Hybrid Operating Room Market

Hybrid Operating Room Market Size & Overview – Key Insights & Forecast

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14443
  • Published Date: Jun, 2024
  • Pages: 239
  • Category: Healthcare
  • Format: PDF
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Market Introduction

The global Hybrid Operating Room market generated USD 1.18 Billion revenue in 2023 and is projected to grow at a CAGR of 12.74% from 2024 to 2033. The market is expected to reach USD 3.91 Billion by 2033. Owing to the changing demographics characterized by a thriving number of individuals suffering from chronic diseases and those with injuries resulting from falls that are common among the ageing population, there is a need to expand the use of HORs since MIS (minimally invasive surgery) is highly required. Moreover, increasing hospital and ambulatory surgery centre counters, enhanced patients’ preferences to undergo sophisticated and convenient, relatively cheaper and faster surgeries, and increasing investment in hybrid operating room (HOR) equipment contribute to the concerned market.

A hybrid operating room, also known as a combined-modality operating room, is a relatively new concept in actualizing surgical procedures that blends imaging technology with a conventional operating theatre. This hybrid OR has advanced medical imaging technologies, such as fluoroscopy, CT, and MRI, as well as angiography and surgical instrumentation, that allow for imaging during sophisticated surgeries. These rooms are innovated and developed to serve diverse surgical areas, including neurosurgery, cardiovascular, interventional radiology, and orthopaedic. They offer medical experts/professionals or surgeons tremendous visibility of structures within the body and direction in conducting less invasive operations. These facilities may include technological tools like sophisticated surgical platforms, digitized imaging apparatus, robotic surgical machinery, and diverse surgical utensils. The plan's spatial organization is rational and schematic to organize the workflow and introduce cooperation between surgery and imaging. Hybrid operating rooms are a great technological development supporting minimally invasive surgeries that cut the patient's body havoc, lessen recovery time, and enhance outcomes. By implementing the combination of imagining modality in the precise environment of the surgical procedure, the dynamics of contraction and relaxation of the anatomical structure can be visualized in real-time. They can be treated promptly by the relevant measures. Furthermore, hybrid ORs are flexible to meet the dynamics of surgery and its consecutive technological advancements. They can be described as thinking institutions and core comities of academics and students applying their combined prowess in developing new medical science approaches and enhancing patient care delivery. In conclusion, hybrid operating rooms continue to be one of the most progressive concepts within surgical practice as they feature optimal imaging and operating features characteristics. They are fully equipped, help in research and development explorations about minimally invasive surgery, facilitate better results for patients, and determine the future of healthcare.

Hybrid Operating Room Market Size

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Recent Development

  • In July 2023: Getinge AB is honoured to inform you that this new innovative product, the Servo-air Lite, is a wall-mounted, noninvasive mechanical ventilator independent of gases. The U.S. FDA has approved the wall-mounted gas-independent Servo-air Lite. This aspect is a major achievement highlighting the product's safety and efficiency. Claims provide evidence whereby customers give testimonies expressing satisfaction with the product.
  • In November 2022: Healthcare institutions are critical in developing innovative solutions to enhance patient care, and more so in today’s complex technological environment; that has not been lost on Hackensack Meridian JFK University Medical Center, a healthcare institution of repute that has recently commissioned a state-of-the-art hybrid operating room. This showing of a new technology hospital equipped with the latest imaging and operating equipment is all set to change the nature and level of medical practice.
  • In January 2022: The incorporation of MAVIG's offerings (product and service suite), including the MAVIG Hybrid Central Axis, commenced within hybrid operating rooms, marking a significant advancement in medical technology integration.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By End User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Extreme Geriatric Cases
          5.2.2. Increased Incidence of Chronic Illnesses
    5.3. Restraints
          5.3.1. Extreme Initial Investment
    5.4. Opportunities
          5.4.1. The Rise of Minimally Invasive Technologies
    5.5. Challenges
          5.5.1. Coupling and Interface Challenges

6. Global Hybrid Operating Room Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Audiovisual Display Systems and Tools
    6.3. Intraoperative Diagnostic Imaging System
    6.4. Operating Room Fixtures
    6.5. Surgical Instruments
    6.6. Others

