Electric Bikes Market

Electric Bikes Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13509
  • Published Date: Aug, 2024
  • Pages: 238
  • Category: Automotive & Transportation
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global electric bike market, with a 42.67% market revenue share in 2023.

The two countries with the greatest populations, China and India, are major contributors to the increase in global temperatures and must fight for long-lasting reforms to lessen the harmful effects. To promote the use of electric bikes and decrease the use of conventional vehicles that release carbon dioxide, one of these approaches is providing subsidies and production incentive-linked schemes. Since today's consumers are goal-oriented and conscious of their decisions and how they affect their environment, e-bikes are a good alternative to their present form of transportation. These elements appear to be having a favourable effect on the sales of e-bikes, which are expected to continue expanding in the years to come.

Asia Pacific Region Electric Bikes Market Share in 2023 – 42.67%

 

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  • June 2023 - The Hyundai Rayvolt Exxcite electric bicycle was introduced specifically for the French market. Hyundai is the most recent automaker to enter the e-mobility market. Hyundai and Rayvolt are working to create a limited-edition special edition of the well-known Exxite Next e-bike. The Hyundai Exxcite Next electric bicycle will serve only the French market. It will enter a market that is expanding quickly and inevitably faces competition from well-known brands. A 250W EPAC hub motor with a 50Nm peak torque powers the Hyundai Exxcite Next. Its built-in torque sensor assures a continuous and smooth power delivery, and its top-assisted speed is 16 mph. A replaceable 14Ah battery pack for the e-bike fits neatly inside the saddle post.

Propulsion type Segment Analysis

The propulsion type segment is divided into pedal-assisted, speed pedelec, and throttle assisted. The throttle-assisted segment dominated the market, with a market share of around 43.81% in 2023. The throttle gives the motor direct power without the need for pedalling. The throttle is often found on the grip or handlebar. It allows the user to jump up to a certain speed without having to pedal up to that speed with manual work. There is no stress on the knees and thighs, given that throttle-assisted bikes need no pedalling. The throttle-assisted bikes are ideal for seniors and anyone with medical impairments.

Battery Type Segment Analysis

The battery type segment is divided into lead-acid, lithium-ion and others. The lithium-ion segment dominated the market, with a market share of around 64.88% in 2023. The lithium-ion battery is the most widely utilized. These batteries are made of protective circuit boards, which improves their safety. Furthermore, they can be mass-produced in the right sizes for the electric bike market. They are Lightweight, have a longer life, and therefore have more usability. They are Temperature Tolerant, and they provide Fast & Safe Charging.

Power Segment Analysis

The power segment is divided into less than or equal to 250W and more than 250W. The more than 250W segment dominated the market, with a market share of around 58.76% in 2023. These bikes are affordable and are available in a wide variety of choices from different brands. They are lightweight. They also offer a wide range of applications, given that they can be used on regular roads, hills, and inclines for adventure sports.

Application Segment Analysis

The application segment is divided into cities, mountains and cargo. The city segment dominated the market, with a market share of around 52.42% in 2023. Electric bikes in cities can be used for various purposes, including commute, recreational activities and exercise. They enhance the health of both the users and the environment in congested and polluted cities. They are effective in reducing traffic and air pollution. They are cost-effective both at a personal and community level. They don't need conventional fuels, which reduces the burden on consumers' pockets. Furthermore, several market players are investing in city mobility solutions wherein they rent e-bikes for short commutes through internet applications with minuscule fees.

  • June 2023 - A well-known manufacturer of electric bikes and scooters is called Hiboy. Due to the quality and effectiveness of their products, riders have become more and more devoted. Hiboy is holding a promotion on its official website from June 1 to June 20. Customers can receive a 10% discount on Hiboy products during this sale, including electric scooters, electric bikes, and reconditioned scooter series. A complimentary waterproof scooter storage bag will also be given to consumers who spend up to USD 500 on e-bikes and e-scooters.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Propulsion Type
          4.3.2. Market Attractiveness Analysis by Battery Type
          4.3.3. Market Attractiveness Analysis by Power
          4.3.4. Market Attractiveness Analysis by Application
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing energy prices
    5.3. Restraints
          5.3.1. The high costs of raw materials
    5.4. Opportunities
          5.4.1. The favorable government initiatives
    5.5. Challenges
          5.5.1. The inadequate infrastructure

6. Global Electric Bikes Market Analysis and Forecast, By Propulsion Type
    6.1. Segment Overview
    6.2. Pedal Assisted
    6.3. Speed Pedelec
    6.4. Throttle Assisted

7. Global Electric Bikes Market Analysis and Forecast, By Battery Type
    7.1. Segment Overview
    7.2. Lead Acid
    7.3. Lithium-Ion
    7.4. Others

