The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global frozen pizza market, with a 43% market revenue share in 2022.
The culture of fast-food eating is predominantly high in the region, given the presence of multiple fast-food chains and cheap retail prices. The lifestyle habits of the population include a diet of ready-to-eat meals and fast food, which is more convenient, fast, cheap, accessible and always available given the busy schedules. Furthermore, the wide variety of options offered by the numerous market players in the region drives the market's growth.
North America Region Frozen Pizza Market Share in 2022 - 43%
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The crust type segment is divided into regular thin crust, crust deep-dish, extra thin, thick, stuffed and others. The regular thin crust segment dominated the market, with a market share of around 37% in 2022. The regular thin crust has a significantly thinner crust and is often the same width from the crust to the extreme edge of the pizza slices. This crust can be prepared fast, but only one or two toppings are often allowed due to the fragile nature of the dough. They have the ideal balance of delicate, airy dough that is never too thick or thin. These crusts allow consumers to experience the flavours of the toppings more thoroughly, which is why a significant majority prefer it.
The size segment is divided into regular, medium and large. The regular segment dominated the market, with a market share of around 46% in 2022. Regular-size pizza is also called small-size pizza, and it is ideal for one/or two persons with four slices. Regular-size pizzas are priced the lowest in the segment, allowing one to try various flavours. Furthermore, frozen pizza is ideal for students staying alone and working professionals who have busy schedules, which makes regular-size frozen pizza the best option for them to avoid wastage and save money. Therefore, the regular-size pizza segment will dominate the global frozen pizza market.
The distribution channel segment is divided into online sales and offline sales. The offline sales segment dominated the market, with a share of around 67% in 2022. The offline segment includes retail stores, supermarkets, hypermarkets, convenience stores, etc. They have the necessary infrastructure to store frozen pizza and offer various options in one place. They are convenient and easily accessible, given the growing network of retail market chains globally. Furthermore, it allows the consumers to physically check the product before buying it, thereby ensuring its quality, and it can be returned if any discrepancies occur.
The toppings segment is divided into meat toppings and fruits and vegetables toppings. The meat toppings segment dominated the market, with a market share of around 53% in 2022. The demand for frozen pizzas is high in Western countries like the US and UK. These countries predominantly have meat eaters, and thereby, the demand for meat toppings on frozen pizza is higher. Furthermore, it is difficult to retain the nutritional value of fruits and vegetables during and after the freezing process, thereby making meat a preferred choice for toppings. Additionally, meat toppings offer a wide variety of choices for consumers.
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global frozen pizza market based on below mentioned segments:
Global Frozen Pizza Market by Crust Type:
Global Frozen Pizza Market by Size:
Global Frozen Pizza Market by Distribution Channel:
Global Frozen Pizza Market by Toppings:
Global Frozen Pizza Market by Region:
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