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Camera Modules Market

Camera Modules Market Size by Component (Image Sensors, Lens Modules, Voice Coil Motors), Focus Type (Fixed Focus, Autofocus), Interface, Pixel, Process, Application, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2030

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12642
  • Published Date: Jan, 2022
  • Pages: 239
  • Category: Machinery & Equipment
  • Format: PDF
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Segment Analysis

The global camera modules market has been segmented based on component, focus type, interface, pixel, process, application, and regions.

  • The component segment is divided into lens modules, image sensors, voice coil motors. During the forecast period, the market for image sensors is expected to grow at the fastest CAGR of around 11%.The increased demand for compact HD camcorders and smartphones, as well as developments in digital technology and consumer worries about security and surveillance, are all contributing to the image sensor segment's rise. Organic growth methods are also being used by key companies in the camera modules market to expand their product portfolio.
  • The focus type segment is divided into fixed focus, autofocus. Due to earlier trends of cameras in smartphones showing the use of primarily fixed focus camera modules, which were a less expensive option and did not require the use of electronics, moving parts, or electricity, the fixed focus segment of the camera modules market is expected to grow at the fastest rate during the forecast period. Fixed-focus camera modules are likely to be widely used in the automotive and security and surveillance industries. Night vision applications and medical microscopes are anticipated to continue to use the technology.
  • The interface segment is divided into camera serial interface and camera parallel interface. During the forecast period, the camera modules with serial interfaces are expected to increase at the fastest CAGR of around 10.5%. A camera serial interface (CSI) is used by an application processor in mobile apps to enable low-power and low-cost connections to cameras. Its ease of use and ability to serve a wide range of high-performance applications, such as 1080p, 4K, 8K, and beyond video and high-resolution photography, are just a few of its advantages.
  • The pixel segment is divided into UP TO 7 MP, 8 TO 13 MP and above 13 MP. During the forecast period, the above 13 MP is expected to increase at the fastest CAGR. The market for camera modules with larger megapixels is growing due to end consumers' increasing need for improved image quality. Furthermore, improving technology is driving a transition to high-resolution camera modules, particularly in machine vision systems, and the price drop of these camera components and modules has helped market expansion.
  • The application segment is divided into consumer electronics, automotive, healthcare, security and surveillance, industrial, aerospace & defense. In 2020, the consumer electronics industry accounted for the largest share of the camera module market of around 26%.Because of the growing use of smartphones and tablets around the world, the global camera module market is likely to rise significantly in the coming years. Camera modules are electronic devices that convert an optical sign through the perspective into a computerized electrical sign using a picture sensor and display the captured image on a presentation device. It can also be defined as a component that gives a computerized device video recording, real-time picture capability, and motion recognition.

Regional Segmentation Analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region emerged as the largest market for the global camera modules market with a 34.4%share of the market revenue in 2020.

  • The expanding trend of advanced cameras in consumer electronics and ADAS in autos, as well as the growing necessity for 3D Motion sensors in security and surveillance cameras, are all driving the market in this area. Because of the presence of a significant manufacturer of smartphones and tablets, consumer electronics, the Asia Pacific market is predicted to drive the growth of the camera module. Due to the manufacture of low-cost electronics, China has the largest share in Asia-Pacific, followed by Japan and India.
  • The market for camera modules in Europe and North America is also expanding. The high disposable income of consumers, combined with their tech-savvy nature, is the driving force behind this growth. The use of automobile cameras is becoming more regulated in regions such as North America and Europe, which is driving up demand for camera modules. Furthermore, as developed economies' health infrastructure improves, demand for camera modules rises.

