1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Service
          4.3.2. Market Attractiveness Analysis by Solution
          4.3.3. Market Attractiveness Analysis by Mode of Payment
          4.3.4. Market Attractiveness Analysis by Industry
          4.3.5. Market Attractiveness Analysis by Organization Size
          4.3.6. Market Attractiveness Analysis by Deployment Mode
          4.3.7. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising Demand for Digital Payment amongst the Users
    5.3. Restraints
          5.3.1. Lack of Security and Privacy Issues
    5.4. Opportunities
          5.4.1. Expansion of Internet and Growing Adoption of Smartphones

6. Global Digital Payment Market Analysis and Forecast, By Service
    6.1. Segment Overview
    6.2. Professional
    6.3. Managed

7. Global Digital Payment Market Analysis and Forecast, By Organization Size
    7.1. Segment Overview
    7.2. SMEs
    7.3. Large Enterprise

8. Global Digital Payment Market Analysis and Forecast, By Deployment Mode
    8.1. Segment Overview
    8.2. Cloud
    8.3. On-premises

9. Global Digital Payment Market Analysis and Forecast, By Solution
    9.1. Segment Overview
    9.2. Payment Gateway
    9.3. Payment Processing
    9.4. Payment Security & Fraud Management
    9.5. Others

10. Global Digital Payment Market Analysis and Forecast, By Mode of payment
    10.1. Segment Overview
    10.2. Bank Cards
    10.3. Digital Wallets
    10.4. Point of Sales
    10.5. Net Banking
    10.6. Others

11. Global Digital Payment Market Analysis and Forecast, By Industry
    11.1. Segment Overview
    11.2. BFSI
    11.3. Healthcare
    11.4. IT & Telecom
    11.5. Retail & E-commerce
    11.6. Transportation
    11.7. Others

12. Global Digital Payment Market Analysis and Forecast, By Regional Analysis
    12.1. Segment Overview
    12.2. North America
          12.2.1. U.S.
          12.2.2. Canada
          12.2.3. Mexico
    12.3. Europe
          12.3.1. Germany
          12.3.2. France
          12.3.3. U.K.
          12.3.4. Italy
          12.3.5. Spain
    12.4. Asia-Pacific
          12.4.1. Japan
          12.4.2. China
          12.4.3. India
    12.5. South America
          12.5.1. Brazil
    12.6. Middle East and Africa
          12.6.1. UAE
          12.6.2. South Africa

13. Global Digital Payment Market-Competitive Landscape
    13.1. Overview
    13.2. Market Share of Key Players in the Digital Payment Market
          13.2.1. Global Company Market Share
          13.2.2. North America Company Market Share
          13.2.3. Europe Company Market Share
          13.2.4. APAC Company Market Share
    13.3. Competitive Situations and Trends
          13.3.1. Product Launches and Developments
          13.3.2. Partnerships, Collaborations, and Agreements
          13.3.3. Mergers & Acquisitions
          13.3.4. Expansions

