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Dietary Supplements Market

Dietary Supplements Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12888
  • Published Date: Sep, 2024
  • Pages: 239
  • Category: Healthcare
  • Format: PDF
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Segment Analysis

The global dietary supplements market has been segmented based on ingredient type, application, form type, distribution channel, and region.

  • The ingredient type segment is divided into vitamins, minerals, enzymes, probiotics, fibers & specialty carbohydrates, botanicals, proteins & amino acids, omega fatty acids, and others. The vitamin segment dominated the market with a revenue share of around 37% in 2023. Vitamins are organic substances that are vital for the human body and its normal functioning. Vitamins cannot be synthesized in the body or are synthesized in insufficient quantities, making them an essential part of the diet. Different vitamins are classified based on whether they are water or oil-soluble. Vitamins are micronutrients that assist in keeping the nerves, metabolism, and digestive gut healthy. The growing awareness about the daily need for vitamins for the body and the increasing vitamin deficiency-induced patients drive the global demand for vitamins. Furthermore, the growing production of vitamin supplements by the market players contributes to the segment's growth. The growing trend of having daily supplements popularized by social media influencers, market players, and doctors has propelled the market's growth. Furthermore, vitamin supplements are available in various forms, namely tablets, liquid, capsules, etc., which aids in the development of the market.
  • The application segment is divided into energy & weight management, bone & joint health, immunity, diabetes, lungs, skin/hair, mental health, menopause, prenatal health, anti-aging, insomnia, sexual health, anti-cancer, cardiac health, gastrointestinal health, general health, and others. Over the forecast period, the gastrointestinal health segment is expected to grow the most and acquire the highest market share during the forecast period. It will grow at a CAGR of 12.29%. The growing awareness about the importance of having a healthy gut to improve digestion, brain, immunity, heart, sleep, and mood, and also fight potential diseases and illnesses will drive the demand for dietary supplements in the gastrointestinal segment. Multiple brands and products also contribute significantly to the segment's growth. 
  • The form type segment is divided into tablets, soft gels, gummies, liquids, powders, capsules, and others. The tablet segment dominated the market with a revenue share of around 44% in 2023. The low production cost, given the long shelf life of tablets, is one of the primary reasons for the dominance of the segment in the market. Tablets are easy to consume and have the proper dosage, which reduces patient worry about measuring the medication. Tablets are durable and long-lasting. Furthermore, the higher dosage can also be accommodated in tablets giving market players the flexibility to produce products with multiple dosages. The already established familiarity with tablets among consumers will propel the segment's growth.
  • The distribution channel segment is divided into supermarkets/hypermarkets, pharmacies, specialty stores, online, and others. The pharmacies segment dominated the market with a revenue share of around 45% in 2023. The growing presence of pharmacies in developing countries will contribute to the segment's growth. The well-established network of pharmacies in developed countries makes them a popular choice for buying dietary supplements, given their convenience. The presence of pharmacists who can assist customers by offering the proper over-the-counter medication according to their needs is an added advantage driving the development of the segment. The availability of all brands and their products in one place is another significant benefit they offer.

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North American region emerged as the largest market for the global dietary supplements market, with a 40.34% share of the market revenue in 2023.

North America region Dietary Supplements Market Share in 2023 - 40.34%

 

