Collaborative Robot Market

Collaborative Robot Market Size & Overview – Key Insights & Forecast

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14256
  • Published Date: Apr, 2024
  • Pages: 237
  • Category: Machinery & Equipment
  • Format: PDF
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Market Introduction

The global Collaborative Robot market generated USD 1.75 Billion revenue in 2023 and is projected to grow at a CAGR of 35.14% from 2024 to 2033. The market is expected to reach USD 35.55 Billion by 2033. The surge in automation requirements across global industries to enhance productivity and efficiency has spurred a growing demand for automation solutions. This trend is significantly propelling the expansion of the collaborative robot market. Moreover, continuous technological advancements in the industry further fuel this growth trajectory.

A collaborative robot, often called a cobot, is developed to work alongside humans in a shared workspace or environment. Unlike conventional industrial robots that generally operate in safety barriers, collaborative robots are developed to interact safely with human workers without requiring extensive safety measures. These cobots are equipped with cutting-edge sensors and intelligent software that allow them to observe the existence of people and adjust their actions accordingly to dodge collisions or mishaps. They are designed to be easily programmable, allowing quick deployment and adaptation to various tasks and workflows. Collaborative robots are used across various industries, including manufacturing, logistics, healthcare, and more. They are particularly valuable in tasks that require flexibility, dexterity, and close collaboration between humans and machines, such as assembly, pick-and-place operations, quality inspection, and material handling. The key features of collaborative robots include their ability to enhance productivity, improve efficiency, and promote worker safety by automating repetitive or strenuous tasks while working near humans. They represent a significant advancement in robotics technology, offering a harmonious blend of automation and human-centred design to optimize workflow processes in modern industrial settings.

Collaborative Robot Market Size

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Recent Development

  • In October 2023: Epson has unveiled an innovative range of SCARA robots. The high-power-density GX-B Series is driven by the RC700E controller featuring integrated SafeSense technology. The lineup includes the GX8B, GX10B, GX4B, and GX20B models. Designed with industrial-rated safety characteristics, the GX-B Series significantly advances SCARA robot capabilities. These robots offer exceptional performance and adaptability within a compact design. Engineered to address diverse automation requirements, the GX-B Series provides payloads ranging from four to 20 kg, reaches up to one meter, and offers various arm configurations and mounting options. Integrated SafeSense technology ensures enhanced safety during operations. Moreover, these robots deliver high throughput with substantial payloads, enabling them to tackle even the most demanding tasks with remarkable precision. The series incorporates cutting-edge GYROPLUS vibration reduction technology, facilitating rapid production speeds, precise motion control, and quick settling times.
  • In April 2023: Doosan Robotics, a prominent global manufacturer of collaborative robots, has introduced its latest innovation, the E-SERIES, innovated precisely for the F&B (food and beverage) industry and certified by the National Sanitation Foundation (NSF). Aptly named for its technological prowess, the E-SERIES offers unparalleled flexibility in producing an expansive range of F&B (food and beverage) products while maintaining competitive pricing and setting industry benchmarks for safety and hygiene standards. The NSF-certified E-SERIES from Doosan Robotics ensures food hygiene with qualities such as sealed gaps between the robot's connecting axes. These robots are effortlessly installed and seamlessly integrated into various workspaces through careful weight reduction and sleek design. With a payload capacity of 5kg and an impressive reach of nearly 3ft (900mm), the E-SERIES can handle diverse food-related tasks with utmost efficiency and ease.
  • In December 2022: ABB has introduced an industrial collaborative robot, the SWIFTI CRB 1300. This innovative robot is crucial to bridging the gap between traditional industrial robots and collaborative counterparts. It seamlessly blends top-notch speed and precision with an enhanced payload capacity of up to 11kg. The SWIFTI CRB 1300 is versatile, finding applications across diverse areas, ranging from pick-and-place operations to machine tending palletizing and screwdriving. Its capabilities cater to various industrial needs, making it a valuable asset in various manufacturing environments.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By Payload
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By End Use Industry
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Ease of Use
          5.2.2. Safety and Collaboration
    5.3. Restraints
          5.3.1. Initial Investment Costs
    5.4. Opportunities
          5.4.1. Expansion into New Industries
    5.5. Challenges
          5.5.1. Limited Payload and Speed Capacities

