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Nowadays, customer experience is one of the key factors to gain a competitive advantage, and many companies form every different industries are focusing on building strong customer experience. Thus, companies are needed to fully understand the customers to offer a personalized and seamless experience at every point. Customer data platform helps the organizations to provide personalization, omnichannel experience, and better customer understanding. Therefore, many companies are adopting the customer data platform solution to enhance the customer experience, driving the growth of the market.
Increasing investment of organizations in the marketing and advertising activities to gain the significant market share and to acquire the new customers, boosting the growth of the market. Customer data platform helps the organizations to develop the better understanding customers and to improve the targeting. It gives the 360-degree profiling of customers by bringing the already available data within the organization.
Customer data platform makes use of extensive third-party data, which increases the concern of data privacy for customers and a potential liability for brands. Thus, many governments across the globe have introduced the several laws regarding customer data privacy and security. Some of the laws of customer privacy are GDPR in Europe and CCP in California, regulates the customer data privacy. Thus, increasing concern of data privacy and related regulations may hamper the growth of the market over the forecast period.
Customer data platform has a very bright future in the upcoming years, with the increasing adoption of this platform across every industry to gain a competitive advantage in the market. In addition to this, customer experience is becoming more dynamic with the rising customer expectations and speed of business. Customer data platforms is expected to provide seamless customer experience to overcome fragmented customer expectations and to give the brand with the ability to meet the customer's demand.
The customer data platform collects the data from a variety of sources to offer the deeper personalization. Thus, it takes more time to combine the data, which results into the delays in the marketing campaigns. Therefore, the longer time required for the marketing campaigns due to customer data platform may limit the growth of the market over the forecast period.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Component
4.3.2. Market Attractiveness Analysis By Deployment
4.3.3. Market Attractiveness Analysis By Application
4.3.4. Market Attractiveness Analysis By Industry Vertical
4.3.5. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing trend to enhance the customer experience
5.2.2. Increasing investment in the marketing and advertising activities
5.3. Restrains
5.3.1. Customer data privacy issue and related Laws
5.4. Opportunities
5.4.1. Increasing investment to adopt the customer data platform
5.5. Challenges
5.5.1. Longer time required for the marketing campaigns
6. Global Customer Data Platform Market Analysis and Forecast, By Component
6.1. Segment Overview
6.2. Solution
6.3. Services
7. Global Customer Data Platform Market Analysis and Forecast, By Deployment
7.1. Segment Overview
7.2. On Premise
7.3. Cloud
8. Global Customer Data Platform Market Analysis and Forecast, By Application
8.1. Segment Overview
8.2. Personalized Recommendations
8.3. Predictive Analytics
8.4. Marketing Data Segmentation
8.5. Customer Retention and Engagement
8.6. Security Management
8.7. Others
9. Global Customer Data Platform Market Analysis and Forecast, By Industry Vertical
9.1. Segment Overview
9.2. BFSI
9.3. Retail & E commerce
9.4. Healthcare
9.5. Media & Entertainment
9.6. Travel & Hospitality
9.7. Others
10. Global Customer Data Platform Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Customer Data Platform Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in the Customer Data Platform Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. Oracle Corporation
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. Microsoft
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. SAS
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. Teradata
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. Salesforce
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. Adobe
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. Dun & Bradstreet
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. Leadspace
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. Zylotech
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. CaliberMind
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
List of Table
1. Global Customer Data Platform Market, By Component, 2020–2033(USD Billion)
2. Global Solution Market, By Region, 2020–2033(USD Billion)
3. Global Services Market, By Region, 2020–2033(USD Billion)
4. Global Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
5. Global On Premise Customer Data Platform Market, By Region, 2020–2033(USD Billion)
6. Global Cloud Customer Data Platform Market, By Region, 2020–2033(USD Billion)
7. Global Customer Data Platform Market, By Application, 2020–2033(USD Billion)
8. Global Personalized Recommendations Customer Data Platform Market, By Region, 2020–2033(USD Billion)
9. Global Predictive Analytics Customer Data Platform Market, By Region, 2020–2033(USD Billion)
10. Global Marketing Data Segmentation Customer Data Platform Market, By Region, 2020–2033(USD Billion)
11. Global Customer Retention and Engagement Customer Data Platform Market, By Region, 2020–2033(USD Billion)
12. Global Others Customer Data Platform Market, By Region, 2020–2033(USD Billion)
13. Global Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
14. Global Healthcare Customer Data Platform Market, By Region, 2020–2033(USD Billion)
15. Global BFSI Customer Data Platform Market, By Region, 2020–2033(USD Billion)
16. Global Retail & E commerce Customer Data Platform Market, By Region, 2020–2033(USD Billion)
17. Global Media & Entertainment Customer Data Platform Market, By Region, 2020–2033(USD Billion)
18. Global Travel & Hospitality Customer Data Platform Market, By Region, 2020–2033(USD Billion)
19. Global Others Customer Data Platform Market, By Region, 2020–2033(USD Billion)
20. Global Customer Data Platform Market, By Region, 2020–2033(USD Billion)
21. North America Customer Data Platform Market, By Component, 2020–2033(USD Billion)
22. North America Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
23. North America Customer Data Platform Market, By Application, 2020–2033(USD Billion)
24. North America Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
25. U.S. Customer Data Platform Market, By Component, 2020–2033(USD Billion)
