-based), Component (Software and Services), End User (Life Sciences, Chemical Sector, CROs, Environmental Testing Labs, F&B and Agriculture and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13698
  • Published Date: Sep, 2023
  • Pages: 238
  • Category: Healthcare
  • Format: PDF
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Market Introduction

The global laboratory informatics market was valued at USD 3.37 Billion in 2022 and growing at a CAGR of 4.91% from 2023 to 2032. The market is expected to reach USD 5.44 Billion by 2032. There is a surge in the number of organizations in the laboratory informatics sector, which has increased the competition and propelled innovation. Cloud-based solutions are becoming common for laboratory informatics software as they offer scalability, accessibility and enhanced flexibility for users. Laboratory informatics solutions are growing in demand as they decrease manual effort and thus reduce the labour court, cost of error and throughput time. It gives paper information management with proper data analytics. It helps in improving data traceability, security, accessibility and sharing. It streamlines the processes that improve quality management and follows all the regulatory requirements. It helps in controlling all the business processes and decision-support. 

Laboratory informatics is focused on optimizing the laboratory operations using the information technology. It helps in handling the laboratory data and information. It generally consists of 4 major multi-user systems, which include electronic laboratory notebooks (ELNs), laboratory information management systems (LIMS), laboratory execution systems (LES) and scientific data management systems (SDMS). The growing demand for laboratory automation is fueling the demand for laboratory informatics. In recent years, laboratory data has increased, leading to technological advancements in genetic testing practices and molecular genomics. There is a growing need for life science organizations to meet regulatory requirements, driving the need for laboratory information management systems (LIMS) as they help understand and fulfil regulatory obligations. There is a paradigm shift in the healthcare sector from volume to value-based model, which has changed the market dynamics. The increased volume and complexity of the clinical data fuel the need for advanced high throughput screening (HTS) and ultra-high throughput screening (UHTS) solutions that provide meaningful insights. Moreover, there is a growing adoption of lab automation in contract manufacturing and research organizations, propelling the commercialization of the laboratory informatics market.

Laboratory Informatics Market Size

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Recent Development

  • In February 2022: LabWare Holdings signed an agreement to acquire CompassRed Organization, known for machine learning and predictive analytics. The acquisition leads to integrating CompassRed solutions in the core LabWare platform, which helps offer services that raise LabWare Holdings' position in the laboratory informatics market.
  • In March 2017: Thermo Fisher Scientific Inc. announced the acquisition of Core Informatics, which offered a cloud-based platform that supports scientific data management. The acquisition helped enhance Thermo Fisher's informatics solutions. It also complemented the organisation's cloud platform, which helps with genetic analysis and qPCR, among others, for the organization.
  • In February 2022: Agilent Technologies acquired the AI technology developed by Virtual Control, an organization that develops AI and machine learning software that offers innovative analysis for lab testing.  Integrating ACIES software developed by Virtual Control in Agilent’s leading gas chromatography and mass spectrometry platform helped improve the efficiency, productivity and accuracy of high-throughput labs that the organization served worldwide.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Delivery
          4.3.3. Market Attractiveness Analysis By Component
          4.3.4. Market Attractiveness Analysis By End User
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing demand in the healthcare sector
    5.3. Restraints
          5.3.1. Lack of proper standards
    5.4. Opportunities
          5.4.1. The surge in demand for cloud-based laboratory informatics
    5.5. Challenges
          5.5.1. Economic slowdown

6. Global Laboratory Informatics Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Laboratory Information Management Systems (LIMS)
    6.3. Electronic Lab Notebooks (ELN)
    6.4. Scientific Data Management Systems (SDMS)
    6.5. Laboratory Execution Systems (LES)
    6.6. Electronic Data Capture (EDC) & Clinical Data Management Systems (CDMS)
    6.7. Chromatography Data Systems (CDS)
    6.8. Enterprise Content Management (ECM)

7. Global Laboratory Informatics Market Analysis and Forecast, By Delivery
    7.1. Segment Overview
    7.2. On-premise
    7.3. Web-hosted
    7.4. Cloud-based

8. Global Laboratory Informatics Market Analysis and Forecast, By Component
    8.1. Segment Overview
    8.2. Software
    8.3. Services

9. Global Laboratory Informatics Market Analysis and Forecast, By End User
    9.1. Segment Overview
    9.2. Life sciences
    9.3. Chemical Sector
    9.4. CROs
    9.5. Environmental Testing Labs
    9.6. F&B and Agriculture
    9.7. Others

10. Global Laboratory Informatics Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Laboratory Informatics Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Laboratory Informatics Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Agilent Technologies
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Abbott Informatics
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. McKesson Corporation
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. PerkinElmer, Inc.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Thermo Fisher Scientific, Inc.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. LabVantage Solutions, Inc.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. ID Business Solutions Ltd.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. LabLynx, Inc.
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Waters Corporation
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. LabWare
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Core Informatics
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
 

