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Insulin Market

Insulin Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13032
  • Published Date: Aug, 2024
  • Pages: 235
  • Category: Healthcare
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the largest market for the global insulin market, with a 39.1% market revenue share in 2023. The increasing prevalence of diabetic patients, given the unhealthy processed food-based diet of the region's population, will drive the region's growth. The accessibility and affordability of healthcare services facilitated by the rising government healthcare expenditure and favourable reimbursement policies also aid the region's development. The well-established healthcare infrastructure combined with the prevailing health awareness among consumers about diabetic diseases facilitates the regional insulin market. The region's population has access to information established with campaigns to raise awareness about the diseases in the young population. The awareness campaigns lead to consumers seeking medical attention followed by an early diagnosis and treatment. The region has a well-established pharma industry that offers multiple products of different brands in the market, enabling consumers to choose the best product at the best price. The Asia Pacific market is anticipated to grow the fastest during the forecast period. The increasing government expenditure to develop advanced healthcare infrastructure will propel the market's growth. The rising awareness about diabetes and following treatment due to the concerted government and civil society efforts to prevent the increasing number of diabetic patients will also fuel the development of the market. The region's massive population and an increasing number of diabetic patients is a potential consumer market for global players, thereby leading to their geographical expansion in the region. The highly advanced and well-established pharma market with robust supply chain resilience and distribution network will aid the market's development.

North America region Insulin Market Share in 2023 - 39.1%

 

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Product type segment analysis

The product type segment is divided into rapid-acting insulin, combination insulin, long-acting insulin, biosimilar, and others. The long-acting insulin segment dominated the market with a revenue share of around 41% in 2023. Long-acting insulins create a baseline to regulate the blood sugar levels in the body, restricting the levels from rising too high. They are effective for a long duration. For instance, if taken before meals, they can regulate and manage the blood sugar level for an entire day. The different products in the long-acting insulin category can be substituted with each other when required in case of emergencies. The long-acting insulin needs to be taken in smaller amounts with fewer shots, making it a popular choice among patients.

Application segment analysis

The application segment is divided into type 1 diabetes and type 2 diabetes. The type 1 diabetes segment dominated the market with a market share of around 75% in 2023. Type 1 diabetes is a chronic condition. The pancreases produce little to no insulin in the body. The blood sugar level is regulated with insulin therapy, regular exercise, and a regulated diet. Type diabetic patients are fewer than type 2 diabetic patients; however, type 1 diabetes is more dependent on insulin therapy.

Type segment analysis

The type segment is divided into human insulin and insulin analogue. The insulin analogue segment dominated the market with a market share of around 69% in 2023. Analogue insulin is designed to mimic or replicate the natural process or pattern in which the pancreas release insulin. They effectively control and regulate the body's blood glucose levels. They are offered by several brands offering choices to consumers. They are flexible, giving consumers ease of accessibility and better convenience. Furthermore, they lead to less severe side effects.

Distribution channel segment analysis

The distribution channel is divided into hospitals, retail pharmacies, online pharmacies, and others. The retail pharmacies segment dominated the market with a market share of around 49% in 2023. The increasing presence of retail pharmacy chains offering several brands and products in one place gives consumers greater choice and convenience while seeking medication.

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  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Type
          4.3.4. Market Attractiveness Analysis by Distribution Channel
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing prevalence of diabetes
    5.3. Restraints
          5.3.1. High cost of insulin
    5.4. Opportunities
          5.4.1. New product innovations and formulations
    5.5. Challenges
          5.5.1. Infrastructural and systemic hurdles

6. Global Insulin Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Rapid-Acting Insulin
    6.3. Combination Insulin
    6.4. Long-Acting Insulin
    6.5. Biosimilar
    6.6. Others

7. Global Insulin Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Type 1 Diabetes
    7.3. Type 2 Diabetes

8. Global Insulin Market Analysis and Forecast, By Type
    8.1. Segment Overview
    8.2. Human Insulin
    8.3. Insulin Analogue

9. Global Insulin Market Analysis and Forecast, By Distribution Channel
    9.1. Segment Overview
    9.2. Hospitals
    9.3. Retail Pharmacies
    9.4. Online Pharmacies
    9.5. Others

