Hotel Franchise Market

Hotel Franchise Market Size by Chain Value (Economy, Luxury, Midscale, Upper Upscale, Upscale and Upper Midscale), Hotel Type (Extended Stay, Residence, Select Service and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14311
  • Published Date: May, 2024
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global Hotel Franchise market generated USD 37.02 Billion revenue in 2023 and is projected to grow at a CAGR of 7.62% from 2024 to 2033. The market is expected to reach USD 77.16 billion by 2033. Various factors, including the globalization of the hospitality sector, the demand for brand visibility, and the advantages of efficient business models, shape the hotel franchise market. Additionally, franchisors' capacity to offer extensive training, operational assistance, and marketing initiatives to franchisees propels the market's growth, guaranteeing a uniform and top-tier experience throughout the brand.

Hotel franchising involves a contractual agreement between a hotel brand (the franchisor) and an independent hotel owner (the franchisee). In this arrangement, the franchisee operates their hotel under the brand name and follows the brand's standards, procedures, and guidelines in exchange for fees and support from the franchisor. Franchising offers several benefits to both parties. For the franchisor, it allows for rapid expansion without significant capital investment in property or operations. Franchise fees, royalties, and other charges provide revenue streams for the franchisor. Franchisees benefit from using an established brand name and access to centralized reservation systems, marketing support, and training programs. They can leverage the brand's reputation and marketing efforts to attract customers and generate revenue. Hotel franchising has become a prevalent business model in the hospitality industry, enabling established brands and independent hotel owners to thrive in a competitive market. It allows for flexibility and customization while ensuring consistency in quality and service across different locations.

Hotel Franchise Market Size

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Recent Development

  • In March 2024: Wigan Council, working alongside its development partner Cityheart, has completed a franchise deal with Hilton for a Hampton by Hilton branded hotel featuring 144 bedrooms spanning 5,800 square meters as a part of the 135 million Euro redevelopment of the former Galleries Shopping Centre. Crafted by JM Architects, the six-story Hampton by Hilton hotel will be situated off Market Street in Wigan's town center and overseen by leaf HOSPITALITY for management and operations.
  • In February 2024: Brown Hotels has recently disclosed franchise agreements with hospitality titan Hilton, marking the inclusion of two of its "Isla Brown" hotels in Greece into the esteemed "Curio Collection by Hilton" brand. Curio Collection by Hilton boasts a global portfolio of over 145 uniquely individual hotels curated to offer guests unparalleled experiences in the world's most coveted destinations. Isla Brown, an Israeli chain Brown Hotels offering, features luxury design resorts within its repertoire. The new Hilton properties comprise the Isla Brown Corinthia Resort & Spa in Agioi Theodoroi and the Isla Brown Chania Resort in Crete. Under the management and operation of Brown Hotels, these two establishments, now part of the Curio Collection by Hilton, will welcome guests in spring for the summer season.
  • In November 2023: Hilton has revealed the signing of the inaugural Curio Collection by Hilton in India via a franchise hotel contract between Roach Lifescapes Pvt., Ltd. and Hilton, marking the brand's introduction to the Indian market. Curio Collection by Hilton embodies a worldwide assortment of premium, upper-upscale hotels and resorts. Located approximately an hour from the Kempegowda International Airport Bengaluru, the property in Whitefield, Bengaluru, is positioned to offer a unique stay experience in the city.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Chain Value
          4.3.2. Market Attractiveness Analysis By Hotel Type
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Brand Recognition
          5.2.2. Economies of Scale
    5.3. Restraints
          5.3.1. High Initial Investment
    5.4. Opportunities
          5.4.1. Global Expansion
    5.5. Challenges
          5.5.1. Market Saturation

6. Global Hotel Franchise Market Analysis and Forecast, By Chain Value
    6.1. Segment Overview
    6.2. Economy
    6.3. Luxury
    6.4. Midscale
    6.5. Upper Upscale
    6.6. Upscale
    6.7. Upper Midscale

7. Global Hotel Franchise Market Analysis and Forecast, By Hotel Type
    7.1. Segment Overview
    7.2. Extended Stay
    7.3. Residence
    7.4. Select Service
    7.5. Others

