Electrolyte Drinks Market

Electrolyte Drinks Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14318
  • Published Date: May, 2024
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Electrolyte Drinks market, with a 41.23% share of the market revenue in 2023. This market share is attributed to the surge in the health-conscious population in countries like the US. In this region, the market will be influenced by the strategies of key players such as Gatorade (PepsiCo), POWERADE and Body Armor (Coca-Cola). Also, rapid urbanization and a surge in the disposable income of the people in the region are driving the electrolyte market.

North America Region Electrolyte Drinks Market Share in 2023 - 41.23%

 

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  • Asia Pacific has the highest CAGR in the forecasting period. This trend is largely attributed to the growing interest of people in China, India, and Australia, mainly in electrolyte beverages. In China, these beverages are consumed even after recovering from diarrhoea and  fever.

Type Segment Analysis

The type segment is divided into isotonic, hypotonic and hypertonic. The isotonic segment dominated the market, with a market share of around 57.46% in 2023.  This significant market share is attributed to growing health consciousness among consumers. Increase in fitness and sports activities. The demand for convenience beverages has increased. There is a high demand for isotonic drinks with added flavours and ingredients.

Distribution Channel Segment Analysis

The distribution channel segment is divided into online and offline. Offline segment dominated the market, with a market share of around 87.96% in 2023. This market share is attributed to the maximum availability of electrolyte drinks in supermarkets and hypermarkets. A variety of sports drinks are available in these hypermarkets and supermarkets, which are not even shown online. Hence, the maximum sales are from the offline segment.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Distribution Channel
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing number of gyms and fitness centers
    5.3. Restraints
          5.3.1. Demand for natural and organic products
    5.4. Opportunities
          5.4.1. Growing health consciousness among consumers
    5.5. Challenges
          5.5.1. Economic slowdown

6. Global Electrolyte Drinks Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Isotonic
    6.3. Hypotonic
    6.4. Hypertonic

7. Global Electrolyte Drinks Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Online
    7.3. Offline

8. Global Electrolyte Drinks Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Electrolyte Drinks Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Electrolyte Drinks Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. NORMA Group
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. The Coca-Cola Company
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. The Kraft Heinz Company
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Abbott
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. The Vita Coco Company
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. PURE Sports Nutrition
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Kent Corporation
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. SOS Hydration
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. PepsiCo
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. DRINKWEL
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

2. Global Isotonic, Electrolyte Drinks Market, By Region, 2020-2033 (USD Billion) 

3. Global Hypotonic, Electrolyte Drinks Market, By Region, 2020-2033 (USD Billion) 

4. Global Hypertonic, Electrolyte Drinks Market, By Region, 2020-2033 (USD Billion) 

5. Global Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion) 

6. Global Online, Electrolyte Drinks Market, By Region, 2020-2033 (USD Billion) 

7. Global Offline, Electrolyte Drinks Market, By Region, 2020-2033 (USD Billion) 

8. North America Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

9. North America Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

10. U.S. Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

11. U.S. Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

12. Canada Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

13. Canada Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

14. Mexico Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

15. Mexico Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

16. Europe Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

17. Europe Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

18. Germany Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

19. Germany Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

20. France Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

21. France Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

22. U.K. Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

23. U.K. Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

24. Italy Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

25. Italy Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

26. Spain Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

27. Spain Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

28. Asia Pacific Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

29. Asia Pacific Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

30. Japan Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

31. Japan Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

32. China Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

33. China Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

34. India Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

35. India Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

36. South America Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

37. South America Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

38. Brazil Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

39. Brazil Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

40. Middle East and Africa Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

41. Middle East and Africa Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

42. UAE Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

43. UAE Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

44. South Africa Electrolyte Drinks Market, By Type, 2020-2033 (USD Billion)

45. South Africa Electrolyte Drinks Market, By Distribution Channel, 2020-2033 (USD Billion)

List of Figures 

1. Global Electrolyte Drinks Market Segmentation

2. Global Electrolyte Drinks Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Electrolyte Drinks Market Attractiveness Analysis By Type  

9. Global Electrolyte Drinks Market Attractiveness Analysis By Distribution Channel 

10. Global Electrolyte Drinks Market Attractiveness Analysis By Region

11. Global Electrolyte Drinks Market: Dynamics

12. Global Electrolyte Drinks Market Share By Type (2023 & 2033)

13. Global Electrolyte Drinks Market Share By Distribution Channel (2023 & 2033)

14. Global Electrolyte Drinks Market Share By Regions (2023 & 2033)

15. Global Electrolyte Drinks Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Electrolyte Drinks market based on below mentioned segments:

Global Electrolyte Drinks Market by Type:

  • Isotonic
  • Hypotonic
  • Hypertonic

Global Electrolyte Drinks Market by Distribution Channel:

  • Online
  • Offline

Global Electrolyte Drinks by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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