14. Company Profiles
    14.1. Wirecard AG
          14.1.1. Business Overview
          14.1.2. Company Snapshot
          14.1.3. Company Market Share Analysis
          14.1.4. Company Product Portfolio
          14.1.5. Recent Developments
          14.1.6. SWOT Analysis
    14.2. Total System Services Inc.
          14.2.1. Business Overview
          14.2.2. Company Snapshot
          14.2.3. Company Market Share Analysis
          14.2.4. Company Product Portfolio
          14.2.5. Recent Developments
          14.2.6. SWOT Analysis
    14.3. Paypal Holdings Inc.
          14.3.1. Business Overview
          14.3.2. Company Snapshot
          14.3.3. Company Market Share Analysis
          14.3.4. Company Product Portfolio
          14.3.5. Recent Developments
          14.3.6. SWOT Analysis
    14.4. Stripe Inc.
          14.4.1. Business Overview
          14.4.2. Company Snapshot
          14.4.3. Company Market Share Analysis
          14.4.4. Company Product Portfolio
          14.4.5. Recent Developments
          14.4.6. SWOT Analysis
    14.5. Visa Inc.
          14.5.1. Business Overview
          14.5.2. Company Snapshot
          14.5.3. Company Market Share Analysis
          14.5.4. Company Product Portfolio
          14.5.5. Recent Developments
          14.5.6. SWOT Analysis
    14.6. Fiserv Inc.
          14.6.1. Business Overview
          14.6.2. Company Snapshot
          14.6.3. Company Market Share Analysis
          14.6.4. Company Product Portfolio
          14.6.5. Recent Developments
          14.6.6. SWOT Analysis
    14.7. Novetti Group Limited
          14.7.1. Business Overview
          14.7.2. Company Snapshot
          14.7.3. Company Market Share Analysis
          14.7.4. Company Product Portfolio
          14.7.5. Recent Developments
          14.7.6. SWOT Analysis
    14.8. Mastercard Incorporated
          14.8.1. Business Overview
          14.8.2. Company Snapshot
          14.8.3. Company Market Share Analysis
          14.8.4. Company Product Portfolio
          14.8.5. Recent Developments
          14.8.6. SWOT Analysis
    14.9. Adyen N.V
          14.9.1. Business Overview
          14.9.2. Company Snapshot
          14.9.3. Company Market Share Analysis
          14.9.4. Company Product Portfolio
          14.9.5. Recent Developments
          14.9.6. SWOT Analysis
    14.10. ACI Worldwide Inc.
          14.10.1. Business Overview
          14.10.2. Company Snapshot
          14.10.3. Company Market Share Analysis
          14.10.4. Company Product Portfolio
          14.10.5. Recent Developments
          14.10.6. SWOT Analysis
    14.11. American Express Company
          14.11.1. Business Overview
          14.11.2. Company Snapshot
          14.11.3. Company Market Share Analysis
          14.11.4. Company Product Portfolio
          14.11.5. Recent Developments
          14.11.6. SWOT Analysis
    14.12. Aliant Payment Systems Inc.
          14.12.1. Business Overview
          14.12.2. Company Snapshot
          14.12.3. Company Market Share Analysis
          14.12.4. Company Product Portfolio
          14.12.5. Recent Developments
          14.12.6. SWOT Analysis

