Body in White (BIW) Market Trends & Growth Analysis – Latest Insights

Base Year: 2023 Historical Data: 2020-22

Report ID: TBI-12524
Published Date: Aug, 2024
Pages: 217
Category: Automotive & Transportation
Format: PDF

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Market Dynamics

Drivers

Surge in the production of vehicle globally

There increase in the production of vehicle worldwide is one of the factors driving this market. With the increase in disposable income and the development of many technologies, the better vehicles are in production. The disposable income is leading the change in the lifestyle of people. The technological advancement is in a direction to give more comfort and experience to the driver. These two factors are leading to an increase in the production of the vehicle, which would drive the body in white (BIW) market.

Increasing demand for lightweight vehicles to improve the overall vehicle mileage

The surge in demand for better fuel efficiency is letting the car manufacturer to replace all the conventional metallic part used earlier in BIW components with the lightweight materials which include fibre-reinforced plastics, lightweight steels and aluminium and magnesium alloys in all the automobile vehicles, from passenger cars to commercial trucks etc.

Restraints

High material cost for lightweight solutions

Light weight solution is the No. 1 issue in the automotive industry. Engineers are increasingly implementing lightweight materials for body, chassis, interior, power train and under-the-hood applications. But the lightweight materials are having a higher price than the part the organizations were using before. These materials are definitely increasing the fuel efficiency for the buyer. But also increase the price of the vehicles. This could play both sides either the demand of the car would decrease are the organization has to decrease its profit margin, which could hamper the size of next purchase lot of lighter vehicles, for smooth running.

Opportunities

Advancements in manufacturing processes for high strength material and reduction in component weight

Increasing manufacture of passenger cars, light commercial vehicles, electric vehicles and medium & heavy commercial vehicles globally and decrease in the weight of the vehicle to meet the fuel economy and emission standards are expected to boost the market. The rising demand for electric vehicle is another driver for the BIW revenue growth, as the vehicles need lightweight solutions in material as well as a manufacturing method to attain higher mileage by the battery.

Challenges

High composite material practice could lead to inferior structural integrity

There is an increase in the application of composite materials in the automotive sector in structural components. The polymer matrix composite is the main material which is getting used in this application because of its high strength and lightweight properties. However, the main challenge is that the composite material practice could lead to inferior structural integrity.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Material
          4.3.2. Market Attractiveness Analysis By Manufacturing Process
          4.3.3. Market Attractiveness Analysis By Structure
          4.3.4. Market Attractiveness Analysis By Vehicle Type
          4.3.5. Market Attractiveness Analysis By Propulsion
          4.3.6. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Surge in the production of vehicle globally
          5.2.2. Demand for light weight vehicles to improve the overall vehicle mileage
    5.3. Restrains
          5.3.1. High material cost for light weight solutions
    5.4. Opportunities
          5.4.1. Advancements in manufacturing processes for high strength material and reduction in component weight
    5.5. Challenges
          5.5.1. High composite material practice could lead to inferior structural integrity

6. Global Body in White (BIW) Market Analysis and Forecast, By Material
    6.1. Segment Overview
    6.2. Aluminum
    6.3. Steel
          6.3.1. Advanced high strength steel
          6.3.2. Ultra high strength steel
          6.3.3. Others
    6.4. Composites
    6.5. CFRP
    6.6. Magnesium
    6.7. Other

7. Global Body in White (BIW) Market Analysis and Forecast, By Manufacturing Process
    7.1. Segment Overview
    7.2. Hot Stamping
    7.3. Cold Stamping
    7.4. Hydroforming
    7.5. Roll Forming
    7.6. Others

8. Global Body in White (BIW) Market Analysis and Forecast, By Structure
    8.1. Segment Overview
    8.2. Monocoque
    8.3. Frame Mounted

9. Global Body in White (BIW) Market Analysis and Forecast, By Vehicle Type
    9.1. Segment Overview
    9.2. Passenger
          9.2.1. Luxury Cars
          9.2.2. Non-Luxury Cars
    9.3. Commercial
          9.3.1. LCV
          9.3.2. M&HCV

10. Global Body in White (BIW) Market Analysis and Forecast, By Propulsion
    10.1. Segment Overview
    10.2. Gasoline
    10.3. Electric Powered

11. Global Body in White (BIW) Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa

12. Global Body in White (BIW) Market-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in Global Body in White (BIW) Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Product Launches and Developments
          12.3.2. Partnerships, Collaborations, and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions

13. Company Profiles
    13.1. Gestamp Automoción
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company Product Portfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. Voestalpine Group
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company Product Portfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. Magna
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company Product Portfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. Benteler International
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company Product Portfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. CIE Automotive
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company Product Portfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. Tower International
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company Product Portfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. Martinrea International
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company Product Portfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. Aisin Seiki
          13.8.1. Business Overview
          13.8.2. Company Snapshot
          13.8.3. Company Market Share Analysis
          13.8.4. Company Product Portfolio
          13.8.5. Recent Developments
          13.8.6. SWOT Analysis
    13.9. Kirchhoff Automotive
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company Product Portfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. Dura Automotive
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Product Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis
    13.11. Thyssenkrupp
          13.11.1. Business Overview
          13.11.2. Company Snapshot
          13.11.3. Company Market Share Analysis
          13.11.4. Company Product Portfolio
          13.11.5. Recent Developments
          13.11.6. SWOT Analysis
    13.12. JBM Auto
          13.12.1. Business Overview
          13.12.2. Company Snapshot
          13.12.3. Company Market Share Analysis
          13.12.4. Company Product Portfolio
          13.12.5. Recent Developments
          13.12.6. SWOT Analysis