10. Global Insulin Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Insulin Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Insulin Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Biocon Ltd.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Boehringer Ingelheim International GmbH
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Boston Scientific Corporation
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Eli Lily and Company
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Julphar
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Nova Nordisk
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Sanofi
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Tonghua Dongbao Pharmaceuticals Co. Ltd.
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. United Laboratories International Holdings Limited
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Wockhardt
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Insulin Market, By Product Type, 2020-2033 (USD Billion) 

2. Global Rapid-Acting Insulin Market, By Region, 2020-2033 (USD Billion) 

3. Global Combination Insulin Market, By Region, 2020-2033 (USD Billion) 

4. Global Long-Acting Insulin Market, By Region, 2020-2033 (USD Billion) 

5. Global Biosimilar Insulin Market, By Region, 2020-2033 (USD Billion) 

6. Global Others Insulin Market, By Region, 2020-2033 (USD Billion) 

7. Global Insulin Market, By Application, 2020-2033 (USD Billion) 

8. Global Type 1 Diabetes Insulin Market, By Region, 2020-2033 (USD Billion) 

9. Global Type 2 Diabetes Insulin Market, By Region, 2020-2033 (USD Billion) 

10. Global Insulin Market, By Type, 2020-2033 (USD Billion) 

11. Global Human Insulin Market, By Region, 2020-2033 (USD Billion) 

12. Global Insulin Analogue Insulin Market, By Region, 2020-2033 (USD Billion) 

13. Global Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

14. Global Hospitals Insulin Market, By Region, 2020-2033 (USD Billion) 

15. Global Retail Pharmacies Insulin Market, By Region, 2020-2033 (USD Billion) 

16. Global Online Pharmacies Insulin Market, By Region, 2020-2033 (USD Billion) 

17. Global Others Insulin Market, By Region, 2020-2033 (USD Billion) 

18. Global Insulin Market, By Region, 2020-2033 (USD Billion) 

19. North America Insulin Market, By Product Type, 2020-2033 (USD Billion) 

20. North America Insulin Market, By Application, 2020-2033 (USD Billion) 

21. North America Insulin Market, By Type, 2020-2033 (USD Billion) 

22. North America Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

23. U.S. Insulin Market, By Product Type, 2020-2033 (USD Billion) 

24. U.S. Insulin Market, By Application, 2020-2033 (USD Billion) 

25. U.S. Insulin Market, By Type, 2020-2033 (USD Billion) 

26. U.S. Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

27. Canada Insulin Market, By Product Type, 2020-2033 (USD Billion) 

28. Canada Insulin Market, By Application, 2020-2033 (USD Billion) 

29. Canada Insulin Market, By Type, 2020-2033 (USD Billion) 

30. Canada Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

31. Mexico Insulin Market, By Product Type, 2020-2033 (USD Billion) 

32. Mexico Insulin Market, By Application, 2020-2033 (USD Billion) 

33. Mexico Insulin Market, By Type, 2020-2033 (USD Billion) 

34. Mexico Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

35. Europe Insulin Market, By Product Type, 2020-2033 (USD Billion) 

36. Europe Insulin Market, By Application, 2020-2033 (USD Billion) 

37. Europe Insulin Market, By Type, 2020-2033 (USD Billion) 

38. Europe Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

39. Germany Insulin Market, By Product Type, 2020-2033 (USD Billion) 

40. Germany Insulin Market, By Application, 2020-2033 (USD Billion) 

41. Germany Insulin Market, By Type, 2020-2033 (USD Billion) 

42. Germany Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

43. France Insulin Market, By Product Type, 2020-2033 (USD Billion) 

44. France Insulin Market, By Application, 2020-2033 (USD Billion) 

45. France Insulin Market, By Type, 2020-2033 (USD Billion) 

46. France Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

47. U.K. Insulin Market, By Product Type, 2020-2033 (USD Billion) 

48. U.K. Insulin Market, By Application, 2020-2033 (USD Billion) 

49. U.K. Insulin Market, By Type, 2020-2033 (USD Billion) 

50. U.K. Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

51. Italy Insulin Market, By Product Type, 2020-2033 (USD Billion) 