6. Global Collaborative Robot Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Hardware
    6.3. Software

7. Global Collaborative Robot Market Analysis and Forecast, By Payload
    7.1. Segment Overview
    7.2. Up to 5 Kg
    7.3. 5-10 Kg
    7.4. Above 10 Kg

8. Global Collaborative Robot Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Assembly
    8.3. Gluing & Welding
    8.4. Handling
    8.5. Machine Tending
    8.6. Pick & Place
    8.7. Packaging
    8.8. Quality Testing
    8.9. Others

9. Global Collaborative Robot Market Analysis and Forecast, By End Use Industry
    9.1. Segment Overview
    9.2. Automotive
    9.3. Electronics
    9.4. Food & Beverage
    9.5. Furniture & Equipment
    9.6. Metal & Machinery
    9.7. Plastic & Polymers
    9.8. Pharma
    9.9. Others

10. Global Collaborative Robot Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Collaborative Robot Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Collaborative Robot Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. ABB Ltd.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. AUBO (Beijing) Robotics Technology Co. Ltd.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Comau S.p.A.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Denso
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Doosan
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Epson Robots
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Energid Technologies Corporation
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Festo Group
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. F&P Robotics AG
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Franks Emika Gmbh
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Fanuc Corporation
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. Kawasaki Heavy Industries Ltd.
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. KUKA AG
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. MRK-Systeme GmbH
          12.14.1. Business Overview
          12.14.2. Company Snapshot
          12.14.3. Company Market Share Analysis
          12.14.4. Company Product Portfolio
          12.14.5. Recent Developments
          12.14.6. SWOT Analysis
    12.15. MABI Robotic AG
          12.15.1. Business Overview
          12.15.2. Company Snapshot
          12.15.3. Company Market Share Analysis
          12.15.4. Company Product Portfolio
          12.15.5. Recent Developments
          12.15.6. SWOT Analysis
    12.16. Omron Corporation
          12.16.1. Business Overview
          12.16.2. Company Snapshot
          12.16.3. Company Market Share Analysis
          12.16.4. Company Product Portfolio
          12.16.5. Recent Developments
          12.16.6. SWOT Analysis
    12.17. Precise Automation Inc.
          12.17.1. Business Overview
          12.17.2. Company Snapshot
          12.17.3. Company Market Share Analysis
          12.17.4. Company Product Portfolio
          12.17.5. Recent Developments
          12.17.6. SWOT Analysis
    12.18. Rethink Robotics GmbH
          12.18.1. Business Overview
          12.18.2. Company Snapshot
          12.18.3. Company Market Share Analysis
          12.18.4. Company Product Portfolio
          12.18.5. Recent Developments
          12.18.6. SWOT Analysis
    12.19. Robert Bosch GmbH
          12.19.1. Business Overview
          12.19.2. Company Snapshot
          12.19.3. Company Market Share Analysis
          12.19.4. Company Product Portfolio
          12.19.5. Recent Developments
          12.19.6. SWOT Analysis
    12.20. Staubli International AG
          12.20.1. Business Overview
          12.20.2. Company Snapshot
          12.20.3. Company Market Share Analysis
          12.20.4. Company Product Portfolio
          12.20.5. Recent Developments
          12.20.6. SWOT Analysis
    12.21. Siasun Robot & Automation co. Ltd.
          12.21.1. Business Overview
          12.21.2. Company Snapshot
          12.21.3. Company Market Share Analysis
          12.21.4. Company Product Portfolio
          12.21.5. Recent Developments
          12.21.6. SWOT Analysis
    12.22. TechMan Robot Inc.
          12.22.1. Business Overview
          12.22.2. Company Snapshot
          12.22.3. Company Market Share Analysis
          12.22.4. Company Product Portfolio
          12.22.5. Recent Developments
          12.22.6. SWOT Analysis
    12.23. Universal Robots
          12.23.1. Business Overview
          12.23.2. Company Snapshot
          12.23.3. Company Market Share Analysis
          12.23.4. Company Product Portfolio
          12.23.5. Recent Developments
          12.23.6. SWOT Analysis
    12.24. Yaskawa Electric Corporation
          12.24.1. Business Overview
          12.24.2. Company Snapshot
          12.24.3. Company Market Share Analysis
          12.24.4. Company Product Portfolio
          12.24.5. Recent Developments
          12.24.6. SWOT Analysis

