The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region emerged as the largest global hydrogel face mask market, with a 40.93% market revenue share in 2022. The increasing disposable income of the population in the region has increased the per capita spending on personal care products, including premium skin care products like hydrogel masks. The increasing influence of social media and skincare trends in the significantly large young population has increased the demand for hydrogel masks. The presence of key market players also positively impacts the regional market's development. The South Korean skincare market is the leading player in the region, given the innovative hydrogel face masks, wide variety, and affordability in the global market. Globalization has enabled the export of Korean skincare into surrounding markets of India, China, Malaysia, Vietnam, and other west and south Asian countries. The increasing presence of beauty salons, spas, and skin care establishments has also contributed positively to the hydrogel face mask market's growth. The extensive retail chain network in the region increases the accessibility of products, thereby contributing to the market's development. The increasing internet penetration and the shift towards online shopping have improved the market's performance. The growing number of home-grown skincare brands has diversified the market and reduced retail prices, thereby improving the affordability of hydrogel face masks and driving the regional market's growth.
Asia Pacific region Hydrogel Face Mask Market Share in 2022 - 40.93%
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The product type segment is divided into mass and premium. The mass segment dominated the market with a revenue share of around 67% in 2022. The increasing awareness of regular skincare and its long-term benefits has increased the expenditure on skin care products, including hydrogel face masks. The mass hydrogel face masks are affordable. Several brands offer multiple products giving consumers an extensive choice at an affordable price. Most of the population invested in skin care is young; they are in their early 20s and 30s and cannot usually afford premium care products regularly. Therefore, mass hydrogel face marks are their ideal choice making it popular in the global market. Furthermore, their products are as effective and functional as their costlier versions.
The application is divided into skin brightening, anti-acne, anti-aging, and others. The skin brightening segment dominated the market with a market share of around 54% in 2022. The growing emphasis on having flawless, shiny, and healthy skin that glows naturally has increased the demand for skin-brightening products. Hydrogel face masks are organic and natural and offer long-lasting, hydrated bright skin. The growing need for celebrity-like skin has fuelled the demand for these products. The market players are cashing these demands by offering effective products and promoting them through celebrities. The growing trend of using active ingredients like vitamin C, niacinamide, and other AHA and BHA products has increased the demand for skin-brightening products. A significant proportion of hydrogel face mask users is millennials and gen Z, who are biased toward skincare products given their specific goals to achieve a certain skin. Many products in nearby supermarkets, specialty stores, and general stores also contributed to the segment's growth. The presence of online or e-commerce platforms of several beauty brands has improved the accessibility of these products, thereby contributing to the segment's development.
The distribution channel is divided into supermarkets/hypermarkets, online, specialty stores, pharmacy & drug stores, and others. The specialty stores segment dominated the market with a market share of around 48% in 2022. the increasing presence of specialty stores across geographies contributes to the segment's growth. The establishment of Sephora, Ulta Beauty, Beauty Bay, etc., along with the establishment of offline stores of online brands like mama earth and Nykaa, have contributed to the segment’s growth. Furthermore, several high-end brands invest in offline distribution, driving the segment's growth. The specialty stores have beauty experts who assist the customers while buying or testing the products. They have beauticians who assist customers by offering them the best products and providing demos.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Product Type
4.3.2. Market Attractiveness Analysis by Application
4.3.3. Market Attractiveness Analysis by Distribution Channel
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. The increasing awareness about skincare
5.3. Restraints
5.3.1. High cost of high-end hydrogel face masks
5.4. Opportunities
5.4.1. Product diversification and innovations
5.5. Challenges
5.5.1. The increasing incidents of product recalls and false benefit claims
6. Global Hydrogel Face Mask Market Analysis and Forecast, By Product Type
6.1. Segment Overview
6.2. Mass
6.3. Premium
7. Global Hydrogel Face Mask Market Analysis and Forecast, By Application
7.1. Segment Overview
7.2. Skin Brightening
7.3. Anti-Acne
7.4. Anti-Ageing
7.5. Others
8. Global Hydrogel Face Mask Market Analysis and Forecast, By Distribution Channel
8.1. Segment Overview
8.2. Supermarkets/Hypermarkets
8.3. Online
8.4. Specialty Stores
8.5. Pharmacy & Drug Stores
8.6. Others
9. Global Hydrogel Face Mask Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Hydrogel Face Mask Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Hydrogel Face Mask Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. 111SKIN
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. BIOEFFECT
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Heritage Brands
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Johnson & Johnson
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. L’Oréal Groupe
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Minerva Research labs
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Natural Face Lift Company
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Procter & Gamble