52. Italy Insulin Market, By Application, 2020-2033 (USD Billion) 

53. Italy Insulin Market, By Type, 2020-2033 (USD Billion) 

54. Italy Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

55. Spain Insulin Market, By Product Type, 2020-2033 (USD Billion) 

56. Spain Insulin Market, By Application, 2020-2033 (USD Billion) 

57. Spain Insulin Market, By Type, 2020-2033 (USD Billion) 

58. Spain Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

59. Asia Pacific Insulin Market, By Product Type, 2020-2033 (USD Billion) 

60. Asia Pacific Insulin Market, By Application, 2020-2033 (USD Billion) 

61. Asia Pacific Insulin Market, By Type, 2020-2033 (USD Billion) 

62. Asia Pacific Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

63. Japan Insulin Market, By Product Type, 2020-2033 (USD Billion) 

64. Japan Insulin Market, By Application, 2020-2033 (USD Billion) 

65. Japan Insulin Market, By Type, 2020-2033 (USD Billion) 

66. Japan Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

67. China Insulin Market, By Product Type, 2020-2033 (USD Billion) 

68. China Insulin Market, By Application, 2020-2033 (USD Billion) 

69. China Insulin Market, By Type, 2020-2033 (USD Billion) 

70. China Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

71. India Insulin Market, By Product Type, 2020-2033 (USD Billion) 

72. India Insulin Market, By Application, 2020-2033 (USD Billion) 

73. India Insulin Market, By Type, 2020-2033 (USD Billion) 

74. India Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

75. South America Insulin Market, By Product Type, 2020-2033 (USD Billion) 

76. South America Insulin Market, By Application, 2020-2033 (USD Billion) 

77. South America Insulin Market, By Type, 2020-2033 (USD Billion)

78. South America Insulin Market, By Distribution Channel, 2020-2033 (USD Billion)

79. Brazil Insulin Market, By Product Type, 2020-2033 (USD Billion) 

80. Brazil Insulin Market, By Application, 2020-2033 (USD Billion) 

81. Brazil Insulin Market, By Type, 2020-2033 (USD Billion) 

82. Brazil Insulin Market, By Distribution Channel, 2020-2033 (USD Billion)

83. Middle East and Africa Insulin Market, By Product Type, 2020-2033 (USD Billion) 

84. Middle East and Africa Insulin Market, By Application, 2020-2033 (USD Billion) 

85. Middle East and Africa Insulin Market, By Type, 2020-2033 (USD Billion) 

86. Middle East and Africa Insulin Market, By Distribution Channel, 2020-2033 (USD Billion)

87. UAE Insulin Market, By Product Type, 2020-2033 (USD Billion) 

88. UAE Insulin Market, By Application, 2020-2033 (USD Billion) 

89. UAE Insulin Market, By Type, 2020-2033 (USD Billion) 

90. UAE Insulin Market, By Distribution Channel, 2020-2033 (USD Billion)

91. South Africa Insulin Market, By Product Type, 2020-2033 (USD Billion) 

92. South Africa Insulin Market, By Application, 2020-2033 (USD Billion) 

93. South Africa Insulin Market, By Type, 2020-2033 (USD Billion) 

94. South Africa Insulin Market, By Distribution Channel, 2020-2033 (USD Billion) 

List of Figures 

1. Global Insulin Market Segmentation

2. Insulin Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Insulin Market Attractiveness Analysis by Product Type

9. Global Insulin Market Attractiveness Analysis by Application

10. Global Insulin Market Attractiveness Analysis by Type

11. Global Insulin Market Attractiveness Analysis by Distribution Channel

12. Global Insulin Market Attractiveness Analysis by Region

13. Global Insulin Market: Dynamics

14. Global Insulin Market Share by Product Type (2023 & 2033)

15. Global Insulin Market Share by Application (2023 & 2033)

16. Global Insulin Market Share by Type (2023 & 2033)

17. Global Insulin Market Share by Distribution Channel (2023 & 2033)

18. Global Insulin Market Share by Regions (2023 & 2033)

19. Global Insulin Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the insulin market based on below mentioned segments:

Insulin Market by Product Type:

  • Rapid-Acting Insulin
  • Combination Insulin
  • Long-Acting Insulin
  • Biosimilar
  • Others

Insulin Market by Application:

  • Type 1 Diabetes
  • Type 2 Diabetes  

Insulin Market by Type:

  • Human Insulin
  • Insulin Analogue

Insulin Market by Distribution Channel:

  • Hospitals
  • Retail Pharmacies
  • Online Pharmacies
  • Others

Insulin Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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