8. Global Hotel Franchise Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Hotel Franchise Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Hotel Franchise Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. AccorHotels S.A.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Best Western Hotels & Resorts
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Choice Hotels International
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Days Inn
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Econo Lodge
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Extended Stay America
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Four Seasons Hotels & Resorts
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Hilton
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Hyatt Hotels Corporation
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. InterContinental Hotel Groups (IHG)
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Jin Jiang International
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. La Quinta
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Lemon Tree Hotels
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Marriott
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Motel 6
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. Mandarin Oriental Hotel Group
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis
    10.17. Melia Hotels International
          10.17.1. Business Overview
          10.17.2. Company Snapshot
          10.17.3. Company Market Share Analysis
          10.17.4. Company Product Portfolio
          10.17.5. Recent Developments
          10.17.6. SWOT Analysis
    10.18. NH Hotel Group
          10.18.1. Business Overview
          10.18.2. Company Snapshot
          10.18.3. Company Market Share Analysis
          10.18.4. Company Product Portfolio
          10.18.5. Recent Developments
          10.18.6. SWOT Analysis
    10.19. OYO
          10.19.1. Business Overview
          10.19.2. Company Snapshot
          10.19.3. Company Market Share Analysis
          10.19.4. Company Product Portfolio
          10.19.5. Recent Developments
          10.19.6. SWOT Analysis
    10.20. Radisson Hotel Group
          10.20.1. Business Overview
          10.20.2. Company Snapshot
          10.20.3. Company Market Share Analysis
          10.20.4. Company Product Portfolio
          10.20.5. Recent Developments
          10.20.6. SWOT Analysis
    10.21. Sheraton
          10.21.1. Business Overview
          10.21.2. Company Snapshot
          10.21.3. Company Market Share Analysis
          10.21.4. Company Product Portfolio
          10.21.5. Recent Developments
          10.21.6. SWOT Analysis
    10.22. Super 8
          10.22.1. Business Overview
          10.22.2. Company Snapshot
          10.22.3. Company Market Share Analysis
          10.22.4. Company Product Portfolio
          10.22.5. Recent Developments
          10.22.6. SWOT Analysis
    10.23. Treebo Hotels
          10.23.1. Business Overview
          10.23.2. Company Snapshot
          10.23.3. Company Market Share Analysis
          10.23.4. Company Product Portfolio
          10.23.5. Recent Developments
          10.23.6. SWOT Analysis
    10.24. Wyndham
          10.24.1. Business Overview
          10.24.2. Company Snapshot
          10.24.3. Company Market Share Analysis
          10.24.4. Company Product Portfolio
          10.24.5. Recent Developments
          10.24.6. SWOT Analysis
 

List of Table

1. Global Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

2. Global Economy Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

3. Global Luxury Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

4. Global Midscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

5. Global Upper Upscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

6. Global Upscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

7. Global Upper Midscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

8. Global Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

9. Global Extended Stay Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

10. Global Residence Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

11. Global Select Service Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

12. Global Others Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

13. Global Hotel Franchise Market, By Region, 2020-2033 (USD Billion) 

14. North America Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

15. North America Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

16. U.S. Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

17. U.S. Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

18. Canada Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

19. Canada Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

20. Mexico Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

21. Mexico Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

22. Europe Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

23. Europe Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

24. Germany Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

25. Germany Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

26. France Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

27. France Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

28. U.K. Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

29. U.K. Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

30. Italy Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

31. Italy Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

32. Spain Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

33. Spain Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

34. Asia Pacific Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

35. Asia Pacific Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

36. Japan Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

37. Japan Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

38. China Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

39. China Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

40. India Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

41. India Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

42. South America Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

43. South America Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

44. Brazil Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

45. Brazil Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

46. Middle East and Africa Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

47. Middle East and Africa Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

48. UAE Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

49. UAE Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

50. South Africa Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion) 

51. South Africa Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion) 

List of Figures 

1. Global Hotel Franchise Market Segmentation

2. Hotel Franchise Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Hotel Franchise Market Attractiveness Analysis By Chain Value

9. Global Hotel Franchise Market Attractiveness Analysis By Hotel Type

10. Global Hotel Franchise Market Attractiveness Analysis By Region

11. Global Hotel Franchise Market: Dynamics

12. Global Hotel Franchise Market Share By Chain Value (2024 & 2033)

13. Global Hotel Franchise Market Share By Hotel Type (2024 & 2033)

14. Global Hotel Franchise Market Share By Regions (2024 & 2033)

15. Global Hotel Franchise Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Hotel Franchise market based on below-mentioned segments:

Global Hotel Franchise Market by Chain Value:

  • Economy
  • Luxury
  • Midscale              
  • Upper Upscale
  • Upscale
  • Upper Midscale

Global Hotel Franchise Market by Hotel Type:

  • Extended Stay            
  • Residence
  • Select Service
  • Others

Global Hotel Franchise Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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