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. TULA Life
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Unilever
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
List of Table
1. Global Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
2. Global Mass Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
3. Global Premium Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
4. Global Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
5. Global Skin Brightening Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
6. Global Anti-Acne Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
7. Global Anti-Ageing Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
8. Global Others Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
9. Global Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
10. Global Supermarkets/Hypermarkets Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
11. Global Online Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
12. Global Specialty Stores Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
13. Global Pharmacy & Drug Stores Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
14. Global Others Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
15. Global Hydrogel Face Mask Market, By Region, 2019-2032 (USD Million)
16. North America Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
17. North America Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
18. North America Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
19. U.S. Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
20. U.S. Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
21. U.S. Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
22. Canada Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
23. Canada Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
24. Canada Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
25. Mexico Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
26. Mexico Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
27. Mexico Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
28. Europe Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
29. Europe Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
30. Europe Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
31. Germany Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
32. Germany Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
33. Germany Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
34. France Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
35. France Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
36. France Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
37. U.K. Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
38. U.K. Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
39. U.K. Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
40. Italy Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
41. Italy Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
42. Italy Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
43. Spain Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
44. Spain Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
45. Spain Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
46. Asia Pacific Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
47. Asia Pacific Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
48. Asia Pacific Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
49. Japan Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
50. Japan Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
51. Japan Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
52. China Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
53. China Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
54. China Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
55. India Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
56. India Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
57. India Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
58. South America Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
59. South America Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
60. South America Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
61. Brazil Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
62. Brazil Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
63. Brazil Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
64. Middle East and Africa Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
65. Middle East and Africa Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
66. Middle East and Africa Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
67. UAE Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
68. UAE Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
69. UAE Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
70. South Africa Hydrogel Face Mask Market, By Product Type, 2019-2032 (USD Million)
71. South Africa Hydrogel Face Mask Market, By Application, 2019-2032 (USD Million)
72. South Africa Hydrogel Face Mask Market, By Distribution Channel, 2019-2032 (USD Million)
List of Figures
1. Global Hydrogel Face Mask Market Segmentation
2. Hydrogel Face Mask Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Hydrogel Face Mask Market Attractiveness Analysis by Product Type
9. Global Hydrogel Face Mask Market Attractiveness Analysis by Application
10. Global Hydrogel Face Mask Market Attractiveness Analysis by Distribution Channel
11. Global Hydrogel Face Mask Market Attractiveness Analysis by Region
12. Global Hydrogel Face Mask Market: Dynamics
13. Global Hydrogel Face Mask Market Share by Product Type (2022 & 2032)
14. Global Hydrogel Face Mask Market Share by Application (2022 & 2032)
15. Global Hydrogel Face Mask Market Share by Distribution Channel (2022 & 2032)
16. Global Hydrogel Face Mask Market Share by Regions (2022 & 2032)
17. Global Hydrogel Face Mask Market Share by Company (2021)
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the hydrogel face mask market based on below mentioned segments:
Hydrogel Face Mask Market by Product Type:
Hydrogel Face Mask Market by Application:
Hydrogel Face Mask Market by Distribution Channel:
Hydrogel Face Mask Market by Region:
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