Asia Pacific Region Camera Modules Market Share in 2020 - 34.4%

 

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
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  • Application segment can be further divided on the basis of companies
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By Focus Type
          4.3.3. Market Attractiveness Analysis By Interface
          4.3.4. Market Attractiveness Analysis By Pixel
          4.3.5. Market Attractiveness Analysis By Application
          4.3.6. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing end-user demand for consumer electronics
          5.2.2. In security and surveillance systems, there is an increasing demand for camera modules
    5.3. Restraints
          5.3.1. High costs
    5.4. Opportunities
          5.4.1. Image sensor advancements and innovations are on the rise
    5.5. Challenges
          5.5.1. COVID-19 has caused supply chain disruptions

6. Global Camera Modules Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Image Sensors
    6.3. Lens Modules
    6.4. Voice Coil Motors

7. Global Camera Modules Market Analysis and Forecast, By Focus Type
    7.1. Segment Overview
    7.2. Fixed Focus
    7.3. Autofocus

8. Global Camera Modules Market Analysis and Forecast, By Interface
    8.1. Segment Overview
    8.2. Camera Serial Interface
    8.3. Camera Parallel Interface

9. Global Camera Modules Market Analysis and Forecast, By Pixel
    9.1. Segment Overview
    9.2. UP TO 7 MP
    9.3. 8 TO 13 MP
    9.4. Above 13 MP

10. Global Camera Modules Market Analysis and Forecast, By Application
    10.1. Segment Overview
    10.2. Consumer Electronics
    10.3. Automotive
    10.4. Healthcare
    10.5. Security and Surveillance
    10.6. Industrial
    10.7. Aerospace & Defense

11. Global Camera Modules Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa

12. Global Camera Modules Market-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in the Camera Modules Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Product Launches and Developments
          12.3.2. Partnerships, Collaborations, and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions

13. Company Profiles
    13.1. ams AG
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company Component Portfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. Cammsys Corp.
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company Component Portfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. Chicony Electronics Co., Ltd
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company Component Portfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. Hon Hai Precision Inc. Co., Ltd.
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company Component Portfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. LG Innotek
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company Component Portfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. Luxvision Innovation Limited
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company Component Portfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. MCNEX Co., Ltd.
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company Component Portfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. OFILM Group Co., Ltd.
          13.8.1. Business Overview
          13.8.2. Company Snapshot
          13.8.3. Company Market Share Analysis
          13.8.4. Company Component Portfolio
          13.8.5. Recent Developments
          13.8.6. SWOT Analysis
    13.9. Primax Electronics
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company Component Portfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. Q Technology
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Component Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis
    13.11. Samsung Electro-Mechanics
          13.11.1. Business Overview
          13.11.2. Company Snapshot
          13.11.3. Company Market Share Analysis
          13.11.4. Company Component Portfolio
          13.11.5. Recent Developments
          13.11.6. SWOT Analysis
    13.12. Sunny Optical Technology (Group) Co., Ltd.
          13.12.1. Business Overview
          13.12.2. Company Snapshot
          13.12.3. Company Market Share Analysis
          13.12.4. Company Component Portfolio
          13.12.5. Recent Developments
          13.12.6. SWOT Analysis
    13.13. Truly International Holdings Ltd.
          13.13.1. Business Overview
          13.13.2. Company Snapshot
          13.13.3. Company Market Share Analysis
          13.13.4. Company Component Portfolio
          13.13.5. Recent Developments
          13.13.6. SWOT Analysis
 