26. U.S. Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
27. U.S. Customer Data Platform Market, By Application, 2020–2033(USD Billion)
28. U.S. Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
29. Canada Customer Data Platform Market, By Component, 2020–2033(USD Billion)
30. Canada Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
31. Canada Customer Data Platform Market, By Application, 2020–2033(USD Billion)
32. Canada Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
33. Mexico Customer Data Platform Market, By Component, 2020–2033(USD Billion)
34. Mexico Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
35. Mexico Customer Data Platform Market, By Application, 2020–2033(USD Billion)
36. Mexico Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
37. Europe Customer Data Platform Market, By Component, 2020–2033(USD Billion)
38. Europe Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
39. Europe Customer Data Platform Market, By Application, 2020–2033(USD Billion)
40. Europe Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
41. Germany Customer Data Platform Market, By Component, 2020–2033(USD Billion)
42. Germany Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
43. Germany Customer Data Platform Market, By Application, 2020–2033(USD Billion)
44. Germany Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
45. France Customer Data Platform Market, By Component, 2020–2033(USD Billion)
46. France Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
47. France Customer Data Platform Market, By Application, 2020–2033(USD Billion)
48. France Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
49. U.K. Customer Data Platform Market, By Component, 2020–2033(USD Billion)
50. U.K. Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
51. U.K. Customer Data Platform Market, By Application, 2020–2033(USD Billion)
52. U.K. Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
53. Italy Customer Data Platform Market, By Component, 2020–2033(USD Billion)
54. Italy Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
55. Italy Customer Data Platform Market, By Application, 2020–2033(USD Billion)
56. Italy Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
57. Spain Customer Data Platform Market, By Component, 2020–2033(USD Billion)
58. Spain Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
59. Spain Customer Data Platform Market, By Application, 2020–2033(USD Billion)
60. Spain Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
61. Asia Pacific Customer Data Platform Market, By Component, 2020–2033(USD Billion)
62. Asia Pacific Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
63. Asia Pacific Customer Data Platform Market, By Application, 2020–2033(USD Billion)
64. Asia Pacific Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
65. Japan Customer Data Platform Market, By Component, 2020–2033(USD Billion)
66. Japan Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
67. Japan Customer Data Platform Market, By Application, 2020–2033(USD Billion)
68. Japan Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
69. China Customer Data Platform Market, By Component, 2020–2033(USD Billion)
70. China Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
71. China Customer Data Platform Market, By Application, 2020–2033(USD Billion)
72. China Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
73. India Customer Data Platform Market, By Component, 2020–2033(USD Billion)
74. India Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
75. India Customer Data Platform Market, By Application, 2020–2033(USD Billion)
76. India Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
77. South America Customer Data Platform Market, By Component, 2020–2033(USD Billion)
78. South America Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
79. South America Customer Data Platform Market, By Application, 2020–2033(USD Billion)
80. South America Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
81. Brazil Customer Data Platform Market, By Component, 2020–2033(USD Billion)
82. Brazil Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
83. Brazil Customer Data Platform Market, By Application, 2020–2033(USD Billion)
84. Brazil Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
85. Middle East and Africa Customer Data Platform Market, By Component, 2020–2033(USD Billion)
86. Middle East and Africa Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
87. Middle East and Africa Customer Data Platform Market, By Application, 2020–2033(USD Billion)
88. Middle East and Africa Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
89. UAE Customer Data Platform Market, By Component, 2020–2033(USD Billion)
90. UAE Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
91. UAE Customer Data Platform Market, By Application, 2020–2033(USD Billion)
92. UAE Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
93. South Africa Customer Data Platform Market, By Component, 2020–2033(USD Billion)
94. South Africa Customer Data Platform Market, By Deployment, 2020–2033(USD Billion)
95. South Africa Customer Data Platform Market, By Application, 2020–2033(USD Billion)
96. South Africa Customer Data Platform Market, By Industry Vertical, 2020–2033(USD Billion)
List of Figures
1. Global Customer Data Platform Market Segmentation
2. Customer Data Platform Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Customer Data Platform Market Attractiveness Analysis By Component
9. Global Customer Data Platform Market Attractiveness Analysis By Deployment
10. Global Customer Data Platform Market Attractiveness Analysis By Application
11. Global Customer Data Platform Market Attractiveness Analysis By Industry Vertical
12. Global Customer Data Platform Market Attractiveness Analysis By Region
13. Global Customer Data Platform Market: Dynamics
14. Global Customer Data Platform Market Share By Component(2023 & 2033)
15. Global Customer Data Platform Market Share By Deployment(2023 & 2033)
16. Global Customer Data Platform Market Share By Application(2023 & 2033)
17. Global Customer Data Platform Market Share By Industry Vertical(2023 & 2033)
18. Global Customer Data Platform Market Share by Regions (2023 & 2033)
19. Global Customer Data Platform Market Share by Company (2023)
This study forecasts revenue and volume growth at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global customer data platform market on the basis of below mentioned segments:
Global Customer Data Platform Market by Component:
Global Customer Data Platform Market by Deployment Type:
Global Customer Data Platform Market by Application:
Global Customer Data Platform Market by Industry Vertical:
Global Customer Data Platform Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.
Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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