List of Table

1. Global Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

2. Global Laboratory Information Management Systems (LIMS), Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

3. Global Electronic Lab Notebooks (ELN), Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

4. Global Scientific Data Management Systems (SDMS), Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

5. Global Laboratory Execution Systems (LES), Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

6. Global Electronic Data Capture (EDC) & Clinical Data Management Systems (CDMS), Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

7. Global Chromatography Data Systems (CDS), Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

8. Global Enterprise Content Management (ECM), Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

9. Global Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

10. Global On-premise, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

11. Global Web-hosted, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

12. Global Cloud-based, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

13. Global Laboratory Informatics Market, By Component, 2019-2032 (USD Billion) 

14. Global Software, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

15. Global Services, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

16. Global Laboratory Informatics Market, By End User, 2019-2032 (USD Billion) 

17. Global Life sciences, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

18. Global Chemical Sector, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

19. Global CROs, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

20. Global Environmental Testing Labs, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

21. Global F&B and Agriculture, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

22. Global Others, Laboratory Informatics Market, By Region, 2019-2032 (USD Billion) 

23. North America Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

24. North America Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

25. North America Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

26. North America Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

27. U.S. Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

28. U.S. Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

29. U.S. Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

30. U.S. Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

31. Canada Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

32. Canada Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

33. Canada Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

34. Canada Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

35. Mexico Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

36. Mexico Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

37. Mexico Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

38. Mexico Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

39. Europe Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

40. Europe Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

41. Europe Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

42. Europe Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

43. Germany Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

44. Germany Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

45. Germany Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

46. Germany Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

47. France Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

48. France Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

49. France Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

50. France Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

51. U.K. Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

52. U.K. Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

53. U.K. Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

54. U.K. Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

55. Italy Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

56. Italy Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

57. Italy Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

58. Italy Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

59. Spain Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

60. Spain Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

61. Spain Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

62. Spain Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

63. Asia Pacific Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

64. Asia Pacific Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

65. Asia Pacific Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

66. Asia Pacific Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

67. Japan Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

68. Japan Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

69. Japan Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

70. Japan Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

71. China Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

72. China Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

73. China Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

74. China Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

75. India Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

76. India Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

77. India Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

78. India Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

79. South America Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

80. South America Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

81. South America Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

82. South America Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

83. Brazil Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

84. Brazil Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

85. Brazil Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

86. Brazil Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

87. Middle East and Africa Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

88. Middle East and Africa Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

89. Middle East and Africa Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

90. Middle East and Africa Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

91. UAE Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

92. UAE Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

93. UAE Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

94. UAE Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

95. South Africa Laboratory Informatics Market, By Product, 2019-2032 (USD Billion)

96. South Africa Laboratory Informatics Market, By Delivery, 2019-2032 (USD Billion)

97. South Africa Laboratory Informatics Market, By Component, 2019-2032 (USD Billion)

98. South Africa Laboratory Informatics Market, By End User, 2019-2032 (USD Billion)

List of Figures 

1. Global Laboratory Informatics Market Segmentation

2. Global Laboratory Informatics Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Laboratory Informatics Market Attractiveness Analysis By Product 

9. Global Laboratory Informatics Market Attractiveness Analysis By Delivery  

10. Global Laboratory Informatics Market Attractiveness Analysis By Component 

11. Global Laboratory Informatics Market Attractiveness Analysis By End User 

12. Global Laboratory Informatics Market Attractiveness Analysis By Region

13. Global Laboratory Informatics Market: Dynamics

14. Global Laboratory Informatics Market Share By Product (2023 & 2032)

15. Global Laboratory Informatics Market Share By Delivery (2023 & 2032)

16. Global Laboratory Informatics Market Share By Component (2023 & 2032)

17. Global Laboratory Informatics Market Share By End User (2023 & 2032)

18. Global Laboratory Informatics Market Share By Regions (2023 & 2032)

19. Global Laboratory Informatics Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global laboratory informatics market based on below mentioned segments:

Global Laboratory Informatics Market by Product:

  • Laboratory Information Management Systems (LIMS)
  • Electronic Lab Notebooks (ELN)
  • Scientific Data Management Systems (SDMS)
  • Laboratory Execution Systems (LES)
  • Electronic Data Capture (EDC) & Clinical Data Management Systems (CDMS)
  • Chromatography Data Systems (CDS)
  • Enterprise Content Management (ECM)

Global Laboratory Informatics Market by Delivery:

  • On-premise
  • Web-hosted
  • Cloud-based

Global Laboratory Informatics Market by Component:

  • Software
  • Services

Global Laboratory Informatics Market by End User:

  • Life sciences
  • Chemical Sector
  • CROs
  • Environmental Testing Labs
  • F&B and Agriculture
  • Others

Global Laboratory Informatics by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

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Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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