List of Table

1. Global Camera Modules Market, By Component, 2018-2030 (USD Billion) 

2. Global Image Sensors Camera Modules Market, By Region, 2018-2030 (USD Billion) 

3. Global Lens Modules Camera Modules Market, By Region, 2018-2030 (USD Billion) 

4. Global Voice Coil Motors Camera Modules Market, By Region, 2018-2030 (USD Billion) 

5. Global Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

6. Global Fixed Focus Camera Modules Market, By Region, 2018-2030 (USD Billion) 

7. Global Autofocus Camera Modules Market, By Region, 2018-2030 (USD Billion) 

8. Global Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

9. Global Camera Serial Interface Camera Modules Market, By Region, 2018-2030 (USD Billion) 

10. Global Camera Parallel Interface Camera Modules Market, By Region, 2018-2030 (USD Billion) 

11. Global Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

12. Global UP TO 7 MP Camera Modules Market, By Region, 2018-2030 (USD Billion) 

13. Global 8 TO 13 MP Camera Modules Market, By Region, 2018-2030 (USD Billion) 

14. Global Above 13 MP Camera Modules Market, By Region, 2018-2030 (USD Billion) 

15. Global Camera Modules Market, By Application, 2018-2030 (USD Billion) 

16. Global Consumer Electronics Camera Modules Market, By Region, 2018-2030 (USD Billion) 

17. Global Automotive Camera Modules Market, By Region, 2018-2030 (USD Billion) 

18. Global Automotive Camera Modules Market, By Region, 2018-2030 (USD Billion) 

19. Global Healthcare Camera Modules Market, By Region, 2018-2030 (USD Billion) 

20. Global Security and Surveillance Camera Modules Market, By Region, 2018-2030 (USD Billion) 

21. Global Industrial Camera Modules Market, By Region, 2018-2030 (USD Billion) 

22. Global Aerospace & Defense Camera Modules Market, By Region, 2018-2030 (USD Billion) 

23. Global Camera Modules Market, By Region, 2018-2030 (USD Billion) 

24. North America Camera Modules Market, By Component, 2018-2030 (USD Billion) 

25. North America Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

26. North America Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

27. North America Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

28. North America Camera Modules Market, By Application, 2018-2030 (USD Billion) 

29. U.S. Camera Modules Market, By Component, 2018-2030 (USD Billion) 

30. U.S. Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

31. U.S. Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

32. U.S. Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

33. U.S. Camera Modules Market, By Application, 2018-2030 (USD Billion) 

34. Canada Camera Modules Market, By Component, 2018-2030 (USD Billion) 

35. Canada Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

36. Canada Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

37. Canada Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

38. Canada Camera Modules Market, By Application, 2018-2030 (USD Billion) 

39. Mexico Camera Modules Market, By Component, 2018-2030 (USD Billion) 

40. Mexico Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

41. Mexico Camera Modules Market, By Interface, 2018-2030 (USD Billion)

42. Mexico Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

43. Mexico Camera Modules Market, By Application, 2018-2030 (USD Billion) 

44. Europe Camera Modules Market, By Component, 2018-2030 (USD Billion) 

45. Europe Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

46. Europe Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

47. Europe Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

48. Europe Camera Modules Market, By Application, 2018-2030 (USD Billion) 

49. Germany Camera Modules Market, By Component, 2018-2030 (USD Billion) 

50. Germany Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

51. Germany Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

52. Germany Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

53. Germany Camera Modules Market, By Application, 2018-2030 (USD Billion) 

54. France Camera Modules Market, By Component, 2018-2030 (USD Billion) 

55. France Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

56. France Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

57. France Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

58. France Camera Modules Market, By Application, 2018-2030 (USD Billion) 

59. U.K. Camera Modules Market, By Component, 2018-2030 (USD Billion) 

60. U.K. Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

61. U.K. Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

62. U.K. Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

63. U.K. Camera Modules Market, By Application, 2018-2030 (USD Billion) 

64. Italy Camera Modules Market, By Component, 2018-2030 (USD Billion) 

65. Italy Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

66. Italy Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

67. Italy Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

68. Italy Camera Modules Market, By Application, 2018-2030 (USD Billion) 

69. Spain Camera Modules Market, By Component, 2018-2030 (USD Billion) 

70. Spain Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

71. Spain Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