List of Table

1. Global Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

2. Global Aluminum Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

3. Global Steel Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

4. Global Composites Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

5. Global CFRP Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

6. Global Magnesium Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

7. Global Other Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

8. Global Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

9. Global Hot Stamping Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

10. Global Cold Stamping Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

11. Global Hydroforming Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

12. Global Roll Forming Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

13. Global Others Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

14. Global Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

15. Global Monocoque Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

16. Global Frame Mounteds Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

17. Global Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

18. Global Passenger Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

19. Global Commercial Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

20. Global Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

21. Global Gasoline Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

22. Global Electric Powered Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

23. Global Body in White (BIW) Market, By Region, 2020 - 2033 (USD Billion)(Units)

24. Global Body in White (BIW) Market, By North America, 2020 - 2033 (USD Billion)(Units)

25. North America Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

26. North America Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

27. North America Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

28. North America Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

29. North America Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

30. U.S. Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

31. U.S. Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

32. U.S. Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

33. U.S. Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

34. U.S. Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

35. Canada Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

36. Canada Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

37. Canada Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

38. Canada Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

39. Canada Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

40. Mexico Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

41. Mexico Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

42. Mexico Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

43. Mexico Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

44. Mexico Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

45. Europe Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

46. Europe Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

47. Europe Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

48. Europe Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

49. Europe Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

50. Germany Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

51. Germany Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

52. Germany Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

53. Germany Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

54. Germany Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

55. France Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

56. France Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

57. France Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

58. France Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

59. France Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

60. U.K. Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

61. U.K. Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

62. U.K. Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

63. U.K. Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

64. U.K. Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

65. Italy Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

66. Italy Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

67. Italy Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

68. Italy Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

69. Italy Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

70. Spain Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

71. Spain Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

72. Spain Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

73. Spain Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

74. Spain Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

75. Asia Pacific Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

76. Asia Pacific Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

77. Asia Pacific Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

78. Asia Pacific Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

79. Asia Pacific Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

80. Japan Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

81. Japan Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

82. Japan Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

83. Japan Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

84. Japan Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

85. China Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

86. China Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

87. China Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

88. China Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

89. China Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

90. India Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

91. India Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

92. India Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

93. India Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

94. India Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

95. South America Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

96. South America Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

97. South America Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

98. South America Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

99. South America Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

100. Brazil Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

101. Brazil Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

102. Brazil Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

103. Brazil Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

104. Brazil Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

105. Middle East and Africa Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

106. Middle East and Africa Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

107. Middle East and Africa Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

108. Middle East and Africa Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

109. Middle East and Africa Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

110. UAE Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

111. UAE Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

112. UAE Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

113. UAE Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

114. UAE Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

115. South Africa Body in White (BIW) Market, By Material, 2020 - 2033 (USD Billion)(Units)

116. South Africa Body in White (BIW) Market, By Manufacturing Process, 2020 - 2033 (USD Billion)(Units)

117. South Africa Body in White (BIW) Market, By Structure, 2020 - 2033 (USD Billion)(Units)

118. South Africa Body in White (BIW) Market, By Vehicle Type, 2020 - 2033 (USD Billion)(Units)

119. South Africa Body in White (BIW) Market, By Propulsion, 2020 - 2033 (USD Billion)(Units)

List of Figures

1. Global Body in White (BIW) Market Segmentation

2. Body in White (BIW) Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis

7. Value Chain Analysis

8. Global Body in White (BIW) Market Attractiveness Analysis By Material

9. Global Body in White (BIW) Market Attractiveness Analysis By Manufacturing Process

10. Global Body in White (BIW) Market Attractiveness Analysis By Structure

11. Global Body in White (BIW) Market Attractiveness Analysis By Vehicle Type

12. Global Body in White (BIW) Market Attractiveness Analysis By Propulsion

13. Global Body in White (BIW) Market Attractiveness Analysis By Region

14. Global Body in White (BIW) Market: Dynamics

15. Global Body in White (BIW) Market Share by Material (2023 & 2033)

16. Global Body in White (BIW) Market Share by Manufacturing Process (2023 & 2033)

17. Global Body in White (BIW) Market Share By Structure (2023 & 2033)

18. Global Body in White (BIW) Market Share by Vehicle Type (2023 & 2033)

19. Global Body in White (BIW) Market Share by Propulsion (2023 & 2033)

20. Global Body in White (BIW) Market Share by Regions (2023 & 2033)

21. Global Body in White (BIW) Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global body in white (BIW) market on the basis of below mentioned segments:

Global Body in White (BIW) market by Material:

Aluminum
Steel
- Advanced high strength steel
- Ultra high strength steel
- Others
Composites
CFRP
Magnesium
Other

Global Body in White (BIW) market by Manufacturing Process:

Hot Stamping
Cold Stamping
Hydroforming
Roll Forming
Others

Global Body in White (BIW) market by Structure:

Monocoque
Frame Mounted

Global Body in White (BIW) market by Vehicle Type:

Passenger
- Luxury Cars
- Non-Luxury Cars
Commercial
- LCV
- M&HCV

Global Body in White (BIW) market by Propulsion:

Gasoline
Electric Powered

Global Body in White (BIW) market by Region:

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- U.K.
- Italy
- Spain
Asia-Pacific
- Japan
- China
- India
South America
- Brazil
Middle East and Africa
- UAE
- South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations.
We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:

Import & Export Data
Business Trade Information
Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

Evaluating the penetration level and usage rates of the product.
Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

Applying demographic along with psychographic segmentation for market evaluation
Determining the Micro and Macro-economic indicators for each region
Examining the industry indicators prevailing in the market.

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

CXOs and VPs of leading companies’ specific to sector
Purchasing managers, technical personnel, end-users
Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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