List of Table

1. Global Digital Payment Market, By Service, 2019-2032 (USD Billion)

2. Global Professional Digital Payment Market, By Region, 2019-2032 (USD Billion)

3. Global Managed Digital Payment Market, By Region, 2019-2032 (USD Billion)

4. Global Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

5. Global Cloud Digital Payment Market, By Region, 2019-2032 (USD Billion)

6. Global On-premises Digital Payment Market, By Region, 2019-2032 (USD Billion)

7. Global Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

8. Global SMEs Digital Payment Market, By Region, 2019-2032 (USD Billion)

9. Global Large Enterprises Digital Payment Market, By Region, 2019-2032 (USD Billion)

10. Global Digital Payment Market, By Solution, 2019-2032 (USD Billion)

11. Global Payment Gateway Digital Payment Market, By Region, 2019-2032 (USD Billion)

12. Global Payment Processing Digital Payment Market, By Region, 2019-2032 (USD Billion)

13. Global Payment Security & Fraud Management Digital Payment Market, By Region, 2019-2032 (USD Billion)

14. Global Others Digital Payment Market, By Region, 2019-2032 (USD Billion)

15. Global Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

16. Global Bank Cards Digital Payment Market, By Region, 2019-2032 (USD Billion)

17. Global Digital Wallets Digital Payment Market, By Region, 2019-2032 (USD Billion)

18. Global Point of Sales Digital Payment Market, By Region, 2019-2032 (USD Billion)

19. Global Net Banking Digital Payment Market, By Region, 2019-2032 (USD Billion)

20. Global Others Digital Payment Market, By Region, 2019-2032 (USD Billion)

21. Global Digital Payment Market, By Industry, 2019-2032 (USD Billion)

22. Global BFSI Digital Payment Market, By Region, 2019-2032 (USD Billion)

23. Global Healthcare Digital Payment Market, By Region, 2019-2032 (USD Billion)

24. Global IT & Telecom Digital Payment Market, By Region, 2019-2032 (USD Billion)

25. Global Retail & E-commerce Digital Payment Market, By Region, 2019-2032 (USD Billion)

26. Global Transportation Digital Payment Market, By Region, 2019-2032 (USD Billion)

27. Global Others Digital Payment Market, By Region, 2019-2032 (USD Billion)

28. Global Digital Payment Market, By Region, 2019-2032 (USD Billion)

29. North America Digital Payment Market, By Service, 2019-2032 (USD Billion)

30. North America Digital Payment Market, By Solution, 2019-2032 (USD Billion)

31. North America Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

32. North America Digital Payment Market, By Industry, 2019-2032 (USD Billion)

33. North America Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

34. North America Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

35. U.S. Digital Payment Market, By Service, 2019-2032 (USD Billion)

36. U.S. Digital Payment Market, By Solution, 2019-2032 (USD Billion)

37. U.S. Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

38. U.S. Digital Payment Market, By Industry, 2019-2032 (USD Billion)

39. U.S. Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

40. U.S. Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

41. Canada Digital Payment Market, By Service, 2019-2032 (USD Billion)

42. Canada Digital Payment Market, By Solution, 2019-2032 (USD Billion)

43. Canada Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

44. Canada Digital Payment Market, By Industry, 2019-2032 (USD Billion)

45. Canada Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

46. Canada Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

47. Mexico Digital Payment Market, By Service, 2019-2032 (USD Billion)

48. Mexico Digital Payment Market, By Solution, 2019-2032 (USD Billion)

49. Mexico Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

50. Mexico Digital Payment Market, By Industry, 2019-2032 (USD Billion)

51. Mexico Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

52. Mexico Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

53. Europe Digital Payment Market, By Service, 2019-2032 (USD Billion)

54. Europe Digital Payment Market, By Solution, 2019-2032 (USD Billion)

55. Europe Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

56. Europe Digital Payment Market, By Industry, 2019-2032 (USD Billion)

57. Europe Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

58. Europe Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

59. Germany Digital Payment Market, By Service, 2019-2032 (USD Billion)

60. Germany Digital Payment Market, By Solution, 2019-2032 (USD Billion)

61. Germany Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

62. Germany Digital Payment Market, By Industry, 2019-2032 (USD Billion)

63. Germany Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

64. Germany Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

65. France Digital Payment Market, By Service, 2019-2032 (USD Billion)

66. France Digital Payment Market, By Solution, 2019-2032 (USD Billion)

67. France Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

68. France Digital Payment Market, By Industry, 2019-2032 (USD Billion)

69. France Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

70. France Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

71. U.K. Digital Payment Market, By Service, 2019-2032 (USD Billion)

72. U.K. Digital Payment Market, By Solution, 2019-2032 (USD Billion)

73. U.K. Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

74. U.K. Digital Payment Market, By Industry, 2019-2032 (USD Billion)

75. U.K. Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

76. U.K. Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

77. Italy Digital Payment Market, By Service, 2019-2032 (USD Billion)

78. Italy Digital Payment Market, By Solution, 2019-2032 (USD Billion)

79. Italy Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

80. Italy Digital Payment Market, By Industry, 2019-2032 (USD Billion)

81. Italy Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

82. Italy Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

83. Spain Digital Payment Market, By Service, 2019-2032 (USD Billion)

84. Spain Digital Payment Market, By Solution, 2019-2032 (USD Billion)

85. Spain Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

86. Spain Digital Payment Market, By Industry, 2019-2032 (USD Billion)

87. Spain Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

