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Caprylic Acid Market

Caprylic Acid Market Size by Raw Material (Coconut Oil, Mammal Milk, Palm Oil and Others), Application (Food & Beverages, Personal Care, Pharmaceutical and Others), Distribution Channel (Online and Offline), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13678
  • Published Date: Sep, 2023
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
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Market Introduction

The global caprylic acid market was valued at USD 5.37 million in 2022 and is anticipated to grow at a CAGR of 9.43% from 2023 to 2032. The market is expected to reach USD 13.22 million by 2032. The market is experiencing substantial growth mainly due to the growing need for personal care products. This growth is further fueled by rising environmental awareness and heightened government backing for incorporating naturally sourced ingredients in industrial applications. Moreover, research and development efforts to utilize cost-effective and promising raw materials for caprylic acid production are anticipated to drive market evolution over the forecast years.

Caprylic acid (C8 Acid) is a saturated fatty acid described by its relatively short carbon chain comprising eight carbon atoms. This combination is naturally occurring and can be discovered in several sources, such as coconut oil, palm oil, and certain animal fats. One of the most notable features of caprylic acid is its antimicrobial activity. It can impede the growth of specific microorganisms, including bacteria, fungi, and yeast. This property has led to its utilization in various applications where microbial control is crucial. In the food industry, caprylic acid's antimicrobial properties contribute to its role in preserving food products. It can be used as a natural preservative to extend certain items' shelf life and inhibit spoilage organisms' growth. This factor can help reduce the need for synthetic preservatives and enhance the overall safety and quality of foods. Caprylic acid's antimicrobial capabilities have led to its inclusion in formulations for oral and topical applications in the pharmaceutical sector. It's often used in antifungal creams, ointments, fungal skin infections and candidiasis treatments. Its relatively mild side effect profile and natural origin make it an attractive option for such applications. Cosmetic and personal care industries also benefit from caprylic acid's properties. Due to its ability to control the growth of certain microorganisms, it finds use in products like skin cleansers, lotions, and shampoos, where maintaining microbial balance on the skin or scalp is essential. This factor can contribute to healthier skin and hair by minimizing the chances of infections or imbalances. Moreover, caprylic acid's potential in medical and therapeutic applications is being explored. Research suggests that it might have neuroprotective properties and could be investigated for its role in managing neurological disorders. However, further studies are needed to fully understand and validate these potential benefits.

Caprylic Acid Market Size

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Recent Development

  • In May 2023: In a collaborative effort, Wilmar International Limited (Wilmar) and BanQu have united to drive a sustainable palm oil value chain's progress, concurrently uplifting smallholder farmers' well-being. Initiated in June 2022, the palm oil traceability project capitalizes on BanQu's platform to bolster Wilmar's endeavours in eradicating supply chain gaps. This collaboration aims to validate sustainability advancements and ensure audit-compliant adherence. The pilot phase was executed through BanQu's secure, blockchain-based platform in June 2022. BanQu's global support team engaged with farmers, cooperatives, and mills in Indonesia, assessing user acceptance, gauging feasibility, and comprehending intricacies within remote operational settings. Subsequently, the project has achieved expansion, with escalating user engagement and a surge in transactions documented on the platform. This partnership is set to amplify transparency throughout the supply chain, facilitate accurate product monitoring, and propel the uptake of sustainable practices within the palm oil industry.
  • In April 2023: In collaboration with its supplier, PT Sawit Sumbermas Sarana Tbk (SSMS Tbk), Ecogreen Oleochemicals has embarked on a pioneering venture focused on RSPO Smallholder Certification. This collective endeavour enjoys comprehensive backing from RSPO, Ecogreen, SSMS Tbk, the Lamandau District Regent, and various local government bodies, including village officials. The core objective of this collaborative initiative is to empower oil palm smallholders in Mekar Mulya Village, Central Kalimantan. The initiative aims to elevate their quality of life and bolster their capabilities by implementing an autonomous program tailored for oil palm smallholders.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Raw Material
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing Health Consciousness
          5.2.2. Rising Demand in Personal Care Products
          5.2.3. Functional Food and Supplements
    5.3. Restraints
          5.3.1. Price Volatility of Raw Materials
          5.3.2. Limited Awareness
    5.4. Opportunities
          5.4.1. Expanding Natural and Organic Product Demand
          5.4.2. Functional Food Innovation
    5.5. Challenges
          5.5.1. Regulatory Constraints
          5.5.2. Production Scalability and Efficiency

