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Brand Recognition - Established hotel franchises offer brand recognition, attracting customers and potential franchisees. Due to familiarity and perceived quality, travellers often prefer to stay at well-known hotel chains.
Economies of Scale - Franchise models allow for economies of scale in operations, procurement, and marketing. By leveraging the scale of a larger network, individual franchisees can benefit from reduced costs and access to resources that might otherwise be untouchable to independent hotels.
Risk Mitigation - Franchise agreements often include established operating procedures, standardized training, and ongoing support from the franchisor. This can help mitigate risks for franchisees, especially those new to the hospitality industry.
High Initial Investment - Becoming a well-established hotel brand franchisee requires a significant initial investment, including franchise fees, property acquisition costs, and required renovations or upgrades to meet brand standards. This financial barrier can deter potential franchisees, especially those with limited capital or access to financing.
Franchise Fees and Royalties - Franchise agreements generally comprise ongoing fees/payments and royalties paid to the franchisor, which can erode franchise profit margins. These fees may include royalties based on revenue, marketing fees, and other charges. For some franchisees, the cost of these fees may outweigh the benefits of associating with a recognized brand.
Global Expansion - The hotel franchise market presents significant opportunities for global expansion, particularly in emerging markets with growing tourism sectors. Franchisors can capitalize on increasing travel demand by strategically entering new markets and establishing partnerships with local investors and developers.
Diversification of Brands and Concepts - Franchisors can expand their portfolio by diversifying their brands and concepts to cater to market segments and consumer preferences. This factor may include introducing boutique, lifestyle, or extended-stay brands to complement traditional full-service offerings.
Brand Standardization - Maintaining consistent brand standards across a diverse network of franchise properties can be challenging. Variations in service quality, cleanliness, and guest experience among franchise locations can negatively impact brand reputation and customer loyalty.
Market Saturation - In some markets, particularly urban centers and popular tourist destinations, the hotel market may become saturated with franchise properties, intensifying competition and pressure on occupancy and room rates. This can affect the profitability of individual franchisees and limit growth opportunities.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Chain Value
