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Event Management Software Market

Event Management Software Market Share & Analysis – Industry Overview

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-12624
  • Published Date: Oct, 2023
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant event management software market, with a 42.71% market revenue share in 2022.

North America region will account for the largest market share with revenue growth. Nations such as the U.S., Canada and Mexico have a tremendous demand for event management software due to several factors, such as the rising number of events, increasing number of large-scale organizations, and many companies investing in the development of event management software that can be used for handling large scale events.

North America region Event Management Software Market Share in 2022 - 42.71%

 

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Deployment Type Segment Analysis

The deployment type segment is divided into on-premises and cloud. The on-premises segment dominated the market, with a share of around 56.31% in 2022. On-premises software is installed and run on the customer's internal servers and computing infrastructure. The consumer needs a licenced or purchased copy of the software from an independent software vendor and uses the organization's in-built computer resources.

Component Segment Analysis

The component segment is divided into software and services. The software segment includes venue management software, event marketing software, event planning software, analytics and reporting software, content management software, and event registration and ticketing software. The services segment includes managed services and professional services. The software segment dominated the market, with a share of around 68.29% in 2022. The best event software aids in streamlining several parts of creating a great event. With the best event management software, tasks can be done fast and effectively, from organizing event activities to managing post-event phases. It is a complete system that offers tools for controlling every stage of the event lifecycle.

End-users Segment Analysis

The end-users segment is divided into government, corporate, event organizers & planners, education and others. The event organizers & planners segment dominated the market, with a share of around 45.20% in 2022. The primary responsibility of an event planner is to plan and coordinate events efficiently. To oversee every part of the event, event planners collaborate closely with their clients during the planning stage. Thus, they use software and are in charge of ensuring everything is executed in order.

Organization Size Segment Analysis

The organization size segment is divided into small & medium-sized enterprises and large-sized enterprises. The large-sized enterprises segment dominated the market, with a share of around 68.02% in 2022. Event management software is frequently needed for large-scale organizations large-scale events to manage components, including reservations, delegate flights, finances, and online registration.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Deployment Type
          4.3.2. Market Attractiveness Analysis by Component
          4.3.3. Market Attractiveness Analysis by End-users
          4.3.4. Market Attractiveness Analysis by Organization Size
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing usage of event management software for large scale events
    5.3. Restraints
          5.3.1. High instalment cost
    5.4. Opportunities
          5.4.1. Increasing number of commercial events
    5.5. Challenges
          5.5.1. Data security issues

6. Global Event Management Software Market Analysis and Forecast, By Deployment Type
    6.1. Segment Overview
    6.2. On-premises
    6.3. Cloud

7. Global Event Management Software Market Analysis and Forecast, By Component
    7.1. Segment Overview
    7.2. Software
          7.2.1. Venue Management Software
          7.2.2. Event Marketing Software
          7.2.3. Event Planning Software
          7.2.4. Analytics and Reporting Software
          7.2.5. Content Management Software
          7.2.6. Event Registration and Ticketing Software
    7.3. Services
          7.3.1. Managed Services
          7.3.2. Professional Services

8. Global Event Management Software Market Analysis and Forecast, By End-users
    8.1. Segment Overview
    8.2. Government
    8.3. Corporate
    8.4. Event Organizers & Planners
    8.5. Education
    8.6. Others

9. Global Event Management Software Market Analysis and Forecast, By Organization Size
    9.1. Segment Overview
    9.2. Small and Medium Sized Enterprises
    9.3. Large Sized Enterprises

10. Global Event Management Software Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Event Management Software Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Event Management Software Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Active Network LLC
          12.1.1. Company Snapshot
          12.1.2. Company Market Share Analysis
          12.1.3. Company Product Portfolio
          12.1.4. Recent Developments
          12.1.5. SWOT Analysis
    12.2. Stova
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Arlo
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Eventdex.com
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Bitrix24
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Hopin
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Whova
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. webMOBI
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Certain, Inc.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. EMS Software LLC
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Cvent, Inc.
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. EventBrite
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. Ungerboeck
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. Rainfocus
          12.14.1. Business Overview
          12.14.2. Company Snapshot
          12.14.3. Company Market Share Analysis
          12.14.4. Company Product Portfolio
          12.14.5. Recent Developments
          12.14.6. SWOT Analysis
    12.15. Zoho Corp. Pvt Ltd.
          12.15.1. Business Overview
          12.15.2. Company Snapshot
          12.15.3. Company Market Share Analysis
          12.15.4. Company Product Portfolio
          12.15.5. Recent Developments
          12.15.6. SWOT Analysis
    12.16. Pigeonhole Live
          12.16.1. Business Overview
          12.16.2. Company Snapshot
          12.16.3. Company Market Share Analysis
          12.16.4. Company Product Portfolio
          12.16.5. Recent Developments
          12.16.6. SWOT Analysis
    12.17. ProClass
          12.17.1. Business Overview
          12.17.2. Company Snapshot
          12.17.3. Company Market Share Analysis
          12.17.4. Company Product Portfolio
          12.17.5. Recent Developments
          12.17.6. SWOT Analysis
    12.18. Smeetz
          12.18.1. Business Overview
          12.18.2. Company Snapshot
          12.18.3. Company Market Share Analysis
          12.18.4. Company Product Portfolio
          12.18.5. Recent Developments
          12.18.6. SWOT Analysis
    12.19. ARC Business Solutions
          12.19.1. Business Overview
          12.19.2. Company Snapshot
          12.19.3. Company Market Share Analysis
          12.19.4. Company Product Portfolio
          12.19.5. Recent Developments
          12.19.6. SWOT Analysis
    12.20. Slido
          12.20.1. Business Overview
          12.20.2. Company Snapshot
          12.20.3. Company Market Share Analysis
          12.20.4. Company Product Portfolio
          12.20.5. Recent Developments
          12.20.6. SWOT Analysis
    12.21. Aventri
          12.21.1. Business Overview
          12.21.2. Company Snapshot
          12.21.3. Company Market Share Analysis
          12.21.4. Company Product Portfolio
          12.21.5. Recent Developments
          12.21.6. SWOT Analysis
 