6. Global Caprylic Acid Market Analysis and Forecast, By Raw Material
    6.1. Segment Overview
    6.2. Coconut Oil
    6.3. Mammal Milk
    6.4. Palm Oil
    6.5. Others

7. Global Caprylic Acid Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Food & Beverages
    7.3. Personal Care
    7.4. Pharmaceutical
    7.5. Others

8. Global Caprylic Acid Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Offline
    8.3. Online

9. Global Caprylic Acid Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Caprylic Acid Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Caprylic Acid Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Wilmar International Ltd.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. KLK OLEO.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Ecogreen Oleochemicals
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Procter & Gamble
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. IOI Corporation Berhad
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Pacific Oleochemicals Sdn Bhd
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. McKinley Resources Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Cremer Oleo GmbH & Co. KG
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Merck KGaA
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Vigon International, LLC.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Hydrite Chemical
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Forchem Oyj
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Kraton Corporation
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Oxiteno
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Interfat
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Spectrum Chemical Manufacturing Corp.
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis

List of Table

1. Global Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

2. Global Coconut Oil, Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

3. Global Mammal Milk, Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

4. Global Palm Oil, Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

5. Global Others, Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

6. Global Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

7. Global Food & Beverages Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

8. Global Personal Care Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

9. Global Pharmaceutical Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

10. Global Others Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

11. Global Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

12. Global Offline Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

13. Global Online Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

14. Global Caprylic Acid Market, By Region, 2019-2032 (USD Million) (K Tons)

15. North America Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

16. North America Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

17. North America Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

18. U.S. Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

19. U.S. Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

20. U.S. Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

21. Canada Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

22. Canada Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

23. Canada Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

24. Mexico Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

25. Mexico Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

26. Mexico Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

27. Europe Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

28. Europe Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

29. Europe Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

30. Germany Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

31. Germany Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

32. Germany Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

33. France Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

34. France Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

35. France Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

36. U.K. Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

37. U.K. Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

38. U.K. Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

39. Italy Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

40. Italy Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

41. Italy Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

42. Spain Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

43. Spain Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

44. Spain Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

45. Asia Pacific Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

46. Asia Pacific Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

47. Asia Pacific Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

48. Japan Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

49. Japan Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

50. Japan Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

51. China Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

52. China Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

53. China Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

54. India Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

55. India Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

56. India Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

57. South America Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

58. South America Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

59. South America Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

60. Brazil Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

61. Brazil Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

62. Brazil Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

63. Middle East and Africa Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

64. Middle East and Africa Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

65. Middle East and Africa Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

66. UAE Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

67. UAE Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

68. UAE Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

69. South Africa Caprylic Acid Market, By Raw Material, 2019-2032 (USD Million) (K Tons)

70. South Africa Caprylic Acid Market, By Application, 2019-2032 (USD Million) (K Tons)

71. South Africa Caprylic Acid Market, By Distribution Channel, 2019-2032 (USD Million) (K Tons)

List of Figures 

1. Global Caprylic Acid Market Segmentation

2. Caprylic Acid Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Caprylic Acid Market Attractiveness Analysis by Raw Material

9. Global Caprylic Acid Market Attractiveness Analysis by Application

10. Global Caprylic Acid Market Attractiveness Analysis by Distribution Channel

11. Global Caprylic Acid Market Attractiveness Analysis by Region

12. Global Caprylic Acid Market: Dynamics

13. Global Caprylic Acid Market Share by Raw Material (2023 & 2032)

14. Global Caprylic Acid Market Share by Application (2023 & 2032)

15. Global Caprylic Acid Market Share by Distribution Channel (2023 & 2032)

16. Global Caprylic Acid Market Share by Regions (2023 & 2032)

17. Global Caprylic Acid Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global caprylic acid market based on below-mentioned segments:

Global Caprylic Acid Market by Raw Material:

  • Coconut Oil
  • Mammal Milk
  • Palm Oil 
  • Others 

Global Caprylic Acid Market by Application:

  • Food & Beverages
  • Personal Care
  • Pharmaceutical 
  • Others 

Global Caprylic Acid Market by Distribution Channel:

  • Offline
  • Online

Global Caprylic Acid Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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Why choose us

ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

Some Facts About The Brainy Insights

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Fortune 500 Clients

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Companies Served Till Date