8. Global Electric Bikes Market Analysis and Forecast, By Power
    8.1. Segment Overview
    8.2. Less Than or Equal to 250W
    8.3. More Than 250W

9. Global Electric Bikes Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Cities
    9.3. Mountains
    9.4. Others

10. Global Electric Bikes Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Electric Bikes Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Electric Bikes Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Jiangsu Xinri E-Vehicle Co., Ltd.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Giant Manufacturing Co., Ltd.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Fuji-ta Bicycle Co., Ltd.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Derby Cycle
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Accell Group
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Mahindra & Mahindra Ltd.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Prodecotech, LLC
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Tianjin Golden Wheel Group Co., Ltd.
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Trek Bicycle Corporation
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Yamaha Motor Co. Ltd.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

2. Global Pedal Assisted Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

3. Global Speed Pedelec Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

4. Global Throttle Assisted Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

5. Global Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

6. Global Lead Acid Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

7. Global Lithium-Ion Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

8. Global Others Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

9. Global Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

10. Global Less Than or Equal to 250W Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

11. Global More Than 250W Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

12. Global Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

13. Global Cities Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

14. Global Mountains Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

15. Global Cargo Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

16. Global Electric Bikes Market, By Region, 2020-2033 (USD Billion) 

17. North America Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

18. North America Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

19. North America Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

20. North America Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

21. U.S. Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

22. U.S. Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

23. U.S. Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

24. U.S. Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

25. Canada Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

26. Canada Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

27. Canada Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

28. Canada Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

29. Mexico Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

30. Mexico Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

31. Mexico Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

32. Mexico Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

33. Europe Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

34. Europe Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

35. Europe Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

36. Europe Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

37. Germany Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

38. Germany Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

39. Germany Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

40. Germany Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

41. France Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

42. France Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

43. France Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

44. France Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

45. U.K. Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

46. U.K. Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

47. U.K. Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

48. U.K. Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

49. Italy Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

50. Italy Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

51. Italy Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

52. Italy Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

53. Spain Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

54. Spain Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

55. Spain Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

56. Spain Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

57. Asia Pacific Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

58. Asia Pacific Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

59. Asia Pacific Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

60. Asia Pacific Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

61. Japan Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

62. Japan Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

63. Japan Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

64. Japan Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

65. China Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

66. China Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

67. China Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

68. China Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

69. India Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

70. India Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

71. India Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

72. India Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

73. South America Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

74. South America Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

75. South America Electric Bikes Market, By Power, 2020-2033 (USD Billion)

76. South America Electric Bikes Market, By Application, 2020-2033 (USD Billion)

77. Brazil Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

78. Brazil Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

79. Brazil Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

80. Brazil Electric Bikes Market, By Application, 2020-2033 (USD Billion)

81. Middle East and Africa Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

82. Middle East and Africa Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

83. Middle East and Africa Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

84. Middle East and Africa Electric Bikes Market, By Application, 2020-2033 (USD Billion)

85. UAE Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

86. UAE Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

87. UAE Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

88. UAE Electric Bikes Market, By Application, 2020-2033 (USD Billion)

89. South Africa Electric Bikes Market, By Propulsion Type, 2020-2033 (USD Billion) 

90. South Africa Electric Bikes Market, By Battery Type, 2020-2033 (USD Billion) 

91. South Africa Electric Bikes Market, By Power, 2020-2033 (USD Billion) 

92. South Africa Electric Bikes Market, By Application, 2020-2033 (USD Billion) 

List of Figures 

1. Global Electric Bikes Market Segmentation

2. Electric Bikes Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Electric Bikes Market Attractiveness Analysis by Propulsion Type

9. Global Electric Bikes Market Attractiveness Analysis by Battery Type

10. Global Electric Bikes Market Attractiveness Analysis by Power

11. Global Electric Bikes Market Attractiveness Analysis by Application

12. Global Electric Bikes Market Attractiveness Analysis by Region

13. Global Electric Bikes Market: Dynamics

14. Global Electric Bikes Market Share by Propulsion Type (2023 & 2033)

15. Global Electric Bikes Market Share by Battery Type (2023 & 2033)

16. Global Electric Bikes Market Share by Power (2023 & 2033)

17. Global Electric Bikes Market Share by Application (2023 & 2033)

18. Global Electric Bikes Market Share by Regions (2023 & 2033)

19. Global Electric Bikes Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global electric bikes market based on below mentioned segments:

Global Electric Bikes Market by Propulsion Type:

  • Pedal Assisted
  • Speed Pedelec
  • Throttle Assisted

Global Electric Bikes Market by Battery Type:

  • Lead Acid
  • Lithium-Ion
  • Others

Global Electric Bikes Market by Power:

Global Electric Bikes Market by Application:

  • Cities
  • Mountains
  • Others

Global Electric Bikes Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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