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Enhanced Customer Experience - The growing focus on personalized user experiences is one of the factors fueling the growth of the digital experience platform industry. Businesses know that generic technology no longer works in the modern world because consumers are accustomed to personalized advice and content. Digital experience platforms use advanced data analytics, AI, and machine learning to gain information from user preferences and behaviours. Organizations may give highly personalized content, product recommendations, and interactions that relate to specific users by using this data. As a result, users feel engaged and valued, boosting conversion rates, customer happiness, and brand loyalty. Real-time optimization of digital experiences is necessary due to the continuous evolution of user expectations. Digital experience platforms offer analytical tools that focus on user interactions and behaviour. Businesses can utilize this information to pinpoint user needs, demands and expectations for improvement. Organizations may iteratively improve their digital experiences, ensuring they remain valuable and efficient, by doing A/B testing, developing personal recommendations, and modifying user experiences based on data-driven insights. This primary factor is boosting the market growth and development.
High Initial Costs and Complexity associated with the Implementation - The complexity of installing a digital experience platform is one of the main constraints. Integrating a digital enterprise platform into an organization's infrastructure and processes can be difficult and time-consuming. Technical difficulties for businesses frequently include data migration, system compatibility, and interaction with legacy applications. Some organizations are reluctant to adopt digital enterprise platforms due to the complexity of deployment, which can cause delays and additional expenses. For many companies, the initial investment needed to acquire and operate a digital enterprise platform can be a significant hurdle. Digital enterprise platforms frequently require licensing fees, modification costs, and costs for integration and training. The initial expenses may be too expensive for small and medium-sized businesses (SMEs) and startups, causing them to choose different solutions or postpone the implementation of the digital enterprise platform until they have the required funds.
Advent of E-commerce Platforms - Digital experience platforms are crucial to developing e-commerce because they change how companies approach customers' online purchasing experiences. As online shopping grows, consumers expect easy-to-use navigation, customized product recommendations, and simple checkout processes. Business enterprises may meet these needs owing to the seamless enterprise functionality integration provided by digital enterprise platforms. Digital experience platforms enable businesses to optimize the online shopping experience, resulting in higher conversion rates and improved revenue creation. The platform does this by analyzing user interactions and purchase trends. Superior digital experiences have become differentiators in a time of increased competition. Businesses understand that investing in digital experience platforms helps them bring in new clients and keep their current ones. Favourable digital interactions encourage customer advocacy and repeat business, which leads to favourable word-of-mouth recommendations. As businesses focus on customer-centric initiatives, Digital experience platforms become essential for creating long-term customer relationships and sustaining brand loyalty. This factor is expected to provide lucrative growth opportunities in the upcoming years.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Component
4.3.2. Market Attractiveness Analysis by Industry
4.3.3. Market Attractiveness Analysis by Deployment Mode
4.3.4. Market Attractiveness Analysis by Organization Size
4.3.5. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Enhanced Customer Experience
5.3. Restraints
5.3.1. High Initial Costs and Complexity associated with the Implementation
5.4. Opportunities
5.4.1. Advent of E-commerce Platforms
6. Global Digital Experience Platform Market Analysis and Forecast, By Component
6.1. Segment Overview
6.2. Platform
6.3. Services
7. Global Digital experience platform Market Analysis and Forecast, By Industry
7.1. Segment Overview
7.2. BFSI
7.3. Retail
7.4. IT & Telecommunication
7.5. Healthcare
7.6. Other Industry Verticals
8. Global Digital experience platform Market Analysis and Forecast, By Deployment mode
8.1. Segment Overview
8.2. Cloud
8.3. On-premises
9. Global Digital experience platform Market Analysis and Forecast, By Organization size
9.1. Segment Overview
9.2. SMEs
9.3. Large Enterprises
10. Global Digital experience platform Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Digital experience platform Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in the Digital experience platform Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. Oracle
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. Adobe
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. SAP SE
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. Salesforce Inc.
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. Microsoft
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. censhare GmbH
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. IBM
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. Kentico Software
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. Bloomreach, Inc.