7. Global Hybrid Operating Room Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Cardiovascular
    7.3. Neurosurgical
    7.4. Thoracic
    7.5. Orthopedic
    7.6. Others

8. Global Hybrid Operating Room Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Ambulatory Surgical Centers
    8.3. Hospital and Surgical Centers

9. Global Hybrid Operating Room Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Hybrid Operating Room Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Hybrid Operating Room Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. ALVO Medical
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Getinge AB
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. GE Healthcare
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Hill-Rom Holdings Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. IMRIS
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Koninklijke Philips N.V.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Mizuho Corporation
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. NDS Surgical Imaging LLC
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Siemens
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Steris Corporation
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Stryker
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Trumpf Medical
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Toshiba Corporation
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
 

List of Table

1. Global Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

2. Global Audiovisual Display Systems and Tools, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

3. Global Intraoperative Diagnostic Imaging System, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

4. Global Operating Room Fixtures, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

5. Global Surgical Instruments, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

6. Global Others, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

7. Global Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

8. Global Cardiovascular, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

9. Global Neurosurgical, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

10. Global Thoracic, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

11. Global Orthopedic, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

12. Global Others, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

13. Global Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

14. Global Ambulatory Surgical Centers, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

15. Global Hospital and Surgical Centers, Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

16. Global Hybrid Operating Room Market, By Region, 2020-2033 (USD Billion)

17. North America Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

18. North America Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

19. North America Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

20. U.S. Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

21. U.S. Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

22. U.S. Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

23. Canada Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

24. Canada Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

25. Canada Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

26. Mexico Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

27. Mexico Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

28. Mexico Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

29. Europe Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

30. Europe Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

31. Europe Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

32. Germany Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

33. Germany Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

34. Germany Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

35. France Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

36. France Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

37. France Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

38. U.K. Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

39. U.K. Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

40. U.K. Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

41. Italy Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

42. Italy Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

43. Italy Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

44. Spain Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

45. Spain Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

46. Spain Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

47. Asia Pacific Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

48. Asia Pacific Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

49. Asia Pacific Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

50. Japan Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

51. Japan Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

52. Japan Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

53. China Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

54. China Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

55. China Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

56. India Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

57. India Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

58. India Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

59. South America Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

60. South America Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

61. South America Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

62. Brazil Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

63. Brazil Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

64. Brazil Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

65. Middle East and Africa Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

66. Middle East and Africa Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

67. Middle East and Africa Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

68. UAE Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

69. UAE Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

70. UAE Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

71. South Africa Hybrid Operating Room Market, By Component, 2020-2033 (USD Billion)

72. South Africa Hybrid Operating Room Market, By Application, 2020-2033 (USD Billion)

73. South Africa Hybrid Operating Room Market, By End User, 2020-2033 (USD Billion)

List of Figures 

1. Global Hybrid Operating Room Market Segmentation

2. Hybrid Operating Room Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Hybrid Operating Room Market Attractiveness Analysis By Component

9. Global Hybrid Operating Room Market Attractiveness Analysis By Application

10. Global Hybrid Operating Room Market Attractiveness Analysis By End User

11. Global Hybrid Operating Room Market Attractiveness Analysis by Region

12. Global Hybrid Operating Room Market: Dynamics

13. Global Hybrid Operating Room Market Share By Component (2024 & 2033)

14. Global Hybrid Operating Room Market Share By Application (2024 & 2033)

15. Global Hybrid Operating Room Market Share By End User (2024 & 2033)

16. Global Hybrid Operating Room Market Share by Regions (2024 & 2033)

17. Global Hybrid Operating Room Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Hybrid Operating Room market based on below-mentioned segments:

Global Hybrid Operating Room Market by Component:

  • Audiovisual Display Systems and Tools
  • Intraoperative Diagnostic Imaging System
  • Operating Room Fixtures     
  • Surgical Instruments
  • Others

Global Hybrid Operating Room Market by Application:

  • Cardiovascular             
  • Neurosurgical
  • Thoracic
  • Orthopedic
  • Others

Global Hybrid Operating Room Market by End User:

  • Ambulatory Surgical Centers  
  • Hospital and Surgical Centers    

Global Hybrid Operating Room Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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