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Consumer Journey Analytics Market

Consumer Journey Analytics Market Size & Overview – Key Insights & Forecast

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12803
  • Published Date: Jun, 2022
  • Pages: 136
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global consumer journey analytics market is expected to reach USD 41.70 billion by 2030, at a CAGR of 17.85% from 2022 to 2030. Consumer journey analytics market growth would be driven by rising consumer expectations for the services they receive from companies and brands. The increasing adoption of consumer journey analysis to improve unit sales, consumer experience, and company revenue will also contribute to the growth of the global consumer journey analysis market.

A consumer is an individual who purchases goods and services from the market for personal use. They are the final consumers of the goods or services purchased by them. The demand from consumers for a company product or service is the primary driver of revenue for the company or brand. Consumer demand is essential for the survival of a business. Consumers also aid companies in analyzing the market by demanding various products or services, giving feedback, and encouraging diversification and betterment of the company. A consumer goes through a process to decide whether they will buy the product/service or not. The process involves initial interaction with the product/service wherein they learn about the product's existence, varieties, quality, quantity, aftersales services, affordability, and accessibility, among other things. The consumer's interaction from the initial point of contact with the brand until the purchase of the product/service is called the customer journey. A thorough analysis or deeper understanding of the customer journey allows companies to understand consumer behavior, pain points, points of friction, unnecessary touchpoint, etc. A customer journey analysis enables the companies to evaluate their products and services from the customer's point of view. A holistic evaluation from the consumer's perspective helps the company identify and mitigate factors that cause a reduction in customers resulting in a loss of revenue. It also helps identify factors or touchpoints retaining customers for the company, thereby enabling brands to commercialize and benefit by enhancing these parameters. New technological advancements that allow real-time data collection and processing have enabled companies to gather actionable business insights to increase their customer base and revenue.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Application
          4.3.2. Market Attractiveness Analysis by Deployment Type
          4.3.3. Market Attractiveness Analysis by Data Source
          4.3.4. Market Attractiveness Analysis by Component
          4.3.5. Market Attractiveness Analysis by End User
          4.3.6. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising customer expectations
    5.3. Restraints
          5.3.1. Data privacy and security concerns
    5.4. Opportunities
          5.4.1. Product innovations
    5.5. Challenges
          5.5.1. Difficulty in quantifying customer experience

6. Global Consumer Journey Analytics Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Customer Segmentation and Targeting
    6.3. Customer Behavioral Analysis
    6.4. Customer Experience Management
    6.5. Brand Management
    6.6. Product Management
    6.7. Customer Churn and Retention Management
    6.8. Others

7. Global Consumer Journey Analytics Market Analysis and Forecast, By Deployment Type
    7.1. Segment Overview
    7.2. Cloud
    7.3. On-Premises

8. Global Consumer Journey Analytics Market Analysis and Forecast, By Data Source
    8.1. Segment Overview
    8.2. Web
    8.3. Email
    8.4. Call Center
    8.5. Store
    8.6. Social Media
    8.7. Others

9. Global Consumer Journey Analytics Market Analysis and Forecast, By Component
    9.1. Segment Overview
    9.2. Solutions
    9.3. Services

10. Global Consumer Journey Analytics Market Analysis and Forecast, By End User
    10.1. Segment Overview
    10.2. BFSI (Banking, Financial Services & Insurance)
    10.3. Manufacturing
    10.4. Media And Entertainment
    10.5. Travel And Hospitality
    10.6. Retail And E-Commerce
    10.7. Government
    10.8. Healthcare And Life-Sciences
    10.9. Transportation And Logistics
    10.10. Telecommunications And IT
    10.11. Others

11. Global Consumer Journey Analytics Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa

12. Global Consumer Journey Analytics Market-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in the Consumer Journey Analytics Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Product Launches and Developments
          12.3.2. Partnerships, Collaborations, and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions

13. Company Profiles
    13.1. Salesforce Inc.
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company Product Portfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. Adobe Systems Inc.
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company Product Portfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. IBM Corporation
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company Product Portfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. NICE Ltd.
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company Product Portfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. BryterCX
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company Product Portfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. Pointillist
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company Product Portfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. SAP SE
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company Product Portfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. Oracle
          13.8.1. Business Overview
          13.8.2. Company Snapshot
          13.8.3. Company Market Share Analysis
          13.8.4. Company Product Portfolio
          13.8.5. Recent Developments
          13.8.6. SWOT Analysis
    13.9. Teradata Corporation
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company Product Portfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. Genesys Inc.
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Product Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis

List of Table

1. Global Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

2. Global Customer Segmentation and Targeting Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

3. Global Customer Behavioral Analysis Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

4. Global Customer Experience Management Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

5. Global Brand Management Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

6. Global Product Management Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

7. Global Customer Churn and Retention Management Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

8. Global Others Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

9. Global Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

10. Global Cloud Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

11. Global On-Premises Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

12. Global Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

13. Global Web Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

14. Global Email Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

15. Global Call Center Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

16. Global Store Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

17. Global Social Media Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

18. Global Others Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

19. Global Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

20. Global Solutions Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

21. Global Services Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

22. Global Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

23. Global BFSI (Banking, Financial Services & Insurance) Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

24. Global Manufacturing Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

25. Global Media and Entertainment Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

26. Global Travel and Hospitality Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

27. Global Retail and E-Commerce Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

28. Global Government Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

29. Global Healthcare and Life-Sciences Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

30. Global Transportation and Logistics Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

31. Global Telecommunications and IT Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

32. Global Others Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

33. Global Consumer Journey Analytics Market, By Region, 2019-2030 (USD Billion) 

34. North America Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

35. North America Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

36. North America Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

37. North America Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

38. North America Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

39. U.S. Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

40. U.S. Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

41. U.S. Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

42. U.S. Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

43. U.S. Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

44. Canada Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

45. Canada Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

46. Canada Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

47. Canada Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

48. Canada Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

49. Mexico Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

50. Mexico Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

51. Mexico Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

52. Mexico Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

53. Mexico Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

54. Europe Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

55. Europe Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

56. Europe Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

57. Europe Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

58. Europe Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

59. Germany Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

60. Germany Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

61. Germany Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

62. Germany Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

63. Germany Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

64. France Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

65. France Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

66. France Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

67. France Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

68. France Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

69. U.K. Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

70. U.K. Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

71. U.K. Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

72. U.K. Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

73. U.K. Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

74. Italy Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

75. Italy Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

76. Italy Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

77. Italy Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

78. Italy America Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

79. Spain Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

80. Spain Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

81. Spain Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

82. Spain Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

83. Spain Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

84. Asia Pacific Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

85. Asia Pacific Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

86. Asia Pacific Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

87. Asia Pacific Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

88. Asia Pacific Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

89. Japan Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

90. Japan Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

91. Japan Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

92. Japan Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

93. Japan Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

94. China Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

95. China Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

96. China Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

97. China Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

98. China Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

99. India Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

100. India Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

101. India Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

102. India Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

103. India Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

104. South America Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

105. South America Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

106. South America Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion)

107. South America Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion)

108. South America Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

109. Brazil Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

110. Brazil Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

111. Brazil Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

112. Brazil Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion)

113. Brazil Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

114. Middle East and Africa Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

115. Middle East and Africa Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

116. Middle East and Africa Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

117. Middle East and Africa Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion)

118. Middle East and Africa Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

119. UAE Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

120. UAE Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

121. UAE Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

122. UAE Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion)

123. UAE Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

124. South Africa Consumer Journey Analytics Market, By Application, 2019-2030 (USD Billion) 

125. South Africa Consumer Journey Analytics Market, By Deployment Type, 2019-2030 (USD Billion) 

126. South Africa Consumer Journey Analytics Market, By Data Source, 2019-2030 (USD Billion) 

127. South Africa Consumer Journey Analytics Market, By Component, 2019-2030 (USD Billion) 

128. South Africa Consumer Journey Analytics Market, By End User, 2019-2030 (USD Billion) 

List of Figures 

1. Global Consumer Journey Analytics Market Segmentation

2. Consumer Journey Analytics Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Consumer Journey Analytics Market Attractiveness Analysis by Application

9. Global Consumer Journey Analytics Market Attractiveness Analysis by Deployment Type

10. Global Consumer Journey Analytics Market Attractiveness Analysis by Data Source

11. Global Consumer Journey Analytics Market Attractiveness Analysis by Component

12. Global Consumer Journey Analytics Market Attractiveness Analysis by End User

13. Global Consumer Journey Analytics Market Attractiveness Analysis by Region

14. Global Consumer Journey Analytics Market: Dynamics

15. Global Consumer Journey Analytics Market Share by Application (2022 & 2030)

16. Global Consumer Journey Analytics Market Share by Deployment Type (2022 & 2030)

17. Global Consumer Journey Analytics Market Share by Data Source (2022 & 2030)

18. Global Consumer Journey Analytics Market Share by Component (2022 & 2030)

19. Global Consumer Journey Analytics Market Share by End User (2022 & 2030)

20. Global Consumer Journey Analytics Market Share by Regions (2022 & 2030)

21. Global Consumer Journey Analytics Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global consumer journey analytics market based on below mentioned segments:

Global Consumer Journey Analytics Market by Application:

  • Customer Segmentation and Targeting
  • Customer Behavioral Analysis
  • Customer Experience Management
  • Brand Management
  • Product Management
  • Customer Churn and Retention Management
  • Others

Global Consumer Journey Analytics Market Deployment Type:

  • Cloud
  • On-Premises

Global Consumer Journey Analytics Market by Data Source:

  • Web
  • Email
  • Call Center
  • Store
  • Social Media
  • Others

Global Consumer Journey Analytics Market by Component:

  • Solutions
  • Services

Global Consumer Journey Analytics Market by End User:

  • BFSI (Banking, Financial Services & Insurance)
  • Manufacturing
  • Media And Entertainment
  • Travel And Hospitality
  • Retail And E-Commerce
  • Government
  • Healthcare And Life-Sciences
  • Transportation And Logistics
  • Telecommunications And IT
  • Others

Global Consumer Journey Analytics Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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Why choose us

ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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