Kitchen Appliances Market

Kitchen Appliances Market Share & Analysis – Industry Overview

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13896
  • Published Date: Dec, 2023
  • Pages: 237
  • Category: Consumer Goods
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global kitchen appliances market, with a 39% market revenue share in 2022.

Having house help in the region is costly for the households. The working population are increasing, and the proportion of employed women is also rising, leaving less time to do household chores like cooking and cleaning the kitchen. However, the desire to eat healthy and cut down on takeouts to save money and preserve health has encouraged consumers to invest in smart kitchen appliances that offer convenience to consumers. They expedite food preparation and cooking, save time, energy and money, and offer healthy meals in no time. Significant players in the region also contribute to the market's growth.

North America Region Kitchen Appliances Market Share in 2022 - 39%

 

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  • A new kettle from KitchenAid offers consumers more customization options for their morning coffee. With its variable temperature control, the new KitchenAid kettle is a quick, accurate, attractive, and essential kitchen equipment for consumers. The bright and opulent line of KitchenAid kitchen appliances is well-known. Its selection of the top stand mixers is particularly well-liked and in constant demand. Among its most recent product releases are a new kettle and toaster with extremely accurate temperature control settings.

Product type Segment Analysis

The product type segment is divided into refrigerators, dishwashers, cooking appliances, and others. The refrigerators segment dominated the market, with a market share of around 39% in 2022. A refrigerator, sometimes called a "fridge," is a commercial and residential appliance with a thermally separated interior. A refrigerator's principal purpose is to keep food fresh by keeping its temperature low, which inhibits bacterial growth. There are many different features available on refrigerators currently on the market. They differ in capacity, dimensions, styles, and energy usage. The expansion of this market will be driven by rising disposable income and better refrigerator accessibility, availability, and affordability. Considering its efficiency and multipurpose, almost every household owns a refrigerator. The widespread availability of online shopping, along with significant price reductions, promotions, and interest-free EMI payment options, has facilitated customers to purchase refrigerators of their preference without any financial constraints.

  • A huge, high-performing line of kitchen appliances called the Performance Lineup was developed by Maytag. The new collection includes a high-precision range, a microwave that can handle spills and splatters, a dishwasher with enhanced cleaning power, and a large-capacity cooling refrigerator. The new series has important features and is finished in stainless steel.

End-user Segment Analysis

The end-user segment is divided into household and commercial. The household segment dominated the market, with a share of around 51% in 2022. Household kitchen appliances refer to the average consumer's domestic use of kitchen appliances in homes. Commercial kitchen appliance users use a larger version of household appliances in cafes, restaurants and other commercial establishments. The increasing population with rising demand for innovative, smart and efficient kitchens will drive the market's demand. Furthermore, the increasing manufacturing capabilities and the introduction of a wide range of products through a well-networked distribution chain will propel the household segment's growth and development.

Distributional Channel Segment Analysis

The distribution channel segment is divided into online and offline. The offline segment dominated the market, with a market share of around 57% in 2022. The offline distribution channel includes supermarkets/hypermarkets, convenience stores, department stores, speciality stores, and others. They are licensed and trusted partners of key manufacturers, instilling confidence in consumers when they buy products through these stores. They offer a wide range of products with demonstrations to help consumers choose the right products according to their needs and budget. They have experts who guide consumers to narrow down choices and choose the right or ideal product within their specifications. They also offer installation and servicing in case the customer faces any future problems, improving customer satisfaction. They also offer discounts and offers during special occasions and events.

  • Five new kitchen appliances from Usha International's premium iChef range were unveiled at Reliance Digital in Juhu, Mumbai's JVPD Scheme. Usha International is a consumer durables firm. According to the manufacturer, the new line of appliances will improve cooking. The recently introduced items will only be offered at a few Reliance Digital locations in India.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global kitchen appliances market based on below mentioned segments:

Global Kitchen Appliances Market by Product Type:

  • Refrigerators
  • Dishwashers
  • Cooking Appliances
  • Others

Global Kitchen Appliances Market by End User:

  • Household
  • Commercial

Global Kitchen Appliances Market by Distribution Channel:

  • Offline
  • Online

Global Kitchen Appliances Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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