IoT Cloud Platform Market

IoT Cloud Platform Market Share & Analysis – Industry Overview

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12656
  • Published Date: Feb, 2022
  • Pages: 226
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Segment Analysis

The global IoT cloud platform market has been segmented based on offering, deployment mode, application area and regions.

  • The offering segment is divided into platform and service. Platform segment is divided into connectivity management, application enablement and device management. Service segment is divided into professional services and managed services. The Professional segment is further sub divided into integration and deployment support and maintenance and training and consulting. By 2030, the managed services segment is likely to dominate the market. The growth is because managed services evaluate the business network, perform remote maintenance activities, and monitor the health of the infrastructure. These services provide security and expert guarantees, consequently helping the entire business be more productive.
  • The deployment mode segment is divided into public cloud, private cloud, and hybrid. The public segment led the market with a market share of 40.2% in 2020.The growth is because of its increasing investment in the public cloud infrastructure by numerous developed economies, such as China, the UK, the US, Australia, and Canada, which is expected to drive the demand for public cloud deployment mode in the IoT cloud platform market.
  • The application area segment is divided into connected healthcare, home automation, building and smart transportation, smart retail, smart grid and utilities, smart manufacturing and others. The connected healthcare segment led the market with a market share of 20.1% in 2020.The growth in connected healthcare is because of increasing availability of fast cellular networks, embedded sensors, and growing adoption of wireless devices. Connection between sensors and devices enables healthcare organizations to simplify their manage workflows, clinical operations, and aid in real-time patient care even from remote locations.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa.North region emerged as the largest market for the global IoT cloud platform market with a 31.4% share of the market revenue in 2020.

  • The US and Canada are significant key benefactors behind the development of the market. The result is credited to important market players across the area. Developing mechanical progressions and rising adoption of leading innovations, for example, IoT, AI, computerized reasoning, considerable information investigation, and more, is driving the development of the market in the region. IoT cloud platforms in is also helpful in the transformation of industrial society for example, building and home automation and smart city projects, is further driving the development of the market in the area.
  •  In Asia Pacific, the IoT cloud platform market is expected to hold the second largest share because of the growing popularity of smart cities in emerging economies such as India. In addition, the increasing population in APAC regions is expected to drive the IoT cloud platform market.

North America Region IoT Cloud Platform Market Share in 2020 - 31.4%

 

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis ByOffering
          4.3.2. Market Attractiveness Analysis ByDeployment Mode
          4.3.3. Market Attractiveness Analysis ByApplication Area
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising number of IoT devices in various application areas
    5.3. Restraints
          5.3.1. Absence of IoT technology skills and the lack of uniform IoT standards
    5.4. Opportunities
          5.4.1. Adoption of smart devices

6. Global IoT Cloud Platform Market Analysis and Forecast, By Offering
    6.1. Segment Overview
    6.2. Platform
          6.2.1. Device Management
          6.2.2. Connectivity Management
          6.2.3. Application Enablement
    6.3. Services
          6.3.1. Professional Services
                   6.3.1.1. Training and Consulting
                   6.3.1.2. Integration and Deployment
                   6.3.1.3. Support and Maintenance
          6.3.2. Managed Services

7. Global IoT Cloud Platform Market Analysis and Forecast, By Deployment Mode
    7.1. Segment Overview
    7.2. Public
    7.3. Private
    7.4. Hybrid

8. Global IoT Cloud Platform Market Analysis and Forecast, By Application Area
    8.1. Segment Overview
    8.2. Building and Home Automation
    8.3. Smart Manufacturing
    8.4. Smart Transportation
    8.5. Connected Healthcare
    8.6. Smart Retail
    8.7. Smart Grid and Utilities
    8.8. Others

9. Global IoT Cloud Platform Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global IoT Cloud Platform Market -Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global IoT Cloud Platform Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Accenture Plc
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Amazon Web Services Inc
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Apple Inc
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. CISCO
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Google
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Happiest Minds
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Hewlett Packard Enterprise Development LP
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. IBM
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Intel Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Italtel S.p.A.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Microsoft
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Oracle
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. PTC
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Samsung
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. SAP SE
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Siemens
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. SiteWhere LLC
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Time Inc.
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis