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  • North America currently dominates the dietary supplements market due to increasing lifestyle and chronic diseases/conditions, encouraging people towards preventive healthcare such as dietary supplements. The population's high disposable income is driving the region's dietary supplements market. The growing geriatric population is also propelling the intake of dietary supplements that are high in nutritional value and low in calorific content. The rising consumption of vitamins, minerals, and other dietary supplements by working individuals, athletes, fitness enthusiasts, and regular people are driving the market. The Asia Pacific is expected to grow the fastest during the forecast period, given the growing western influence on consuming dietary supplements in the region. The increasing disposable income drives personalized nutrition demand in markets like China, India, South Korea, and Vietnam. The thriving pharmaceutical sector and large consumer base are attracting major market players to the region. Market players are adopting innovative competitive strategies to capture the market by increasing research and development and thereby contributing to the growth of the regional dietary supplements market.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Ingredient Type
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Form Type
          4.3.4. Market Attractiveness Analysis by Distribution Channel
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising awareness about dietary supplements and their long-term benefits
    5.3. Restraints
          5.3.1. High cost of dietary supplements
    5.4. Opportunities
          5.4.1. Dietary supplements are preferred over pharmaceutical agents
    5.5. Challenges
          5.5.1. Stringent international guidelines, rules and regulations

6. Global Dietary Supplements Market Analysis and Forecast, By Ingredient Type
    6.1. Segment Overview
    6.2. Vitamins
    6.3. Minerals
    6.4. Enzymes
    6.5. Probiotics
    6.6. Fibers & Specialty Carbohydrates
    6.7. Botanicals
    6.8. Proteins & Amino Acids
    6.9. Omega Fatty Acids
    6.10. Others

7. Global Dietary Supplements Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Energy & Weight Management
    7.3. Bone & Joint Health
    7.4. Immunity
    7.5. Diabetes
    7.6. Lungs
    7.7. Skin/Hair
    7.8. Mental Health
    7.9. Menopause
    7.10. Prenatal Health
    7.11. Anti-Aging
    7.12. Insomnia
    7.13. Sexual Health
    7.14. Anti-Cancer
    7.15. Cardiac Health
    7.16. Gastrointestinal Health
    7.17. General Health
    7.18. Others

8. Global Dietary Supplements Market Analysis and Forecast, By Form Type
    8.1. Segment Overview
    8.2. Tablets
    8.3. Soft Gels
    8.4. Gummies
    8.5. Liquids
    8.6. Powders
    8.7. Capsules
    8.8. Others

9. Global Dietary Supplements Market Analysis and Forecast, By Distribution Channel
    9.1. Segment Overview
    9.2. Supermarkets/Hypermarkets
    9.3. Pharmacies
    9.4. Specialty Stores
    9.5. Online
    9.6. Others

10. Global Dietary Supplements Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Dietary Supplements Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Dietary Supplements Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Abbott
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. ADM
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Amway Corporation
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Bayer AG
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Glanbia PLC
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. GlaxoSmithKline PLC
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Herbalife International of America Inc.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Nestle SA
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Nu Skin Enterprises Inc.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Pfizer Inc.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