List of Table

1. Global Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

2. Global On-premises, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

3. Global Cloud, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

4. Global Event Management Software Market, By Component, 2019-2032 (USD Billion) 

5. Global Software, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

6. Global Services, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

7. Global Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

8. Global Government, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

9. Global Corporate, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

10. Global Event Organizers & Planners, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

11. Global Education, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

12. Global Others, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

13. Global Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

14. Global Small and Medium Sized Enterprises, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

15. Global Large Sized Enterprises, Event Management Software Market, By Region, 2019-2032 (USD Billion) 

16. Global Event Management Software Market, By Region, 2019-2032 (USD Billion) 

17. North America Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

18. North America Event Management Software Market, By Component, 2019-2032 (USD Billion) 

19. North America Event Management Software Market, By End-users, 2019-2032 (USD Billion)

20. North America Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

21. U.S. Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

22. U.S. Event Management Software Market, By Component, 2019-2032 (USD Billion) 

23. U.S. Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

24. U.S. Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

25. Canada Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

26. Canada Event Management Software Market, By Component, 2019-2032 (USD Billion) 

27. Canada Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

28. Canada Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

29. Mexico Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

30. Mexico Event Management Software Market, By Component, 2019-2032 (USD Billion) 

31. Mexico Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

32. Mexico Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

33. Europe Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

34. Europe Event Management Software Market, By Component, 2019-2032 (USD Billion) 

35. Europe Event Management Software Market, By End-users, 2019-2032 (USD Billion)

36. Europe Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

37. Germany Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

38. Germany Event Management Software Market, By Component, 2019-2032 (USD Billion) 

39. Germany Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

40. Germany Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

41. France Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

42. France Event Management Software Market, By Component, 2019-2032 (USD Billion) 

43. France Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

44. France Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

45. U.K. Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

46. U.K. Event Management Software Market, By Component, 2019-2032 (USD Billion) 

47. U.K. Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

48. U.K. Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

49. Italy Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

50. Italy Event Management Software Market, By Component, 2019-2032 (USD Billion) 

51. Italy Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

52. Italy Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

53. Spain Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

54. Spain Event Management Software Market, By Component, 2019-2032 (USD Billion) 

55. Spain Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

56. Spain Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

57. Asia Pacific Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

58. Asia Pacific Event Management Software Market, By Component, 2019-2032 (USD Billion) 

59. Asia Pacific Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

60. Asia Pacific Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

61. Japan Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

62. Japan Event Management Software Market, By Component, 2019-2032 (USD Billion) 

63. Japan Event Management Software Market, By End-users, 2019-2032 (USD Billion)

64. Japan Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

65. China Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

66. China Event Management Software Market, By Component, 2019-2032 (USD Billion) 

67. China Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

68. China Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

69. India Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

70. India Event Management Software Market, By Component, 2019-2032 (USD Billion) 

71. India Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

72. India Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

73. South America Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

74. South America Event Management Software Market, By Component, 2019-2032 (USD Billion) 

75. South America Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

76. South America Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

77. Brazil Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

78. Brazil Event Management Software Market, By Component, 2019-2032 (USD Billion) 

79. Brazil Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

80. BrazilEvent Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

81. Middle East and Africa Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

82. Middle East and Africa Event Management Software Market, By Component, 2019-2032 (USD Billion) 

83. Middle East and Africa Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

84. Middle East and Africa Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

85. UAE Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

86. UAE Event Management Software Market, By Component, 2019-2032 (USD Billion) 

87. UAE Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

88. UAE Event Management Software Market, By Organization Size, 2019-2032 (USD Billion) 

89. South Africa Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion) 

90. South Africa Event Management Software Market, By Component, 2019-2032 (USD Billion) 

91. South Africa Event Management Software Market, By End-users, 2019-2032 (USD Billion) 

92. South Africa Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)  

List of Figures

1. Global Event Management Software Market Segmentation

2. Event Management Software Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Event Management Software Market Attractiveness Analysis by Deployment Type

9. Global Event Management Software Market Attractiveness Analysis by Component

10. Global Event Management Software Market Attractiveness Analysis by End-users

11. Global Event Management Software Market Attractiveness Analysis by Organization Size

12. Global Event Management Software Market Attractiveness Analysis by Region

13. Global Event Management Software Market: Dynamics

14. Global Event Management Software Market Share by Deployment Type (2022 & 2032)

15. Global Event Management Software Market Share by Component (2022 & 2032)

16. Global Event Management Software Market Share by End-users (2022 & 2032)

17. Global Event Management Software Market Share by Organization Size (2022 & 2032)

18. Global Event Management Software Market Share by Regions (2022 & 2032)

19. Global Event Management Software Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global event management software market based on below mentioned segments:

Global Event Management Software Market by Deployment Type:

  • On-premises
  • Cloud

Global Event Management Software Market by Component:

  • Software
    • Venue Management Software
    • Event Marketing Software
    • Event Planning Software
    • Analytics and Reporting Software
    • Content Management Software
    • Event Registration and Ticketing Software
  • Services
    • Managed Services
    • Professional Services

Global Event Management Software Market by End-users:

  • Government
  • Corporate
  • Event Organizers & Planners
  • Education
  • Others

Global Event Management Software Market by Organization Size:

  • Small and Medium Sized Enterprises
  • Large Sized Enterprises

Global Event Management Software Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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