Hand Dryer Market Size by Product (Jet Air and Hot Air), Mode of Operation (Automatic and Manual), Mounting (Surface Mounted and Wall Mounted), End User (Airports, Hotel & Restaurants, Hospitals, Offices, Shopping Malls, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21

Report ID: TBI-13770
Published Date: Oct, 2023
Pages: 237
Category: Information Technology & Semiconductors
Format: PDF

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Market Introduction

The global hand dryer market generated USD 1.27 billion revenue in 2022 and is projected to grow at a CAGR of 10.84% from 2023 to 2032. The market is expected to reach USD 3.55 billion by 2032. The broad adoption of hand dryers across diverse end-user industries can be attributed to several key factors, including embracing eco-friendly technology, continuous technological progress, tailored product options, and the appeal of a one-time investment. A rising desire for environmentally responsible solutions encourages the conservation of paper and power and augments the industry's growth prospects over the forecast years.

A hand dryer is an electrical appliance commonly found in public restrooms and commercial facilities. Its primary purpose is to dry wet hands after washing, replacing traditional paper towels. Hand dryers typically feature a nozzle or vent that expels a controlled stream of warm air when activated, allowing users to place their hands under the airflow for rapid drying. Hand dryers offer several advantages. They are considered more environmentally friendly and cost-effective than paper towels because they reduce paper waste and the associated deforestation and waste disposal. Modern hand dryers are designed with hygiene in mind, often featuring touchless operation and high-efficiency particulate air (HEPA) filters to ensure clean, bacteria-free air for drying. These devices have evolved over the years, with technological advancements resulting in faster, more energy-efficient, and quieter models. Using hand dryers over paper towels is influenced by energy efficiency, hygiene considerations, convenience, and environmental responsibility. As a result, hand dryers have become a common and preferred method for hand drying in public restrooms and various commercial settings.

Hand Dryer Market Size

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Recent Development

In March 2023: Central Marketing Group (CMG) is one of the leading forces in distributing and managing more than 40 globally acclaimed brands across the technology, beauty, and lifestyle domains. CMG is now unveiling the "Dyson Airblade" hand dryer in Thailand. This milestone highlights state-of-the-art hygiene technology and a sophisticated design tailored to harmonize with diverse lifestyles. This launch showcases cutting-edge advancements in hygiene technology, paired with an elegant design that seamlessly complements various lifestyles. The Dyson Airblade hand dryer range offers three distinct models, each designed to serve a unique purpose. Firstly, the Dyson Airblade wash+dry stands out as a revolutionary fusion of a faucet and Airblade hand-drying technology, enabling users to wash and dry their hands directly at the basin. Next, the Dyson Airblade 9kJ takes the spotlight with its swift and energy-efficient performance, featuring Max and Eco modes for personalized drying experiences. Lastly, the Dyson Airblade V represents an optimal hygiene and space efficiency innovation. This ultra-sleek device, measuring a mere 10 cm. in thickness, is effortless to install and easy to maintain, making it ideal for compact spaces.
In August 2022: Panasonic has unveiled the (EH-NA2C-W) Panasonic nanoe Travel Hair Dryer. This hair styling marvel caters to those in pursuit of salon-quality heat styling, especially if they contend with limited storage space at home or frequently embark on journeys. The EH-NA2C-W boasts Panasonic's proprietary nanoe technology and an oscillating quick-dry nozzle, which collaborate to moisturize, shield, and expedite the drying process for your hair. Moreover, its compact and ergonomically designed structure ensures a comfortable grip and manoeuvring, and it can be conveniently folded in half, simplifying both storage at home and packing for travel adventures.

