Fraud Detection and Prevention Market

Top Fraud Detection and Prevention Companies & Key Market Players – Industry Leaders

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13635
  • Published Date: Sep, 2024
  • Pages: 231
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Some of the Key Market Players

  • ACI Worldwide
  • BAE Systems PLC.
  • Fair Isaac Corporation (FICO)
  • FIS Global
  • Fiserv, Inc.
  • International Business Machines Corporation
  • LexisNexis
  • Oracle Corporation
  • SAP SE
  • SAS Institute Inc.

Report Description

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 36 Billion
Market size value in 2033 USD 213.8 Billion
CAGR (2024 to 2033) 19.5%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Enterprise Type, Industry Vertical and Deployment Type

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Enterprise Type
          4.3.3. Market Attractiveness Analysis by Industry Vertical
          4.3.4. Market Attractiveness Analysis by Deployment Type
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing automation and digitization of economies
    5.3. Restraints
          5.3.1. The lack of professionals
    5.4. Opportunities
          5.4.1. Technological innovations in AI and ML
    5.5. Challenges
          5.5.1. The lack of global regulatory and policy framework

6. Global Fraud Detection and Prevention Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Solutions
    6.3. Services

7. Global Fraud Detection and Prevention Market Analysis and Forecast, By Enterprise Type
    7.1. Segment Overview
    7.2. Small and Medium Enterprises
    7.3. Large Enterprises

8. Global Fraud Detection and Prevention Market Analysis and Forecast, By Industry Vertical
    8.1. Segment Overview
    8.2. BFSI
    8.3. Government
    8.4. Manufacturing
    8.5. Real Estate
    8.6. Retail and Ecommerce
    8.7. Healthcare
    8.8. Travel and Transportation
    8.9. Telecommunications
    8.10. Others

9. Global Fraud Detection and Prevention Market Analysis and Forecast, By Deployment Type
    9.1. Segment Overview
    9.2. Cloud
    9.3. On-Premises

10. Global Fraud Detection and Prevention Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Fraud Detection and Prevention Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Fraud Detection and Prevention Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. ACI Worldwide
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. BAE Systems PLC.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Fair Isaac Corporation (FICO)
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. FIS Global
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Fiserv, Inc.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. International Business Machines Corporation
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. LexisNexis
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Oracle Corporation
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. SAP SE
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. SAS Institute Inc.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

2. Global Solutions Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

3. Global Services Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

4. Global Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

5. Global Small and Medium Enterprises Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

6. Global Large Enterprises Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

7. Global Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

8. Global BFSI Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

9. Global Government Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

10. Global Manufacturing Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

11. Global Real Estate Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

12. Global Retail and Ecommerce Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

13. Global Healthcare Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

14. Global Travel and Transportation Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

15. Global Telecommunications Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

16. Global Others Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

17. Global Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

18. Global Cloud Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

19. Global On-Premises Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

20. Global Fraud Detection and Prevention Market, By Region, 2020-2033 (USD Billion) 

21. North America Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

22. North America Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

23. North America Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

24. North America Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

25. U.S. Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

26. U.S. Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

27. U.S. Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

28. U.S. Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

29. Canada Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

30. Canada Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

31. Canada Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

32. Canada Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

33. Mexico Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

34. Mexico Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

35. Mexico Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

36. Mexico Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

37. Europe Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

38. Europe Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

39. Europe Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

40. Europe Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

41. Germany Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

42. Germany Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

43. Germany Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

44. Germany Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

45. France Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

46. France Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

47. France Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

48. France Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

49. U.K. Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

50. U.K. Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

51. U.K. Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

52. U.K. Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

53. Italy Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

54. Italy Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

55. Italy Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

56. Italy Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

57. Spain Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

58. Spain Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

59. Spain Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

60. Spain Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

61. Asia Pacific Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

62. Asia Pacific Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

63. Asia Pacific Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

64. Asia Pacific Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

65. Japan Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

66. Japan Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

67. Japan Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

68. Japan Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

69. China Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

70. China Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

71. China Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

72. China Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

73. India Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

74. India Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

75. India Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

76. India Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

77. South America Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

78. South America Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

79. South America Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion)

80. South America Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion)

81. Brazil Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

82. Brazil Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

83. Brazil Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

84. Brazil Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion)

85. Middle East and Africa Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

86. Middle East and Africa Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

87. Middle East and Africa Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

88. Middle East and Africa Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion)

89. UAE Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

90. UAE Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

91. UAE Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

92. UAE Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion)

93. South Africa Fraud Detection and Prevention Market, By Product Type, 2020-2033 (USD Billion) 

94. South Africa Fraud Detection and Prevention Market, By Enterprise Type, 2020-2033 (USD Billion) 

95. South Africa Fraud Detection and Prevention Market, By Industry Vertical, 2020-2033 (USD Billion) 

96. South Africa Fraud Detection and Prevention Market, By Deployment Type, 2020-2033 (USD Billion) 

List of Figures 

1. Global Fraud Detection and Prevention Market Segmentation

2. Fraud Detection and Prevention Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Fraud Detection and Prevention Market Attractiveness Analysis by Product Type

9. Global Fraud Detection and Prevention Market Attractiveness Analysis by Enterprise Type

10. Global Fraud Detection and Prevention Market Attractiveness Analysis by Industry Vertical

11. Global Fraud Detection and Prevention Market Attractiveness Analysis by Deployment Type

12. Global Fraud Detection and Prevention Market Attractiveness Analysis by Region

13. Global Fraud Detection and Prevention Market: Dynamics

14. Global Fraud Detection and Prevention Market Share by Product Type (2023 & 2033)

15. Global Fraud Detection and Prevention Market Share by Enterprise Type (2023 & 2033)

16. Global Fraud Detection and Prevention Market Share by Industry Vertical (2023 & 2033)

17. Global Fraud Detection and Prevention Market Share by Deployment Type (2023 & 2033)

18. Global Fraud Detection and Prevention Market Share by Regions (2023 & 2033)

19. Global Fraud Detection and Prevention Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global fraud detection and prevention market based on below mentioned segments:

Global Fraud Detection and Prevention Market by Product Type:

  • Solutions
  • Services

Global Fraud Detection and Prevention Market by Enterprise Type:

  • Small and Medium Enterprises
  • Large Enterprises

Global Fraud Detection and Prevention Market by Industry Vertical:

  • BFSI
  • Government
  • Manufacturing
  • Real Estate
  • Retail and Ecommerce
  • Healthcare
  • Travel and Transportation
  • Telecommunications
  • Others

Global Fraud Detection and Prevention Market by Deployment Type:

  • Cloud
  • On-Premises

Global Fraud Detection and Prevention Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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