Beach Towels Market

Beach Towels Market Trends & Growth Analysis – Latest Insights

Base Year: 2022 Historical Data: 2020-21
  • Report ID: TBI-13368
  • Published Date: Mar, 2023
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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Market Dynamics

Drivers

The increasing demand for beach vacations – The covid-19 pandemic restricted everyone within the confines of their homes. The resurgence of the pandemic over the past two years limited regional and international travel. The two years of confinement led to pent-up demand for a much-needed vacation globally. Coastal regions and islands in the Pacific and Caribbean are amongst the most popular travel destinations for leisure. These destinations offer the most comfortable and affordable stays. They are picturesque, relaxing, accessible and popular amongst the hinterland populations. They are tourism hotspots with the necessary infrastructure for housing tourists, offering leisure activities, entertainment, food and seamless mobility. Furthermore, governments worldwide are funding to revive the tourism industry, which will benefit the beaches and other coastal tourism spots. The funding to revamp tourism combined with the rising efforts to make air travel seamless, affordable vacation stays, offers and discounts drive the demand for beach vacations. The increasing demand for beach vacations will drive the global beach towels market's growth.

Restraints

The lack of awareness about beach towels – A significant proportion of the population is unaware of the difference in many towel types. They utilize one for several purposes without understanding each towel's purpose, uses and benefits. For instance, many households do not utilize kitchen towels in the kitchen and instead use regular cloth for cleaning and drying. Similarly, regular towels or bath towels are used by consumers instead of beach towels. The lack of awareness, ignorance or the irrational decision to buy beach towels for one-time use keeps consumers away from the beach towels market. Therefore, the lack of awareness about beach towels and the higher prevalence of bath towels will limit the market's growth.

Opportunities

The development of new products The towels market is a monopolistic and highly fragmented market with saturated market demand. The market players struggle to increase their market share, given the intense competition in the industry. Therefore, with the growing demand for beach towels, market players are investing in innovative materials, technologies, methods, and systems to design, create and develop advanced quality beach towels which are superior to their counterparts. They are increasing their expenditure on advertising and marketing, designing and other sales efforts to improve the market share. They are identifying gaps in the market and developing products to bridge them. For instance, regular beach towels are bulky, causing inconvenience to the users; newer materials have enabled manufacturers to produce lighter towels with the same absorption capacity and drying capabilities. Microfibre beach towels are also making inroads in the industry and offering lucrative opportunities to the global market. Therefore, the development of new products will provide opportunities to the market players during the forecast period.

Challenges

The low demand from regions without beachesThe beach towels are designed and developed for use on the beach. Their demand is highest in places where there is a beach. It is high in places closer to beaches and coastal regions. However, a significant proportion of land is landlocked and not coastal. These regions disable the market expansion given the lack of need for beach towels here. Therefore, the low demand in regions without beaches will challenge the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Material Type
          4.3.2. Market Attractiveness Analysis By Distribution Channel
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing demand for beach vacations
    5.3. Restraints
          5.3.1. The lack of awareness about beach towels
    5.4. Opportunities
          5.4.1. The development of new products
    5.5. Challenges
          5.5.1. The low demand from regions without beaches

6. Global Beach Towels Market Analysis and Forecast, By Material Type
    6.1. Segment Overview
    6.2. Cotton
    6.3. Linen
    6.4. Microfibre
    6.5. Chamois
    6.6. Others

7. Global Beach Towels Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Hypermarkets/Supermarkets
    7.3. Departmental Stores
    7.4. Online
    7.5. Others

8. Global Beach Towels Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Beach Towels Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Beach Towels Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Canningvale
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Dock & Bay
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Hatton Textiles International Ltd.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Laguna Beach Textile
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Melody Blue LLC
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Oasis Towels
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Pendleton Woolen Mills Inc.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Round Towel Co.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Snappy Towels
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Tofino Towel Co.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

2. Global Cotton Beach Towels Market, By Region, 2019-2032 (USD Million) 

3. Global Linen Beach Towels Market, By Region, 2019-2032 (USD Million) 

4. Global Microfibre Beach Towels Market, By Region, 2019-2032 (USD Million) 

5. Global Chamois Beach Towels Market, By Region, 2019-2032 (USD Million) 

6. Global Others Beach Towels Market, By Region, 2019-2032 (USD Million) 

7. Global Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

8. Global Hypermarkets/Supermarkets Beach Towels Market, By Region, 2019-2032 (USD Million) 

9. Global Departmental Stores Beach Towels Market, By Region, 2019-2032 (USD Million) 

10. Global Online Beach Towels Market, By Region, 2019-2032 (USD Million) 

11. Global Others Beach Towels Market, By Region, 2019-2032 (USD Million) 

12. Global Beach Towels Market, By Region, 2019-2032 (USD Million) 

13. North America Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

14. North America Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

15. U.S. Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

16. U.S. Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

17. Canada Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

18. Canada Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

19. Mexico Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

20. Mexico Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

21. Europe Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

22. Europe Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

23. Germany Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

24. Germany Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

25. France Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

26. France Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

27. U.K. Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

28. U.K. Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

29. Italy Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

30. Italy Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

31. Spain Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

32. Spain Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

33. Asia Pacific Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

34. Asia Pacific Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

35. Japan Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

36. Japan Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

37. China Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

38. China Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

39. India Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

40. India Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

41. South America Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

42. South America Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

43. Brazil Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

44. Brazil Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

45. Middle East and Africa Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

46. Middle East and Africa Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

47. UAE Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

48. UAE Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

49. South Africa Beach Towels Market, By Material Type, 2019-2032 (USD Million) 

50. South Africa Beach Towels Market, By Distribution Channel, 2019-2032 (USD Million) 

List of Figures 

1. Global Beach Towels Market Segmentation

2. Beach Towels Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Beach Towels Market Attractiveness Analysis By Material Type

9. Global Beach Towels Market Attractiveness Analysis By Distribution Channel

10. Global Beach Towels Market Attractiveness Analysis By Region

11. Global Beach Towels Market: Dynamics

12. Global Beach Towels Market Share by Material Type (2022 & 2032)

13. Global Beach Towels Market Share by Distribution Channel (2022 & 2032)

14. Global Beach Towels Market Share by Regions (2022 & 2032)

15. Global Beach Towels Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global beach towels market based on below mentioned segments:

Global Beach Towels Market by Material Type:

  • Cotton
  • Linen
  • Microfibre
  • Chamois
  • Others

Global Beach Towels Market by Distribution Channel:

  • Hypermarkets/Supermarkets
  • Departmental Stores
  • Online
  • Others

Global Beach Towels Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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