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Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
Segmentation on the basis of any specific country or region
Any segment can be classified on the basis of application
Application segment can be further divided on the basis of companies
The companies profiled are not limited, we can incorporate additional companies of your choice
We can split the company market share on the basis of product, application and region
Report can be prepared for any specific country/region/segment
Customers can be added on the basis of regions and countries

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product
          4.3.2. Market Attractiveness Analysis by Mode of Operation
          4.3.3. Market Attractiveness Analysis by Mounting
          4.3.4. Market Attractiveness Analysis by End User
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Hygiene and Sanitation Concerns
          5.2.2. Environmental Sustainability
          5.2.3. Increased Awareness of Airborne Pathogens
    5.3. Restraints
          5.3.1. Initial Installation Costs
          5.3.2. Noise Levels
    5.4. Opportunities
          5.4.1. Technological Advancements
          5.4.2. Energy Efficiency Incentives
    5.5. Challenges
          5.5.1. Competition with Paper Towels
          5.5.2. User Perception

6. Global Hand Dryer Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Jet Air
    6.3. Hot Air

7. Global Hand Dryer Market Analysis and Forecast, By Mode of Operation
    7.1. Segment Overview
    7.2. Automatic
    7.3. Manual

8. Global Hand Dryer Market Analysis and Forecast, By Mounting
    8.1. Segment Overview
    8.2. Surface Mounted
    8.3. Wall Mounted

9. Global Hand Dryer Market Analysis and Forecast, By End User
    9.1. Segment Overview
    9.2. Airports
    9.3. Hotel & Restaurants
    9.4. Hospitals
    9.5. Offices
    9.6. Shopping Malls
    9.7. Others

10. Global Hand Dryer Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Hand Dryer Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Hand Dryer Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. AIKE
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. American Specialties, Inc.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Bradley Corporation
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Bobrick Washroom Equipment, Inc.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Dyson Group
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. DIHOUR
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Euronics Industries Pvt Ltd.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Excel Dryer Inc.
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Hokwang Industries Co. Ltd.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Jaquar Group
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. JVD SAS
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. Mediclinics S.A. (Saniflow Corporation)
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. Mitsubishi Electric Corporation
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. Panasonic Corporation
          12.14.1. Business Overview
          12.14.2. Company Snapshot
          12.14.3. Company Market Share Analysis
          12.14.4. Company Product Portfolio
          12.14.5. Recent Developments
          12.14.6. SWOT Analysis
    12.15. Palmer Fixture
          12.15.1. Business Overview
          12.15.2. Company Snapshot
          12.15.3. Company Market Share Analysis
          12.15.4. Company Product Portfolio
          12.15.5. Recent Developments
          12.15.6. SWOT Analysis
    12.16. SPL Group
          12.16.1. Business Overview
          12.16.2. Company Snapshot
          12.16.3. Company Market Share Analysis
          12.16.4. Company Product Portfolio
          12.16.5. Recent Developments
          12.16.6. SWOT Analysis
    12.17. Starmix
          12.17.1. Business Overview
          12.17.2. Company Snapshot
          12.17.3. Company Market Share Analysis
          12.17.4. Company Product Portfolio
          12.17.5. Recent Developments
          12.17.6. SWOT Analysis
    12.18. TOTO Ltd.
          12.18.1. Business Overview
          12.18.2. Company Snapshot
          12.18.3. Company Market Share Analysis
          12.18.4. Company Product Portfolio
          12.18.5. Recent Developments
          12.18.6. SWOT Analysis
    12.19. Taishan Jieda Electrical Co., Ltd.
          12.19.1. Business Overview
          12.19.2. Company Snapshot
          12.19.3. Company Market Share Analysis
          12.19.4. Company Product Portfolio
          12.19.5. Recent Developments
          12.19.6. SWOT Analysis
    12.20. Voith
          12.20.1. Business Overview
          12.20.2. Company Snapshot
          12.20.3. Company Market Share Analysis
          12.20.4. Company Product Portfolio
          12.20.5. Recent Developments
          12.20.6. SWOT Analysis
    12.21. World Dryer
          12.21.1. Business Overview
          12.21.2. Company Snapshot
          12.21.3. Company Market Share Analysis
          12.21.4. Company Product Portfolio
          12.21.5. Recent Developments
          12.21.6. SWOT Analysis
    12.22. ZheJiang MoDun Sanitary Ware Co., Ltd.
          12.22.1. Business Overview
          12.22.2. Company Snapshot
          12.22.3. Company Market Share Analysis
          12.22.4. Company Product Portfolio
          12.22.5. Recent Developments
          12.22.6. SWOT Analysis