72. Spain Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

73. Spain Camera Modules Market, By Application, 2018-2030 (USD Billion) 

74. Asia Pacific Camera Modules Market, By Component, 2018-2030 (USD Billion) 

75. Asia Pacific Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

76. Asia Pacific Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

77. Asia Pacific Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

78. Asia Pacific Camera Modules Market, By Application, 2018-2030 (USD Billion) 

79. Japan Camera Modules Market, By Component, 2018-2030 (USD Billion) 

80. Japan Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

81. Japan Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

82. Japan Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

83. Japan Camera Modules Market, By Application, 2018-2030 (USD Billion) 

84. China Camera Modules Market, By Component, 2018-2030 (USD Billion) 

85. China Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

86. China Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

87. China Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

88. China Camera Modules Market, By Application, 2018-2030 (USD Billion) 

89. India Camera Modules Market, By Component, 2018-2030 (USD Billion) 

90. India Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

91. India Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

92. India Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

93. India Camera Modules Market, By Application, 2018-2030 (USD Billion) 

94. South America Camera Modules Market, By Component, 2018-2030 (USD Billion) 

95. South America Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

96. South America Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

97. South America Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

98. South America Camera Modules Market, By Application, 2018-2030 (USD Billion) 

99. Brazil Camera Modules Market, By Component, 2018-2030 (USD Billion) 

100. Brazil Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

101. Brazil Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

102. Brazil Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

103. Brazil Camera Modules Market, By Application, 2018-2030 (USD Billion) 

104. Middle East and Africa Camera Modules Market, By Component, 2018-2030 (USD Billion) 

105. Middle East and Africa Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

106. Middle East and Africa Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

107. Middle East and Africa Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

108. Middle East and Africa Camera Modules Market, By Application, 2018-2030 (USD Billion) 

109. UAE Camera Modules Market, By Component, 2018-2030 (USD Billion) 

110. UAE Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

111. UAE Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

112. UAE Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

113. UAE Camera Modules Market, By Application, 2018-2030 (USD Billion) 

114. South Africa Camera Modules Market, By Component, 2018-2030 (USD Billion) 

115. South Africa Camera Modules Market, By Focus Type, 2018-2030 (USD Billion) 

116. South Africa Camera Modules Market, By Interface, 2018-2030 (USD Billion) 

117. South Africa Camera Modules Market, By Pixel, 2018-2030 (USD Billion) 

118. South Africa Camera Modules Market, By Application, 2018-2030 (USD Billion) 

List of Figures 

1. Global Camera Modules Market Segmentation

2. Camera Modules Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Camera Modules Market Attractiveness Analysis By Component

9. Global Camera Modules Market Attractiveness Analysis By Focus Type

10. Global Camera Modules Market Attractiveness Analysis By Interface

11. Global Camera Modules MarketAttractiveness Analysis By Pixel

12. Global Camera Modules Market Attractiveness Analysis By Application

13. Global Camera Modules Market Attractiveness Analysis By Region

14. Global Camera Modules Market: Dynamics

15. Global Camera Modules Market Share by Component (2020 & 2030)

16. Global Camera Modules Market Share by Focus Type (2020 & 2030)

17. Global Camera Modules Market Share by Interface (2020 & 2030)

18. Global Camera Modules Market Share by Pixel (2020 & 2030)

19. Global Camera Modules Market Share by Application (2020 & 2030)

20. Global Camera Modules Market Share by Regions (2020 & 2030)

21. Global Camera Modules Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2030. The Brainy Insights has segmented the global Camera Modulesmarket based on below mentioned segments:

Global Camera Modules Market by Component:

  • Image Sensors
  • Lens Modules
  • Voice Coil Motors

Global Camera Modules Market by Focus Type:

  • Fixed Focus
  • Autofocus

Global Camera Modules Market by Interface:

  • Camera Serial Interface
  • Camera Parallel Interface

Global Camera Modules Market by Pixel:

  • UP TO 7 MP
  • 8 TO 13 MP
  • Above 13 MP

Global Camera Modules Market by Application:

  • Consumer Electronics
  • Automotive
  • Healthcare
  • Security and Surveillance
  • Industrial
  • Aerospace & Defense

Global Camera Modules Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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