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. Optimizely
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
12.11. Liferay, Inc.
12.11.1. Business Overview
12.11.2. Company Snapshot
12.11.3. Company Market Share Analysis
12.11.4. Company Product Portfolio
12.11.5. Recent Developments
12.11.6. SWOT Analysis
12.12. Acquia Inc.
12.12.1. Business Overview
12.12.2. Company Snapshot
12.12.3. Company Market Share Analysis
12.12.4. Company Product Portfolio
12.12.5. Recent Developments
12.12.6. SWOT Analysis
List of Table
1. Global Digital experience platform Market, By Component, 2019-2032 (USD Billion)
2. Global Platform, Digital experience platform Market, By Region, 2019-2032 (USD Billion)
3. Global Services, Digital experience platform Market, By Region, 2019-2032 (USD Billion)
4. Global Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
5. Global BFSI Digital experience platform Market, By Region, 2019-2032 (USD Billion)
6. Global Retail Digital experience platform Market, By Region, 2019-2032 (USD Billion)
7. Global IT & Telecommunication Digital experience platform Market, By Region, 2019-2032 (USD Billion)
8. Global Healthcare, Digital experience platform Market, By Region, 2019-2032 (USD Billion)
9. Global Other Industry Verticals Digital experience platform Market, By Region, 2019-2032 (USD Billion)
10. Global Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
11. Global cloud Digital experience platform Market, By Region, 2019-2032 (USD Billion)
12. Global On-premises Digital experience platform Market, By Region, 2019-2032 (USD Billion)
13. Global Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
14. Global SMEs Digital experience platform Market, By Region, 2019-2032 (USD Billion)
15. Global Large Enterprises Digital experience platform Market, By Region, 2019-2032 (USD Billion)
16. Global Digital experience platform Market, By Region, 2019-2032 (USD Billion)
17. North America Digital experience platform Market, By Component, 2019-2032 (USD Billion)
18. North America Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
19. North America Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
20. North America Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
21. U.S. Digital experience platform Market, By Component, 2019-2032 (USD Billion)
22. U.S. Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
23. U.S. Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
24. U.S. Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
25. Canada Digital experience platform Market, By Component, 2019-2032 (USD Billion)
26. Canada Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
27. Canada Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
28. Canada Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
29. Mexico Digital experience platform Market, By Component, 2019-2032 (USD Billion)
30. Mexico Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
31. Mexico Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
32. Mexico Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
33. Europe Digital experience platform Market, By Component, 2019-2032 (USD Billion)
34. Europe Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
35. Europe Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
36. Europe Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
37. Germany Digital experience platform Market, By Component, 2019-2032 (USD Billion)
38. Germany Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
39. Germany Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
40. Germany Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
41. France Digital experience platform Market, By Component, 2019-2032 (USD Billion)
42. France Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
43. France Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
44. France Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
45. U.K. Digital experience platform Market, By Component, 2019-2032 (USD Billion)
46. U.K. Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
47. U.K. Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
48. U.K. Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
49. Italy Digital experience platform Market, By Component, 2019-2032 (USD Billion)
50. Italy Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
51. Italy Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
52. Italy Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
53. Spain Digital experience platform Market, By Component, 2019-2032 (USD Billion)
54. Spain Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
55. Spain Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
56. Spain Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
57. Asia Pacific Digital experience platform Market, By Component, 2019-2032 (USD Billion)
58. Asia Pacific Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
59. Asia Pacific Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
60. Asia Pacific Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
61. Japan Digital experience platform Market, By Component, 2019-2032 (USD Billion)
62. Japan Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
63. Japan Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
64. Japan Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
65. China Digital experience platform Market, By Component, 2019-2032 (USD Billion)
66. China Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
67. China Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
68. China Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
69. India Digital experience platform Market, By Component, 2019-2032 (USD Billion)
70. India Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
71. India Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
72. India Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
73. South America Digital experience platform Market, By Component, 2019-2032 (USD Billion)
74. South America Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
75. South America Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
76. South America Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
77. Brazil Digital experience platform Market, By Component, 2019-2032 (USD Billion)
78. Brazil Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
79. Brazil Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
80. Brazil Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
81. Middle East and Africa Digital experience platform Market, By Component, 2019-2032 (USD Billion)
82. Middle East and Africa Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
83. Middle East and Africa Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
84. Middle East and Africa Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
85. UAE Digital experience platform Market, By Component, 2019-2032 (USD Billion)
86. UAE Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
87. UAE Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
88. UAE Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
89. South Africa Digital experience platform Market, By Component, 2019-2032 (USD Billion)
90. South Africa Digital experience platform Market, By Industry, 2019-2032 (USD Billion)
91. South Africa Digital experience platform Market, By Deployment mode, 2019-2032 (USD Billion)
92. South Africa Digital experience platform Market, By Organization size, 2019-2032 (USD Billion)
List of Figures
1. Global Digital experience platform Market Segmentation
2. Digital experience platform Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Digital experience platform Market Attractiveness Analysis by Component
9. Global Digital experience platform Market Attractiveness Analysis by Industry
10. Global Digital experience platform Market Attractiveness Analysis by Deployment mode
11. Global Digital experience platform Market Attractiveness Analysis by Organization size
12. Global Digital experience platform Market Attractiveness Analysis by Region
13. Global Digital experience platform Market: Dynamics
14. Global Digital experience platform Market Share by Component (2023 & 2032)
15. Global Digital experience platform Market Share by Industry (2023 & 2032)
16. Global Digital experience platform Market Share by Deployment mode (2023 & 2032)
17. Global Digital experience platform Market Share by Organization size (2023 & 2032)
18. Global Digital experience platform Market Share by Regions (2023 & 2032)
19. Global Digital experience platform Market Share by Company (2022)
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global digital experience platform market based on below-mentioned segments:
Global Digital Experience Platform Market by Component:
Global Digital Experience Platform Market by Deployment Mode:
Global Digital Experience Platform Market by Industry:
Global Digital Experience Platform Market by Organization Size:
Global Digital experience platform Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.
Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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