Baby Food Market

Baby Food Market Size & Overview – Key Insights & Forecast

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13871
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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Market Introduction

The global Baby Food market generated USD 84.16 billion revenue in 2022 and is projected to grow at a CAGR of 6.42% from 2023 to 2032. The market is expected to reach USD 156.80 billion by 2032. The increase in urbanization and evolving lifestyles has resulted in a higher population of working parents, driving the need for convenient and nourishing options in baby food. Moreover, the growing recognition of the significance of early nutrition in the development of infants has contributed to market expansion. Additionally, producers now offer a diverse range of infant food products free from dairy, gluten, and soy, anticipating a positive impact on market revenue growth.

Baby food refers to specially prepared nutritional products invented to meet the dietary essentials of infants and toddlers. These products are crafted to provide essential nutrients for babies' healthy growth and development during their formative years. Commonly available in different forms, such as cereals, purees and snacks, baby food is carefully formulated to suit the delicate digestive systems of young children. These specially crafted food items often incorporate various ingredients, including fruits, vegetables, grains, and proteins, focusing on providing the necessary vitamins and minerals for optimal development. Many baby food products are also fortified with essential nutrients like iron, calcium, and omega-3 fatty acids, catering to the specific nutritional requirements of infants. In addition to addressing nutritional needs, baby food considers factors such as taste, texture, and ease of consumption, recognizing the gradual transition from liquid to solid foods in a child's diet. Packaging is designed to ensure freshness and convenience, offering portion-controlled servings suitable for the age-appropriate dietary stages of infants. As an essential component in the early stages of a child's nutrition, baby food plays a vital role in supporting the development of cognitive, physical, and immune functions. The market for baby food continues to evolve, with a growing emphasis on organic and allergen-free options, reflecting parents' increasing awareness and preferences for wholesome and natural nutrition for their little ones.

Baby Food Market Size

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Recent Development

  • In October 2023: Nestlé introduces Nan Supreme Pro with Sinergity blend, a novel early-life nutrition formula. This unique blend integrates a probiotic with 6 HMOs (human milk oligosaccharides), carefully formulated to support customized infant development. Probiotics are pivotal in promoting a healthy gut microbiome and boosting immunity, particularly crucial during infancy. Similarly, HMOs, integral components of breast milk, advance intestinal microbiota and fortify the immune system as the child grows.    
  • In May 2023: Arla Foods has introduced Lacprodan Alpha-50, an infant formula ingredient rich in alpha-lactalbumin (alpha), to address the increasing requirement for low-protein formulations. This innovative solution stands out by containing a minimum of 90% alpha-lactalbumin, allowing smaller dosages to achieve protein levels comparable to human milk.
  • In December 2022: Mother Nurture has unveiled a recently-tested, parent-approved selection of baby foods. This product line is nutritious, preservative-free, and tasty, featuring base ingredients sourced from premium farms and factories worldwide.  
  • In June 2022: Abbott Nutrition Company has resumed infant formula production at its newly finished facility in Michigan, USA. In response to a nationwide shortage of the product, Abbott Nutrition's Sturgis, Michigan, factory has increased its baby formula production.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Baby Food market based on below-mentioned segments:

Global Baby Food Market by Product Type:

  • Dried Baby Food
  • Infant Cereals
  • Infant Milk Formula     
  • Ready to Feed Baby Food
  • Others

Global Baby Food Market by Category:

  • Conventional   
  • Organic

Global Baby Food Market by Demography:

  • Infant
  • Toddler    
  • Pre Schooler

Global Baby Food Market by Distribution Channel:

  • Convenience Stores
  • Online Retailers
  • Supermarkets and Hypermarkets  
  • Specialty Stores
  • Others

Global Baby Food Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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