List of Table

1. Global IoT Cloud Platform Market, By Offering, 2018-2030 

2. GlobalPlatform, IoT Cloud Platform Market, By Region, 2018-2030 

3. GlobalDevice Management, IoT Cloud Platform Market, By Region, 2018-2030  

4. GlobalConnectivity Management, IoT Cloud Platform Market, By Region, 2018-2030  

5. GlobalApplication Enablement, IoT Cloud Platform MarketBy Region, 2018-2030  

6. GlobalServices, IoT Cloud Platform Market, By Region, 2018-2030 

7. GlobalProfessional Services, IoT Cloud Platform Market, By Region, 2018-2030 

8. Global Training and Consulting, IoT Cloud Platform Market, By Region, 2018-2030  

9. Global Integration and Deployment, IoT Cloud Platform Market, By Region, 2018-2030  

10. GlobalSupport and Maintenance, IoT Cloud Platform Market, By Region, 2018-2030  

11. Global Professional Services, IoT Cloud Platform Market, By Region, 2018-2030  

12. GlobalManaged Services,IoT Cloud Platform Market, By Region, 2018-2030  

13. Global IoT Cloud Platform Market, By Deployment Mode, 2018-2030 

14. GlobalPublic, IoT Cloud Platform Market, By Region, 2018-2030 

15. Global Private, IoT Cloud Platform Market, By Region, 2018-2030 

16. Global Hybrid, IoT Cloud Platform Market, By Region, 2018-2030  

17. Global IoT Cloud Platform Market, By Application Area, 2018-2030 

18. GlobalBuilding and Home Automation, IoT Cloud Platform Market, By Region, 2018-2030  

19. GlobalSmart Manufacturing, IoT Cloud Platform Market, By Region, 2018-2030 

20. Global Smart Transportation, IoT Cloud Platform Market, By Region, 2018-2030 

21. Global Connected Healthcare, IoT Cloud Platform Market, By Region, 2018-2030  

22. Global Smart Retail, IoT Cloud Platform Market, By Region, 2018-2030  

23. Global Smart Grid and Utilities, IoT Cloud Platform Market, By Region, 2018-2030  

24. Global Others, IoT Cloud Platform Market, By Region, 2018-2030  

25. North America IoT Cloud Platform Market, By Offering, 2018-2030 

26. North America IoT Cloud Platform Market, By Deployment Mode,2018-2030 

27. North America IoT Cloud Platform Market, ByApplication Area, 2018-2030(USDBillion) 

28. U.S. IoT Cloud Platform Market, By Offering, 2018-2030 

29. U.S. IoT Cloud Platform Market, By Deployment Mode,2018-2030 

30. U.S. IoT Cloud Platform Market, By Application Area, 2018-2030 

31. Canada IoT Cloud Platform Market, By Offering, 2018-2030 

32. Canada IoT Cloud Platform Market, By Deployment Mode,2018-2030 

33. Canada IoT Cloud Platform Market, By Application Area, 2018-2030 

34. Mexico IoT Cloud Platform Market, By Offering, 2018-2030 

35. Mexico IoT Cloud Platform Market, By Deployment Mode,2018-2030 

36. Mexico IoT Cloud Platform Market, By Application Area, 2018-2030 

37. Europe IoT Cloud Platform Market, By Offering, 2018-2030 

38. Europe IoT Cloud Platform Market, By Deployment Mode,2018-2030 

39. Europe IoT Cloud Platform Market, By Application Area, 2018-2030 

40. Germany IoT Cloud Platform Market, By Offering, 2018-2030 

41. Germany IoT Cloud Platform Market, By Deployment Mode,2018-2030 

42. Germany IoT Cloud Platform Market, By Application Area, 2018-2030 

43. France IoT Cloud Platform Market, By Offering, 2018-2030 

44. France IoT Cloud Platform Market, By Deployment Mode,2018-2030 

45. France IoT Cloud Platform Market, By Application Area, 2018-2030 

46. U.K. IoT Cloud Platform Market, By Offering, 2018-2030 

47. U.K. IoT Cloud Platform Market, By Deployment Mode,2018-2030 

48. U.K. IoT Cloud Platform Market, By Application Area, 2018-2030 

49. Italy IoT Cloud Platform Market, By  Offering, 2018-2030 

50. Italy IoT Cloud Platform Market, By Deployment Mode,2018-2030 

51. Italy IoT Cloud Platform Market, By Application Area, 2018-2030 

52. Spain IoT Cloud Platform Market, By Offering, 2018-2030 