4.3.2. Market Attractiveness Analysis By Hotel Type
4.3.3. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Brand Recognition
5.2.2. Economies of Scale
5.3. Restraints
5.3.1. High Initial Investment
5.4. Opportunities
5.4.1. Global Expansion
5.5. Challenges
5.5.1. Market Saturation
6. Global Hotel Franchise Market Analysis and Forecast, By Chain Value
6.1. Segment Overview
6.2. Economy
6.3. Luxury
6.4. Midscale
6.5. Upper Upscale
6.6. Upscale
6.7. Upper Midscale
7. Global Hotel Franchise Market Analysis and Forecast, By Hotel Type
7.1. Segment Overview
7.2. Extended Stay
7.3. Residence
7.4. Select Service
7.5. Others
8. Global Hotel Franchise Market Analysis and Forecast, By Regional Analysis
8.1. Segment Overview
8.2. North America
8.2.1. U.S.
8.2.2. Canada
8.2.3. Mexico
8.3. Europe
8.3.1. Germany
8.3.2. France
8.3.3. U.K.
8.3.4. Italy
8.3.5. Spain
8.4. Asia-Pacific
8.4.1. Japan
8.4.2. China
8.4.3. India
8.5. South America
8.5.1. Brazil
8.6. Middle East and Africa
8.6.1. UAE
8.6.2. South Africa
9. Global Hotel Franchise Market-Competitive Landscape
9.1. Overview
9.2. Market Share of Key Players in the Hotel Franchise Market
9.2.1. Global Company Market Share
9.2.2. North America Company Market Share
9.2.3. Europe Company Market Share
9.2.4. APAC Company Market Share
9.3. Competitive Situations and Trends
9.3.1. Product Launches and Developments
9.3.2. Partnerships, Collaborations, and Agreements
9.3.3. Mergers & Acquisitions
9.3.4. Expansions
10. Company Profiles
10.1. AccorHotels S.A.
10.1.1. Business Overview
10.1.2. Company Snapshot
10.1.3. Company Market Share Analysis
10.1.4. Company Product Portfolio
10.1.5. Recent Developments
10.1.6. SWOT Analysis
10.2. Best Western Hotels & Resorts
10.2.1. Business Overview
10.2.2. Company Snapshot
10.2.3. Company Market Share Analysis
10.2.4. Company Product Portfolio
10.2.5. Recent Developments
10.2.6. SWOT Analysis
10.3. Choice Hotels International
10.3.1. Business Overview
10.3.2. Company Snapshot
10.3.3. Company Market Share Analysis
10.3.4. Company Product Portfolio
10.3.5. Recent Developments
10.3.6. SWOT Analysis
10.4. Days Inn
10.4.1. Business Overview
10.4.2. Company Snapshot
10.4.3. Company Market Share Analysis
10.4.4. Company Product Portfolio
10.4.5. Recent Developments
10.4.6. SWOT Analysis
10.5. Econo Lodge
10.5.1. Business Overview
10.5.2. Company Snapshot
10.5.3. Company Market Share Analysis
10.5.4. Company Product Portfolio
10.5.5. Recent Developments
10.5.6. SWOT Analysis
10.6. Extended Stay America
10.6.1. Business Overview
10.6.2. Company Snapshot
10.6.3. Company Market Share Analysis
10.6.4. Company Product Portfolio
10.6.5. Recent Developments
10.6.6. SWOT Analysis
10.7. Four Seasons Hotels & Resorts
10.7.1. Business Overview
10.7.2. Company Snapshot
10.7.3. Company Market Share Analysis
10.7.4. Company Product Portfolio
10.7.5. Recent Developments
10.7.6. SWOT Analysis
10.8. Hilton
10.8.1. Business Overview
10.8.2. Company Snapshot
10.8.3. Company Market Share Analysis
10.8.4. Company Product Portfolio
10.8.5. Recent Developments
10.8.6. SWOT Analysis
10.9. Hyatt Hotels Corporation
10.9.1. Business Overview
10.9.2. Company Snapshot
10.9.3. Company Market Share Analysis
10.9.4. Company Product Portfolio
10.9.5. Recent Developments
10.9.6. SWOT Analysis
10.10. InterContinental Hotel Groups (IHG)
10.10.1. Business Overview
10.10.2. Company Snapshot
10.10.3. Company Market Share Analysis
10.10.4. Company Product Portfolio
10.10.5. Recent Developments
10.10.6. SWOT Analysis
10.11. Jin Jiang International
10.11.1. Business Overview
10.11.2. Company Snapshot
10.11.3. Company Market Share Analysis
10.11.4. Company Product Portfolio
10.11.5. Recent Developments
10.11.6. SWOT Analysis
10.12. La Quinta
10.12.1. Business Overview
10.12.2. Company Snapshot
10.12.3. Company Market Share Analysis
10.12.4. Company Product Portfolio
10.12.5. Recent Developments
10.12.6. SWOT Analysis
10.13. Lemon Tree Hotels
10.13.1. Business Overview
10.13.2. Company Snapshot
10.13.3. Company Market Share Analysis
10.13.4. Company Product Portfolio
10.13.5. Recent Developments
10.13.6. SWOT Analysis
10.14. Marriott
10.14.1. Business Overview
10.14.2. Company Snapshot
10.14.3. Company Market Share Analysis
10.14.4. Company Product Portfolio
10.14.5. Recent Developments
10.14.6. SWOT Analysis
10.15. Motel 6
10.15.1. Business Overview
10.15.2. Company Snapshot
10.15.3. Company Market Share Analysis
10.15.4. Company Product Portfolio
10.15.5. Recent Developments
10.15.6. SWOT Analysis
10.16. Mandarin Oriental Hotel Group
10.16.1. Business Overview
10.16.2. Company Snapshot
10.16.3. Company Market Share Analysis
10.16.4. Company Product Portfolio
10.16.5. Recent Developments
10.16.6. SWOT Analysis
10.17. Melia Hotels International
10.17.1. Business Overview
10.17.2. Company Snapshot
10.17.3. Company Market Share Analysis
10.17.4. Company Product Portfolio
10.17.5. Recent Developments
10.17.6. SWOT Analysis
10.18. NH Hotel Group
10.18.1. Business Overview
10.18.2. Company Snapshot
10.18.3. Company Market Share Analysis
10.18.4. Company Product Portfolio
10.18.5. Recent Developments
10.18.6. SWOT Analysis
10.19. OYO
10.19.1. Business Overview
10.19.2. Company Snapshot
10.19.3. Company Market Share Analysis
10.19.4. Company Product Portfolio
10.19.5. Recent Developments
10.19.6. SWOT Analysis
10.20. Radisson Hotel Group
10.20.1. Business Overview
10.20.2. Company Snapshot
10.20.3. Company Market Share Analysis
10.20.4. Company Product Portfolio