List of Table

1. Global Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

2. Global Hardware Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

3. Global Software Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

4. Global Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

5. Global Up to 5 Kg Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

6. Global 5-10 Kg Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

7. Global Above 10 Kg Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

8. Global Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

9. Global Assembly Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

10. Global Gluing & Welding Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

11. Global Handling Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

12. Global Machine Tending Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

13. Global Pick & Place Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

14. Global Packaging Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

15. Global Quality Testing Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

16. Global Others Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

17. Global Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

18. Global Automotive Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

19. Global Electronics Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

20. Global Food & Beverage Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

21. Global Furniture & Equipment Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

22. Global Metal & Machinery Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

23. Global Plastic & Polymers Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

24. Global Pharma Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

25. Global Others Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

26. Global Collaborative Robot Market, By Region, 2020-2033 (USD Billion) 

27. North America Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

28. North America Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

29. North America Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

30. North America Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

31. U.S. Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

32. U.S. Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

33. U.S. Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

34. U.S. Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion)

35. Canada Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

36. Canada Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

37. Canada Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

38. Canada Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

39. Mexico Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

40. Mexico Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

41. Mexico Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

42. Mexico Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

43. Europe Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

44. Europe Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

45. Europe Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

46. Europe Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

47. Germany Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

48. Germany Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

49. Germany Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

50. Germany Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

51. France Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

52. France Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

53. France Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

54. France Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

55. U.K. Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

56. U.K. Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

57. U.K. Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

58. U.K. Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

59. Italy Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

60. Italy Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

61. Italy Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

62. Italy Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

63. Spain Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

64. Spain Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

65. Spain Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

66. Spain Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

67. Asia Pacific Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

68. Asia Pacific Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

69. Asia Pacific Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

70. Asia Pacific Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

71. Japan Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

72. Japan Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

73. Japan Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

74. Japan Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

75. China Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

76. China Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

77. China Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

78. China Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

79. India Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

80. India Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

81. India Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

82. India Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

83. South America Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

84. South America Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

85. South America Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

86. South America Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

87. Brazil Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

88. Brazil Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

89. Brazil Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

90. Brazil Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

91. Middle East and Africa Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

92. Middle East and Africa Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

93. Middle East and Africa Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

94. Middle East and Africa Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

95. UAE Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

96. UAE Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

97. UAE Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

98. UAE Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion)

99. South Africa Collaborative Robot Market, By Component, 2020-2033 (USD Billion) 

100. South Africa Collaborative Robot Market, By Payload, 2020-2033 (USD Billion) 

101. South Africa Collaborative Robot Market, By Application, 2020-2033 (USD Billion) 

102. South Africa Collaborative Robot Market, By End Use Industry, 2020-2033 (USD Billion) 

List of Figures 

1. Global Collaborative Robot Market Segmentation

2. Collaborative Robot Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Collaborative Robot Market Attractiveness Analysis By Component

9. Global Collaborative Robot Market Attractiveness Analysis By Payload

10. Global Collaborative Robot Market Attractiveness Analysis By Application

11. Global Collaborative Robot Market Attractiveness Analysis By End Use Industry

12. Global Collaborative Robot Market Attractiveness Analysis by Region

13. Global Collaborative Robot Market: Dynamics

14. Global Collaborative Robot Market Share By Component (2024 & 2033)

15. Global Collaborative Robot Market Share By Payload (2024 & 2033)

16. Global Collaborative Robot Market Share By Application (2024 & 2033)

17. Global Collaborative Robot Market Share By End Use Industry (2024 & 2033)

18. Global Collaborative Robot Market Share by Regions (2024 & 2033)

19. Global Collaborative Robot Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Collaborative Robot market based on below-mentioned segments:

Global Collaborative Robot Market by Component:

  • Hardware          
  • Software 

Global Collaborative Robot Market by Payload:

  • Up to 5 Kg         
  • 5-10 Kg
  • Above 10 Kg

Global Collaborative Robot Market by Application:

  • Assembly            
  • Gluing & Welding
  • Handling
  • Machine Tending
  • Pick & Place
  • Packaging
  • Quality Testing
  • Others

Global Collaborative Robot Market by End Use Industry:

  • Automotive          
  • Electronics
  • Food & Beverage
  • Furniture & Equipment
  • Metal & Machinery
  • Plastic & Polymers
  • Pharma
  • Others 

Global Collaborative Robot Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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