53. Spain IoT Cloud Platform Market, By Deployment Mode,2018-2030 

54. Spain IoT Cloud Platform Market, By Application Area, 2018-2030 

55. Asia Pacific IoT Cloud Platform Market, By Offering, 2018-2030 

56. Asia Pacific IoT Cloud Platform Market, By Deployment Mode,2018-2030 

57. Asia Pacific IoT Cloud Platform Market, By Application Area, 2018-2030 

58. Japan IoT Cloud Platform Market, By Offering, 2018-2030 

59. Japan IoT Cloud Platform Market, By Deployment Mode,2018-2030 

60. Japan IoT Cloud Platform Market, By Application Area, 2018-2030 

61. China IoT Cloud Platform Market, By Offering, 2018-2030 

62. China IoT Cloud Platform Market, By Deployment Mode,2018-2030 

63. China IoT Cloud Platform Market, By Application Area, 2018-2030 

64. India IoT Cloud Platform Market, By Offering, 2018-2030 

65. India IoT Cloud Platform Market, By Deployment Mode,2018-2030 

66. India IoT Cloud Platform Market, By Application Area, 2018-2030 

67. South America IoT Cloud Platform Market, By Offering, 2018-2030 

68. South America IoT Cloud Platform Market, By Deployment Mode,2018-2030 

69. South America IoT Cloud Platform Market, By Application Area, 2018-2030 

70. Brazil IoT Cloud Platform Market, By Offering, 2018-2030 

71. Brazil IoT Cloud Platform Market, By Deployment Mode,2018-2030 

72. Brazil IoT Cloud Platform Market, By Application Area, 2018-2030 

73. Middle East and Africa IoT Cloud Platform Market, By Offering, 2018-2030 

74. Middle East and Africa IoT Cloud Platform Market, By Deployment Mode,2018-2030 

75. Middle East and Africa IoT Cloud Platform Market, By Application Area, 2018-2030 

76. UAE IoT Cloud Platform Market, By Offering, 2018-2030 

77. UAE IoT Cloud Platform Market, By Deployment Mode,2018-2030 

78. UAE IoT Cloud Platform Market, By Application Area, 2018-2030 

79. South Africa IoT Cloud Platform Market, By Offering, 2018-2030 

80. South Africa IoT Cloud Platform Market, By Deployment Mode,2018-2030 

81. South Africa IoT Cloud Platform Market, By Application Area, 2018-2030 

List of Figures 

1. Global IoT Cloud Platform Market Segmentation

2. Global IoT Cloud PlatformMarket: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global IoT Cloud PlatformMarket Attractiveness Analysis ByOffering

9. Global IoT Cloud PlatformMarket Attractiveness Analysis ByDeployment Mode

10. Global IoT Cloud PlatformMarket Attractiveness Analysis ByApplication Area

11. Global IoT Cloud PlatformMarket Attractiveness Analysis By Region

12. Global IoT Cloud PlatformMarket: Dynamics

13. Global IoT Cloud PlatformMarket ShareByOffering (2020 & 2030)

14. Global IoT Cloud PlatformMarket ShareByDeployment Mode (2020 & 2030)

15. Global IoT Cloud PlatformMarket ShareByApplication Area (2020 & 2030)

16. Global IoT Cloud PlatformMarket ShareBy Regions (2020 & 2030)

17. Global IoT Cloud PlatformMarket ShareBy Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2030. The Brainy Insights has segmented the global IoT cloud platform market based on below mentioned segments:

Global IoT Cloud Platform Market byOffering:

  • Platform
  • Device Management
  • Connectivity Management
  • Application Enablement
  • Service
  • Professional Services
  • Training and Consulting
  • Integration and Deployment
  • Support and Maintenance
  • Managed Services

Global IoT Cloud Platform Market by Deployment Mode:

  • Public
  • Private
  • Hybrid

Global IoT Cloud Platform Market by Application Area:

  • Building and Home Automation
  • Smart Manufacturing
  • Smart Transportation
  • Connected Healthcare
  • Smart Retail
  • Smart Grid and Utilities
  • Others

Global IoT Cloud Platform Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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