88. Spain Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

89. Asia Pacific Digital Payment Market, By Service, 2019-2032 (USD Billion)

90. Asia Pacific Digital Payment Market, By Solution, 2019-2032 (USD Billion)

91. Asia Pacific Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

92. Asia Pacific Digital Payment Market, By Industry, 2019-2032 (USD Billion)

93. Asia Pacific Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

94. North America Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

95. Japan Digital Payment Market, By Service, 2019-2032 (USD Billion)

96. Japan Digital Payment Market, By Solution, 2019-2032 (USD Billion)

97. Japan Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

98. Japan Digital Payment Market, By Industry, 2019-2032 (USD Billion)

99. Japan Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

100. Japan Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

101. China Digital Payment Market, By Service, 2019-2032 (USD Billion)

102. China Digital Payment Market, By Solution, 2019-2032 (USD Billion)

103. China Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

104. China Digital Payment Market, By Industry, 2019-2032 (USD Billion)

105. China Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

106. China Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

107. India Digital Payment Market, By Service, 2019-2032 (USD Billion)

108. India Digital Payment Market, By Solution, 2019-2032 (USD Billion)

109. India Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

110. India Digital Payment Market, By Industry, 2019-2032 (USD Billion)

111. India Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

112. India Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

113. South America Digital Payment Market, By Service, 2019-2032 (USD Billion)

114. South America Digital Payment Market, By Solution, 2019-2032 (USD Billion)

115. South America Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

116. South America Digital Payment Market, By Industry, 2019-2032 (USD Billion)

117. South America Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

118. South America Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

119. Brazil Digital Payment Market, By Service, 2019-2032 (USD Billion)

120. Brazil Digital Payment Market, By Solution, 2019-2032 (USD Billion)

121. Brazil Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

122. Brazil Digital Payment Market, By Industry, 2019-2032 (USD Billion)

123. Brazil Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

124. Brazil Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

125. Middle East and Africa Digital Payment Market, By Service, 2019-2032 (USD Billion)

126. Middle East and Africa Digital Payment Market, By Solution, 2019-2032 (USD Billion)

127. Middle East and Africa Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

128. Middle East and Africa Digital Payment Market, By Industry, 2019-2032 (USD Billion)

129. Middle East and Africa Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

130. Middle East and Africa Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

131. UAE Digital Payment Market, By Service, 2019-2032 (USD Billion)

132. UAE Digital Payment Market, By Solution, 2019-2032 (USD Billion)

133. UAE Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

134. UAE Digital Payment Market, By Industry, 2019-2032 (USD Billion)

135. UAE Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

136. UAE Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

137. South Africa Digital Payment Market, By Service, 2019-2032 (USD Billion)

138. South Africa Digital Payment Market, By Solution, 2019-2032 (USD Billion)

139. South Africa Digital Payment Market, By Mode of payment, 2019-2032 (USD Billion)

140. South Africa Digital Payment Market, By Industry, 2019-2032 (USD Billion)

141. South Africa Digital Payment Market, By Deployment Mode, 2019-2032 (USD Billion)

142. South Africa Digital Payment Market, By Organization Size, 2019-2032 (USD Billion)

List of Figures 

1. Global Digital Payment Market Segmentation

2. Digital Payment Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Digital Payment Market Attractiveness Analysis by Service

9. Global Digital Payment Market Attractiveness Analysis by Solution

10. Global Digital Payment Market Attractiveness Analysis by Mode of payment

11. Global Digital Payment Market Attractiveness Analysis by Industry

12. Global Digital Payment Market Attractiveness Analysis by Organization Size

13. Global Digital Payment Market Attractiveness Analysis by Deployment Mode

14. Global Digital Payment Market Attractiveness Analysis by Region

15. Global Digital Payment Market: Dynamics

16. Global Digital Payment Market Share by Service (2023 & 2032)

17. Global Digital Payment Market Share by Solution (2023 & 2032)

18. Global Digital Payment Market Share by Mode of payment (2023 & 2032)

19. Global Digital Payment Market Share by Industry (2023 & 2032)

20. Global Digital Payment Market Share by Organization Size (2023 & 2032)

21. Global Digital Payment Market Share by Deployment Mode (2023 & 2032)

22. Global Digital Payment Market Share by Regions (2023 & 2032)

23. Global Digital Payment Market Share by Company (2022)

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

• The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
• Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
• We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
• Import & Export Data
• Business Trade Information
• Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

• Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
• Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

• Evaluating the penetration level and usage rates of the product.
• Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

• Applying demographic along with psychographic segmentation for market evaluation
• Determining the Micro and Macro-economic indicators for each region 
• Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

• Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
• Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

• CXOs and VPs of leading companies’ specific to sector
• Purchasing managers, technical personnel, end-users
• Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.