10.20.5. Recent Developments
10.20.6. SWOT Analysis
10.21. Sheraton
10.21.1. Business Overview
10.21.2. Company Snapshot
10.21.3. Company Market Share Analysis
10.21.4. Company Product Portfolio
10.21.5. Recent Developments
10.21.6. SWOT Analysis
10.22. Super 8
10.22.1. Business Overview
10.22.2. Company Snapshot
10.22.3. Company Market Share Analysis
10.22.4. Company Product Portfolio
10.22.5. Recent Developments
10.22.6. SWOT Analysis
10.23. Treebo Hotels
10.23.1. Business Overview
10.23.2. Company Snapshot
10.23.3. Company Market Share Analysis
10.23.4. Company Product Portfolio
10.23.5. Recent Developments
10.23.6. SWOT Analysis
10.24. Wyndham
10.24.1. Business Overview
10.24.2. Company Snapshot
10.24.3. Company Market Share Analysis
10.24.4. Company Product Portfolio
10.24.5. Recent Developments
10.24.6. SWOT Analysis
List of Table
1. Global Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
2. Global Economy Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
3. Global Luxury Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
4. Global Midscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
5. Global Upper Upscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
6. Global Upscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
7. Global Upper Midscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
8. Global Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
9. Global Extended Stay Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
10. Global Residence Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
11. Global Select Service Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
12. Global Others Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
13. Global Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
14. North America Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
15. North America Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
16. U.S. Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
17. U.S. Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
18. Canada Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
19. Canada Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
20. Mexico Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
21. Mexico Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
22. Europe Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
23. Europe Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
24. Germany Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
25. Germany Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
26. France Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
27. France Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
28. U.K. Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
29. U.K. Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
30. Italy Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
31. Italy Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
32. Spain Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
33. Spain Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
34. Asia Pacific Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
35. Asia Pacific Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
36. Japan Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
37. Japan Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
38. China Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
39. China Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
40. India Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
41. India Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
42. South America Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
43. South America Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
44. Brazil Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
45. Brazil Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
46. Middle East and Africa Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
47. Middle East and Africa Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
48. UAE Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
49. UAE Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
50. South Africa Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
51. South Africa Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
List of Figures
1. Global Hotel Franchise Market Segmentation
2. Hotel Franchise Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Hotel Franchise Market Attractiveness Analysis By Chain Value
9. Global Hotel Franchise Market Attractiveness Analysis By Hotel Type
10. Global Hotel Franchise Market Attractiveness Analysis By Region
11. Global Hotel Franchise Market: Dynamics
12. Global Hotel Franchise Market Share By Chain Value (2024 & 2033)
13. Global Hotel Franchise Market Share By Hotel Type (2024 & 2033)
14. Global Hotel Franchise Market Share By Regions (2024 & 2033)
15. Global Hotel Franchise Market Share by Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Hotel Franchise market based on below-mentioned segments:
Global Hotel Franchise Market by Chain Value:
Global Hotel Franchise Market by Hotel Type:
Global Hotel Franchise Market by Region:
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Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
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Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
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Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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