List of Table

1. Global Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

2. Global Jet Air, Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

3. Global Hot Air, Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

4. Global Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

5. Global Automatic, Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

6. Global Manual, Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

7. Global Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

8. Global Surface Mounted Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

9. Global Wall Mounted Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

10. Global Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

11. Global Airports Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

12. Global Hotel & Restaurants Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

13. Global Hospitals Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

14. Global Offices Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

15. Global Shopping Malls Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

16. Global Others Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

17. Global Hand Dryer Market, By Region, 2019-2032 (USD Billion) (K Units)

18. North America Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

19. North America Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

20. North America Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

21. North America Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

22. U.S. Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

23. U.S. Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

24. U.S. Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

25. U.S. Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

26. Canada Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

27. Canada Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

28. Canada Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

29. Canada Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

30. Mexico Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

31. Mexico Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

32. Mexico Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

33. Mexico Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

34. Europe Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

35. Europe Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

36. Europe Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

37. Europe Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

38. Germany Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

39. Germany Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

40. Germany Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

41. Germany Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

42. France Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

43. France Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

44. France Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

45. France Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

46. U.K. Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

47. U.K. Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

48. U.K. Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

49. U.K. Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

50. Italy Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

51. Italy Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

52. Italy Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

53. Italy Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

54. Spain Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

55. Spain Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

56. Spain Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

57. Spain Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

58. Asia Pacific Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

59. Asia Pacific Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

60. Asia Pacific Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

61. Asia Pacific Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

62. Japan Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

63. Japan Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

64. Japan Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

65. Japan Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

66. China Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

67. China Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

68. China Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

69. China Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

70. India Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

71. India Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

72. India Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

73. India Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

74. South America Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

75. South America Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

76. South America Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

77. South America Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

78. Brazil Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

79. Brazil Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

80. Brazil Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

81. Brazil Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

82. Middle East and Africa Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

83. Middle East and Africa Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

84. Middle East and Africa Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

85. Middle East and Africa Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

86. UAE Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

87. UAE Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

88. UAE Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

89. UAE Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

90. South Africa Hand Dryer Market, By Product, 2019-2032 (USD Billion) (K Units)

91. South Africa Hand Dryer Market, By Mode of Operation, 2019-2032 (USD Billion) (K Units)

92. South Africa Hand Dryer Market, By Mounting, 2019-2032 (USD Billion) (K Units)

93. South Africa Hand Dryer Market, By End User, 2019-2032 (USD Billion) (K Units)

List of Figures

1. Global Hand Dryer Market Segmentation

2. Hand Dryer Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis

7. Value Chain Analysis

8. Global Hand Dryer Market Attractiveness Analysis by Product

9. Global Hand Dryer Market Attractiveness Analysis by Mode of Operation

10. Global Hand Dryer Market Attractiveness Analysis by Mounting

11. Global Hand Dryer Market Attractiveness Analysis by End User

12. Global Hand Dryer Market Attractiveness Analysis by Region

13. Global Hand Dryer Market: Dynamics

14. Global Hand Dryer Market Share by Product (2023 & 2032)

15. Global Hand Dryer Market Share by Mode of Operation (2023 & 2032)

16. Global Hand Dryer Market Share by Mounting (2023 & 2032)

17. Global Hand Dryer Market Share by End User (2023 & 2032)

18. Global Hand Dryer Market Share by Regions (2023 & 2032)

19. Global Hand Dryer Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global hand dryer market based on below-mentioned segments:

Global Hand Dryer Market by Product:

Jet Air
Hot Air

Global Hand Dryer Market by Mode of Operation:

Automatic
Manual

Global Hand Dryer Market by Mounting:

Surface Mounted
Wall Mounted

Global Hand Dryer Market by End User:

Airports
Hotel & Restaurants
Hospitals
Offices
Shopping Malls
Others

Global Hand Dryer Market by Region:

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- U.K.
- Italy
- Spain
Asia-Pacific
- Japan
- China
- India
South America
- Brazil
Middle East and Africa
- UAE
- South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations.
We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:

Import & Export Data
Business Trade Information
Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

Evaluating the penetration level and usage rates of the product.
Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

Applying demographic along with psychographic segmentation for market evaluation
Determining the Micro and Macro-economic indicators for each region
Examining the industry indicators prevailing in the market.

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

CXOs and VPs of leading companies’ specific to sector
Purchasing managers, technical personnel, end-users
Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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Hand Dryer Market