2. Global Vitamins Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

3. Global Minerals Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

4. Global Enzymes Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

5. Global Probiotics Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

6. Global Fibers & Specialty Carbohydrates Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

7. Global Botanicals Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

8. Global Proteins & Amino Acids Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

9. Global Omega Fatty Acids Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

10. Global Others Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

11. Global Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

12. Global Energy & Weight Management Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

13. Global Bone & Joint Health Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

14. Global Immunity Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

15. Global Diabetes Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

16. Global Lungs Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

17. Global Skin/Hair Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

18. Global Mental Health Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

19. Global Menopause Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

20. Global Prenatal Health Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

21. Global Anti-Aging Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

22. Global Insomnia Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

23. Global Sexual Health Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

24. Global Anti-Cancer Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

25. Global Cardiac Health Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

26. Global Gastrointestinal Health Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

27. Global General Health Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

28. Global Others Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

29. Global Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

30. Global Tablets Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

31. Global Soft Gels Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

32. Global Gummies Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

33. Global Liquids Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

34. Global Powders Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

35. Global Capsules Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

36. Global Others Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

37. Global Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

38. Global Supermarkets/Hypermarkets Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

39. Global Pharmacies Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

40. Global Specialty Stores Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

41. Global Online Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

42. Global Others Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

43. Global Dietary Supplements Market, By Region, 2020-2033 (USD Billion) 

44. North America Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

45. North America Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

46. North America Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

47. North America Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

48. U.S. Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

49. U.S. Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

50. U.S. Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

51. U.S. Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

52. Canada Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

53. Canada Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

54. Canada Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

55. Canada Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

56. Mexico Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

57. Mexico Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

58. Mexico Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

59. Mexico Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

60. Europe Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

61. Europe Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

62. Europe Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

63. Europe Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

64. Germany Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

65. Germany Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

66. Germany Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

67. Germany Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

68. France Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

69. France Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

70. France Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

71. France Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

72. U.K. Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

73. U.K. Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

74. U.K. Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

75. U.K. Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

76. Italy Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

77. Italy Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

78. Italy Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

79. Italy Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

80. Spain Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

81. Spain Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

82. Spain Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

83. Spain Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

84. Asia Pacific Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

85. Asia Pacific Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

86. Asia Pacific Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

87. Asia Pacific Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

88. Japan Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

89. Japan Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

90. Japan Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

91. Japan Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

92. China Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

93. China Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

94. China Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

95. China Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

96. India Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

97. India Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

98. India Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

99. India Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

100. South America Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

101. South America Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

102. South America Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion)

103. South America Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion)

104. Brazil Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

105. Brazil Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

106. Brazil Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

107. Brazil Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion)

108. Middle East and Africa Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

109. Middle East and Africa Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

110. Middle East and Africa Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

111. Middle East and Africa Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion)

112. UAE Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

113. UAE Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

114. UAE Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

115. UAE Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion)

116. South Africa Dietary Supplements Market, By Ingredient Type, 2020-2033 (USD Billion) 

117. South Africa Dietary Supplements Market, By Application, 2020-2033 (USD Billion) 

118. South Africa Dietary Supplements Market, By Form Type, 2020-2033 (USD Billion) 

119. South Africa Dietary Supplements Market, By Distribution Channel, 2020-2033 (USD Billion) 

List of Figures 

1. Global Dietary Supplements Market Segmentation

2. Dietary Supplements Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Dietary Supplements Market Attractiveness Analysis by Ingredient Type

9. Global Dietary Supplements Market Attractiveness Analysis by Application

10. Global Dietary Supplements Market Attractiveness Analysis by Form Type

11. Global Dietary Supplements Market Attractiveness Analysis by Distribution Channel

12. Global Dietary Supplements Market Attractiveness Analysis by Region

13. Global Dietary Supplements Market: Dynamics

14. Global Dietary Supplements Market Share by Ingredient Type (2023 & 2033)

15. Global Dietary Supplements Market Share by Application (2023 & 2033)

16. Global Dietary Supplements Market Share by Form Type (2023 & 2033)

17. Global Dietary Supplements Market Share by Distribution Channel (2023 & 2033)

18. Global Dietary Supplements Market Share by Regions (2023 & 2033)

19. Global Dietary Supplements Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global dietary supplements market based on below mentioned segments:

Global Dietary Supplements Market by Ingredient Type:

  • Vitamins
  • Minerals
  • Enzymes
  • Probiotics
  • Fibers & Specialty Carbohydrates
  • Botanicals
  • Proteins & Amino Acids
  • Omega Fatty Acids
  • Others

Global Dietary Supplements Market by Application:

  • Energy & Weight Management
  • Bone & Joint Health
  • Immunity
  • Diabetes
  • Lungs
  • Skin/Hair
  • Mental Health
  • Menopause
  • Prenatal Health
  • Anti-Aging
  • Insomnia
  • Sexual Health
  • Anti-Cancer
  • Cardiac Health
  • Gastrointestinal Health
  • General Health
  • Others

Global Dietary Supplements Market by Form Type:

  • Tablets
  • Soft Gels
  • Gummies
  • Liquids
  • Powders
  • Capsules
  • Others

Global Dietary Supplements Market by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Pharmacies
  • Specialty Stores
  • Online
  • Others

Global Dietary Supplements Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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